When Mel Skific fell in love with tanning, it wasn\u2019t just the sunbed that brightened his day \u2013 it was the environment. His visits to his friend\u2019s salon were always cheerful, full of laughter and fun. When the salon later went up for sale, he was eager to create a charismatic atmosphere of his own. Through the years, Mel has created a plethora of deals for customers to choose from. In this Smart Tan exclusive interview, Mel discusses a few of the specials his salon offers:<\/p>\n
We are constantly running specials. When I saw Bob Megan speak at a Smart Tan convention, he discussed the importance of rewarding loyal customers; he went through all of these different ideas you can do. Following Bob\u2019s idea, I came home and started a frequent buyer program: On the customer\u2019s punch card, if they make six purchases, we give them 10 percent back to use on anything in the store. This special was an instant success and it still is today.<\/em><\/p>\n To encourage customers to purchase pricier lotions, we run a special called 50\/50. If you buy any product over $50, we\u2019ll give you 50 minutes in the super bed. This not only encourages customers to try out high end lotions, it also lets them sample what an upgraded bed feels like; if they like it, they may try it again. <\/em><\/p>\n During the evening hours of our busy season, a lot of clients were unable to wait for the bed of their choice \u2013 they had to get home to their families after working all day. Therefore, we started an early bird special to encourage people to start coming in the mornings. A lot of people started coming early, so more evening slots opened up for those who could only tan at night. <\/em><\/p>\n We have two new specials we\u2019ll be starting soon. The first will be called \u2018Seeing 20\/20.\u2019 If a member refers a friend to Club Soleil, they\u2019ll get a $20 credit and so will their friend. This $20 credit can be used on anything in the store. On the back of our business cards it describes our referral program. This gives customers a reminder that if they refer a friend, they can receive this deal.<\/em>\u00a0<\/em><\/p>\n The other change we\u2019ve decided to make is changing our 20 percent off special. Instead of the last day of every month, we are going to run it on each statutory holiday. People usually have more free time on holidays, so we think this will instigate them to come in on their days off; people are more relaxed on holidays and may want to extend that relaxation with a tan. Everyone\u2019s favorite radio station is WIIFM \u2013 what\u2019s in it for me? I think you always have to keep that in mind; always view your business through your client\u2019s eyes. <\/em><\/p>\n <\/p>\n \u00a0<\/em><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Mel Skific, Club Soleil When Mel Skific fell in love with tanning, it wasn\u2019t just the sunbed that brightened his day \u2013 it was the environment. His visits to his friend\u2019s salon were always cheerful, full of laughter and fun. When the salon later went up for sale, he was eager to create a charismatic […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-17195","post","type-post","status-publish","format-standard","hentry","category-magazine-web-exclusive"],"yoast_head":"\n