{"id":15415,"date":"2014-09-18T13:30:41","date_gmt":"2014-09-18T17:30:41","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=15415"},"modified":"2014-09-18T13:30:41","modified_gmt":"2014-09-18T17:30:41","slug":"how-to-reach-the-holy-grail-of-marketing","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/how-to-reach-the-holy-grail-of-marketing\/","title":{"rendered":"How to Reach the Holy Grail of Marketing"},"content":{"rendered":"

When you\u2019ve reached the holy grail of marketing, you no longer have to continually sell your brand because it speaks for itself, the Entrepreneur.com article \u201cThe 3 Characteristsic of Brands That Command Customer Loyalty\u201d explains. Brand loyalty is that holy grail, according to marketing strategist Rohan Ayyar, and here are some keys he lists for you to\u00a0have a chance\u00a0to get there:<\/p>\n

    \n
  1. Constant innovation equals continued success. <\/strong>\u201cGreat brands are built when innovation becomes a habit,\u201d Ayyar writes. To go from a good business to a great brand, you have to show that you\u2019ll stay ahead of the curve and lead the way in your market when it comes to products, services, features, customer service, and more. Like with Apple, Google and other innovative brands, clients will remain constantly engaged, waiting for the next big thing.<\/li>\n
  2. Great customer service fosters brand loyalty.<\/strong> Customer service has the potential to make or break a relationship in a single moment, so it must always be on point. Mistakes and slip-ups happen, but once you develop the reputation that you\u2019ll always make it right, you\u2019re golden.<\/li>\n
  3. Happy employees make happy customers. <\/strong>Happy, motivated employees are the key to great customer service and much more. The biggest factor for a business\u2019s success is its people, so you need to develop a culture that attracts the right ones, keeps them there, makes the most out of their abilities, and keeps them smiling.<\/li>\n<\/ol>\n

    Click here to read the article from Entrepreneur.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    When you\u2019ve reached the holy grail of marketing, you no longer have to continually sell your brand because it speaks for itself, the Entrepreneur.com article \u201cThe 3 Characteristsic of Brands That Command Customer Loyalty\u201d explains. Brand loyalty is that holy grail, according to marketing strategist Rohan Ayyar, and here are some keys he lists for […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15415","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nHow to Reach the Holy Grail of Marketing - Smart Tan News<\/title>\n<meta name=\"description\" content=\"When you\u2019ve reached the holy grail of marketing, you no longer have to continually sell your brand because it speaks for itself, the Entrepreneur.com article \u201cThe 3 Characteristsic of Brands That Command Customer Loyalty\u201d explains. Brand loyalty is that holy grail, according to marketing strategist Rohan Ayyar, and here are some keys he lists for you to\u00a0have a chance\u00a0to get there: Constant innovation equals continued success. \u201cGreat brands are built when innovation becomes a habit,\u201d Ayyar writes. To go from a good business to a great brand, you have to show that you\u2019ll stay ahead of the curve and lead the way in your market when it comes to products, services, features, customer service, and more. Like with Apple, Google and other innovative brands, clients will remain constantly engaged, waiting for the next big thing. Great customer service fosters brand loyalty. Customer service has the potential to make or break a relationship in a single moment, so it must always be on point. Mistakes and slip-ups happen, but once you develop the reputation that you\u2019ll always make it right, you\u2019re golden. Happy employees make happy customers. Happy, motivated employees are the key to great customer service and much more. The biggest factor for a business\u2019s success is its people, so you need to develop a culture that attracts the right ones, keeps them there, makes the most out of their abilities, and keeps them smiling. Click here to read the article from Entrepreneur.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/how-to-reach-the-holy-grail-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Reach the Holy Grail of Marketing - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"When you\u2019ve reached the holy grail of marketing, you no longer have to continually sell your brand because it speaks for itself, the Entrepreneur.com article \u201cThe 3 Characteristsic of Brands That Command Customer Loyalty\u201d explains. Brand loyalty is that holy grail, according to marketing strategist Rohan Ayyar, and here are some keys he lists for you to\u00a0have a chance\u00a0to get there: Constant innovation equals continued success. \u201cGreat brands are built when innovation becomes a habit,\u201d Ayyar writes. To go from a good business to a great brand, you have to show that you\u2019ll stay ahead of the curve and lead the way in your market when it comes to products, services, features, customer service, and more. Like with Apple, Google and other innovative brands, clients will remain constantly engaged, waiting for the next big thing. Great customer service fosters brand loyalty. Customer service has the potential to make or break a relationship in a single moment, so it must always be on point. Mistakes and slip-ups happen, but once you develop the reputation that you\u2019ll always make it right, you\u2019re golden. Happy employees make happy customers. Happy, motivated employees are the key to great customer service and much more. The biggest factor for a business\u2019s success is its people, so you need to develop a culture that attracts the right ones, keeps them there, makes the most out of their abilities, and keeps them smiling. Click here to read the article from Entrepreneur.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/how-to-reach-the-holy-grail-of-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-18T17:30:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/how-to-reach-the-holy-grail-of-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/how-to-reach-the-holy-grail-of-marketing\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"How to Reach the Holy Grail of Marketing\",\"datePublished\":\"2014-09-18T17:30:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/how-to-reach-the-holy-grail-of-marketing\/\"},\"wordCount\":259,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/how-to-reach-the-holy-grail-of-marketing\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/how-to-reach-the-holy-grail-of-marketing\/\",\"name\":\"How to Reach the Holy Grail of Marketing - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2014-09-18T17:30:41+00:00\",\"description\":\"When you\u2019ve reached the holy grail of marketing, you no longer have to continually sell your brand because it speaks for itself, the Entrepreneur.com article \u201cThe 3 Characteristsic of Brands That Command Customer Loyalty\u201d explains. 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Happy, motivated employees are the key to great customer service and much more. The biggest factor for a business\u2019s success is its people, so you need to develop a culture that attracts the right ones, keeps them there, makes the most out of their abilities, and keeps them smiling. 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