{"id":19203,"date":"2017-02-13T08:51:44","date_gmt":"2017-02-13T13:51:44","guid":{"rendered":"http:\/\/smarttan.com\/news\/?p=19203"},"modified":"2017-02-13T08:51:44","modified_gmt":"2017-02-13T13:51:44","slug":"new-tanners-more-sessions","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/new-tanners-more-sessions\/","title":{"rendered":"New Tanners, More Sessions!"},"content":{"rendered":"

By Mike Concannon, Sunless, Inc.<\/em><\/p>\n

Make it easier and more valuable for customers to say \u201cyes\u201d to spray tanning, and they are more likely to say \u201cyes\u201d more often.<\/p>\n

    \n
  1. Remove the anxiety:\n
      \n
    1. At least one staffer on every shift should be sporting a fresh spray tan<\/li>\n
    2. Seeing is believing, and staffers will help overcome the dreaded fear of \u2018orange\u2019<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
        \n
      1. Make it easy to say \u201cyes\u201d\n
          \n
        1. \u201cFree\u201d should actually mean free!<\/li>\n
        2. During free spray days, make the entire tan free \u2013 no upsell or upcharge<\/li>\n
        3. Offer the next two tans (all options) at 2 for $30<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
            \n
          1. Customers say \u201ctoo expensive\u201d\n
              \n
            1. Research has shown the main reason people don\u2019t spray tan more often is it\u2019s \u201ctoo expensive\u201d.<\/li>\n
            2. Price spray tan single sessions, packages and EFT at a price that makes spray tanning a spontaneous\/impulse decision.<\/li>\n
            3. Mani\/Pedi session price is $20-$30 (without EFT), and sales have exploded.<\/li>\n
            4. 3 spray sessions x $25 is worth a lot more to a salon than 1 x $40\/$45\/$50<\/u><\/em>.<\/li>\n
            5. Test a simplified, easy-to-understand price: Basic spray tan (any level) at $18 and an \u201cany and all-add-ons\u201d option for $25.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

              Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

              By Mike Concannon, Sunless, Inc. Make it easier and more valuable for customers to say \u201cyes\u201d to spray tanning, and they are more likely to say \u201cyes\u201d more often. Remove the anxiety: At least one staffer on every shift should be sporting a fresh spray tan Seeing is believing, and staffers will help overcome the […]<\/p>\n","protected":false},"author":2,"featured_media":19204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nNew Tanners, More Sessions! - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Mike Concannon, Sunless, Inc. Make it easier and more valuable for customers to say \u201cyes\u201d to spray tanning, and they are more likely to say \u201cyes\u201d more often. Remove the anxiety: At least one staffer on every shift should be sporting a fresh spray tan Seeing is believing, and staffers will help overcome the dreaded fear of \u2018orange\u2019 Make it easy to say \u201cyes\u201d \u201cFree\u201d should actually mean free! During free spray days, make the entire tan free \u2013 no upsell or upcharge Offer the next two tans (all options) at 2 for $30 Customers say \u201ctoo expensive\u201d Research has shown the main reason people don\u2019t spray tan more often is it\u2019s \u201ctoo expensive\u201d. Price spray tan single sessions, packages and EFT at a price that makes spray tanning a spontaneous\/impulse decision. Mani\/Pedi session price is $20-$30 (without EFT), and sales have exploded. 3 spray sessions x $25 is worth a lot more to a salon than 1 x $40\/$45\/$50. Test a simplified, easy-to-understand price: Basic spray tan (any level) at $18 and an \u201cany and all-add-ons\u201d option for $25. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/new-tanners-more-sessions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Tanners, More Sessions! - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Mike Concannon, Sunless, Inc. Make it easier and more valuable for customers to say \u201cyes\u201d to spray tanning, and they are more likely to say \u201cyes\u201d more often. Remove the anxiety: At least one staffer on every shift should be sporting a fresh spray tan Seeing is believing, and staffers will help overcome the dreaded fear of \u2018orange\u2019 Make it easy to say \u201cyes\u201d \u201cFree\u201d should actually mean free! During free spray days, make the entire tan free \u2013 no upsell or upcharge Offer the next two tans (all options) at 2 for $30 Customers say \u201ctoo expensive\u201d Research has shown the main reason people don\u2019t spray tan more often is it\u2019s \u201ctoo expensive\u201d. Price spray tan single sessions, packages and EFT at a price that makes spray tanning a spontaneous\/impulse decision. Mani\/Pedi session price is $20-$30 (without EFT), and sales have exploded. 3 spray sessions x $25 is worth a lot more to a salon than 1 x $40\/$45\/$50. Test a simplified, easy-to-understand price: Basic spray tan (any level) at $18 and an \u201cany and all-add-ons\u201d option for $25. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/new-tanners-more-sessions\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-13T13:51:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/02\/People-2-13-17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1361\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-tanners-more-sessions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-tanners-more-sessions\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"New Tanners, More Sessions!\",\"datePublished\":\"2017-02-13T13:51:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-tanners-more-sessions\/\"},\"wordCount\":196,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-tanners-more-sessions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/02\/People-2-13-17.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-tanners-more-sessions\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/new-tanners-more-sessions\/\",\"name\":\"New Tanners, More Sessions! - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-tanners-more-sessions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-tanners-more-sessions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/02\/People-2-13-17.jpg\",\"datePublished\":\"2017-02-13T13:51:44+00:00\",\"description\":\"By Mike Concannon, Sunless, Inc. Make it easier and more valuable for customers to say \u201cyes\u201d to spray tanning, and they are more likely to say \u201cyes\u201d more often. Remove the anxiety: At least one staffer on every shift should be sporting a fresh spray tan Seeing is believing, and staffers will help overcome the dreaded fear of \u2018orange\u2019 Make it easy to say \u201cyes\u201d \u201cFree\u201d should actually mean free! During free spray days, make the entire tan free \u2013 no upsell or upcharge Offer the next two tans (all options) at 2 for $30 Customers say \u201ctoo expensive\u201d Research has shown the main reason people don\u2019t spray tan more often is it\u2019s \u201ctoo expensive\u201d. Price spray tan single sessions, packages and EFT at a price that makes spray tanning a spontaneous\/impulse decision. Mani\/Pedi session price is $20-$30 (without EFT), and sales have exploded. 3 spray sessions x $25 is worth a lot more to a salon than 1 x $40\/$45\/$50. 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Make it easier and more valuable for customers to say \u201cyes\u201d to spray tanning, and they are more likely to say \u201cyes\u201d more often. Remove the anxiety: At least one staffer on every shift should be sporting a fresh spray tan Seeing is believing, and staffers will help overcome the dreaded fear of \u2018orange\u2019 Make it easy to say \u201cyes\u201d \u201cFree\u201d should actually mean free! During free spray days, make the entire tan free \u2013 no upsell or upcharge Offer the next two tans (all options) at 2 for $30 Customers say \u201ctoo expensive\u201d Research has shown the main reason people don\u2019t spray tan more often is it\u2019s \u201ctoo expensive\u201d. Price spray tan single sessions, packages and EFT at a price that makes spray tanning a spontaneous\/impulse decision. Mani\/Pedi session price is $20-$30 (without EFT), and sales have exploded. 3 spray sessions x $25 is worth a lot more to a salon than 1 x $40\/$45\/$50. 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Make it easier and more valuable for customers to say \u201cyes\u201d to spray tanning, and they are more likely to say \u201cyes\u201d more often. Remove the anxiety: At least one staffer on every shift should be sporting a fresh spray tan Seeing is believing, and staffers will help overcome the dreaded fear of \u2018orange\u2019 Make it easy to say \u201cyes\u201d \u201cFree\u201d should actually mean free! During free spray days, make the entire tan free \u2013 no upsell or upcharge Offer the next two tans (all options) at 2 for $30 Customers say \u201ctoo expensive\u201d Research has shown the main reason people don\u2019t spray tan more often is it\u2019s \u201ctoo expensive\u201d. Price spray tan single sessions, packages and EFT at a price that makes spray tanning a spontaneous\/impulse decision. Mani\/Pedi session price is $20-$30 (without EFT), and sales have exploded. 3 spray sessions x $25 is worth a lot more to a salon than 1 x $40\/$45\/$50. 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