{"id":17983,"date":"2016-04-22T09:58:15","date_gmt":"2016-04-22T13:58:15","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=17983"},"modified":"2016-04-22T09:58:15","modified_gmt":"2016-04-22T13:58:15","slug":"kizer-and-benders-social-media-101","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/kizer-and-benders-social-media-101\/","title":{"rendered":"Kizer and Bender’s Social Media 101"},"content":{"rendered":"

By Rich Kizer and Georganne Bender, professional speakers, retail strategists, authors and consultants<\/em><\/p>\n

Social media marketing is definitely social — it’s all about the interaction you have with fans and followers. If you want to be ahead of the competition and become a household name, social media can take you there. When approaching your social media plan, here are some important things to remember:<\/p>\n

    \n
  1. Make it easy on yourself. A recent Facebook poll found that 80 percent of people want to interact with the brands they like on Facebook. This means you need a Facebook business page. This is also important because Facebook fans are two times more likely to buy from you. Connect your Facebook page to your Twitter, Instagram and Pinterest accounts, so you can update your fans, followers and pinners all at the same time.<\/li>\n
  2. Make your profile pop. Your profle is what tells your customers who you are and why they should connect with you. The photos you choose to represent your salon in your profile and your cover shots need to stand out on a busy news feed. There are thosands of graphic designers on Fiverr.com who will make you a custom photo for just $5.<\/li>\n<\/ol>\n

    Click here to read the entire article in the latest issue of Smart Tan Magazine online<\/a>, and don’t miss Kizer and Bender this October at Smart Tan Nashville 2016<\/a>.<\/p>\n

     <\/p>\n

    Home page image: scyther5<\/a> \/ Shutterstock.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    By Rich Kizer and Georganne Bender, professional speakers, retail strategists, authors and consultants Social media marketing is definitely social — it’s all about the interaction you have with fans and followers. If you want to be ahead of the competition and become a household name, social media can take you there. When approaching your social […]<\/p>\n","protected":false},"author":2,"featured_media":17984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nKizer and Bender's Social Media 101 - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Rich Kizer and Georganne Bender, professional speakers, retail strategists, authors and consultants Social media marketing is definitely social -- it's all about the interaction you have with fans and followers. If you want to be ahead of the competition and become a household name, social media can take you there. When approaching your social media plan, here are some important things to remember: Make it easy on yourself. A recent Facebook poll found that 80 percent of people want to interact with the brands they like on Facebook. This means you need a Facebook business page. This is also important because Facebook fans are two times more likely to buy from you. Connect your Facebook page to your Twitter, Instagram and Pinterest accounts, so you can update your fans, followers and pinners all at the same time. Make your profile pop. Your profle is what tells your customers who you are and why they should connect with you. The photos you choose to represent your salon in your profile and your cover shots need to stand out on a busy news feed. There are thosands of graphic designers on Fiverr.com who will make you a custom photo for just $5. Click here to read the entire article in the latest issue of Smart Tan Magazine online, and don't miss Kizer and Bender this October at Smart Tan Nashville 2016.   Home page image: scyther5 \/ Shutterstock.com\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/kizer-and-benders-social-media-101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kizer and Bender's Social Media 101 - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Rich Kizer and Georganne Bender, professional speakers, retail strategists, authors and consultants Social media marketing is definitely social -- it's all about the interaction you have with fans and followers. If you want to be ahead of the competition and become a household name, social media can take you there. When approaching your social media plan, here are some important things to remember: Make it easy on yourself. A recent Facebook poll found that 80 percent of people want to interact with the brands they like on Facebook. This means you need a Facebook business page. This is also important because Facebook fans are two times more likely to buy from you. Connect your Facebook page to your Twitter, Instagram and Pinterest accounts, so you can update your fans, followers and pinners all at the same time. Make your profile pop. Your profle is what tells your customers who you are and why they should connect with you. The photos you choose to represent your salon in your profile and your cover shots need to stand out on a busy news feed. There are thosands of graphic designers on Fiverr.com who will make you a custom photo for just $5. Click here to read the entire article in the latest issue of Smart Tan Magazine online, and don't miss Kizer and Bender this October at Smart Tan Nashville 2016.   Home page image: scyther5 \/ Shutterstock.com\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/kizer-and-benders-social-media-101\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-22T13:58:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/04\/shutterstock_218622694.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1363\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/kizer-and-benders-social-media-101\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/kizer-and-benders-social-media-101\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Kizer and Bender’s Social Media 101\",\"datePublished\":\"2016-04-22T13:58:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/kizer-and-benders-social-media-101\/\"},\"wordCount\":240,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/kizer-and-benders-social-media-101\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/04\/shutterstock_218622694.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/kizer-and-benders-social-media-101\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/kizer-and-benders-social-media-101\/\",\"name\":\"Kizer and Bender's Social Media 101 - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/kizer-and-benders-social-media-101\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/kizer-and-benders-social-media-101\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/04\/shutterstock_218622694.jpg\",\"datePublished\":\"2016-04-22T13:58:15+00:00\",\"description\":\"By Rich Kizer and Georganne Bender, professional speakers, retail strategists, authors and consultants Social media marketing is definitely social -- it's all about the interaction you have with fans and followers. 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