{"id":16849,"date":"2015-07-22T12:35:15","date_gmt":"2015-07-22T16:35:15","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=16849"},"modified":"2015-07-22T12:35:15","modified_gmt":"2015-07-22T16:35:15","slug":"asa-member-salons-file-lawsuit","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/","title":{"rendered":"ASA Member Salons File Lawsuit"},"content":{"rendered":"<h3>NEBRASKA TANNING SALONS FILE LAWSUIT TO END UNLAWFUL CAMPAIGN OF MISSTATEMENTS AND DISPARAGEMENT<\/h3>\n<h4><em>Suit filed by seven small business owners operating 68%\u00a0of tanning salons in the Omaha and Lincoln markets<\/em><\/h4>\n<p><em>Omaha, Nebraska (July 22, 2015) <\/em>&#8211; Today, seven small business owners operating 30 tanning salons in the Omaha and Lincoln markets filed a lawsuit in state court against the Nebraska Cancer Coalition (NCC) and two of its officers. The action states that the plaintiffs have been harmed as a result of false, misleading and defamatory statements made by the NCC about their businesses and the indoor tanning industry.<\/p>\n<p>\u201cSmall businesses in Nebraska are suffering, and consumers are being misled, as a result of the misinformation being put out by the NCC,\u201d said Bart Bonn, president of plaintiff Ashley Lynn\u2019s, Inc., the Palm Beach Tan franchisee in Nebraska. \u201cWe advocate moderate and sensible UV exposure for Nebraska citizens who choose to tan, and pride ourselves in operating our businesses within both FDA guidelines and the law. It is both unfair and unlawful for the NCC to attack our businesses with a campaign full of deception and untruths.\u201d<\/p>\n<p>The complaint alleges that through an orchestrated campaign known as \u201cThe Bed is Dead,\u201d the NCC committed defamation and violated the Nebraska Deceptive Trade Practices Act. The filing highlights the fact that the American Suntanning Association (ASA), an industry trade group in which the plaintiffs are members, contacted NCC on multiple occasions over an 11-month period, documenting the inaccuracies and misleading elements of its campaign and asking the NCC to make corrections.<\/p>\n<p>\u201cIt is unfortunate that Nebraska tanning salon owners must seek relief in the legal system to preserve the right to operate our businesses free from misinformation and attacks,\u201d said Curt Bowen, president of plaintiff JB &amp; Associates, Inc., the Sun Tan City franchisee in Nebraska. \u00a0\u00a0\u201cBut in this case, our very livelihoods are on the line.\u201d<\/p>\n<p>The suit asks that the defendants correct their misstatements to the public and refrain from engaging in further deceptive trade practices and defamatory statements. The full lawsuit, including detailed scientific information supporting the plaintiffs\u2019 claims, is available at <a href=\"http:\/\/nebraskatanfacts.com\" target=\"_blank\">www.Nebraskatanfacts.com<\/a>.<\/p>\n<p>To contribute to a dedicated fund to support this litigation (your contribution may be tax deductible as a business expense), please\u00a0<a href=\"http:\/\/www.gofundme.com\/zfm9hbg\" target=\"_blank\">click here<\/a>.<\/p>\n<p><em>Plaintiffs\u2019 efforts are being supported by the American Suntanning Association (ASA), a Section 501(c)(6) nonprofit organization representing nearly 1,000 tanning salons throughout the United States. \u00a0For more information, visit\u00a0www.americansuntanning.org.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEBRASKA TANNING SALONS FILE LAWSUIT TO END UNLAWFUL CAMPAIGN OF MISSTATEMENTS AND DISPARAGEMENT Suit filed by seven small business owners operating 68%\u00a0of tanning salons in the Omaha and Lincoln markets Omaha, Nebraska (July 22, 2015) &#8211; Today, seven small business owners operating 30 tanning salons in the Omaha and Lincoln markets filed a lawsuit in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASA Member Salons File Lawsuit - Smart Tan News<\/title>\n<meta name=\"description\" content=\"NEBRASKA TANNING SALONS FILE LAWSUIT TO END UNLAWFUL CAMPAIGN OF MISSTATEMENTS AND DISPARAGEMENT Suit filed by seven small business owners operating 68%\u00a0of tanning salons in the Omaha and Lincoln markets Omaha, Nebraska (July 22, 2015) - Today, seven small business owners operating 30 tanning salons in the Omaha and Lincoln markets filed a lawsuit in state court against the Nebraska Cancer Coalition (NCC) and two of its officers. The action states that the plaintiffs have been harmed as a result of false, misleading and defamatory statements made by the NCC about their businesses and the indoor tanning industry.  \u201cSmall businesses in Nebraska are suffering, and consumers are being misled, as a result of the misinformation being put out by the NCC,\u201d said Bart Bonn, president of plaintiff Ashley Lynn\u2019s, Inc., the Palm Beach Tan franchisee in Nebraska. \u201cWe advocate moderate and sensible UV exposure for Nebraska citizens who choose to tan, and pride ourselves in operating our businesses within both FDA guidelines and the law. It is both unfair and unlawful for the NCC to attack our businesses with a campaign full of deception and untruths.\u201d  The complaint alleges that through an orchestrated campaign known as \u201cThe Bed is Dead,\u201d the NCC committed defamation and violated the Nebraska Deceptive Trade Practices Act. The filing highlights the fact that the American Suntanning Association (ASA), an industry trade group in which the plaintiffs are members, contacted NCC on multiple occasions over an 11-month period, documenting the inaccuracies and misleading elements of its campaign and asking the NCC to make corrections.  \u201cIt is unfortunate that Nebraska tanning salon owners must seek relief in the legal system to preserve the right to operate our businesses free from misinformation and attacks,\u201d said Curt Bowen, president of plaintiff JB &amp; Associates, Inc., the Sun Tan City franchisee in Nebraska. \u00a0\u00a0\u201cBut in this case, our very livelihoods are on the line.\u201d  The suit asks that the defendants correct their misstatements to the public and refrain from engaging in further deceptive trade practices and defamatory statements. The full lawsuit, including detailed scientific information supporting the plaintiffs\u2019 claims, is available at www.Nebraskatanfacts.com.  To contribute to a dedicated fund to support this litigation (your contribution may be tax deductible as a business expense), please\u00a0click here.  Plaintiffs\u2019 efforts are being supported by the American Suntanning Association (ASA), a Section 501(c)(6) nonprofit organization representing nearly 1,000 tanning salons throughout the United States. \u00a0For more information, visit\u00a0www.americansuntanning.org.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASA Member Salons File Lawsuit - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"NEBRASKA TANNING SALONS FILE LAWSUIT TO END UNLAWFUL CAMPAIGN OF MISSTATEMENTS AND DISPARAGEMENT Suit filed by seven small business owners operating 68%\u00a0of tanning salons in the Omaha and Lincoln markets Omaha, Nebraska (July 22, 2015) - Today, seven small business owners operating 30 tanning salons in the Omaha and Lincoln markets filed a lawsuit in state court against the Nebraska Cancer Coalition (NCC) and two of its officers. The action states that the plaintiffs have been harmed as a result of false, misleading and defamatory statements made by the NCC about their businesses and the indoor tanning industry.  \u201cSmall businesses in Nebraska are suffering, and consumers are being misled, as a result of the misinformation being put out by the NCC,\u201d said Bart Bonn, president of plaintiff Ashley Lynn\u2019s, Inc., the Palm Beach Tan franchisee in Nebraska. \u201cWe advocate moderate and sensible UV exposure for Nebraska citizens who choose to tan, and pride ourselves in operating our businesses within both FDA guidelines and the law. It is both unfair and unlawful for the NCC to attack our businesses with a campaign full of deception and untruths.\u201d  The complaint alleges that through an orchestrated campaign known as \u201cThe Bed is Dead,\u201d the NCC committed defamation and violated the Nebraska Deceptive Trade Practices Act. The filing highlights the fact that the American Suntanning Association (ASA), an industry trade group in which the plaintiffs are members, contacted NCC on multiple occasions over an 11-month period, documenting the inaccuracies and misleading elements of its campaign and asking the NCC to make corrections.  \u201cIt is unfortunate that Nebraska tanning salon owners must seek relief in the legal system to preserve the right to operate our businesses free from misinformation and attacks,\u201d said Curt Bowen, president of plaintiff JB &amp; Associates, Inc., the Sun Tan City franchisee in Nebraska. \u00a0\u00a0\u201cBut in this case, our very livelihoods are on the line.\u201d  The suit asks that the defendants correct their misstatements to the public and refrain from engaging in further deceptive trade practices and defamatory statements. The full lawsuit, including detailed scientific information supporting the plaintiffs\u2019 claims, is available at www.Nebraskatanfacts.com.  To contribute to a dedicated fund to support this litigation (your contribution may be tax deductible as a business expense), please\u00a0click here.  Plaintiffs\u2019 efforts are being supported by the American Suntanning Association (ASA), a Section 501(c)(6) nonprofit organization representing nearly 1,000 tanning salons throughout the United States. \u00a0For more information, visit\u00a0www.americansuntanning.org.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-22T16:35:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/06\/ASAlogoHomePage1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"ASA Member Salons File Lawsuit\",\"datePublished\":\"2015-07-22T16:35:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/\"},\"wordCount\":412,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/06\/ASAlogoHomePage1.jpeg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/\",\"name\":\"ASA Member Salons File Lawsuit - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/06\/ASAlogoHomePage1.jpeg\",\"datePublished\":\"2015-07-22T16:35:15+00:00\",\"description\":\"NEBRASKA TANNING SALONS FILE LAWSUIT TO END UNLAWFUL CAMPAIGN OF MISSTATEMENTS AND DISPARAGEMENT Suit filed by seven small business owners operating 68%\u00a0of tanning salons in the Omaha and Lincoln markets Omaha, Nebraska (July 22, 2015) - Today, seven small business owners operating 30 tanning salons in the Omaha and Lincoln markets filed a lawsuit in state court against the Nebraska Cancer Coalition (NCC) and two of its officers. The action states that the plaintiffs have been harmed as a result of false, misleading and defamatory statements made by the NCC about their businesses and the indoor tanning industry. \u201cSmall businesses in Nebraska are suffering, and consumers are being misled, as a result of the misinformation being put out by the NCC,\u201d said Bart Bonn, president of plaintiff Ashley Lynn\u2019s, Inc., the Palm Beach Tan franchisee in Nebraska. \u201cWe advocate moderate and sensible UV exposure for Nebraska citizens who choose to tan, and pride ourselves in operating our businesses within both FDA guidelines and the law. It is both unfair and unlawful for the NCC to attack our businesses with a campaign full of deception and untruths.\u201d The complaint alleges that through an orchestrated campaign known as \u201cThe Bed is Dead,\u201d the NCC committed defamation and violated the Nebraska Deceptive Trade Practices Act. The filing highlights the fact that the American Suntanning Association (ASA), an industry trade group in which the plaintiffs are members, contacted NCC on multiple occasions over an 11-month period, documenting the inaccuracies and misleading elements of its campaign and asking the NCC to make corrections. \u201cIt is unfortunate that Nebraska tanning salon owners must seek relief in the legal system to preserve the right to operate our businesses free from misinformation and attacks,\u201d said Curt Bowen, president of plaintiff JB &amp; Associates, Inc., the Sun Tan City franchisee in Nebraska. \u00a0\u00a0\u201cBut in this case, our very livelihoods are on the line.\u201d The suit asks that the defendants correct their misstatements to the public and refrain from engaging in further deceptive trade practices and defamatory statements. The full lawsuit, including detailed scientific information supporting the plaintiffs\u2019 claims, is available at www.Nebraskatanfacts.com. To contribute to a dedicated fund to support this litigation (your contribution may be tax deductible as a business expense), please\u00a0click here. Plaintiffs\u2019 efforts are being supported by the American Suntanning Association (ASA), a Section 501(c)(6) nonprofit organization representing nearly 1,000 tanning salons throughout the United States. \u00a0For more information, visit\u00a0www.americansuntanning.org.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/#primaryimage\",\"url\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/06\/ASAlogoHomePage1.jpeg\",\"contentUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/06\/ASAlogoHomePage1.jpeg\",\"width\":440,\"height\":335},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASA Member Salons File Lawsuit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ASA Member Salons File Lawsuit - Smart Tan News","description":"NEBRASKA TANNING SALONS FILE LAWSUIT TO END UNLAWFUL CAMPAIGN OF MISSTATEMENTS AND DISPARAGEMENT Suit filed by seven small business owners operating 68%\u00a0of tanning salons in the Omaha and Lincoln markets Omaha, Nebraska (July 22, 2015) - Today, seven small business owners operating 30 tanning salons in the Omaha and Lincoln markets filed a lawsuit in state court against the Nebraska Cancer Coalition (NCC) and two of its officers. The action states that the plaintiffs have been harmed as a result of false, misleading and defamatory statements made by the NCC about their businesses and the indoor tanning industry.  \u201cSmall businesses in Nebraska are suffering, and consumers are being misled, as a result of the misinformation being put out by the NCC,\u201d said Bart Bonn, president of plaintiff Ashley Lynn\u2019s, Inc., the Palm Beach Tan franchisee in Nebraska. \u201cWe advocate moderate and sensible UV exposure for Nebraska citizens who choose to tan, and pride ourselves in operating our businesses within both FDA guidelines and the law. It is both unfair and unlawful for the NCC to attack our businesses with a campaign full of deception and untruths.\u201d  The complaint alleges that through an orchestrated campaign known as \u201cThe Bed is Dead,\u201d the NCC committed defamation and violated the Nebraska Deceptive Trade Practices Act. The filing highlights the fact that the American Suntanning Association (ASA), an industry trade group in which the plaintiffs are members, contacted NCC on multiple occasions over an 11-month period, documenting the inaccuracies and misleading elements of its campaign and asking the NCC to make corrections.  \u201cIt is unfortunate that Nebraska tanning salon owners must seek relief in the legal system to preserve the right to operate our businesses free from misinformation and attacks,\u201d said Curt Bowen, president of plaintiff JB &amp; Associates, Inc., the Sun Tan City franchisee in Nebraska. \u00a0\u00a0\u201cBut in this case, our very livelihoods are on the line.\u201d  The suit asks that the defendants correct their misstatements to the public and refrain from engaging in further deceptive trade practices and defamatory statements. The full lawsuit, including detailed scientific information supporting the plaintiffs\u2019 claims, is available at www.Nebraskatanfacts.com.  To contribute to a dedicated fund to support this litigation (your contribution may be tax deductible as a business expense), please\u00a0click here.  Plaintiffs\u2019 efforts are being supported by the American Suntanning Association (ASA), a Section 501(c)(6) nonprofit organization representing nearly 1,000 tanning salons throughout the United States. \u00a0For more information, visit\u00a0www.americansuntanning.org.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/","og_locale":"en_US","og_type":"article","og_title":"ASA Member Salons File Lawsuit - Smart Tan News","og_description":"NEBRASKA TANNING SALONS FILE LAWSUIT TO END UNLAWFUL CAMPAIGN OF MISSTATEMENTS AND DISPARAGEMENT Suit filed by seven small business owners operating 68%\u00a0of tanning salons in the Omaha and Lincoln markets Omaha, Nebraska (July 22, 2015) - Today, seven small business owners operating 30 tanning salons in the Omaha and Lincoln markets filed a lawsuit in state court against the Nebraska Cancer Coalition (NCC) and two of its officers. The action states that the plaintiffs have been harmed as a result of false, misleading and defamatory statements made by the NCC about their businesses and the indoor tanning industry.  \u201cSmall businesses in Nebraska are suffering, and consumers are being misled, as a result of the misinformation being put out by the NCC,\u201d said Bart Bonn, president of plaintiff Ashley Lynn\u2019s, Inc., the Palm Beach Tan franchisee in Nebraska. \u201cWe advocate moderate and sensible UV exposure for Nebraska citizens who choose to tan, and pride ourselves in operating our businesses within both FDA guidelines and the law. It is both unfair and unlawful for the NCC to attack our businesses with a campaign full of deception and untruths.\u201d  The complaint alleges that through an orchestrated campaign known as \u201cThe Bed is Dead,\u201d the NCC committed defamation and violated the Nebraska Deceptive Trade Practices Act. The filing highlights the fact that the American Suntanning Association (ASA), an industry trade group in which the plaintiffs are members, contacted NCC on multiple occasions over an 11-month period, documenting the inaccuracies and misleading elements of its campaign and asking the NCC to make corrections.  \u201cIt is unfortunate that Nebraska tanning salon owners must seek relief in the legal system to preserve the right to operate our businesses free from misinformation and attacks,\u201d said Curt Bowen, president of plaintiff JB &amp; Associates, Inc., the Sun Tan City franchisee in Nebraska. \u00a0\u00a0\u201cBut in this case, our very livelihoods are on the line.\u201d  The suit asks that the defendants correct their misstatements to the public and refrain from engaging in further deceptive trade practices and defamatory statements. The full lawsuit, including detailed scientific information supporting the plaintiffs\u2019 claims, is available at www.Nebraskatanfacts.com.  To contribute to a dedicated fund to support this litigation (your contribution may be tax deductible as a business expense), please\u00a0click here.  Plaintiffs\u2019 efforts are being supported by the American Suntanning Association (ASA), a Section 501(c)(6) nonprofit organization representing nearly 1,000 tanning salons throughout the United States. \u00a0For more information, visit\u00a0www.americansuntanning.org.","og_url":"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2015-07-22T16:35:15+00:00","og_image":[{"width":440,"height":335,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/06\/ASAlogoHomePage1.jpeg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"ASA Member Salons File Lawsuit","datePublished":"2015-07-22T16:35:15+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/"},"wordCount":412,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/06\/ASAlogoHomePage1.jpeg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/","url":"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/","name":"ASA Member Salons File Lawsuit - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/06\/ASAlogoHomePage1.jpeg","datePublished":"2015-07-22T16:35:15+00:00","description":"NEBRASKA TANNING SALONS FILE LAWSUIT TO END UNLAWFUL CAMPAIGN OF MISSTATEMENTS AND DISPARAGEMENT Suit filed by seven small business owners operating 68%\u00a0of tanning salons in the Omaha and Lincoln markets Omaha, Nebraska (July 22, 2015) - Today, seven small business owners operating 30 tanning salons in the Omaha and Lincoln markets filed a lawsuit in state court against the Nebraska Cancer Coalition (NCC) and two of its officers. The action states that the plaintiffs have been harmed as a result of false, misleading and defamatory statements made by the NCC about their businesses and the indoor tanning industry. \u201cSmall businesses in Nebraska are suffering, and consumers are being misled, as a result of the misinformation being put out by the NCC,\u201d said Bart Bonn, president of plaintiff Ashley Lynn\u2019s, Inc., the Palm Beach Tan franchisee in Nebraska. \u201cWe advocate moderate and sensible UV exposure for Nebraska citizens who choose to tan, and pride ourselves in operating our businesses within both FDA guidelines and the law. It is both unfair and unlawful for the NCC to attack our businesses with a campaign full of deception and untruths.\u201d The complaint alleges that through an orchestrated campaign known as \u201cThe Bed is Dead,\u201d the NCC committed defamation and violated the Nebraska Deceptive Trade Practices Act. The filing highlights the fact that the American Suntanning Association (ASA), an industry trade group in which the plaintiffs are members, contacted NCC on multiple occasions over an 11-month period, documenting the inaccuracies and misleading elements of its campaign and asking the NCC to make corrections. \u201cIt is unfortunate that Nebraska tanning salon owners must seek relief in the legal system to preserve the right to operate our businesses free from misinformation and attacks,\u201d said Curt Bowen, president of plaintiff JB &amp; Associates, Inc., the Sun Tan City franchisee in Nebraska. \u00a0\u00a0\u201cBut in this case, our very livelihoods are on the line.\u201d The suit asks that the defendants correct their misstatements to the public and refrain from engaging in further deceptive trade practices and defamatory statements. The full lawsuit, including detailed scientific information supporting the plaintiffs\u2019 claims, is available at www.Nebraskatanfacts.com. To contribute to a dedicated fund to support this litigation (your contribution may be tax deductible as a business expense), please\u00a0click here. Plaintiffs\u2019 efforts are being supported by the American Suntanning Association (ASA), a Section 501(c)(6) nonprofit organization representing nearly 1,000 tanning salons throughout the United States. \u00a0For more information, visit\u00a0www.americansuntanning.org.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/06\/ASAlogoHomePage1.jpeg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/06\/ASAlogoHomePage1.jpeg","width":440,"height":335},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/asa-member-salons-file-lawsuit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"ASA Member Salons File Lawsuit"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/16849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=16849"}],"version-history":[{"count":5,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/16849\/revisions"}],"predecessor-version":[{"id":16959,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/16849\/revisions\/16959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/16649"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=16849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=16849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=16849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}