{"id":16230,"date":"2015-03-17T14:26:44","date_gmt":"2015-03-17T18:26:44","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=16230"},"modified":"2015-03-18T09:19:52","modified_gmt":"2015-03-18T13:19:52","slug":"elements-of-social-media-success","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/elements-of-social-media-success\/","title":{"rendered":"Elements of Social Media Success"},"content":{"rendered":"

Everybody\u2019s using social media to promote their businesses these days, but not everybody\u2019s doing it right, the Inc.com article \u201c5 Essential Social Media Stages\u201d explains. Social media success won\u2019t come from haphazard posts \u2013 just like marketing that you pay for, research and having a concrete plan are necessary to make a positive impact.\u00a0 Work through the following elements to develop a winning approach:<\/p>\n

Collect<\/strong><\/p>\n

At its base, social media is still all about content. No matter how great your social skills may be, you can\u2019t be successful without information that interests your audience. Gathering an archive of useful and relevant content isn\u2019t as arduous a task as it may seem. Search social sites for stuff other people are sharing, set up Google alerts for relevant topics, and generally just keep your business page in mind whenever you\u2019re looking at stuff online. Remember, your content doesn\u2019t have to be just about tanning, but anything likely to be of interest to your audience. Health, beauty, celebrities, and travel are some that come to mind\u2026and humorous content is always a winner! If you develop a file of content, you can make a plan and pull from the file whenever you can\u2019t find anything new to share.<\/p>\n

Curate<\/strong><\/p>\n

One easy and effective way to find content is from sources within the industry. Identify product and equipment manufacturers, distributors, associations and publications that provide information that will interest your audience. Follow them for content that you can share directly and information that will provide inspiration for your own.<\/p>\n

Create<\/strong><\/p>\n

Even better than sharing content is developing your own. It educates and entertains your audience, shares your business personality, and positions you as an expert in your field. Tips, tricks and explanations are great, and using videos and pictures is always better than words. Document events, show people how you engage with your community and let people get to know your employees.<\/p>\n

Share<\/strong><\/p>\n

Once you\u2019ve collected the content, sharing is easy. Develop a plan as to how frequently you want to share. Try to make your posts timely whenever possible and fill in from there. Remember, you want to stay in touch, but you also don\u2019t want to overload your followers with too many posts.<\/p>\n

Engage<\/strong><\/p>\n

Perhaps the most overlooked aspect of social media success is engaging with your audience. Most importantly, never neglect a comment directed to one of your accounts. Whether it\u2019s a praiseful or critical comment, a question or suggestion, always respond in a timely manner. Whether the person is seeking a specific response or not, your interaction will work to tighten their bond with your brand. But also be proactive. Ask your audience to participate in conversation about your posts, encourage feedback and talk to people like they\u2019re your friends.<\/p>\n

Click here for the article from Inc.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Everybody\u2019s using social media to promote their businesses these days, but not everybody\u2019s doing it right, the Inc.com article \u201c5 Essential Social Media Stages\u201d explains. Social media success won\u2019t come from haphazard posts \u2013 just like marketing that you pay for, research and having a concrete plan are necessary to make a positive impact.\u00a0 Work […]<\/p>\n","protected":false},"author":2,"featured_media":16231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nElements of Social Media Success - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Everybody\u2019s using social media to promote their businesses these days, but not everybody\u2019s doing it right, the Inc.com article \u201c5 Essential Social Media Stages\u201d explains. Social media success won\u2019t come from haphazard posts \u2013 just like marketing that you pay for, research and having a concrete plan are necessary to make a positive impact.\u00a0 Work through the following elements to develop a winning approach: Collect At its base, social media is still all about content. No matter how great your social skills may be, you can\u2019t be successful without information that interests your audience. Gathering an archive of useful and relevant content isn\u2019t as arduous a task as it may seem. Search social sites for stuff other people are sharing, set up Google alerts for relevant topics, and generally just keep your business page in mind whenever you\u2019re looking at stuff online. Remember, your content doesn\u2019t have to be just about tanning, but anything likely to be of interest to your audience. Health, beauty, celebrities, and travel are some that come to mind\u2026and humorous content is always a winner! If you develop a file of content, you can make a plan and pull from the file whenever you can\u2019t find anything new to share. Curate One easy and effective way to find content is from sources within the industry. Identify product and equipment manufacturers, distributors, associations and publications that provide information that will interest your audience. Follow them for content that you can share directly and information that will provide inspiration for your own. Create Even better than sharing content is developing your own. It educates and entertains your audience, shares your business personality, and positions you as an expert in your field. Tips, tricks and explanations are great, and using videos and pictures is always better than words. Document events, show people how you engage with your community and let people get to know your employees. Share Once you\u2019ve collected the content, sharing is easy. Develop a plan as to how frequently you want to share. Try to make your posts timely whenever possible and fill in from there. Remember, you want to stay in touch, but you also don\u2019t want to overload your followers with too many posts. Engage Perhaps the most overlooked aspect of social media success is engaging with your audience. Most importantly, never neglect a comment directed to one of your accounts. Whether it\u2019s a praiseful or critical comment, a question or suggestion, always respond in a timely manner. Whether the person is seeking a specific response or not, your interaction will work to tighten their bond with your brand. But also be proactive. Ask your audience to participate in conversation about your posts, encourage feedback and talk to people like they\u2019re your friends. Click here for the article from Inc.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/elements-of-social-media-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elements of Social Media Success - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Everybody\u2019s using social media to promote their businesses these days, but not everybody\u2019s doing it right, the Inc.com article \u201c5 Essential Social Media Stages\u201d explains. Social media success won\u2019t come from haphazard posts \u2013 just like marketing that you pay for, research and having a concrete plan are necessary to make a positive impact.\u00a0 Work through the following elements to develop a winning approach: Collect At its base, social media is still all about content. No matter how great your social skills may be, you can\u2019t be successful without information that interests your audience. Gathering an archive of useful and relevant content isn\u2019t as arduous a task as it may seem. Search social sites for stuff other people are sharing, set up Google alerts for relevant topics, and generally just keep your business page in mind whenever you\u2019re looking at stuff online. Remember, your content doesn\u2019t have to be just about tanning, but anything likely to be of interest to your audience. Health, beauty, celebrities, and travel are some that come to mind\u2026and humorous content is always a winner! If you develop a file of content, you can make a plan and pull from the file whenever you can\u2019t find anything new to share. Curate One easy and effective way to find content is from sources within the industry. Identify product and equipment manufacturers, distributors, associations and publications that provide information that will interest your audience. Follow them for content that you can share directly and information that will provide inspiration for your own. Create Even better than sharing content is developing your own. It educates and entertains your audience, shares your business personality, and positions you as an expert in your field. Tips, tricks and explanations are great, and using videos and pictures is always better than words. Document events, show people how you engage with your community and let people get to know your employees. Share Once you\u2019ve collected the content, sharing is easy. Develop a plan as to how frequently you want to share. Try to make your posts timely whenever possible and fill in from there. Remember, you want to stay in touch, but you also don\u2019t want to overload your followers with too many posts. Engage Perhaps the most overlooked aspect of social media success is engaging with your audience. Most importantly, never neglect a comment directed to one of your accounts. Whether it\u2019s a praiseful or critical comment, a question or suggestion, always respond in a timely manner. Whether the person is seeking a specific response or not, your interaction will work to tighten their bond with your brand. But also be proactive. Ask your audience to participate in conversation about your posts, encourage feedback and talk to people like they\u2019re your friends. 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Social media success won\u2019t come from haphazard posts \u2013 just like marketing that you pay for, research and having a concrete plan are necessary to make a positive impact.\u00a0 Work through the following elements to develop a winning approach: Collect At its base, social media is still all about content. No matter how great your social skills may be, you can\u2019t be successful without information that interests your audience. Gathering an archive of useful and relevant content isn\u2019t as arduous a task as it may seem. Search social sites for stuff other people are sharing, set up Google alerts for relevant topics, and generally just keep your business page in mind whenever you\u2019re looking at stuff online. Remember, your content doesn\u2019t have to be just about tanning, but anything likely to be of interest to your audience. Health, beauty, celebrities, and travel are some that come to mind\u2026and humorous content is always a winner! If you develop a file of content, you can make a plan and pull from the file whenever you can\u2019t find anything new to share. Curate One easy and effective way to find content is from sources within the industry. Identify product and equipment manufacturers, distributors, associations and publications that provide information that will interest your audience. Follow them for content that you can share directly and information that will provide inspiration for your own. Create Even better than sharing content is developing your own. It educates and entertains your audience, shares your business personality, and positions you as an expert in your field. Tips, tricks and explanations are great, and using videos and pictures is always better than words. Document events, show people how you engage with your community and let people get to know your employees. Share Once you\u2019ve collected the content, sharing is easy. Develop a plan as to how frequently you want to share. Try to make your posts timely whenever possible and fill in from there. Remember, you want to stay in touch, but you also don\u2019t want to overload your followers with too many posts. Engage Perhaps the most overlooked aspect of social media success is engaging with your audience. Most importantly, never neglect a comment directed to one of your accounts. Whether it\u2019s a praiseful or critical comment, a question or suggestion, always respond in a timely manner. Whether the person is seeking a specific response or not, your interaction will work to tighten their bond with your brand. But also be proactive. Ask your audience to participate in conversation about your posts, encourage feedback and talk to people like they\u2019re your friends. Click here for the article from Inc.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/elements-of-social-media-success\/","og_locale":"en_US","og_type":"article","og_title":"Elements of Social Media Success - Smart Tan News","og_description":"Everybody\u2019s using social media to promote their businesses these days, but not everybody\u2019s doing it right, the Inc.com article \u201c5 Essential Social Media Stages\u201d explains. Social media success won\u2019t come from haphazard posts \u2013 just like marketing that you pay for, research and having a concrete plan are necessary to make a positive impact.\u00a0 Work through the following elements to develop a winning approach: Collect At its base, social media is still all about content. 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If you develop a file of content, you can make a plan and pull from the file whenever you can\u2019t find anything new to share. Curate One easy and effective way to find content is from sources within the industry. Identify product and equipment manufacturers, distributors, associations and publications that provide information that will interest your audience. Follow them for content that you can share directly and information that will provide inspiration for your own. Create Even better than sharing content is developing your own. It educates and entertains your audience, shares your business personality, and positions you as an expert in your field. Tips, tricks and explanations are great, and using videos and pictures is always better than words. Document events, show people how you engage with your community and let people get to know your employees. Share Once you\u2019ve collected the content, sharing is easy. Develop a plan as to how frequently you want to share. Try to make your posts timely whenever possible and fill in from there. Remember, you want to stay in touch, but you also don\u2019t want to overload your followers with too many posts. Engage Perhaps the most overlooked aspect of social media success is engaging with your audience. Most importantly, never neglect a comment directed to one of your accounts. Whether it\u2019s a praiseful or critical comment, a question or suggestion, always respond in a timely manner. Whether the person is seeking a specific response or not, your interaction will work to tighten their bond with your brand. But also be proactive. Ask your audience to participate in conversation about your posts, encourage feedback and talk to people like they\u2019re your friends. 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