{"id":16274,"date":"2015-03-26T09:57:25","date_gmt":"2015-03-26T13:57:25","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=16274"},"modified":"2015-03-26T09:57:25","modified_gmt":"2015-03-26T13:57:25","slug":"member-of-the-month-april-3","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-april-3\/","title":{"rendered":"Member of the Month, April"},"content":{"rendered":"<h3><strong>Conni Pataki, Midnight Sun Tanning<\/strong><\/h3>\n<p><a href=\"http:\/\/smarttan.com\/news\/index.php\/member-of-the-month-april-3\/aa_emm7311\/\" rel=\"attachment wp-att-16276\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-16276\" src=\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2015\/03\/AA_EMM7311-1024x603.jpg\" alt=\"AA_EMM7311\" width=\"450\" height=\"264\" \/><\/a><\/p>\n<p>Established when Conni Pataki was a teenager, Midnight Sun Tanning has been an integral part of her family and her life. When she took over ownership nine years ago, she brought over a decade of experience as the owner of 24 nail salon and supply locations in Denmark. Now feeling at home in Burlington, Conni shares her favorite marketing methods:<\/p>\n<p><em>I find that the older generations are on Facebook, which is why we don\u2019t advertise in our local paper anymore. Considering the return on what you paid, it made no sense to continue. A lot of my older clientele know me and my business page on Facebook. I think my customers are like family, and so they follow me on Facebook. If I was just starting out, things would be totally different, but I\u2019m so lucky that because we have been around for so long our number one way to get customers is still word of mouth.<\/em><\/p>\n<p><a href=\"http:\/\/smarttan.com\/news\/index.php\/member-of-the-month-april-3\/aa1x5a0099\/\" rel=\"attachment wp-att-16277\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-16277\" src=\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2015\/03\/AA1X5A0099-1024x682.jpg\" alt=\"AA1X5A0099\" width=\"450\" height=\"299\" \/><\/a><\/p>\n<p><em>I also do emails once a month, and I use Instagram all the time. For emails, we usually share holiday hours, and include some simple offers. Usually there is one coupon and an announcement of a holiday special. We post on Instagram three times a week, but not usually about sales. We might tweet about a sale \u2013 we have given our followers an instant $2 off offer to use if we are having a slow day. Facebook is our number one marketing tool, but I think Instagram is our number two. On Facebook you can put more information, whereas on Instagram I might just take a picture of a new lotion and put that out there. I use Instagram to make Midnight Sun more a part of the community.<\/em><\/p>\n<p><a href=\"http:\/\/smarttan.com\/news\/index.php\/member-of-the-month-april-3\/aa_emm7328-v2\/\" rel=\"attachment wp-att-16278\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-16278\" src=\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2015\/03\/AA_EMM7328-v2-1024x707.jpg\" alt=\"AA_EMM7328 v2\" width=\"450\" height=\"310\" \/><\/a><\/p>\n<p>To learn more about the salon, visit www.midnightsuntanningburlington.com.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conni Pataki, Midnight Sun Tanning Established when Conni Pataki was a teenager, Midnight Sun Tanning has been an integral part of her family and her life. When she took over ownership nine years ago, she brought over a decade of experience as the owner of 24 nail salon and supply locations in Denmark. Now feeling [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-16274","post","type-post","status-publish","format-standard","hentry","category-magazine-web-exclusive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Member of the Month, April - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Conni Pataki, Midnight Sun Tanning   Established when Conni Pataki was a teenager, Midnight Sun Tanning has been an integral part of her family and her life. When she took over ownership nine years ago, she brought over a decade of experience as the owner of 24 nail salon and supply locations in Denmark. Now feeling at home in Burlington, Conni shares her favorite marketing methods:  I find that the older generations are on Facebook, which is why we don\u2019t advertise in our local paper anymore. Considering the return on what you paid, it made no sense to continue. A lot of my older clientele know me and my business page on Facebook. I think my customers are like family, and so they follow me on Facebook. If I was just starting out, things would be totally different, but I\u2019m so lucky that because we have been around for so long our number one way to get customers is still word of mouth.    I also do emails once a month, and I use Instagram all the time. For emails, we usually share holiday hours, and include some simple offers. Usually there is one coupon and an announcement of a holiday special. We post on Instagram three times a week, but not usually about sales. We might tweet about a sale \u2013 we have given our followers an instant $2 off offer to use if we are having a slow day. Facebook is our number one marketing tool, but I think Instagram is our number two. On Facebook you can put more information, whereas on Instagram I might just take a picture of a new lotion and put that out there. I use Instagram to make Midnight Sun more a part of the community.    To learn more about the salon, visit www.midnightsuntanningburlington.com.  &nbsp;  &nbsp;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-april-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Member of the Month, April - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Conni Pataki, Midnight Sun Tanning   Established when Conni Pataki was a teenager, Midnight Sun Tanning has been an integral part of her family and her life. When she took over ownership nine years ago, she brought over a decade of experience as the owner of 24 nail salon and supply locations in Denmark. Now feeling at home in Burlington, Conni shares her favorite marketing methods:  I find that the older generations are on Facebook, which is why we don\u2019t advertise in our local paper anymore. Considering the return on what you paid, it made no sense to continue. A lot of my older clientele know me and my business page on Facebook. I think my customers are like family, and so they follow me on Facebook. If I was just starting out, things would be totally different, but I\u2019m so lucky that because we have been around for so long our number one way to get customers is still word of mouth.    I also do emails once a month, and I use Instagram all the time. For emails, we usually share holiday hours, and include some simple offers. Usually there is one coupon and an announcement of a holiday special. We post on Instagram three times a week, but not usually about sales. We might tweet about a sale \u2013 we have given our followers an instant $2 off offer to use if we are having a slow day. Facebook is our number one marketing tool, but I think Instagram is our number two. On Facebook you can put more information, whereas on Instagram I might just take a picture of a new lotion and put that out there. I use Instagram to make Midnight Sun more a part of the community.    To learn more about the salon, visit www.midnightsuntanningburlington.com.  &nbsp;  &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-april-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-26T13:57:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2015\/03\/AA_EMM7311-1024x603.jpg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-april-3\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-april-3\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Member of the Month, April\",\"datePublished\":\"2015-03-26T13:57:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-april-3\/\"},\"wordCount\":308,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-april-3\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2015\/03\/AA_EMM7311-1024x603.jpg\",\"articleSection\":[\"Magazine Web Exclusive\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-april-3\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-april-3\/\",\"name\":\"Member of the Month, April - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-april-3\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-april-3\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2015\/03\/AA_EMM7311-1024x603.jpg\",\"datePublished\":\"2015-03-26T13:57:25+00:00\",\"description\":\"Conni Pataki, Midnight Sun Tanning Established when Conni Pataki was a teenager, Midnight Sun Tanning has been an integral part of her family and her life. When she took over ownership nine years ago, she brought over a decade of experience as the owner of 24 nail salon and supply locations in Denmark. Now feeling at home in Burlington, Conni shares her favorite marketing methods: I find that the older generations are on Facebook, which is why we don\u2019t advertise in our local paper anymore. Considering the return on what you paid, it made no sense to continue. A lot of my older clientele know me and my business page on Facebook. I think my customers are like family, and so they follow me on Facebook. If I was just starting out, things would be totally different, but I\u2019m so lucky that because we have been around for so long our number one way to get customers is still word of mouth. I also do emails once a month, and I use Instagram all the time. For emails, we usually share holiday hours, and include some simple offers. Usually there is one coupon and an announcement of a holiday special. We post on Instagram three times a week, but not usually about sales. We might tweet about a sale \u2013 we have given our followers an instant $2 off offer to use if we are having a slow day. Facebook is our number one marketing tool, but I think Instagram is our number two. On Facebook you can put more information, whereas on Instagram I might just take a picture of a new lotion and put that out there. I use Instagram to make Midnight Sun more a part of the community. 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When she took over ownership nine years ago, she brought over a decade of experience as the owner of 24 nail salon and supply locations in Denmark. Now feeling at home in Burlington, Conni shares her favorite marketing methods:  I find that the older generations are on Facebook, which is why we don\u2019t advertise in our local paper anymore. Considering the return on what you paid, it made no sense to continue. A lot of my older clientele know me and my business page on Facebook. I think my customers are like family, and so they follow me on Facebook. If I was just starting out, things would be totally different, but I\u2019m so lucky that because we have been around for so long our number one way to get customers is still word of mouth.    I also do emails once a month, and I use Instagram all the time. For emails, we usually share holiday hours, and include some simple offers. Usually there is one coupon and an announcement of a holiday special. We post on Instagram three times a week, but not usually about sales. We might tweet about a sale \u2013 we have given our followers an instant $2 off offer to use if we are having a slow day. Facebook is our number one marketing tool, but I think Instagram is our number two. On Facebook you can put more information, whereas on Instagram I might just take a picture of a new lotion and put that out there. I use Instagram to make Midnight Sun more a part of the community.    To learn more about the salon, visit www.midnightsuntanningburlington.com.  &nbsp;  &nbsp;","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-april-3\/","og_locale":"en_US","og_type":"article","og_title":"Member of the Month, April - Smart Tan News","og_description":"Conni Pataki, Midnight Sun Tanning   Established when Conni Pataki was a teenager, Midnight Sun Tanning has been an integral part of her family and her life. When she took over ownership nine years ago, she brought over a decade of experience as the owner of 24 nail salon and supply locations in Denmark. Now feeling at home in Burlington, Conni shares her favorite marketing methods:  I find that the older generations are on Facebook, which is why we don\u2019t advertise in our local paper anymore. 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When she took over ownership nine years ago, she brought over a decade of experience as the owner of 24 nail salon and supply locations in Denmark. Now feeling at home in Burlington, Conni shares her favorite marketing methods: I find that the older generations are on Facebook, which is why we don\u2019t advertise in our local paper anymore. Considering the return on what you paid, it made no sense to continue. A lot of my older clientele know me and my business page on Facebook. I think my customers are like family, and so they follow me on Facebook. If I was just starting out, things would be totally different, but I\u2019m so lucky that because we have been around for so long our number one way to get customers is still word of mouth. I also do emails once a month, and I use Instagram all the time. For emails, we usually share holiday hours, and include some simple offers. Usually there is one coupon and an announcement of a holiday special. We post on Instagram three times a week, but not usually about sales. We might tweet about a sale \u2013 we have given our followers an instant $2 off offer to use if we are having a slow day. Facebook is our number one marketing tool, but I think Instagram is our number two. On Facebook you can put more information, whereas on Instagram I might just take a picture of a new lotion and put that out there. I use Instagram to make Midnight Sun more a part of the community. 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