{"id":16349,"date":"2015-04-08T04:00:55","date_gmt":"2015-04-08T08:00:55","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=16349"},"modified":"2015-04-07T16:37:12","modified_gmt":"2015-04-07T20:37:12","slug":"palm-beach-tan-celebrates-25th-anniversary","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/","title":{"rendered":"Palm Beach Tan Celebrates 25th Anniversary"},"content":{"rendered":"<p>DALLAS,\u00a0April 6, 2015\u00a0\/PRNewswire\/ &#8212;\u00a0Palm Beach Tan, the nation&#8217;s largest indoor tanning company, is celebrating its 25th\u00a0anniversary this year. The\u00a0Dallas-based brand has revolutionized the industry through innovative technology, a continued focus on the education of its team members and a strict focus on tanning in moderation. Palm Beach Tan operates both company-owned and franchise locations in 31 states, representing more than 440 individual stores, nearly doubling its footprint in the past five years through acquisitions, new construction and franchise growth. The brand offers customers state-of-the-art sunbeds, the latest spray tanning systems, as well as the industry&#8217;s most extensive selection of tanning and skincare products.<\/p>\n<p>&#8220;This is an exciting milestone for our brand and we look forward to continuing both our amazing growth trends and our leadership role in the industry,&#8221; said\u00a0Diane Lucas, president and COO at Palm Beach Tan. &#8220;For more than 25 years, Palm Beach Tan has been committed to delivering indoor tanning services in a safe, clean and responsible environment.&#8221;<\/p>\n<p>Education of both team members and customers with a focus on moderation and tanning wisely is a key message in all brand communications. Palm Beach Tan was the first in the industry to require parental consent for all customers under the age of 18 and extensively trains its team members on how to advise customers on their tanning goals through the lens of tanning wisely. The brand philosophy centers on the Golden Rules of Tanning, a set of educational guidelines which seek to minimize overexposure and support responsible tanning:<\/p>\n<ul type=\"disc\">\n<li>Know your skin type<\/li>\n<li>Always apply professional quality indoor tanning lotions before and after your tan<\/li>\n<li>Never rush a tan<\/li>\n<li>Never tan more than once in a 24-hour period<\/li>\n<li>Always wear protective eyewear<\/li>\n<li>If you need a tan in a hurry, try a spray tan<\/li>\n<\/ul>\n<p>Palm Beach Tan was also the first in the industry to institute a 24-hour resting period between tanning sessions to allow customers to maximize color and their skin care. This encourages customers to practice moderation and work to gradually achieve the shade which makes them look and feel the best.<\/p>\n<p>Last month, Palm Beach Tan unveiled an updated brand identity campaign titled &#8220;See Yourself in a New Light&#8221; which focuses on clean, sophisticated and contemporary lifestyle imagery. Research indicates that customers want a more subtle shade, and tan just enough to enhance their appearance. Tanning is not about being as dark as possible, but about finding the right shade which makes each individual feel good about him or herself.<\/p>\n<p>To help celebrate the brand&#8217;s 25th\u00a0anniversary, from\u00a0April 6-12, Palm Beach Tan is offering special anniversary rates on all memberships as well as 25% off all spray tans and lotions. Individual locations will also be offering additional location-specific deals depending on market.<\/p>\n<p>For more information about Palm Beach Tan, its locations, services and products visit\u00a0<a href=\"http:\/\/www.palmbeachtan.com\/\" target=\"_blank\" rel=\"nofollow\">www.palmbeachtan.com<\/a>\u00a0or became a fan at\u00a0<a href=\"http:\/\/www.facebook.com\/PBTOfficial\" target=\"_blank\" rel=\"nofollow\">www.facebook.com\/PBTOfficial<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DALLAS,\u00a0April 6, 2015\u00a0\/PRNewswire\/ &#8212;\u00a0Palm Beach Tan, the nation&#8217;s largest indoor tanning company, is celebrating its 25th\u00a0anniversary this year. The\u00a0Dallas-based brand has revolutionized the industry through innovative technology, a continued focus on the education of its team members and a strict focus on tanning in moderation. Palm Beach Tan operates both company-owned and franchise locations in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16349","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Palm Beach Tan Celebrates 25th Anniversary - Smart Tan News<\/title>\n<meta name=\"description\" content=\"DALLAS,\u00a0April 6, 2015\u00a0\/PRNewswire\/ --\u00a0Palm Beach Tan, the nation&#039;s largest indoor tanning company, is celebrating its 25th\u00a0anniversary this year. The\u00a0Dallas-based brand has revolutionized the industry through innovative technology, a continued focus on the education of its team members and a strict focus on tanning in moderation. Palm Beach Tan operates both company-owned and franchise locations in 31 states, representing more than 440 individual stores, nearly doubling its footprint in the past five years through acquisitions, new construction and franchise growth. The brand offers customers state-of-the-art sunbeds, the latest spray tanning systems, as well as the industry&#039;s most extensive selection of tanning and skincare products.  &quot;This is an exciting milestone for our brand and we look forward to continuing both our amazing growth trends and our leadership role in the industry,&quot; said\u00a0Diane Lucas, president and COO at Palm Beach Tan. &quot;For more than 25 years, Palm Beach Tan has been committed to delivering indoor tanning services in a safe, clean and responsible environment.&quot;  Education of both team members and customers with a focus on moderation and tanning wisely is a key message in all brand communications. Palm Beach Tan was the first in the industry to require parental consent for all customers under the age of 18 and extensively trains its team members on how to advise customers on their tanning goals through the lens of tanning wisely. The brand philosophy centers on the Golden Rules of Tanning, a set of educational guidelines which seek to minimize overexposure and support responsible tanning:   Know your skin type  Always apply professional quality indoor tanning lotions before and after your tan  Never rush a tan  Never tan more than once in a 24-hour period  Always wear protective eyewear  If you need a tan in a hurry, try a spray tan  Palm Beach Tan was also the first in the industry to institute a 24-hour resting period between tanning sessions to allow customers to maximize color and their skin care. This encourages customers to practice moderation and work to gradually achieve the shade which makes them look and feel the best.  Last month, Palm Beach Tan unveiled an updated brand identity campaign titled &quot;See Yourself in a New Light&quot; which focuses on clean, sophisticated and contemporary lifestyle imagery. Research indicates that customers want a more subtle shade, and tan just enough to enhance their appearance. Tanning is not about being as dark as possible, but about finding the right shade which makes each individual feel good about him or herself.  To help celebrate the brand&#039;s 25th\u00a0anniversary, from\u00a0April 6-12, Palm Beach Tan is offering special anniversary rates on all memberships as well as 25% off all spray tans and lotions. Individual locations will also be offering additional location-specific deals depending on market.  For more information about Palm Beach Tan, its locations, services and products visit\u00a0www.palmbeachtan.com\u00a0or became a fan at\u00a0www.facebook.com\/PBTOfficial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Palm Beach Tan Celebrates 25th Anniversary - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"DALLAS,\u00a0April 6, 2015\u00a0\/PRNewswire\/ --\u00a0Palm Beach Tan, the nation&#039;s largest indoor tanning company, is celebrating its 25th\u00a0anniversary this year. The\u00a0Dallas-based brand has revolutionized the industry through innovative technology, a continued focus on the education of its team members and a strict focus on tanning in moderation. Palm Beach Tan operates both company-owned and franchise locations in 31 states, representing more than 440 individual stores, nearly doubling its footprint in the past five years through acquisitions, new construction and franchise growth. The brand offers customers state-of-the-art sunbeds, the latest spray tanning systems, as well as the industry&#039;s most extensive selection of tanning and skincare products.  &quot;This is an exciting milestone for our brand and we look forward to continuing both our amazing growth trends and our leadership role in the industry,&quot; said\u00a0Diane Lucas, president and COO at Palm Beach Tan. &quot;For more than 25 years, Palm Beach Tan has been committed to delivering indoor tanning services in a safe, clean and responsible environment.&quot;  Education of both team members and customers with a focus on moderation and tanning wisely is a key message in all brand communications. Palm Beach Tan was the first in the industry to require parental consent for all customers under the age of 18 and extensively trains its team members on how to advise customers on their tanning goals through the lens of tanning wisely. The brand philosophy centers on the Golden Rules of Tanning, a set of educational guidelines which seek to minimize overexposure and support responsible tanning:   Know your skin type  Always apply professional quality indoor tanning lotions before and after your tan  Never rush a tan  Never tan more than once in a 24-hour period  Always wear protective eyewear  If you need a tan in a hurry, try a spray tan  Palm Beach Tan was also the first in the industry to institute a 24-hour resting period between tanning sessions to allow customers to maximize color and their skin care. This encourages customers to practice moderation and work to gradually achieve the shade which makes them look and feel the best.  Last month, Palm Beach Tan unveiled an updated brand identity campaign titled &quot;See Yourself in a New Light&quot; which focuses on clean, sophisticated and contemporary lifestyle imagery. Research indicates that customers want a more subtle shade, and tan just enough to enhance their appearance. Tanning is not about being as dark as possible, but about finding the right shade which makes each individual feel good about him or herself.  To help celebrate the brand&#039;s 25th\u00a0anniversary, from\u00a0April 6-12, Palm Beach Tan is offering special anniversary rates on all memberships as well as 25% off all spray tans and lotions. Individual locations will also be offering additional location-specific deals depending on market.  For more information about Palm Beach Tan, its locations, services and products visit\u00a0www.palmbeachtan.com\u00a0or became a fan at\u00a0www.facebook.com\/PBTOfficial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-08T08:00:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/04\/palm-beach-tan-logo1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Palm Beach Tan Celebrates 25th Anniversary\",\"datePublished\":\"2015-04-08T08:00:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/\"},\"wordCount\":487,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/\",\"name\":\"Palm Beach Tan Celebrates 25th Anniversary - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2015-04-08T08:00:55+00:00\",\"description\":\"DALLAS,\u00a0April 6, 2015\u00a0\/PRNewswire\/ --\u00a0Palm Beach Tan, the nation's largest indoor tanning company, is celebrating its 25th\u00a0anniversary this year. The\u00a0Dallas-based brand has revolutionized the industry through innovative technology, a continued focus on the education of its team members and a strict focus on tanning in moderation. Palm Beach Tan operates both company-owned and franchise locations in 31 states, representing more than 440 individual stores, nearly doubling its footprint in the past five years through acquisitions, new construction and franchise growth. The brand offers customers state-of-the-art sunbeds, the latest spray tanning systems, as well as the industry's most extensive selection of tanning and skincare products. \\\"This is an exciting milestone for our brand and we look forward to continuing both our amazing growth trends and our leadership role in the industry,\\\" said\u00a0Diane Lucas, president and COO at Palm Beach Tan. \\\"For more than 25 years, Palm Beach Tan has been committed to delivering indoor tanning services in a safe, clean and responsible environment.\\\" Education of both team members and customers with a focus on moderation and tanning wisely is a key message in all brand communications. Palm Beach Tan was the first in the industry to require parental consent for all customers under the age of 18 and extensively trains its team members on how to advise customers on their tanning goals through the lens of tanning wisely. The brand philosophy centers on the Golden Rules of Tanning, a set of educational guidelines which seek to minimize overexposure and support responsible tanning: Know your skin type Always apply professional quality indoor tanning lotions before and after your tan Never rush a tan Never tan more than once in a 24-hour period Always wear protective eyewear If you need a tan in a hurry, try a spray tan Palm Beach Tan was also the first in the industry to institute a 24-hour resting period between tanning sessions to allow customers to maximize color and their skin care. This encourages customers to practice moderation and work to gradually achieve the shade which makes them look and feel the best. Last month, Palm Beach Tan unveiled an updated brand identity campaign titled \\\"See Yourself in a New Light\\\" which focuses on clean, sophisticated and contemporary lifestyle imagery. Research indicates that customers want a more subtle shade, and tan just enough to enhance their appearance. Tanning is not about being as dark as possible, but about finding the right shade which makes each individual feel good about him or herself. To help celebrate the brand's 25th\u00a0anniversary, from\u00a0April 6-12, Palm Beach Tan is offering special anniversary rates on all memberships as well as 25% off all spray tans and lotions. Individual locations will also be offering additional location-specific deals depending on market. 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The\u00a0Dallas-based brand has revolutionized the industry through innovative technology, a continued focus on the education of its team members and a strict focus on tanning in moderation. Palm Beach Tan operates both company-owned and franchise locations in 31 states, representing more than 440 individual stores, nearly doubling its footprint in the past five years through acquisitions, new construction and franchise growth. The brand offers customers state-of-the-art sunbeds, the latest spray tanning systems, as well as the industry's most extensive selection of tanning and skincare products.  \"This is an exciting milestone for our brand and we look forward to continuing both our amazing growth trends and our leadership role in the industry,\" said\u00a0Diane Lucas, president and COO at Palm Beach Tan. \"For more than 25 years, Palm Beach Tan has been committed to delivering indoor tanning services in a safe, clean and responsible environment.\"  Education of both team members and customers with a focus on moderation and tanning wisely is a key message in all brand communications. Palm Beach Tan was the first in the industry to require parental consent for all customers under the age of 18 and extensively trains its team members on how to advise customers on their tanning goals through the lens of tanning wisely. The brand philosophy centers on the Golden Rules of Tanning, a set of educational guidelines which seek to minimize overexposure and support responsible tanning:   Know your skin type  Always apply professional quality indoor tanning lotions before and after your tan  Never rush a tan  Never tan more than once in a 24-hour period  Always wear protective eyewear  If you need a tan in a hurry, try a spray tan  Palm Beach Tan was also the first in the industry to institute a 24-hour resting period between tanning sessions to allow customers to maximize color and their skin care. This encourages customers to practice moderation and work to gradually achieve the shade which makes them look and feel the best.  Last month, Palm Beach Tan unveiled an updated brand identity campaign titled \"See Yourself in a New Light\" which focuses on clean, sophisticated and contemporary lifestyle imagery. Research indicates that customers want a more subtle shade, and tan just enough to enhance their appearance. Tanning is not about being as dark as possible, but about finding the right shade which makes each individual feel good about him or herself.  To help celebrate the brand's 25th\u00a0anniversary, from\u00a0April 6-12, Palm Beach Tan is offering special anniversary rates on all memberships as well as 25% off all spray tans and lotions. Individual locations will also be offering additional location-specific deals depending on market.  For more information about Palm Beach Tan, its locations, services and products visit\u00a0www.palmbeachtan.com\u00a0or became a fan at\u00a0www.facebook.com\/PBTOfficial.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/","og_locale":"en_US","og_type":"article","og_title":"Palm Beach Tan Celebrates 25th Anniversary - Smart Tan News","og_description":"DALLAS,\u00a0April 6, 2015\u00a0\/PRNewswire\/ --\u00a0Palm Beach Tan, the nation's largest indoor tanning company, is celebrating its 25th\u00a0anniversary this year. The\u00a0Dallas-based brand has revolutionized the industry through innovative technology, a continued focus on the education of its team members and a strict focus on tanning in moderation. Palm Beach Tan operates both company-owned and franchise locations in 31 states, representing more than 440 individual stores, nearly doubling its footprint in the past five years through acquisitions, new construction and franchise growth. The brand offers customers state-of-the-art sunbeds, the latest spray tanning systems, as well as the industry's most extensive selection of tanning and skincare products.  \"This is an exciting milestone for our brand and we look forward to continuing both our amazing growth trends and our leadership role in the industry,\" said\u00a0Diane Lucas, president and COO at Palm Beach Tan. \"For more than 25 years, Palm Beach Tan has been committed to delivering indoor tanning services in a safe, clean and responsible environment.\"  Education of both team members and customers with a focus on moderation and tanning wisely is a key message in all brand communications. Palm Beach Tan was the first in the industry to require parental consent for all customers under the age of 18 and extensively trains its team members on how to advise customers on their tanning goals through the lens of tanning wisely. The brand philosophy centers on the Golden Rules of Tanning, a set of educational guidelines which seek to minimize overexposure and support responsible tanning:   Know your skin type  Always apply professional quality indoor tanning lotions before and after your tan  Never rush a tan  Never tan more than once in a 24-hour period  Always wear protective eyewear  If you need a tan in a hurry, try a spray tan  Palm Beach Tan was also the first in the industry to institute a 24-hour resting period between tanning sessions to allow customers to maximize color and their skin care. This encourages customers to practice moderation and work to gradually achieve the shade which makes them look and feel the best.  Last month, Palm Beach Tan unveiled an updated brand identity campaign titled \"See Yourself in a New Light\" which focuses on clean, sophisticated and contemporary lifestyle imagery. Research indicates that customers want a more subtle shade, and tan just enough to enhance their appearance. Tanning is not about being as dark as possible, but about finding the right shade which makes each individual feel good about him or herself.  To help celebrate the brand's 25th\u00a0anniversary, from\u00a0April 6-12, Palm Beach Tan is offering special anniversary rates on all memberships as well as 25% off all spray tans and lotions. Individual locations will also be offering additional location-specific deals depending on market.  For more information about Palm Beach Tan, its locations, services and products visit\u00a0www.palmbeachtan.com\u00a0or became a fan at\u00a0www.facebook.com\/PBTOfficial.","og_url":"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2015-04-08T08:00:55+00:00","og_image":[{"width":440,"height":335,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/04\/palm-beach-tan-logo1.jpeg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Palm Beach Tan Celebrates 25th Anniversary","datePublished":"2015-04-08T08:00:55+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/"},"wordCount":487,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/","url":"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/","name":"Palm Beach Tan Celebrates 25th Anniversary - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"datePublished":"2015-04-08T08:00:55+00:00","description":"DALLAS,\u00a0April 6, 2015\u00a0\/PRNewswire\/ --\u00a0Palm Beach Tan, the nation's largest indoor tanning company, is celebrating its 25th\u00a0anniversary this year. The\u00a0Dallas-based brand has revolutionized the industry through innovative technology, a continued focus on the education of its team members and a strict focus on tanning in moderation. Palm Beach Tan operates both company-owned and franchise locations in 31 states, representing more than 440 individual stores, nearly doubling its footprint in the past five years through acquisitions, new construction and franchise growth. The brand offers customers state-of-the-art sunbeds, the latest spray tanning systems, as well as the industry's most extensive selection of tanning and skincare products. \"This is an exciting milestone for our brand and we look forward to continuing both our amazing growth trends and our leadership role in the industry,\" said\u00a0Diane Lucas, president and COO at Palm Beach Tan. \"For more than 25 years, Palm Beach Tan has been committed to delivering indoor tanning services in a safe, clean and responsible environment.\" Education of both team members and customers with a focus on moderation and tanning wisely is a key message in all brand communications. Palm Beach Tan was the first in the industry to require parental consent for all customers under the age of 18 and extensively trains its team members on how to advise customers on their tanning goals through the lens of tanning wisely. The brand philosophy centers on the Golden Rules of Tanning, a set of educational guidelines which seek to minimize overexposure and support responsible tanning: Know your skin type Always apply professional quality indoor tanning lotions before and after your tan Never rush a tan Never tan more than once in a 24-hour period Always wear protective eyewear If you need a tan in a hurry, try a spray tan Palm Beach Tan was also the first in the industry to institute a 24-hour resting period between tanning sessions to allow customers to maximize color and their skin care. This encourages customers to practice moderation and work to gradually achieve the shade which makes them look and feel the best. Last month, Palm Beach Tan unveiled an updated brand identity campaign titled \"See Yourself in a New Light\" which focuses on clean, sophisticated and contemporary lifestyle imagery. Research indicates that customers want a more subtle shade, and tan just enough to enhance their appearance. Tanning is not about being as dark as possible, but about finding the right shade which makes each individual feel good about him or herself. To help celebrate the brand's 25th\u00a0anniversary, from\u00a0April 6-12, Palm Beach Tan is offering special anniversary rates on all memberships as well as 25% off all spray tans and lotions. Individual locations will also be offering additional location-specific deals depending on market. For more information about Palm Beach Tan, its locations, services and products visit\u00a0www.palmbeachtan.com\u00a0or became a fan at\u00a0www.facebook.com\/PBTOfficial.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/palm-beach-tan-celebrates-25th-anniversary\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Palm Beach Tan Celebrates 25th Anniversary"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/16349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=16349"}],"version-history":[{"count":2,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/16349\/revisions"}],"predecessor-version":[{"id":16352,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/16349\/revisions\/16352"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=16349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=16349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=16349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}