{"id":17522,"date":"2016-01-04T10:44:49","date_gmt":"2016-01-04T15:44:49","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=17522"},"modified":"2016-01-04T10:44:49","modified_gmt":"2016-01-04T15:44:49","slug":"have-you-developed-your-marketing-plan-for-2016","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/have-you-developed-your-marketing-plan-for-2016\/","title":{"rendered":"Have You Developed Your Marketing Plan for 2016?"},"content":{"rendered":"

All of the giants of industry have put\u00a0their marketing plans and budget together by now. It is essential to have a well thought-out marketing plan that is proactive, not reactive. A marketing plan without a firm foundation merely sways in the breeze, with decisions being made willy-nilly about each shiny and novel marketing opportunity that is pitched by a company — some with the best of intentions, and others with more questionable purposes.<\/p>\n

Step 1: Gather the Information<\/strong><\/p>\n

Before drafting your marketing plan, it’s critical to answer some key questions that will shape the plan to meet the specific marketing foals of your business. Here are a few you should start with.<\/p>\n

Click here to read the entire article in Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

All of the giants of industry have put\u00a0their marketing plans and budget together by now. It is essential to have a well thought-out marketing plan that is proactive, not reactive. A marketing plan without a firm foundation merely sways in the breeze, with decisions being made willy-nilly about each shiny and novel marketing opportunity that […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17522","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nHave You Developed Your Marketing Plan for 2016? - Smart Tan News<\/title>\n<meta name=\"description\" content=\"All of the giants of industry have put\u00a0their marketing plans and budget together by now. It is essential to have a well thought-out marketing plan that is proactive, not reactive. A marketing plan without a firm foundation merely sways in the breeze, with decisions being made willy-nilly about each shiny and novel marketing opportunity that is pitched by a company -- some with the best of intentions, and others with more questionable purposes. Step 1: Gather the Information Before drafting your marketing plan, it's critical to answer some key questions that will shape the plan to meet the specific marketing foals of your business. Here are a few you should start with. Click here to read the entire article in Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/have-you-developed-your-marketing-plan-for-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Have You Developed Your Marketing Plan for 2016? - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"All of the giants of industry have put\u00a0their marketing plans and budget together by now. It is essential to have a well thought-out marketing plan that is proactive, not reactive. A marketing plan without a firm foundation merely sways in the breeze, with decisions being made willy-nilly about each shiny and novel marketing opportunity that is pitched by a company -- some with the best of intentions, and others with more questionable purposes. Step 1: Gather the Information Before drafting your marketing plan, it's critical to answer some key questions that will shape the plan to meet the specific marketing foals of your business. Here are a few you should start with. Click here to read the entire article in Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/have-you-developed-your-marketing-plan-for-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-04T15:44:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/01\/Marketing-1-4-161.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/have-you-developed-your-marketing-plan-for-2016\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/have-you-developed-your-marketing-plan-for-2016\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Have You Developed Your Marketing Plan for 2016?\",\"datePublished\":\"2016-01-04T15:44:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/have-you-developed-your-marketing-plan-for-2016\/\"},\"wordCount\":131,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/have-you-developed-your-marketing-plan-for-2016\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/have-you-developed-your-marketing-plan-for-2016\/\",\"name\":\"Have You Developed Your Marketing Plan for 2016? - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2016-01-04T15:44:49+00:00\",\"description\":\"All of the giants of industry have put\u00a0their marketing plans and budget together by now. 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