{"id":15966,"date":"2015-01-09T04:00:52","date_gmt":"2015-01-09T09:00:52","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=15966"},"modified":"2015-01-08T13:40:39","modified_gmt":"2015-01-08T18:40:39","slug":"how-is-vitamin-d-represented-by-media","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/how-is-vitamin-d-represented-by-media\/","title":{"rendered":"How is Vitamin D Represented by Media?"},"content":{"rendered":"<p>As we kick off the New Year, the Vitamin D Council takes a look at recent research examining how vitamin D has been portrayed in print media over the last several years. As we all know too well, media plays a huge role in shaping the perceptions of people in all of our communities. Accurate, fair, or not, people tend to trust newspapers and follow the recommendations within.<\/p>\n<p>The five-year review of media coverage conducted by a Canadian research team examined the general nature of the publications, details regarding research, supplementation, depth, and more, and the overall tone of the article \u2013 whether it was supportive, skeptical, or simply descriptive regarding the sunshine vitamin.<\/p>\n<p>Some of the interesting\u00a0themes\u00a0included:<\/p>\n<ul>\n<li>Mentioned in 57% of articles, the most common theme was \u201cadequate vitamin D is necessary for good health.\u201d<\/li>\n<li>Other prominent themes included \u201cvitamin D supplements may be necessary for good health and the prevention of chronic disease,\u201d \u201cit is impossible or difficult to get vitamin D from natural<\/li>\n<li>40 health conditions were mentioned as related to vitamin D, including cancer (43%), bone health (39%) and multiple sclerosis (28%).<\/li>\n<li>That vitamin D deficiency is a health concern was mentioned in 88% of articles.<\/li>\n<li>At least one published study was cited in 40% of articles.<\/li>\n<\/ul>\n<p>\u201c[The] content analysis revealed that newspaper coverage represented vitamin D in a favorable light and suggested it was positively linked to good health and the prevention of chronic disease,\u201d the researchers concluded. \u201cWe know the media is a powerful, persuasive source of health information. Given our findings that the popular press has been consistently endorsing supplementation, it seems reasonable to conclude the popular press is, at least in part, helping to fuel the demand for vitamin D supplements and to the confusion about its value.\u201d<\/p>\n<p>Unfortunately, the study did not look at which article discussed UV as the natural source of vitamin D, which would be valuable information from our industry\u2019s perspective.<\/p>\n<p><a href=\"http:\/\/www.vitamindcouncil.org\/blog\/five-year-review-how-is-vitamin-d-portrayed-in-print-media\/\" target=\"_blank\">Click here to read more from the Vitamin D Council.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #666699;\"><em>SmartTan.com news articles regularly report medical and scientific information to keep you abreast of current events related to UV light. This information is not intended to be used by any party to make unwarranted health claims to promote sunbed usage. Indoor tanning businesses are obligated to communicate a fair and balanced message to all clients about your products and services including the potential risks associated with indoor tanning. Contact your Smart Tan representative to find out more about what you can and can&#8217;t say in your tanning salon business.<\/em><\/span><\/p>\n<p><span style=\"color: #666699;\"><em>\u00a9 2015 International Smart Tan Network. All rights reserved.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we kick off the New Year, the Vitamin D Council takes a look at recent research examining how vitamin D has been portrayed in print media over the last several years. As we all know too well, media plays a huge role in shaping the perceptions of people in all of our communities. Accurate, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15966","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How is Vitamin D Represented by Media? - Smart Tan News<\/title>\n<meta name=\"description\" content=\"As we kick off the New Year, the Vitamin D Council takes a look at recent research examining how vitamin D has been portrayed in print media over the last several years. As we all know too well, media plays a huge role in shaping the perceptions of people in all of our communities. Accurate, fair, or not, people tend to trust newspapers and follow the recommendations within.  The five-year review of media coverage conducted by a Canadian research team examined the general nature of the publications, details regarding research, supplementation, depth, and more, and the overall tone of the article \u2013 whether it was supportive, skeptical, or simply descriptive regarding the sunshine vitamin.  Some of the interesting\u00a0themes\u00a0included:   Mentioned in 57% of articles, the most common theme was \u201cadequate vitamin D is necessary for good health.\u201d  Other prominent themes included \u201cvitamin D supplements may be necessary for good health and the prevention of chronic disease,\u201d \u201cit is impossible or difficult to get vitamin D from natural  40 health conditions were mentioned as related to vitamin D, including cancer (43%), bone health (39%) and multiple sclerosis (28%).  That vitamin D deficiency is a health concern was mentioned in 88% of articles.  At least one published study was cited in 40% of articles.  \u201c content analysis revealed that newspaper coverage represented vitamin D in a favorable light and suggested it was positively linked to good health and the prevention of chronic disease,\u201d the researchers concluded. \u201cWe know the media is a powerful, persuasive source of health information. Given our findings that the popular press has been consistently endorsing supplementation, it seems reasonable to conclude the popular press is, at least in part, helping to fuel the demand for vitamin D supplements and to the confusion about its value.\u201d  Unfortunately, the study did not look at which article discussed UV as the natural source of vitamin D, which would be valuable information from our industry\u2019s perspective.  Click here to read more from the Vitamin D Council.  &nbsp;  &nbsp;  &nbsp;  SmartTan.com news articles regularly report medical and scientific information to keep you abreast of current events related to UV light. This information is not intended to be used by any party to make unwarranted health claims to promote sunbed usage. Indoor tanning businesses are obligated to communicate a fair and balanced message to all clients about your products and services including the potential risks associated with indoor tanning. Contact your Smart Tan representative to find out more about what you can and can&#039;t say in your tanning salon business.  \u00a9 2015 International Smart Tan Network. All rights reserved.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/how-is-vitamin-d-represented-by-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How is Vitamin D Represented by Media? - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"As we kick off the New Year, the Vitamin D Council takes a look at recent research examining how vitamin D has been portrayed in print media over the last several years. As we all know too well, media plays a huge role in shaping the perceptions of people in all of our communities. Accurate, fair, or not, people tend to trust newspapers and follow the recommendations within.  The five-year review of media coverage conducted by a Canadian research team examined the general nature of the publications, details regarding research, supplementation, depth, and more, and the overall tone of the article \u2013 whether it was supportive, skeptical, or simply descriptive regarding the sunshine vitamin.  Some of the interesting\u00a0themes\u00a0included:   Mentioned in 57% of articles, the most common theme was \u201cadequate vitamin D is necessary for good health.\u201d  Other prominent themes included \u201cvitamin D supplements may be necessary for good health and the prevention of chronic disease,\u201d \u201cit is impossible or difficult to get vitamin D from natural  40 health conditions were mentioned as related to vitamin D, including cancer (43%), bone health (39%) and multiple sclerosis (28%).  That vitamin D deficiency is a health concern was mentioned in 88% of articles.  At least one published study was cited in 40% of articles.  \u201c content analysis revealed that newspaper coverage represented vitamin D in a favorable light and suggested it was positively linked to good health and the prevention of chronic disease,\u201d the researchers concluded. \u201cWe know the media is a powerful, persuasive source of health information. Given our findings that the popular press has been consistently endorsing supplementation, it seems reasonable to conclude the popular press is, at least in part, helping to fuel the demand for vitamin D supplements and to the confusion about its value.\u201d  Unfortunately, the study did not look at which article discussed UV as the natural source of vitamin D, which would be valuable information from our industry\u2019s perspective.  Click here to read more from the Vitamin D Council.  &nbsp;  &nbsp;  &nbsp;  SmartTan.com news articles regularly report medical and scientific information to keep you abreast of current events related to UV light. This information is not intended to be used by any party to make unwarranted health claims to promote sunbed usage. Indoor tanning businesses are obligated to communicate a fair and balanced message to all clients about your products and services including the potential risks associated with indoor tanning. Contact your Smart Tan representative to find out more about what you can and can&#039;t say in your tanning salon business.  \u00a9 2015 International Smart Tan Network. All rights reserved.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/how-is-vitamin-d-represented-by-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-09T09:00:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/how-is-vitamin-d-represented-by-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/how-is-vitamin-d-represented-by-media\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"How is Vitamin D Represented by Media?\",\"datePublished\":\"2015-01-09T09:00:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/how-is-vitamin-d-represented-by-media\/\"},\"wordCount\":435,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/how-is-vitamin-d-represented-by-media\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/how-is-vitamin-d-represented-by-media\/\",\"name\":\"How is Vitamin D Represented by Media? - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2015-01-09T09:00:52+00:00\",\"description\":\"As we kick off the New Year, the Vitamin D Council takes a look at recent research examining how vitamin D has been portrayed in print media over the last several years. As we all know too well, media plays a huge role in shaping the perceptions of people in all of our communities. Accurate, fair, or not, people tend to trust newspapers and follow the recommendations within. The five-year review of media coverage conducted by a Canadian research team examined the general nature of the publications, details regarding research, supplementation, depth, and more, and the overall tone of the article \u2013 whether it was supportive, skeptical, or simply descriptive regarding the sunshine vitamin. Some of the interesting\u00a0themes\u00a0included: Mentioned in 57% of articles, the most common theme was \u201cadequate vitamin D is necessary for good health.\u201d Other prominent themes included \u201cvitamin D supplements may be necessary for good health and the prevention of chronic disease,\u201d \u201cit is impossible or difficult to get vitamin D from natural 40 health conditions were mentioned as related to vitamin D, including cancer (43%), bone health (39%) and multiple sclerosis (28%). That vitamin D deficiency is a health concern was mentioned in 88% of articles. At least one published study was cited in 40% of articles. \u201c content analysis revealed that newspaper coverage represented vitamin D in a favorable light and suggested it was positively linked to good health and the prevention of chronic disease,\u201d the researchers concluded. \u201cWe know the media is a powerful, persuasive source of health information. Given our findings that the popular press has been consistently endorsing supplementation, it seems reasonable to conclude the popular press is, at least in part, helping to fuel the demand for vitamin D supplements and to the confusion about its value.\u201d Unfortunately, the study did not look at which article discussed UV as the natural source of vitamin D, which would be valuable information from our industry\u2019s perspective. Click here to read more from the Vitamin D Council. &nbsp; &nbsp; &nbsp; SmartTan.com news articles regularly report medical and scientific information to keep you abreast of current events related to UV light. This information is not intended to be used by any party to make unwarranted health claims to promote sunbed usage. Indoor tanning businesses are obligated to communicate a fair and balanced message to all clients about your products and services including the potential risks associated with indoor tanning. Contact your Smart Tan representative to find out more about what you can and can't say in your tanning salon business. \u00a9 2015 International Smart Tan Network. 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As we all know too well, media plays a huge role in shaping the perceptions of people in all of our communities. Accurate, fair, or not, people tend to trust newspapers and follow the recommendations within.  The five-year review of media coverage conducted by a Canadian research team examined the general nature of the publications, details regarding research, supplementation, depth, and more, and the overall tone of the article \u2013 whether it was supportive, skeptical, or simply descriptive regarding the sunshine vitamin.  Some of the interesting\u00a0themes\u00a0included:   Mentioned in 57% of articles, the most common theme was \u201cadequate vitamin D is necessary for good health.\u201d  Other prominent themes included \u201cvitamin D supplements may be necessary for good health and the prevention of chronic disease,\u201d \u201cit is impossible or difficult to get vitamin D from natural  40 health conditions were mentioned as related to vitamin D, including cancer (43%), bone health (39%) and multiple sclerosis (28%).  That vitamin D deficiency is a health concern was mentioned in 88% of articles.  At least one published study was cited in 40% of articles.  \u201c content analysis revealed that newspaper coverage represented vitamin D in a favorable light and suggested it was positively linked to good health and the prevention of chronic disease,\u201d the researchers concluded. \u201cWe know the media is a powerful, persuasive source of health information. Given our findings that the popular press has been consistently endorsing supplementation, it seems reasonable to conclude the popular press is, at least in part, helping to fuel the demand for vitamin D supplements and to the confusion about its value.\u201d  Unfortunately, the study did not look at which article discussed UV as the natural source of vitamin D, which would be valuable information from our industry\u2019s perspective.  Click here to read more from the Vitamin D Council.  &nbsp;  &nbsp;  &nbsp;  SmartTan.com news articles regularly report medical and scientific information to keep you abreast of current events related to UV light. This information is not intended to be used by any party to make unwarranted health claims to promote sunbed usage. Indoor tanning businesses are obligated to communicate a fair and balanced message to all clients about your products and services including the potential risks associated with indoor tanning. Contact your Smart Tan representative to find out more about what you can and can't say in your tanning salon business.  \u00a9 2015 International Smart Tan Network. All rights reserved.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/how-is-vitamin-d-represented-by-media\/","og_locale":"en_US","og_type":"article","og_title":"How is Vitamin D Represented by Media? - Smart Tan News","og_description":"As we kick off the New Year, the Vitamin D Council takes a look at recent research examining how vitamin D has been portrayed in print media over the last several years. As we all know too well, media plays a huge role in shaping the perceptions of people in all of our communities. Accurate, fair, or not, people tend to trust newspapers and follow the recommendations within.  The five-year review of media coverage conducted by a Canadian research team examined the general nature of the publications, details regarding research, supplementation, depth, and more, and the overall tone of the article \u2013 whether it was supportive, skeptical, or simply descriptive regarding the sunshine vitamin.  Some of the interesting\u00a0themes\u00a0included:   Mentioned in 57% of articles, the most common theme was \u201cadequate vitamin D is necessary for good health.\u201d  Other prominent themes included \u201cvitamin D supplements may be necessary for good health and the prevention of chronic disease,\u201d \u201cit is impossible or difficult to get vitamin D from natural  40 health conditions were mentioned as related to vitamin D, including cancer (43%), bone health (39%) and multiple sclerosis (28%).  That vitamin D deficiency is a health concern was mentioned in 88% of articles.  At least one published study was cited in 40% of articles.  \u201c content analysis revealed that newspaper coverage represented vitamin D in a favorable light and suggested it was positively linked to good health and the prevention of chronic disease,\u201d the researchers concluded. \u201cWe know the media is a powerful, persuasive source of health information. Given our findings that the popular press has been consistently endorsing supplementation, it seems reasonable to conclude the popular press is, at least in part, helping to fuel the demand for vitamin D supplements and to the confusion about its value.\u201d  Unfortunately, the study did not look at which article discussed UV as the natural source of vitamin D, which would be valuable information from our industry\u2019s perspective.  Click here to read more from the Vitamin D Council.  &nbsp;  &nbsp;  &nbsp;  SmartTan.com news articles regularly report medical and scientific information to keep you abreast of current events related to UV light. This information is not intended to be used by any party to make unwarranted health claims to promote sunbed usage. Indoor tanning businesses are obligated to communicate a fair and balanced message to all clients about your products and services including the potential risks associated with indoor tanning. Contact your Smart Tan representative to find out more about what you can and can't say in your tanning salon business.  \u00a9 2015 International Smart Tan Network. All rights reserved.","og_url":"https:\/\/news.smarttan.com\/index.php\/how-is-vitamin-d-represented-by-media\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2015-01-09T09:00:52+00:00","og_image":[{"width":520,"height":200,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/how-is-vitamin-d-represented-by-media\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/how-is-vitamin-d-represented-by-media\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"How is Vitamin D Represented by Media?","datePublished":"2015-01-09T09:00:52+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/how-is-vitamin-d-represented-by-media\/"},"wordCount":435,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/how-is-vitamin-d-represented-by-media\/","url":"https:\/\/news.smarttan.com\/index.php\/how-is-vitamin-d-represented-by-media\/","name":"How is Vitamin D Represented by Media? - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"datePublished":"2015-01-09T09:00:52+00:00","description":"As we kick off the New Year, the Vitamin D Council takes a look at recent research examining how vitamin D has been portrayed in print media over the last several years. As we all know too well, media plays a huge role in shaping the perceptions of people in all of our communities. Accurate, fair, or not, people tend to trust newspapers and follow the recommendations within. The five-year review of media coverage conducted by a Canadian research team examined the general nature of the publications, details regarding research, supplementation, depth, and more, and the overall tone of the article \u2013 whether it was supportive, skeptical, or simply descriptive regarding the sunshine vitamin. Some of the interesting\u00a0themes\u00a0included: Mentioned in 57% of articles, the most common theme was \u201cadequate vitamin D is necessary for good health.\u201d Other prominent themes included \u201cvitamin D supplements may be necessary for good health and the prevention of chronic disease,\u201d \u201cit is impossible or difficult to get vitamin D from natural 40 health conditions were mentioned as related to vitamin D, including cancer (43%), bone health (39%) and multiple sclerosis (28%). That vitamin D deficiency is a health concern was mentioned in 88% of articles. At least one published study was cited in 40% of articles. \u201c content analysis revealed that newspaper coverage represented vitamin D in a favorable light and suggested it was positively linked to good health and the prevention of chronic disease,\u201d the researchers concluded. \u201cWe know the media is a powerful, persuasive source of health information. Given our findings that the popular press has been consistently endorsing supplementation, it seems reasonable to conclude the popular press is, at least in part, helping to fuel the demand for vitamin D supplements and to the confusion about its value.\u201d Unfortunately, the study did not look at which article discussed UV as the natural source of vitamin D, which would be valuable information from our industry\u2019s perspective. Click here to read more from the Vitamin D Council. &nbsp; &nbsp; &nbsp; SmartTan.com news articles regularly report medical and scientific information to keep you abreast of current events related to UV light. This information is not intended to be used by any party to make unwarranted health claims to promote sunbed usage. Indoor tanning businesses are obligated to communicate a fair and balanced message to all clients about your products and services including the potential risks associated with indoor tanning. Contact your Smart Tan representative to find out more about what you can and can't say in your tanning salon business. \u00a9 2015 International Smart Tan Network. 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