{"id":17237,"date":"2015-10-20T04:00:22","date_gmt":"2015-10-20T08:00:22","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=17237"},"modified":"2015-10-01T09:53:02","modified_gmt":"2015-10-01T13:53:02","slug":"smart-tan-nashville-business-track-new-perspective-on-profitability-2","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/smart-tan-nashville-business-track-new-perspective-on-profitability-2\/","title":{"rendered":"Smart Tan Nashville: Business Track Puts a New Perspective on Profitability"},"content":{"rendered":"

Achieving maximum profitability in your indoor tanning business takes more than a steady stream of customers. It’s easy to get caught up in worrying about having enough potential tanners in your area and reaching enough of them with your marketing, but perhaps even more important is making the most of what you already have. To take control of your bottom line, you need to optimize\u00a0your operational processes, measure and move sales numbers and leverage available tools.<\/p>\n

Scott Nichols of UV Utilities, perhaps the industry’s leading expert in optimizing operations, will make his first Smart Tan conference appearance at Smart Tan Nashville 2015, Nov. 13-15, to lead a session in the Business Track. His cutting-edge sales program is proven to be capable of increasing\u00a0salon sales by double digits in just one year.<\/p>\n

The Business Track is just one of the three offered in the new format at Smart Tan Nashville 2015, along with a can’t miss Sunday “Tanning Industry Takes Action” political session.\u00a0The three-track approach offers\u00a0three different paths to a profitable year, allowing owners and\u00a0employees to pick up\u00a0crucial knowledge\u00a0and new ideas on marketing, business, and UV that will bolster their\u00a0businesses in 2016.<\/p>\n

Here’s the full descriptions of both Business Track sessions, scheduled for Saturday, Nov. 14:<\/p>\n

Redefining Success in Tanning<\/strong>
\nMatt Russell & Scott Nichols<\/em>
\nThe key to a successful tanning salon business is to have a healthy bottom line. Period. And there are more ways to increasing profitability than simply increasing your salon traffic. Even if you have a great store, great equipment, a great membership program and a great sales team we’re confident this session will improve your sales and your bottom line.<\/p>\n

Smart Tan CEO Matt Russell and UV Utilities CEO Scott Nichols will walk you step-by-step through this cutting edge sales program showing you how you can increase your sales and profitability. The session will analyze a real-life, multi-store salon that followed this program in 2015 which resulted in a double-digit increase in sales compared to 2014.<\/p>\n

In this session, you’ll learn:<\/p>\n

How to measure and move your sales numbers aggressively
\nHow to increase your membership numbers
\nHow to increase your lotion and counter sales
\nHow to incentivize your employees in the right places<\/p>\n

Maximizing Profits With Spray Tanning<\/strong>
\nPanel Discussion<\/em>
\nSpray tanning can be more than just a complementary service that you offer in your salon. If done right, it can be a profit-generating powerhouse. Join us for this panel discussion as we look at ways to increase spray tanning sales, implementing a spray membership, utilizing spray tan upsells and other ways to milk pure profit from your spray tanning services.<\/p>\n

In this session, you’ll learn:<\/p>\n

How to increase spray tan sales
\nHow to implement a successful spray tan membership
\nHow to utilize spray tan upsells<\/p>\n

Click here to register now for Smart Tan Nashville.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Achieving maximum profitability in your indoor tanning business takes more than a steady stream of customers. It’s easy to get caught up in worrying about having enough potential tanners in your area and reaching enough of them with your marketing, but perhaps even more important is making the most of what you already have. To […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17237","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nSmart Tan Nashville: Business Track Puts a New Perspective on Profitability - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Achieving maximum profitability in your indoor tanning business takes more than a steady stream of customers. It's easy to get caught up in worrying about having enough potential tanners in your area and reaching enough of them with your marketing, but perhaps even more important is making the most of what you already have. To take control of your bottom line, you need to optimize\u00a0your operational processes, measure and move sales numbers and leverage available tools. Scott Nichols of UV Utilities, perhaps the industry's leading expert in optimizing operations, will make his first Smart Tan conference appearance at Smart Tan Nashville 2015, Nov. 13-15, to lead a session in the Business Track. His cutting-edge sales program is proven to be capable of increasing\u00a0salon sales by double digits in just one year. The Business Track is just one of the three offered in the new format at Smart Tan Nashville 2015, along with a can't miss Sunday "Tanning Industry Takes Action" political session.\u00a0The three-track approach offers\u00a0three different paths to a profitable year, allowing owners and\u00a0employees to pick up\u00a0crucial knowledge\u00a0and new ideas on marketing, business, and UV that will bolster their\u00a0businesses in 2016. Here's the full descriptions of both Business Track sessions, scheduled for Saturday, Nov. 14: Redefining Success in Tanning Matt Russell & Scott Nichols The key to a successful tanning salon business is to have a healthy bottom line. Period. And there are more ways to increasing profitability than simply increasing your salon traffic. Even if you have a great store, great equipment, a great membership program and a great sales team we're confident this session will improve your sales and your bottom line. Smart Tan CEO Matt Russell and UV Utilities CEO Scott Nichols will walk you step-by-step through this cutting edge sales program showing you how you can increase your sales and profitability. The session will analyze a real-life, multi-store salon that followed this program in 2015 which resulted in a double-digit increase in sales compared to 2014. In this session, you'll learn: How to measure and move your sales numbers aggressively How to increase your membership numbers How to increase your lotion and counter sales How to incentivize your employees in the right places Maximizing Profits With Spray Tanning Panel Discussion Spray tanning can be more than just a complementary service that you offer in your salon. If done right, it can be a profit-generating powerhouse. Join us for this panel discussion as we look at ways to increase spray tanning sales, implementing a spray membership, utilizing spray tan upsells and other ways to milk pure profit from your spray tanning services. In this session, you'll learn: How to increase spray tan sales How to implement a successful spray tan membership How to utilize spray tan upsells Click here to register now for Smart Tan Nashville.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/smart-tan-nashville-business-track-new-perspective-on-profitability-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Tan Nashville: Business Track Puts a New Perspective on Profitability - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Achieving maximum profitability in your indoor tanning business takes more than a steady stream of customers. It's easy to get caught up in worrying about having enough potential tanners in your area and reaching enough of them with your marketing, but perhaps even more important is making the most of what you already have. To take control of your bottom line, you need to optimize\u00a0your operational processes, measure and move sales numbers and leverage available tools. Scott Nichols of UV Utilities, perhaps the industry's leading expert in optimizing operations, will make his first Smart Tan conference appearance at Smart Tan Nashville 2015, Nov. 13-15, to lead a session in the Business Track. His cutting-edge sales program is proven to be capable of increasing\u00a0salon sales by double digits in just one year. The Business Track is just one of the three offered in the new format at Smart Tan Nashville 2015, along with a can't miss Sunday "Tanning Industry Takes Action" political session.\u00a0The three-track approach offers\u00a0three different paths to a profitable year, allowing owners and\u00a0employees to pick up\u00a0crucial knowledge\u00a0and new ideas on marketing, business, and UV that will bolster their\u00a0businesses in 2016. Here's the full descriptions of both Business Track sessions, scheduled for Saturday, Nov. 14: Redefining Success in Tanning Matt Russell & Scott Nichols The key to a successful tanning salon business is to have a healthy bottom line. Period. And there are more ways to increasing profitability than simply increasing your salon traffic. Even if you have a great store, great equipment, a great membership program and a great sales team we're confident this session will improve your sales and your bottom line. Smart Tan CEO Matt Russell and UV Utilities CEO Scott Nichols will walk you step-by-step through this cutting edge sales program showing you how you can increase your sales and profitability. The session will analyze a real-life, multi-store salon that followed this program in 2015 which resulted in a double-digit increase in sales compared to 2014. In this session, you'll learn: How to measure and move your sales numbers aggressively How to increase your membership numbers How to increase your lotion and counter sales How to incentivize your employees in the right places Maximizing Profits With Spray Tanning Panel Discussion Spray tanning can be more than just a complementary service that you offer in your salon. If done right, it can be a profit-generating powerhouse. Join us for this panel discussion as we look at ways to increase spray tanning sales, implementing a spray membership, utilizing spray tan upsells and other ways to milk pure profit from your spray tanning services. In this session, you'll learn: How to increase spray tan sales How to implement a successful spray tan membership How to utilize spray tan upsells Click here to register now for Smart Tan Nashville.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/smart-tan-nashville-business-track-new-perspective-on-profitability-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-20T08:00:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/04\/STN-4-1-15.png\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/smart-tan-nashville-business-track-new-perspective-on-profitability-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/smart-tan-nashville-business-track-new-perspective-on-profitability-2\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Smart Tan Nashville: Business Track Puts a New Perspective on Profitability\",\"datePublished\":\"2015-10-20T08:00:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/smart-tan-nashville-business-track-new-perspective-on-profitability-2\/\"},\"wordCount\":482,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/smart-tan-nashville-business-track-new-perspective-on-profitability-2\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/smart-tan-nashville-business-track-new-perspective-on-profitability-2\/\",\"name\":\"Smart Tan Nashville: Business Track Puts a New Perspective on Profitability - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2015-10-20T08:00:22+00:00\",\"description\":\"Achieving maximum profitability in your indoor tanning business takes more than a steady stream of customers. 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The Business Track is just one of the three offered in the new format at Smart Tan Nashville 2015, along with a can't miss Sunday \"Tanning Industry Takes Action\" political session.\u00a0The three-track approach offers\u00a0three different paths to a profitable year, allowing owners and\u00a0employees to pick up\u00a0crucial knowledge\u00a0and new ideas on marketing, business, and UV that will bolster their\u00a0businesses in 2016. Here's the full descriptions of both Business Track sessions, scheduled for Saturday, Nov. 14: Redefining Success in Tanning Matt Russell & Scott Nichols The key to a successful tanning salon business is to have a healthy bottom line. Period. And there are more ways to increasing profitability than simply increasing your salon traffic. Even if you have a great store, great equipment, a great membership program and a great sales team we're confident this session will improve your sales and your bottom line. Smart Tan CEO Matt Russell and UV Utilities CEO Scott Nichols will walk you step-by-step through this cutting edge sales program showing you how you can increase your sales and profitability. The session will analyze a real-life, multi-store salon that followed this program in 2015 which resulted in a double-digit increase in sales compared to 2014. In this session, you'll learn: How to measure and move your sales numbers aggressively How to increase your membership numbers How to increase your lotion and counter sales How to incentivize your employees in the right places Maximizing Profits With Spray Tanning Panel Discussion Spray tanning can be more than just a complementary service that you offer in your salon. If done right, it can be a profit-generating powerhouse. Join us for this panel discussion as we look at ways to increase spray tanning sales, implementing a spray membership, utilizing spray tan upsells and other ways to milk pure profit from your spray tanning services. In this session, you'll learn: How to increase spray tan sales How to implement a successful spray tan membership How to utilize spray tan upsells Click here to register now for Smart Tan Nashville.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/smart-tan-nashville-business-track-new-perspective-on-profitability-2\/","og_locale":"en_US","og_type":"article","og_title":"Smart Tan Nashville: Business Track Puts a New Perspective on Profitability - Smart Tan News","og_description":"Achieving maximum profitability in your indoor tanning business takes more than a steady stream of customers. It's easy to get caught up in worrying about having enough potential tanners in your area and reaching enough of them with your marketing, but perhaps even more important is making the most of what you already have. To take control of your bottom line, you need to optimize\u00a0your operational processes, measure and move sales numbers and leverage available tools. Scott Nichols of UV Utilities, perhaps the industry's leading expert in optimizing operations, will make his first Smart Tan conference appearance at Smart Tan Nashville 2015, Nov. 13-15, to lead a session in the Business Track. His cutting-edge sales program is proven to be capable of increasing\u00a0salon sales by double digits in just one year. The Business Track is just one of the three offered in the new format at Smart Tan Nashville 2015, along with a can't miss Sunday \"Tanning Industry Takes Action\" political session.\u00a0The three-track approach offers\u00a0three different paths to a profitable year, allowing owners and\u00a0employees to pick up\u00a0crucial knowledge\u00a0and new ideas on marketing, business, and UV that will bolster their\u00a0businesses in 2016. Here's the full descriptions of both Business Track sessions, scheduled for Saturday, Nov. 14: Redefining Success in Tanning Matt Russell & Scott Nichols The key to a successful tanning salon business is to have a healthy bottom line. Period. And there are more ways to increasing profitability than simply increasing your salon traffic. Even if you have a great store, great equipment, a great membership program and a great sales team we're confident this session will improve your sales and your bottom line. Smart Tan CEO Matt Russell and UV Utilities CEO Scott Nichols will walk you step-by-step through this cutting edge sales program showing you how you can increase your sales and profitability. The session will analyze a real-life, multi-store salon that followed this program in 2015 which resulted in a double-digit increase in sales compared to 2014. In this session, you'll learn: How to measure and move your sales numbers aggressively How to increase your membership numbers How to increase your lotion and counter sales How to incentivize your employees in the right places Maximizing Profits With Spray Tanning Panel Discussion Spray tanning can be more than just a complementary service that you offer in your salon. If done right, it can be a profit-generating powerhouse. Join us for this panel discussion as we look at ways to increase spray tanning sales, implementing a spray membership, utilizing spray tan upsells and other ways to milk pure profit from your spray tanning services. 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The Business Track is just one of the three offered in the new format at Smart Tan Nashville 2015, along with a can't miss Sunday \"Tanning Industry Takes Action\" political session.\u00a0The three-track approach offers\u00a0three different paths to a profitable year, allowing owners and\u00a0employees to pick up\u00a0crucial knowledge\u00a0and new ideas on marketing, business, and UV that will bolster their\u00a0businesses in 2016. Here's the full descriptions of both Business Track sessions, scheduled for Saturday, Nov. 14: Redefining Success in Tanning Matt Russell & Scott Nichols The key to a successful tanning salon business is to have a healthy bottom line. Period. And there are more ways to increasing profitability than simply increasing your salon traffic. Even if you have a great store, great equipment, a great membership program and a great sales team we're confident this session will improve your sales and your bottom line. Smart Tan CEO Matt Russell and UV Utilities CEO Scott Nichols will walk you step-by-step through this cutting edge sales program showing you how you can increase your sales and profitability. The session will analyze a real-life, multi-store salon that followed this program in 2015 which resulted in a double-digit increase in sales compared to 2014. In this session, you'll learn: How to measure and move your sales numbers aggressively How to increase your membership numbers How to increase your lotion and counter sales How to incentivize your employees in the right places Maximizing Profits With Spray Tanning Panel Discussion Spray tanning can be more than just a complementary service that you offer in your salon. If done right, it can be a profit-generating powerhouse. Join us for this panel discussion as we look at ways to increase spray tanning sales, implementing a spray membership, utilizing spray tan upsells and other ways to milk pure profit from your spray tanning services. In this session, you'll learn: How to increase spray tan sales How to implement a successful spray tan membership How to utilize spray tan upsells Click here to register now for Smart Tan Nashville.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/smart-tan-nashville-business-track-new-perspective-on-profitability-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/smart-tan-nashville-business-track-new-perspective-on-profitability-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/smart-tan-nashville-business-track-new-perspective-on-profitability-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Smart Tan Nashville: Business Track Puts a New Perspective on Profitability"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/17237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=17237"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/17237\/revisions"}],"predecessor-version":[{"id":17238,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/17237\/revisions\/17238"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=17237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=17237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=17237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}