{"id":16775,"date":"2015-07-03T04:00:48","date_gmt":"2015-07-03T08:00:48","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=16775"},"modified":"2015-07-06T10:53:55","modified_gmt":"2015-07-06T14:53:55","slug":"stepping-up-your-sunless","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/","title":{"rendered":"Stepping Up Your Sunless"},"content":{"rendered":"<p>As the director of marketing at Sunless Inc., Allyssa Hilliard has her finger on the pulse of what&#8217;s fresh in tanning. She works closely with the research and development team at Sunless Inc., reaching out to salons across the country and identifying relevant trends to help the company develop products and services that support indoor tanning businesses on their quest to spread the love of sunless tanning. In a Smart Tan exclusive interview, Hilliard shares her insights for creating more sunless customers.<\/p>\n<p><strong>Q: What trend is taking over sunless tanning right now?<\/strong><\/p>\n<p><strong>A:<\/strong> Sunless Inc. is always looking at outside markets to figure out what people like. After looking at the popularity of customer drinks at Starbucks and the seasonal makeup offered by cosmetic companies, it&#8217;s clear that consumers like customization, which is an important part of the Mystic Tan brand.<\/p>\n<p><a href=\"http:\/\/smarttan.epubxp.com\/i\/514788-vol30iss6-2015\/57\" target=\"_blank\">Click here to read the entire article in the June\u00a0issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the director of marketing at Sunless Inc., Allyssa Hilliard has her finger on the pulse of what&#8217;s fresh in tanning. She works closely with the research and development team at Sunless Inc., reaching out to salons across the country and identifying relevant trends to help the company develop products and services that support indoor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stepping Up Your Sunless - Smart Tan News<\/title>\n<meta name=\"description\" content=\"As the director of marketing at Sunless Inc., Allyssa Hilliard has her finger on the pulse of what&#039;s fresh in tanning. She works closely with the research and development team at Sunless Inc., reaching out to salons across the country and identifying relevant trends to help the company develop products and services that support indoor tanning businesses on their quest to spread the love of sunless tanning. In a Smart Tan exclusive interview, Hilliard shares her insights for creating more sunless customers.  Q: What trend is taking over sunless tanning right now?  A: Sunless Inc. is always looking at outside markets to figure out what people like. After looking at the popularity of customer drinks at Starbucks and the seasonal makeup offered by cosmetic companies, it&#039;s clear that consumers like customization, which is an important part of the Mystic Tan brand.  Click here to read the entire article in the June\u00a0issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stepping Up Your Sunless - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"As the director of marketing at Sunless Inc., Allyssa Hilliard has her finger on the pulse of what&#039;s fresh in tanning. She works closely with the research and development team at Sunless Inc., reaching out to salons across the country and identifying relevant trends to help the company develop products and services that support indoor tanning businesses on their quest to spread the love of sunless tanning. In a Smart Tan exclusive interview, Hilliard shares her insights for creating more sunless customers.  Q: What trend is taking over sunless tanning right now?  A: Sunless Inc. is always looking at outside markets to figure out what people like. After looking at the popularity of customer drinks at Starbucks and the seasonal makeup offered by cosmetic companies, it&#039;s clear that consumers like customization, which is an important part of the Mystic Tan brand.  Click here to read the entire article in the June\u00a0issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-03T08:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-06T14:53:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-06-at-10.54.54-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"438\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"smarttan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/\"},\"author\":{\"name\":\"smarttan\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\"},\"headline\":\"Stepping Up Your Sunless\",\"datePublished\":\"2015-07-03T08:00:48+00:00\",\"dateModified\":\"2015-07-06T14:53:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/\"},\"wordCount\":161,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-06-at-10.54.54-AM.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/\",\"name\":\"Stepping Up Your Sunless - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-06-at-10.54.54-AM.png\",\"datePublished\":\"2015-07-03T08:00:48+00:00\",\"dateModified\":\"2015-07-06T14:53:55+00:00\",\"description\":\"As the director of marketing at Sunless Inc., Allyssa Hilliard has her finger on the pulse of what's fresh in tanning. She works closely with the research and development team at Sunless Inc., reaching out to salons across the country and identifying relevant trends to help the company develop products and services that support indoor tanning businesses on their quest to spread the love of sunless tanning. In a Smart Tan exclusive interview, Hilliard shares her insights for creating more sunless customers. Q: What trend is taking over sunless tanning right now? A: Sunless Inc. is always looking at outside markets to figure out what people like. After looking at the popularity of customer drinks at Starbucks and the seasonal makeup offered by cosmetic companies, it's clear that consumers like customization, which is an important part of the Mystic Tan brand. Click here to read the entire article in the June\u00a0issue of Smart Tan Magazine online.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/#primaryimage\",\"url\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-06-at-10.54.54-AM.png\",\"contentUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-06-at-10.54.54-AM.png\",\"width\":438,\"height\":335},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stepping Up Your Sunless\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\",\"name\":\"smarttan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"caption\":\"smarttan\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stepping Up Your Sunless - Smart Tan News","description":"As the director of marketing at Sunless Inc., Allyssa Hilliard has her finger on the pulse of what's fresh in tanning. She works closely with the research and development team at Sunless Inc., reaching out to salons across the country and identifying relevant trends to help the company develop products and services that support indoor tanning businesses on their quest to spread the love of sunless tanning. In a Smart Tan exclusive interview, Hilliard shares her insights for creating more sunless customers.  Q: What trend is taking over sunless tanning right now?  A: Sunless Inc. is always looking at outside markets to figure out what people like. After looking at the popularity of customer drinks at Starbucks and the seasonal makeup offered by cosmetic companies, it's clear that consumers like customization, which is an important part of the Mystic Tan brand.  Click here to read the entire article in the June\u00a0issue of Smart Tan Magazine online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/","og_locale":"en_US","og_type":"article","og_title":"Stepping Up Your Sunless - Smart Tan News","og_description":"As the director of marketing at Sunless Inc., Allyssa Hilliard has her finger on the pulse of what's fresh in tanning. She works closely with the research and development team at Sunless Inc., reaching out to salons across the country and identifying relevant trends to help the company develop products and services that support indoor tanning businesses on their quest to spread the love of sunless tanning. In a Smart Tan exclusive interview, Hilliard shares her insights for creating more sunless customers.  Q: What trend is taking over sunless tanning right now?  A: Sunless Inc. is always looking at outside markets to figure out what people like. After looking at the popularity of customer drinks at Starbucks and the seasonal makeup offered by cosmetic companies, it's clear that consumers like customization, which is an important part of the Mystic Tan brand.  Click here to read the entire article in the June\u00a0issue of Smart Tan Magazine online.","og_url":"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2015-07-03T08:00:48+00:00","article_modified_time":"2015-07-06T14:53:55+00:00","og_image":[{"width":438,"height":335,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-06-at-10.54.54-AM.png","type":"image\/png"}],"author":"smarttan","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttan","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/"},"author":{"name":"smarttan","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b"},"headline":"Stepping Up Your Sunless","datePublished":"2015-07-03T08:00:48+00:00","dateModified":"2015-07-06T14:53:55+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/"},"wordCount":161,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-06-at-10.54.54-AM.png","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/","url":"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/","name":"Stepping Up Your Sunless - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-06-at-10.54.54-AM.png","datePublished":"2015-07-03T08:00:48+00:00","dateModified":"2015-07-06T14:53:55+00:00","description":"As the director of marketing at Sunless Inc., Allyssa Hilliard has her finger on the pulse of what's fresh in tanning. She works closely with the research and development team at Sunless Inc., reaching out to salons across the country and identifying relevant trends to help the company develop products and services that support indoor tanning businesses on their quest to spread the love of sunless tanning. In a Smart Tan exclusive interview, Hilliard shares her insights for creating more sunless customers. Q: What trend is taking over sunless tanning right now? A: Sunless Inc. is always looking at outside markets to figure out what people like. After looking at the popularity of customer drinks at Starbucks and the seasonal makeup offered by cosmetic companies, it's clear that consumers like customization, which is an important part of the Mystic Tan brand. Click here to read the entire article in the June\u00a0issue of Smart Tan Magazine online.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-06-at-10.54.54-AM.png","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-06-at-10.54.54-AM.png","width":438,"height":335},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/stepping-up-your-sunless\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Stepping Up Your Sunless"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b","name":"smarttan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","caption":"smarttan"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/16775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=16775"}],"version-history":[{"count":3,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/16775\/revisions"}],"predecessor-version":[{"id":16782,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/16775\/revisions\/16782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/16783"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=16775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=16775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=16775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}