{"id":1806,"date":"2009-03-10T04:00:26","date_gmt":"2009-03-10T08:00:26","guid":{"rendered":"https:\/\/smarttan.com\/blog\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/"},"modified":"2009-03-10T04:00:26","modified_gmt":"2009-03-10T08:00:26","slug":"todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/","title":{"rendered":"TODAY&#8217;S HEADLINE STORY:  Milk Industry Launches &#8220;Liquid Sunshine&#8221; Campaign to Promote Vitamin D"},"content":{"rendered":"<p>The U.S. Dairy industry Monday launched a campaign promoting the increased importance of vitamin D \u2014 positioning milk as an an alternative to sunlight as a source of &#8220;the sunshine vitamin&#8221; since many people do not get enough sunlight to make vitamin D.<\/p>\n<p><!--more--><a href=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/03\/2009-03-10-moo-copy.jpg\" title=\"2009-03-10-moo-copy.jpg\"><img decoding=\"async\" src=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/03\/2009-03-10-moo-copy.thumbnail.jpg\" style=\"margin: 5px 10px 5px 0px\" alt=\"2009-03-10-moo-copy.jpg\" vspace=\"5\" align=\"left\" hspace=\"10\" \/><\/a>The campaign \u2014 which centers around calling milk &#8220;Liquid Sunshine&#8221; \u2014 supports the use of sunscreen, but does not question the fact that sunshine is the primary source of vitamin D.<\/p>\n<p>&#8220;Eighty-eight percent of Americans believe they get the vitamin D they need from the sun, according to a recent survey commissioned by the National Milk Mustache &#8216;got milk?&#8217; Campaign,&#8221; a press release promoting the initiative said &#8211; interesting wording which does not deny the fact that sunshine is the primary source of vitamin D, but almost gives one the impression that sunshine isn&#8217;t an effective source.<\/p>\n<p>The campaign falls short of the big point on vitamin D: That daily intake isn&#8217;t what people should be measuring, but rather blood concentration of vitamin D. &#8220;An 8-ounce glass of milk has 100 IU of vitamin D, which we know is no less than100 times less than what a person makes getting a suntan,&#8221; Smart Tan Vice President Joseph Levy said. &#8220;What&#8217;s important is that vitamin D blood levels be measured and increased to 40-60 ng\/ml \u2014 it would take more milk than you can drink to get you there. UV from sunshine has to be the center pin of that equation.&#8221;<\/p>\n<p><a href=\"http:\/\/news.prnewswire.com\/ViewContent.aspx?ACCT=109&amp;STORY=\/www\/story\/03-09-2009\/0004984906&amp;EDATE%20=\" target=\"_blank\">Click here <\/a>to read the press release announcing the effort.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The U.S. Dairy industry Monday launched a campaign promoting the increased importance of vitamin D \u2014 positioning milk as an an alternative to sunlight as a source of &#8220;the sunshine vitamin&#8221; since many people do not get enough sunlight to make vitamin D.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1806","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY&#039;S HEADLINE STORY: Milk Industry Launches &quot;Liquid Sunshine&quot; Campaign to Promote Vitamin D - Smart Tan News<\/title>\n<meta name=\"description\" content=\"The U.S. Dairy industry Monday launched a campaign promoting the increased importance of vitamin D \u2014 positioning milk as an an alternative to sunlight as a source of &quot;the sunshine vitamin&quot; since many people do not get enough sunlight to make vitamin D. The campaign \u2014 which centers around calling milk &quot;Liquid Sunshine&quot; \u2014 supports the use of sunscreen, but does not question the fact that sunshine is the primary source of vitamin D. &quot;Eighty-eight percent of Americans believe they get the vitamin D they need from the sun, according to a recent survey commissioned by the National Milk Mustache &#039;got milk?&#039; Campaign,&quot; a press release promoting the initiative said - interesting wording which does not deny the fact that sunshine is the primary source of vitamin D, but almost gives one the impression that sunshine isn&#039;t an effective source. The campaign falls short of the big point on vitamin D: That daily intake isn&#039;t what people should be measuring, but rather blood concentration of vitamin D. &quot;An 8-ounce glass of milk has 100 IU of vitamin D, which we know is no less than100 times less than what a person makes getting a suntan,&quot; Smart Tan Vice President Joseph Levy said. &quot;What&#039;s important is that vitamin D blood levels be measured and increased to 40-60 ng\/ml \u2014 it would take more milk than you can drink to get you there. UV from sunshine has to be the center pin of that equation.&quot; Click here to read the press release announcing the effort.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY&#039;S HEADLINE STORY: Milk Industry Launches &quot;Liquid Sunshine&quot; Campaign to Promote Vitamin D - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"The U.S. Dairy industry Monday launched a campaign promoting the increased importance of vitamin D \u2014 positioning milk as an an alternative to sunlight as a source of &quot;the sunshine vitamin&quot; since many people do not get enough sunlight to make vitamin D. The campaign \u2014 which centers around calling milk &quot;Liquid Sunshine&quot; \u2014 supports the use of sunscreen, but does not question the fact that sunshine is the primary source of vitamin D. &quot;Eighty-eight percent of Americans believe they get the vitamin D they need from the sun, according to a recent survey commissioned by the National Milk Mustache &#039;got milk?&#039; Campaign,&quot; a press release promoting the initiative said - interesting wording which does not deny the fact that sunshine is the primary source of vitamin D, but almost gives one the impression that sunshine isn&#039;t an effective source. The campaign falls short of the big point on vitamin D: That daily intake isn&#039;t what people should be measuring, but rather blood concentration of vitamin D. &quot;An 8-ounce glass of milk has 100 IU of vitamin D, which we know is no less than100 times less than what a person makes getting a suntan,&quot; Smart Tan Vice President Joseph Levy said. &quot;What&#039;s important is that vitamin D blood levels be measured and increased to 40-60 ng\/ml \u2014 it would take more milk than you can drink to get you there. UV from sunshine has to be the center pin of that equation.&quot; Click here to read the press release announcing the effort.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2009-03-10T08:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/03\/2009-03-10-moo-copy.thumbnail.jpg\" \/>\n<meta name=\"author\" content=\"smarttan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/\"},\"author\":{\"name\":\"smarttan\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\"},\"headline\":\"TODAY&#8217;S HEADLINE STORY: Milk Industry Launches &#8220;Liquid Sunshine&#8221; Campaign to Promote Vitamin D\",\"datePublished\":\"2009-03-10T08:00:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/\"},\"wordCount\":264,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/03\/2009-03-10-moo-copy.thumbnail.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/\",\"name\":\"TODAY'S HEADLINE STORY: Milk Industry Launches \\\"Liquid Sunshine\\\" Campaign to Promote Vitamin D - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/03\/2009-03-10-moo-copy.thumbnail.jpg\",\"datePublished\":\"2009-03-10T08:00:26+00:00\",\"description\":\"The U.S. Dairy industry Monday launched a campaign promoting the increased importance of vitamin D \u2014 positioning milk as an an alternative to sunlight as a source of \\\"the sunshine vitamin\\\" since many people do not get enough sunlight to make vitamin D. 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The campaign falls short of the big point on vitamin D: That daily intake isn't what people should be measuring, but rather blood concentration of vitamin D. \\\"An 8-ounce glass of milk has 100 IU of vitamin D, which we know is no less than100 times less than what a person makes getting a suntan,\\\" Smart Tan Vice President Joseph Levy said. \\\"What's important is that vitamin D blood levels be measured and increased to 40-60 ng\/ml \u2014 it would take more milk than you can drink to get you there. 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The campaign \u2014 which centers around calling milk \"Liquid Sunshine\" \u2014 supports the use of sunscreen, but does not question the fact that sunshine is the primary source of vitamin D. \"Eighty-eight percent of Americans believe they get the vitamin D they need from the sun, according to a recent survey commissioned by the National Milk Mustache 'got milk?' Campaign,\" a press release promoting the initiative said - interesting wording which does not deny the fact that sunshine is the primary source of vitamin D, but almost gives one the impression that sunshine isn't an effective source. The campaign falls short of the big point on vitamin D: That daily intake isn't what people should be measuring, but rather blood concentration of vitamin D. \"An 8-ounce glass of milk has 100 IU of vitamin D, which we know is no less than100 times less than what a person makes getting a suntan,\" Smart Tan Vice President Joseph Levy said. \"What's important is that vitamin D blood levels be measured and increased to 40-60 ng\/ml \u2014 it would take more milk than you can drink to get you there. UV from sunshine has to be the center pin of that equation.\" Click here to read the press release announcing the effort.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/","og_locale":"en_US","og_type":"article","og_title":"TODAY'S HEADLINE STORY: Milk Industry Launches \"Liquid Sunshine\" Campaign to Promote Vitamin D - Smart Tan News","og_description":"The U.S. Dairy industry Monday launched a campaign promoting the increased importance of vitamin D \u2014 positioning milk as an an alternative to sunlight as a source of \"the sunshine vitamin\" since many people do not get enough sunlight to make vitamin D. 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The campaign falls short of the big point on vitamin D: That daily intake isn't what people should be measuring, but rather blood concentration of vitamin D. \"An 8-ounce glass of milk has 100 IU of vitamin D, which we know is no less than100 times less than what a person makes getting a suntan,\" Smart Tan Vice President Joseph Levy said. \"What's important is that vitamin D blood levels be measured and increased to 40-60 ng\/ml \u2014 it would take more milk than you can drink to get you there. 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The campaign \u2014 which centers around calling milk \"Liquid Sunshine\" \u2014 supports the use of sunscreen, but does not question the fact that sunshine is the primary source of vitamin D. \"Eighty-eight percent of Americans believe they get the vitamin D they need from the sun, according to a recent survey commissioned by the National Milk Mustache 'got milk?' Campaign,\" a press release promoting the initiative said - interesting wording which does not deny the fact that sunshine is the primary source of vitamin D, but almost gives one the impression that sunshine isn't an effective source. The campaign falls short of the big point on vitamin D: That daily intake isn't what people should be measuring, but rather blood concentration of vitamin D. \"An 8-ounce glass of milk has 100 IU of vitamin D, which we know is no less than100 times less than what a person makes getting a suntan,\" Smart Tan Vice President Joseph Levy said. \"What's important is that vitamin D blood levels be measured and increased to 40-60 ng\/ml \u2014 it would take more milk than you can drink to get you there. UV from sunshine has to be the center pin of that equation.\" Click here to read the press release announcing the effort.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/#primaryimage","url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/03\/2009-03-10-moo-copy.thumbnail.jpg","contentUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/03\/2009-03-10-moo-copy.thumbnail.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/todays-headline-story-milk-industry-launches-liquid-sunshine-campaign-to-promote-vitamin-d\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"TODAY&#8217;S HEADLINE STORY: Milk Industry Launches &#8220;Liquid Sunshine&#8221; Campaign to Promote Vitamin D"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b","name":"smarttan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","caption":"smarttan"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/1806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=1806"}],"version-history":[{"count":0,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/1806\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=1806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=1806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=1806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}