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Leif's knowledge is surpassed only by his dedication to help salon owners succeed in a changing market. In a Smart Tan exclusive interview, he shares his insight about the essential nature of high-pressure tanning in the mature years of our industry. Q: Why do high-pressure sunbeds maintain an important part in an equipment lineup? A: At the end of the day, it's a question of money. Any salon that strives to have a higher profit margin needs high-pressure equipment. You just can't reach the same level of revenue without it. High-pressure machines are more comfortable, and they produce results that last longer. For salons, this equipment delivers a better revenue stream than entry-level beds; for tannings, it's about convenience and the impressive experience. 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