{"id":17342,"date":"2015-11-12T09:45:54","date_gmt":"2015-11-12T14:45:54","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=17342"},"modified":"2015-11-18T10:48:16","modified_gmt":"2015-11-18T15:48:16","slug":"the-power-of-powder","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/","title":{"rendered":"The Power of Powder"},"content":{"rendered":"<p>Due to the recent boom in the sunless business, you may have noticed sunless prices dropping and questioned your prices. However, it should never be about the price of the product or service &#8212; it&#8217;s justifying the price with the value you&#8217;re providing.<\/p>\n<p>Adding extra services is a great way for clients to feel as if they&#8217;re getting a deal. If they feel that they&#8217;re getting more for their money, they won&#8217;t question your pricing. Sunless powdering is a small extra service that can make a big difference in your clients&#8217; sunless experience.<\/p>\n<p><a href=\"http:\/\/smarttan.epubxp.com\/t\/9532-smart-tan-magazine\" target=\"_blank\">Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Due to the recent boom in the sunless business, you may have noticed sunless prices dropping and questioned your prices. However, it should never be about the price of the product or service &#8212; it&#8217;s justifying the price with the value you&#8217;re providing. Adding extra services is a great way for clients to feel as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Power of Powder - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Due to the recent boom in the sunless business, you may have noticed sunless prices dropping and questioned your prices. However, it should never be about the price of the product or service -- it&#039;s justifying the price with the value you&#039;re providing.  Adding extra services is a great way for clients to feel as if they&#039;re getting a deal. If they feel that they&#039;re getting more for their money, they won&#039;t question your pricing. Sunless powdering is a small extra service that can make a big difference in your clients&#039; sunless experience.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Powder - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Due to the recent boom in the sunless business, you may have noticed sunless prices dropping and questioned your prices. However, it should never be about the price of the product or service -- it&#039;s justifying the price with the value you&#039;re providing.  Adding extra services is a great way for clients to feel as if they&#039;re getting a deal. If they feel that they&#039;re getting more for their money, they won&#039;t question your pricing. Sunless powdering is a small extra service that can make a big difference in your clients&#039; sunless experience.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-12T14:45:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-18T15:48:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/11\/shutterstock_181159241.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"The Power of Powder\",\"datePublished\":\"2015-11-12T14:45:54+00:00\",\"dateModified\":\"2015-11-18T15:48:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/\"},\"wordCount\":113,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/11\/shutterstock_181159241.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/\",\"name\":\"The Power of Powder - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/11\/shutterstock_181159241.jpg\",\"datePublished\":\"2015-11-12T14:45:54+00:00\",\"dateModified\":\"2015-11-18T15:48:16+00:00\",\"description\":\"Due to the recent boom in the sunless business, you may have noticed sunless prices dropping and questioned your prices. However, it should never be about the price of the product or service -- it's justifying the price with the value you're providing. Adding extra services is a great way for clients to feel as if they're getting a deal. If they feel that they're getting more for their money, they won't question your pricing. Sunless powdering is a small extra service that can make a big difference in your clients' sunless experience. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/#primaryimage\",\"url\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/11\/shutterstock_181159241.jpg\",\"contentUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/11\/shutterstock_181159241.jpg\",\"width\":440,\"height\":333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Power of Powder\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Power of Powder - Smart Tan News","description":"Due to the recent boom in the sunless business, you may have noticed sunless prices dropping and questioned your prices. However, it should never be about the price of the product or service -- it's justifying the price with the value you're providing.  Adding extra services is a great way for clients to feel as if they're getting a deal. If they feel that they're getting more for their money, they won't question your pricing. Sunless powdering is a small extra service that can make a big difference in your clients' sunless experience.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/","og_locale":"en_US","og_type":"article","og_title":"The Power of Powder - Smart Tan News","og_description":"Due to the recent boom in the sunless business, you may have noticed sunless prices dropping and questioned your prices. However, it should never be about the price of the product or service -- it's justifying the price with the value you're providing.  Adding extra services is a great way for clients to feel as if they're getting a deal. If they feel that they're getting more for their money, they won't question your pricing. Sunless powdering is a small extra service that can make a big difference in your clients' sunless experience.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.","og_url":"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2015-11-12T14:45:54+00:00","article_modified_time":"2015-11-18T15:48:16+00:00","og_image":[{"width":440,"height":333,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/11\/shutterstock_181159241.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"The Power of Powder","datePublished":"2015-11-12T14:45:54+00:00","dateModified":"2015-11-18T15:48:16+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/"},"wordCount":113,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/11\/shutterstock_181159241.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/","url":"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/","name":"The Power of Powder - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/11\/shutterstock_181159241.jpg","datePublished":"2015-11-12T14:45:54+00:00","dateModified":"2015-11-18T15:48:16+00:00","description":"Due to the recent boom in the sunless business, you may have noticed sunless prices dropping and questioned your prices. However, it should never be about the price of the product or service -- it's justifying the price with the value you're providing. Adding extra services is a great way for clients to feel as if they're getting a deal. If they feel that they're getting more for their money, they won't question your pricing. Sunless powdering is a small extra service that can make a big difference in your clients' sunless experience. Click here to read the entire article in the latest issue of Smart Tan Magazine online.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/11\/shutterstock_181159241.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/11\/shutterstock_181159241.jpg","width":440,"height":333},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/the-power-of-powder\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"The Power of Powder"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/17342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=17342"}],"version-history":[{"count":3,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/17342\/revisions"}],"predecessor-version":[{"id":20989,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/17342\/revisions\/20989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/17343"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=17342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=17342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=17342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}