{"id":15641,"date":"2014-10-21T16:29:26","date_gmt":"2014-10-21T20:29:26","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=15641"},"modified":"2014-10-21T16:29:26","modified_gmt":"2014-10-21T20:29:26","slug":"november-member-of-the-month-4","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/november-member-of-the-month-4\/","title":{"rendered":"November Member of the Month"},"content":{"rendered":"

Scott Bushey, Solarius Spa<\/h3>\n

\"Sun<\/a><\/p>\n

For owner Scott Bushey, Solarius Spa is an expression of his natural strengths as an entrepreneur. Thirty years in business as Albuquerque\u2019s primary source for luxury tanning and skincare has taught him many lessons, and he has continued to evolve as the age of the Internet changes what it means to be a high-end brand:<\/p>\n

I always had a desire to sell unique sunglasses in the salon \u2013 it just made sense to me. Three years into our operation, I started selling brands that were high-end lines. Back then, these brands were very exclusive and I had to convince them that we weren\u2019t the average tanning salon in order to carry their product.<\/em><\/p>\n

\"Sun<\/a><\/p>\n

We were the sunglass destination in town, even though customers had other choices. But the Internet became a big factor that changed our business. We had to change as high-end lines became more available online \u2013 and at a discount I couldn\u2019t offer. These brands became so saturated that their audience wasn\u2019t as exclusive anymore. At that point, people would come in to try sunglasses on in person, but then they\u2019d go home and buy them online. So, we decided to drop those products. Now we only carry products that are handmade, exclusive, and unavailable for a discount online. <\/em><\/p>\n

And we don\u2019t participate in popular discounts to advertise our business, either. I don\u2019t do Groupon or LivingSocial; we don\u2019t send postcards and I never have a sale. If you were to go into Louis Vuitton and ask for their sale items, they would look at you like you were insane. We simply don\u2019t act like the rest.<\/em><\/p>\n

\"Sun<\/a><\/p>\n

Our advertising is through the reputation that we have earned. We even tried offering an incentive for referrals and people weren\u2019t interested. They simply tell people about their experience because it was exceptional and they expect nothing in return. We just communicate who we are through our service, atmosphere and website. It has a special look and feel.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Scott Bushey, Solarius Spa For owner Scott Bushey, Solarius Spa is an expression of his natural strengths as an entrepreneur. Thirty years in business as Albuquerque\u2019s primary source for luxury tanning and skincare has taught him many lessons, and he has continued to evolve as the age of the Internet changes what it means to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-15641","post","type-post","status-publish","format-standard","hentry","category-magazine-web-exclusive"],"yoast_head":"\nNovember Member of the Month - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Scott Bushey, Solarius Spa For owner Scott Bushey, Solarius Spa is an expression of his natural strengths as an entrepreneur. Thirty years in business as Albuquerque\u2019s primary source for luxury tanning and skincare has taught him many lessons, and he has continued to evolve as the age of the Internet changes what it means to be a high-end brand: I always had a desire to sell unique sunglasses in the salon \u2013 it just made sense to me. Three years into our operation, I started selling brands that were high-end lines. Back then, these brands were very exclusive and I had to convince them that we weren\u2019t the average tanning salon in order to carry their product. We were the sunglass destination in town, even though customers had other choices. But the Internet became a big factor that changed our business. We had to change as high-end lines became more available online \u2013 and at a discount I couldn\u2019t offer. These brands became so saturated that their audience wasn\u2019t as exclusive anymore. At that point, people would come in to try sunglasses on in person, but then they\u2019d go home and buy them online. So, we decided to drop those products. Now we only carry products that are handmade, exclusive, and unavailable for a discount online. And we don\u2019t participate in popular discounts to advertise our business, either. I don\u2019t do Groupon or LivingSocial; we don\u2019t send postcards and I never have a sale. If you were to go into Louis Vuitton and ask for their sale items, they would look at you like you were insane. We simply don\u2019t act like the rest. Our advertising is through the reputation that we have earned. We even tried offering an incentive for referrals and people weren\u2019t interested. They simply tell people about their experience because it was exceptional and they expect nothing in return. We just communicate who we are through our service, atmosphere and website. It has a special look and feel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/november-member-of-the-month-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"November Member of the Month - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Scott Bushey, Solarius Spa For owner Scott Bushey, Solarius Spa is an expression of his natural strengths as an entrepreneur. Thirty years in business as Albuquerque\u2019s primary source for luxury tanning and skincare has taught him many lessons, and he has continued to evolve as the age of the Internet changes what it means to be a high-end brand: I always had a desire to sell unique sunglasses in the salon \u2013 it just made sense to me. 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