{"id":17055,"date":"2015-08-21T14:48:28","date_gmt":"2015-08-21T18:48:28","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=17055"},"modified":"2015-08-24T08:16:37","modified_gmt":"2015-08-24T12:16:37","slug":"maximize-revenue-for-the-rest-of-the-year","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/maximize-revenue-for-the-rest-of-the-year\/","title":{"rendered":"Maximize Revenue for the Rest of 2015"},"content":{"rendered":"

By Grant Miller, Salon Consultant<\/em><\/p>\n

Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is prime time to bring in new members, sell a ton of EFTs, and generate the majority of your profits for the season.<\/p>\n

Once the second half of the year begins, the strategy for my salons changes. Instead of pushing the growth of my customer base, I focus on retaining the customers I already have. My retention efforts focus on minimizing\u00a0the number of EFT cancellations and encouraging existing customers to keep tanning with us as the year ends.<\/p>\n

Here are several tactics I use to maximize revenues until the next busy season rolls around:<\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Grant Miller, Salon Consultant Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is prime time to bring in new members, sell a ton of EFTs, and generate the majority of your profits for the season. Once the second half […]<\/p>\n","protected":false},"author":2,"featured_media":17057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nMaximize Revenue for the Rest of 2015 - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Grant Miller, Salon Consultant Depending on where your salon is located, summer marks the beginning of the annual slow season. 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Here are several tactics I use to maximize revenues until the next busy season rolls around: Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/maximize-revenue-for-the-rest-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximize Revenue for the Rest of 2015 - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Grant Miller, Salon Consultant Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is prime time to bring in new members, sell a ton of EFTs, and generate the majority of your profits for the season. Once the second half of the year begins, the strategy for my salons changes. Instead of pushing the growth of my customer base, I focus on retaining the customers I already have. My retention efforts focus on minimizing\u00a0the number of EFT cancellations and encouraging existing customers to keep tanning with us as the year ends. Here are several tactics I use to maximize revenues until the next busy season rolls around: Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/maximize-revenue-for-the-rest-of-the-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-21T18:48:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-24T12:16:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/08\/shutterstock_269677148.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"452\" \/>\n\t<meta property=\"og:image:height\" content=\"334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/maximize-revenue-for-the-rest-of-the-year\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/maximize-revenue-for-the-rest-of-the-year\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Maximize Revenue for the Rest of 2015\",\"datePublished\":\"2015-08-21T18:48:28+00:00\",\"dateModified\":\"2015-08-24T12:16:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/maximize-revenue-for-the-rest-of-the-year\/\"},\"wordCount\":145,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/maximize-revenue-for-the-rest-of-the-year\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/08\/shutterstock_269677148.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/maximize-revenue-for-the-rest-of-the-year\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/maximize-revenue-for-the-rest-of-the-year\/\",\"name\":\"Maximize Revenue for the Rest of 2015 - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/maximize-revenue-for-the-rest-of-the-year\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/maximize-revenue-for-the-rest-of-the-year\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/08\/shutterstock_269677148.jpg\",\"datePublished\":\"2015-08-21T18:48:28+00:00\",\"dateModified\":\"2015-08-24T12:16:37+00:00\",\"description\":\"By Grant Miller, Salon Consultant Depending on where your salon is located, summer marks the beginning of the annual slow season. 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