{"id":19137,"date":"2017-01-26T10:02:17","date_gmt":"2017-01-26T15:02:17","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=19137"},"modified":"2017-01-26T10:02:17","modified_gmt":"2017-01-26T15:02:17","slug":"generational-marketing-maybe-were-not-so-different-after-all","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/generational-marketing-maybe-were-not-so-different-after-all\/","title":{"rendered":"Generational Marketing: Maybe we’re not so different after all"},"content":{"rendered":"

By Kizer and Bender<\/em><\/p>\n

Here\u2019s a headline for you: We\u2019re beginning to think that maybe we are all not that different, and where we are different is technology based \u2013 the technology that was available to you when you were growing up has a big influence on you as an adult.<\/p>\n

Georganne has a millennial daughter and a millennial son-in-law who are focused on raising their brand new baby Alpha (Generation Alphas are aged 0 to 6). She has a millennial son who is engaged to his lovely millennial fianc\u00e9. All four of them are working: Two are in sales, another climbs high in the sky to install cell towers, and another worked in the mortgage industry before choosing to become a stay-at-home mom. Our millennial family focus group also includes an architect, an exec in the Department of Veterans Affairs, an entrepreneur, a tour manager for a famous band and a teacher. Two are still in college.<\/p>\n

They care about charities, are concerned about the environment, and the future of our country. They are grounded in the real world, and unlike every negative we\u2019ve read about millennials, their faces aren’t stuck in an app 24\/7. They prefer to shop locally, supporting local merchants. Sound familiar? Baby Boomers and Generation Xers do that, too.<\/p>\n

But you still may be wondering how younger generations differ from older generations, and what you need to pay attention to when planning your marketing. Here\u2019s a cheat sheet to help you out.<\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Kizer and Bender Here\u2019s a headline for you: We\u2019re beginning to think that maybe we are all not that different, and where we are different is technology based \u2013 the technology that was available to you when you were growing up has a big influence on you as an adult. Georganne has a millennial […]<\/p>\n","protected":false},"author":2,"featured_media":19138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nGenerational Marketing: Maybe we're not so different after all - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Kizer and Bender Here\u2019s a headline for you: We\u2019re beginning to think that maybe we are all not that different, and where we are different is technology based \u2013 the technology that was available to you when you were growing up has a big influence on you as an adult. Georganne has a millennial daughter and a millennial son-in-law who are focused on raising their brand new baby Alpha (Generation Alphas are aged 0 to 6). She has a millennial son who is engaged to his lovely millennial fianc\u00e9. All four of them are working: Two are in sales, another climbs high in the sky to install cell towers, and another worked in the mortgage industry before choosing to become a stay-at-home mom. Our millennial family focus group also includes an architect, an exec in the Department of Veterans Affairs, an entrepreneur, a tour manager for a famous band and a teacher. Two are still in college. They care about charities, are concerned about the environment, and the future of our country. They are grounded in the real world, and unlike every negative we\u2019ve read about millennials, their faces aren't stuck in an app 24\/7. They prefer to shop locally, supporting local merchants. Sound familiar? Baby Boomers and Generation Xers do that, too. But you still may be wondering how younger generations differ from older generations, and what you need to pay attention to when planning your marketing. Here\u2019s a cheat sheet to help you out. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/generational-marketing-maybe-were-not-so-different-after-all\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generational Marketing: Maybe we're not so different after all - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Kizer and Bender Here\u2019s a headline for you: We\u2019re beginning to think that maybe we are all not that different, and where we are different is technology based \u2013 the technology that was available to you when you were growing up has a big influence on you as an adult. 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But you still may be wondering how younger generations differ from older generations, and what you need to pay attention to when planning your marketing. Here\u2019s a cheat sheet to help you out. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/generational-marketing-maybe-were-not-so-different-after-all\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-26T15:02:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/01\/Generations-1-26-17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1361\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/generational-marketing-maybe-were-not-so-different-after-all\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/generational-marketing-maybe-were-not-so-different-after-all\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Generational Marketing: Maybe we’re not so different after all\",\"datePublished\":\"2017-01-26T15:02:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/generational-marketing-maybe-were-not-so-different-after-all\/\"},\"wordCount\":272,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/generational-marketing-maybe-were-not-so-different-after-all\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/01\/Generations-1-26-17.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/generational-marketing-maybe-were-not-so-different-after-all\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/generational-marketing-maybe-were-not-so-different-after-all\/\",\"name\":\"Generational Marketing: Maybe we're not so different after all - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/generational-marketing-maybe-were-not-so-different-after-all\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/generational-marketing-maybe-were-not-so-different-after-all\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/01\/Generations-1-26-17.jpg\",\"datePublished\":\"2017-01-26T15:02:17+00:00\",\"description\":\"By Kizer and Bender Here\u2019s a headline for you: We\u2019re beginning to think that maybe we are all not that different, and where we are different is technology based \u2013 the technology that was available to you when you were growing up has a big influence on you as an adult. 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