![\"Color](\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2015\/04\/Color-Me-Tan-1.jpg\")
<\/a><\/p>\nEven if you don\u2019t see the return immediately, people know your name, and that makes it feel like you\u2019re the only salon in town. They see your logo, they see you sponsoring events, and that makes a difference, especially in a community like Anchorage. I feel confident about the money I spend on marketing even when I\u2019m at the higher end of my budget. There are a lot of ways to save money, but when you cut corners on marketing, you shoot yourself in the foot. You shouldn\u2019t stop marketing if you\u2019re doing well. People try to advertise when business is down, but it\u2019s usually down because of something else that\u2019s going on. Marketing helps keep you on top; it doesn\u2019t bring you from the bottom up.<\/p>\n
To learn more about the salon, visit www.colormetanak.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
Crystal Knox, Color Me Tan When her young son inherited ownership of Color Me Tan, Crystal Knox\u2019s career trajectory shifted dramatically. She left the construction world to run a tanning salon, finding an appreciation for the industry along the way. After only a few years, she has made in indelible mark on the business, in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-16425","post","type-post","status-publish","format-standard","hentry","category-magazine-web-exclusive"],"yoast_head":"\n
Member of the Month - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Crystal Knox, Color Me Tan When her young son inherited ownership of Color Me Tan, Crystal Knox\u2019s career trajectory shifted dramatically. She left the construction world to run a tanning salon, finding an appreciation for the industry along the way. After only a few years, she has made in indelible mark on the business, in part due to her perceptive approach to marketing. Crystal shares her experiences with Facebook and Pandora Radio: Facebook is quite the tool. We are constantly doing contests and fun little things on our page. For example, we posted a meme that let customers figure out their leprechaun name for St. Patrick\u2019s Day. We also post little trivia games about tanning where we give away bottles of lotion. That has made the page more interactive and has brought our fan base up. We don\u2019t advertise airbrushing a whole lot, but we do show before and after pictures for spray tans, and we\u2019ll post pictures of me working a pageant or competition. Pandora has been great. I just can\u2019t believe how many people have heard our ads. People I haven\u2019t talked to in years will send me an email or text that they heard the ad. Out here in Alaska, the radio stations are difficult because they are all so different, and we have a really diverse client base, so it\u2019s tough to pick a single demographic to target. Our first ad on Pandora was a play on \u201cGame of Thrones.\u201d We set the right mood with music and talked about they could avoid being a White Walker by coming into Color Me Tan. If they mentioned the ad, they got a percentage off. I got into it when a representative for Pandora contacted me. I was at an event and he approached me, so I followed up with a meeting. I wasn\u2019t sure at first because it was different from what most people were doing up here. We ended up doing it, and there was a moment when I knew we did the right thing: I was at Taco Bell at two in the morning, and the people in the car ahead of me were having a good time when I heard our ad play. We were part of this cool moment they were having and I knew we were onto a different kind of advertising. Even if you don\u2019t see the return immediately, people know your name, and that makes it feel like you\u2019re the only salon in town. They see your logo, they see you sponsoring events, and that makes a difference, especially in a community like Anchorage. I feel confident about the money I spend on marketing even when I\u2019m at the higher end of my budget. There are a lot of ways to save money, but when you cut corners on marketing, you shoot yourself in the foot. You shouldn\u2019t stop marketing if you\u2019re doing well. People try to advertise when business is down, but it\u2019s usually down because of something else that\u2019s going on. Marketing helps keep you on top; it doesn\u2019t bring you from the bottom up. To learn more about the salon, visit www.colormetanak.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Member of the Month - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Crystal Knox, Color Me Tan When her young son inherited ownership of Color Me Tan, Crystal Knox\u2019s career trajectory shifted dramatically. She left the construction world to run a tanning salon, finding an appreciation for the industry along the way. After only a few years, she has made in indelible mark on the business, in part due to her perceptive approach to marketing. Crystal shares her experiences with Facebook and Pandora Radio: Facebook is quite the tool. We are constantly doing contests and fun little things on our page. For example, we posted a meme that let customers figure out their leprechaun name for St. Patrick\u2019s Day. We also post little trivia games about tanning where we give away bottles of lotion. That has made the page more interactive and has brought our fan base up. We don\u2019t advertise airbrushing a whole lot, but we do show before and after pictures for spray tans, and we\u2019ll post pictures of me working a pageant or competition. Pandora has been great. I just can\u2019t believe how many people have heard our ads. People I haven\u2019t talked to in years will send me an email or text that they heard the ad. Out here in Alaska, the radio stations are difficult because they are all so different, and we have a really diverse client base, so it\u2019s tough to pick a single demographic to target. Our first ad on Pandora was a play on \u201cGame of Thrones.\u201d We set the right mood with music and talked about they could avoid being a White Walker by coming into Color Me Tan. If they mentioned the ad, they got a percentage off. I got into it when a representative for Pandora contacted me. I was at an event and he approached me, so I followed up with a meeting. I wasn\u2019t sure at first because it was different from what most people were doing up here. We ended up doing it, and there was a moment when I knew we did the right thing: I was at Taco Bell at two in the morning, and the people in the car ahead of me were having a good time when I heard our ad play. We were part of this cool moment they were having and I knew we were onto a different kind of advertising. Even if you don\u2019t see the return immediately, people know your name, and that makes it feel like you\u2019re the only salon in town. They see your logo, they see you sponsoring events, and that makes a difference, especially in a community like Anchorage. I feel confident about the money I spend on marketing even when I\u2019m at the higher end of my budget. There are a lot of ways to save money, but when you cut corners on marketing, you shoot yourself in the foot. You shouldn\u2019t stop marketing if you\u2019re doing well. People try to advertise when business is down, but it\u2019s usually down because of something else that\u2019s going on. Marketing helps keep you on top; it doesn\u2019t bring you from the bottom up. To learn more about the salon, visit www.colormetanak.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-22T18:21:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2015\/04\/Color-Me-Tan-3.jpg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-2\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Member of the Month\",\"datePublished\":\"2015-04-22T18:21:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-2\/\"},\"wordCount\":547,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-2\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2015\/04\/Color-Me-Tan-3.jpg\",\"articleSection\":[\"Magazine Web Exclusive\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-2\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-2\/\",\"name\":\"Member of the Month - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-2\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2015\/04\/Color-Me-Tan-3.jpg\",\"datePublished\":\"2015-04-22T18:21:00+00:00\",\"description\":\"Crystal Knox, Color Me Tan When her young son inherited ownership of Color Me Tan, Crystal Knox\u2019s career trajectory shifted dramatically. 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She left the construction world to run a tanning salon, finding an appreciation for the industry along the way. After only a few years, she has made in indelible mark on the business, in part due to her perceptive approach to marketing. Crystal shares her experiences with Facebook and Pandora Radio: Facebook is quite the tool. We are constantly doing contests and fun little things on our page. For example, we posted a meme that let customers figure out their leprechaun name for St. Patrick\u2019s Day. We also post little trivia games about tanning where we give away bottles of lotion. That has made the page more interactive and has brought our fan base up. We don\u2019t advertise airbrushing a whole lot, but we do show before and after pictures for spray tans, and we\u2019ll post pictures of me working a pageant or competition. Pandora has been great. I just can\u2019t believe how many people have heard our ads. People I haven\u2019t talked to in years will send me an email or text that they heard the ad. Out here in Alaska, the radio stations are difficult because they are all so different, and we have a really diverse client base, so it\u2019s tough to pick a single demographic to target. Our first ad on Pandora was a play on \u201cGame of Thrones.\u201d We set the right mood with music and talked about they could avoid being a White Walker by coming into Color Me Tan. If they mentioned the ad, they got a percentage off. I got into it when a representative for Pandora contacted me. I was at an event and he approached me, so I followed up with a meeting. I wasn\u2019t sure at first because it was different from what most people were doing up here. We ended up doing it, and there was a moment when I knew we did the right thing: I was at Taco Bell at two in the morning, and the people in the car ahead of me were having a good time when I heard our ad play. We were part of this cool moment they were having and I knew we were onto a different kind of advertising. Even if you don\u2019t see the return immediately, people know your name, and that makes it feel like you\u2019re the only salon in town. They see your logo, they see you sponsoring events, and that makes a difference, especially in a community like Anchorage. I feel confident about the money I spend on marketing even when I\u2019m at the higher end of my budget. There are a lot of ways to save money, but when you cut corners on marketing, you shoot yourself in the foot. You shouldn\u2019t stop marketing if you\u2019re doing well. People try to advertise when business is down, but it\u2019s usually down because of something else that\u2019s going on. Marketing helps keep you on top; it doesn\u2019t bring you from the bottom up. To learn more about the salon, visit www.colormetanak.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/member-of-the-month-2\/","og_locale":"en_US","og_type":"article","og_title":"Member of the Month - Smart Tan News","og_description":"Crystal Knox, Color Me Tan When her young son inherited ownership of Color Me Tan, Crystal Knox\u2019s career trajectory shifted dramatically. She left the construction world to run a tanning salon, finding an appreciation for the industry along the way. After only a few years, she has made in indelible mark on the business, in part due to her perceptive approach to marketing. Crystal shares her experiences with Facebook and Pandora Radio: Facebook is quite the tool. We are constantly doing contests and fun little things on our page. For example, we posted a meme that let customers figure out their leprechaun name for St. Patrick\u2019s Day. We also post little trivia games about tanning where we give away bottles of lotion. That has made the page more interactive and has brought our fan base up. We don\u2019t advertise airbrushing a whole lot, but we do show before and after pictures for spray tans, and we\u2019ll post pictures of me working a pageant or competition. Pandora has been great. I just can\u2019t believe how many people have heard our ads. People I haven\u2019t talked to in years will send me an email or text that they heard the ad. Out here in Alaska, the radio stations are difficult because they are all so different, and we have a really diverse client base, so it\u2019s tough to pick a single demographic to target. Our first ad on Pandora was a play on \u201cGame of Thrones.\u201d We set the right mood with music and talked about they could avoid being a White Walker by coming into Color Me Tan. If they mentioned the ad, they got a percentage off. I got into it when a representative for Pandora contacted me. I was at an event and he approached me, so I followed up with a meeting. I wasn\u2019t sure at first because it was different from what most people were doing up here. We ended up doing it, and there was a moment when I knew we did the right thing: I was at Taco Bell at two in the morning, and the people in the car ahead of me were having a good time when I heard our ad play. We were part of this cool moment they were having and I knew we were onto a different kind of advertising. Even if you don\u2019t see the return immediately, people know your name, and that makes it feel like you\u2019re the only salon in town. They see your logo, they see you sponsoring events, and that makes a difference, especially in a community like Anchorage. I feel confident about the money I spend on marketing even when I\u2019m at the higher end of my budget. 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People I haven\u2019t talked to in years will send me an email or text that they heard the ad. Out here in Alaska, the radio stations are difficult because they are all so different, and we have a really diverse client base, so it\u2019s tough to pick a single demographic to target. Our first ad on Pandora was a play on \u201cGame of Thrones.\u201d We set the right mood with music and talked about they could avoid being a White Walker by coming into Color Me Tan. If they mentioned the ad, they got a percentage off. I got into it when a representative for Pandora contacted me. I was at an event and he approached me, so I followed up with a meeting. I wasn\u2019t sure at first because it was different from what most people were doing up here. We ended up doing it, and there was a moment when I knew we did the right thing: I was at Taco Bell at two in the morning, and the people in the car ahead of me were having a good time when I heard our ad play. We were part of this cool moment they were having and I knew we were onto a different kind of advertising. Even if you don\u2019t see the return immediately, people know your name, and that makes it feel like you\u2019re the only salon in town. They see your logo, they see you sponsoring events, and that makes a difference, especially in a community like Anchorage. I feel confident about the money I spend on marketing even when I\u2019m at the higher end of my budget. There are a lot of ways to save money, but when you cut corners on marketing, you shoot yourself in the foot. You shouldn\u2019t stop marketing if you\u2019re doing well. People try to advertise when business is down, but it\u2019s usually down because of something else that\u2019s going on. Marketing helps keep you on top; it doesn\u2019t bring you from the bottom up. 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