You invested in a shiny, new automated sunless booth. Maybe even airbrush spray equipment, too. You advertise these services. You have many event spray tanners and some regulars, and you\u2019re making enough money off sunless to make a nice complement to your UV tanning and product sales. Couldn\u2019t ask for much more, right?<\/p>\n
Wrong.<\/p>\n
If you\u2019re settling for spray tanning as a complementary service, you\u2019re selling yourself, and the value of sunless, short. With the sunless business booming, at a jaw-dropping 10 percent per year growth rate, failing to fully capitalize on the spray side of your tanning business is an enormous missed opportunity.<\/p>\n
But, what more are you supposed to do?<\/p>\n
While your sunless business might be doing well, chances are you\u2019re still not investing the same time and money in spray as you are your UV services. But, industry statistics clearly demonstrate that it\u2019s time for change. Giving sunless its proper due doesn\u2019t mean you have to neglect your UV services; there\u2019s certainly room for both in a successful tanning business. It just means you\u2019re maximizing the potential on both sides of the salon. And, the numbers don\u2019t lie \u2013 all factors point to sunless tanning as the greater opportunity for future growth.<\/p>\n
As sunless sales continue to show no signs of slowing down, now is the time to establish yourself as the go-to spray tan provider in your market, before your competition grabs the reigns and you\u2019re left playing catch-up. With the proper equipment, pricing, memberships and promotions, you can rule your sunless market and leave your competitors scratching their heads, wondering what they were waiting for.<\/p>\n