{"id":18966,"date":"2016-12-12T09:53:18","date_gmt":"2016-12-12T14:53:18","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=18966"},"modified":"2017-12-04T12:57:54","modified_gmt":"2017-12-04T17:57:54","slug":"look-like-a-big-deal","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/look-like-a-big-deal\/","title":{"rendered":"Look Like a Big Deal"},"content":{"rendered":"

By Jenny Backman, Carolina Tan Factory<\/em><\/p>\n

I am a small business salon owner, just recently adding my third salon, all within 20 miles of each other. I get asked time and time again if there are locations in different areas outside of my local town. I believe the reason for this is because I run my business very professionally and structurally, and customers associate that with how most larger chains operate. I\u2019m not saying your goal should be to operate just like a chain, but you should always strive to look like a \u201cbig deal.\u201d Ideally, the biggest deal and the best place to tan in your area! Let me explain how to do this:<\/p>\n

Branding<\/strong><\/p>\n

You\u2019ve heard this word, I\u2019m sure! You\u2019re never too small to claim your stake on your business! Make sure you have a custom designed, professional logo and use it. It should be on every piece of literature your customers look at, such as your website, social media or any ads you run. Your salon d\u00e9cor should mirror the color scheme and design of your logo. The goal here is for someone to know where they are or what they are looking at just by seeing your logo and brand. Successful branding creates feelings and awareness for customers.<\/p>\n

What Do Your Customers See?<\/strong><\/p>\n

Get up every day and walk into your salon with fresh eyes! What do customers see? Tanning salons, in particular, have a stereotypical curse on them that portray them as being somewhat stuck in time with dated, unkempt salon atmospheres. Now, I understand it\u2019s costly to make cosmetic changes to your salon, but small things can make a big difference. My mother always told me \u201cIt\u2019s not what you have, it\u2019s how nice you keep it; you always want to be prepared for guests.\u201d That has always stuck with me! So, take the 1980s dirty poster down of the bikini girl, and think of a trendy DIY option that, again, models your logo and brand!<\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

By Jenny Backman, Carolina Tan Factory I am a small business salon owner, just recently adding my third salon, all within 20 miles of each other. I get asked time and time again if there are locations in different areas outside of my local town. I believe the reason for this is because I run […]<\/p>\n","protected":false},"author":2,"featured_media":20065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nLook Like a Big Deal - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Jenny Backman, Carolina Tan Factory I am a small business salon owner, just recently adding my third salon, all within 20 miles of each other. I get asked time and time again if there are locations in different areas outside of my local town. I believe the reason for this is because I run my business very professionally and structurally, and customers associate that with how most larger chains operate. I\u2019m not saying your goal should be to operate just like a chain, but you should always strive to look like a \u201cbig deal.\u201d Ideally, the biggest deal and the best place to tan in your area! Let me explain how to do this: Branding You\u2019ve heard this word, I\u2019m sure! You\u2019re never too small to claim your stake on your business! Make sure you have a custom designed, professional logo and use it. It should be on every piece of literature your customers look at, such as your website, social media or any ads you run. Your salon d\u00e9cor should mirror the color scheme and design of your logo. The goal here is for someone to know where they are or what they are looking at just by seeing your logo and brand. Successful branding creates feelings and awareness for customers. What Do Your Customers See? Get up every day and walk into your salon with fresh eyes! What do customers see? Tanning salons, in particular, have a stereotypical curse on them that portray them as being somewhat stuck in time with dated, unkempt salon atmospheres. Now, I understand it\u2019s costly to make cosmetic changes to your salon, but small things can make a big difference. My mother always told me \u201cIt\u2019s not what you have, it\u2019s how nice you keep it; you always want to be prepared for guests.\u201d That has always stuck with me! So, take the 1980s dirty poster down of the bikini girl, and think of a trendy DIY option that, again, models your logo and brand! Click here to read the entire article in the latest issue of Smart Tan Magazine online.  \" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/look-like-a-big-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Look Like a Big Deal - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Jenny Backman, Carolina Tan Factory I am a small business salon owner, just recently adding my third salon, all within 20 miles of each other. I get asked time and time again if there are locations in different areas outside of my local town. I believe the reason for this is because I run my business very professionally and structurally, and customers associate that with how most larger chains operate. I\u2019m not saying your goal should be to operate just like a chain, but you should always strive to look like a \u201cbig deal.\u201d Ideally, the biggest deal and the best place to tan in your area! Let me explain how to do this: Branding You\u2019ve heard this word, I\u2019m sure! You\u2019re never too small to claim your stake on your business! Make sure you have a custom designed, professional logo and use it. It should be on every piece of literature your customers look at, such as your website, social media or any ads you run. Your salon d\u00e9cor should mirror the color scheme and design of your logo. The goal here is for someone to know where they are or what they are looking at just by seeing your logo and brand. Successful branding creates feelings and awareness for customers. What Do Your Customers See? Get up every day and walk into your salon with fresh eyes! What do customers see? Tanning salons, in particular, have a stereotypical curse on them that portray them as being somewhat stuck in time with dated, unkempt salon atmospheres. Now, I understand it\u2019s costly to make cosmetic changes to your salon, but small things can make a big difference. My mother always told me \u201cIt\u2019s not what you have, it\u2019s how nice you keep it; you always want to be prepared for guests.\u201d That has always stuck with me! So, take the 1980s dirty poster down of the bikini girl, and think of a trendy DIY option that, again, models your logo and brand! Click here to read the entire article in the latest issue of Smart Tan Magazine online.  \" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/look-like-a-big-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-12T14:53:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-04T17:57:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/12\/Big-deal-12-4-17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/look-like-a-big-deal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/look-like-a-big-deal\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Look Like a Big Deal\",\"datePublished\":\"2016-12-12T14:53:18+00:00\",\"dateModified\":\"2017-12-04T17:57:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/look-like-a-big-deal\/\"},\"wordCount\":362,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/look-like-a-big-deal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/12\/Big-deal-12-4-17.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/look-like-a-big-deal\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/look-like-a-big-deal\/\",\"name\":\"Look Like a Big Deal - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/look-like-a-big-deal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/look-like-a-big-deal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/12\/Big-deal-12-4-17.jpg\",\"datePublished\":\"2016-12-12T14:53:18+00:00\",\"dateModified\":\"2017-12-04T17:57:54+00:00\",\"description\":\"By Jenny Backman, Carolina Tan Factory I am a small business salon owner, just recently adding my third salon, all within 20 miles of each other. 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I get asked time and time again if there are locations in different areas outside of my local town. I believe the reason for this is because I run my business very professionally and structurally, and customers associate that with how most larger chains operate. I\u2019m not saying your goal should be to operate just like a chain, but you should always strive to look like a \u201cbig deal.\u201d Ideally, the biggest deal and the best place to tan in your area! Let me explain how to do this: Branding You\u2019ve heard this word, I\u2019m sure! You\u2019re never too small to claim your stake on your business! Make sure you have a custom designed, professional logo and use it. It should be on every piece of literature your customers look at, such as your website, social media or any ads you run. Your salon d\u00e9cor should mirror the color scheme and design of your logo. The goal here is for someone to know where they are or what they are looking at just by seeing your logo and brand. Successful branding creates feelings and awareness for customers. What Do Your Customers See? Get up every day and walk into your salon with fresh eyes! What do customers see? Tanning salons, in particular, have a stereotypical curse on them that portray them as being somewhat stuck in time with dated, unkempt salon atmospheres. Now, I understand it\u2019s costly to make cosmetic changes to your salon, but small things can make a big difference. My mother always told me \u201cIt\u2019s not what you have, it\u2019s how nice you keep it; you always want to be prepared for guests.\u201d That has always stuck with me! So, take the 1980s dirty poster down of the bikini girl, and think of a trendy DIY option that, again, models your logo and brand! 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