{"id":19386,"date":"2017-04-04T08:31:05","date_gmt":"2017-04-04T12:31:05","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=19386"},"modified":"2017-04-04T08:31:50","modified_gmt":"2017-04-04T12:31:50","slug":"show-your-customers-that-you-care-about-their-skin","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/","title":{"rendered":"Show Your Customers You Care About Their Skin"},"content":{"rendered":"<p>Identifying Skin Type I clients \u2014 who cannot UV tan without burning \u2014 and giving them alternatives while teaching them sunburn prevention is a cornerstone of professional tanning in North America today. Teaching clients with Skin Type II patience while building melanin in their skin is another cornerstone.<\/p>\n<p>\u201cWe\u2019re teaching sunburn prevention more effectively than anyone in the world,\u201d Smart Tan Vice President Joe Levy says. \u201cSkin Typing is the engine behind that.\u201d<\/p>\n<p>Sunburn prevention is an important issue that needs to be addressed in every salon. It&#8217;s\u00a0the golden rule of tanning\u00a0because your clients&#8217; safety comes first, but it&#8217;s also vital to your business that your clients understand the process and your salon&#8217;s expertise in the matter. You want them to know how to protect themselves outside of the salon, and earning their trust as skin care experts who care about their safety goes a long way towards earning\u00a0their unwavering loyalty to your business.<\/p>\n<p>That&#8217;s why Smart Tan provides not only skin typing and sunburn prevention training for your employees, but educational materials to increase confidence and show your customers that you really care about the way they&#8217;re treating their skin. This month only, we&#8217;ve packaged these products at a special price. The Premium Skin Typing Package is a $345 retail value for just $149.95 and the Skin Typing Package is an $85 value for just $49.95.<\/p>\n<p style=\"color: #555555;\"><a href=\"http:\/\/smarttan.com\/news\/index.php\/show-your-customers-you-care-about-their-skin\/2331_skintypingpackage_premium\/\" rel=\"attachment wp-att-16333\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-16333\" src=\"http:\/\/smarttan.com\/news\/wp-content\/uploads\/2015\/04\/2331_skintypingpackage_premium-1024x1024.png\" alt=\"2331_skintypingpackage_premium\" width=\"450\" height=\"450\" srcset=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/04\/2331_skintypingpackage_premium-1024x1024.png 1024w, https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/04\/2331_skintypingpackage_premium-150x150.png 150w, https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/04\/2331_skintypingpackage_premium-300x300.png 300w, https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/04\/2331_skintypingpackage_premium.png 1200w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p>Call Smart Tan at\u00a0800-652-3269\u00a0for more information or to order the Premium Skin Typing Package and Skin Typing Package, available through the end of April only.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Identifying Skin Type I clients \u2014 who cannot UV tan without burning \u2014 and giving them alternatives while teaching them sunburn prevention is a cornerstone of professional tanning in North America today. Teaching clients with Skin Type II patience while building melanin in their skin is another cornerstone. \u201cWe\u2019re teaching sunburn prevention more effectively than [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Show Your Customers You Care About Their Skin - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Identifying Skin Type I clients \u2014 who cannot UV tan without burning \u2014 and giving them alternatives while teaching them sunburn prevention is a cornerstone of professional tanning in North America today. Teaching clients with Skin Type II patience while building melanin in their skin is another cornerstone.  \u201cWe\u2019re teaching sunburn prevention more effectively than anyone in the world,\u201d Smart Tan Vice President Joe Levy says. \u201cSkin Typing is the engine behind that.\u201d  Sunburn prevention is an important issue that needs to be addressed in every salon. It&#039;s\u00a0the golden rule of tanning\u00a0because your clients&#039; safety comes first, but it&#039;s also vital to your business that your clients understand the process and your salon&#039;s expertise in the matter. You want them to know how to protect themselves outside of the salon, and earning their trust as skin care experts who care about their safety goes a long way towards earning\u00a0their unwavering loyalty to your business.  That&#039;s why Smart Tan provides not only skin typing and sunburn prevention training for your employees, but educational materials to increase confidence and show your customers that you really care about the way they&#039;re treating their skin. This month only, we&#039;ve packaged these products at a special price. The Premium Skin Typing Package is a $345 retail value for just $149.95 and the Skin Typing Package is an $85 value for just $49.95.  Call Smart Tan at\u00a0800-652-3269\u00a0for more information or to order the Premium Skin Typing Package and Skin Typing Package, available through the end of April only.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Show Your Customers You Care About Their Skin - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Identifying Skin Type I clients \u2014 who cannot UV tan without burning \u2014 and giving them alternatives while teaching them sunburn prevention is a cornerstone of professional tanning in North America today. Teaching clients with Skin Type II patience while building melanin in their skin is another cornerstone.  \u201cWe\u2019re teaching sunburn prevention more effectively than anyone in the world,\u201d Smart Tan Vice President Joe Levy says. \u201cSkin Typing is the engine behind that.\u201d  Sunburn prevention is an important issue that needs to be addressed in every salon. It&#039;s\u00a0the golden rule of tanning\u00a0because your clients&#039; safety comes first, but it&#039;s also vital to your business that your clients understand the process and your salon&#039;s expertise in the matter. You want them to know how to protect themselves outside of the salon, and earning their trust as skin care experts who care about their safety goes a long way towards earning\u00a0their unwavering loyalty to your business.  That&#039;s why Smart Tan provides not only skin typing and sunburn prevention training for your employees, but educational materials to increase confidence and show your customers that you really care about the way they&#039;re treating their skin. This month only, we&#039;ve packaged these products at a special price. The Premium Skin Typing Package is a $345 retail value for just $149.95 and the Skin Typing Package is an $85 value for just $49.95.  Call Smart Tan at\u00a0800-652-3269\u00a0for more information or to order the Premium Skin Typing Package and Skin Typing Package, available through the end of April only.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-04T12:31:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-04T12:31:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/04\/Tan-Smart-4-6-15.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Show Your Customers You Care About Their Skin\",\"datePublished\":\"2017-04-04T12:31:05+00:00\",\"dateModified\":\"2017-04-04T12:31:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/\"},\"wordCount\":261,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/04\/Tan-Smart-4-6-15.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/\",\"name\":\"Show Your Customers You Care About Their Skin - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/04\/Tan-Smart-4-6-15.jpg\",\"datePublished\":\"2017-04-04T12:31:05+00:00\",\"dateModified\":\"2017-04-04T12:31:50+00:00\",\"description\":\"Identifying Skin Type I clients \u2014 who cannot UV tan without burning \u2014 and giving them alternatives while teaching them sunburn prevention is a cornerstone of professional tanning in North America today. Teaching clients with Skin Type II patience while building melanin in their skin is another cornerstone. \u201cWe\u2019re teaching sunburn prevention more effectively than anyone in the world,\u201d Smart Tan Vice President Joe Levy says. \u201cSkin Typing is the engine behind that.\u201d Sunburn prevention is an important issue that needs to be addressed in every salon. It's\u00a0the golden rule of tanning\u00a0because your clients' safety comes first, but it's also vital to your business that your clients understand the process and your salon's expertise in the matter. You want them to know how to protect themselves outside of the salon, and earning their trust as skin care experts who care about their safety goes a long way towards earning\u00a0their unwavering loyalty to your business. 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Teaching clients with Skin Type II patience while building melanin in their skin is another cornerstone.  \u201cWe\u2019re teaching sunburn prevention more effectively than anyone in the world,\u201d Smart Tan Vice President Joe Levy says. \u201cSkin Typing is the engine behind that.\u201d  Sunburn prevention is an important issue that needs to be addressed in every salon. It's\u00a0the golden rule of tanning\u00a0because your clients' safety comes first, but it's also vital to your business that your clients understand the process and your salon's expertise in the matter. You want them to know how to protect themselves outside of the salon, and earning their trust as skin care experts who care about their safety goes a long way towards earning\u00a0their unwavering loyalty to your business.  That's why Smart Tan provides not only skin typing and sunburn prevention training for your employees, but educational materials to increase confidence and show your customers that you really care about the way they're treating their skin. This month only, we've packaged these products at a special price. The Premium Skin Typing Package is a $345 retail value for just $149.95 and the Skin Typing Package is an $85 value for just $49.95.  Call Smart Tan at\u00a0800-652-3269\u00a0for more information or to order the Premium Skin Typing Package and Skin Typing Package, available through the end of April only.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/","og_locale":"en_US","og_type":"article","og_title":"Show Your Customers You Care About Their Skin - Smart Tan News","og_description":"Identifying Skin Type I clients \u2014 who cannot UV tan without burning \u2014 and giving them alternatives while teaching them sunburn prevention is a cornerstone of professional tanning in North America today. Teaching clients with Skin Type II patience while building melanin in their skin is another cornerstone.  \u201cWe\u2019re teaching sunburn prevention more effectively than anyone in the world,\u201d Smart Tan Vice President Joe Levy says. \u201cSkin Typing is the engine behind that.\u201d  Sunburn prevention is an important issue that needs to be addressed in every salon. It's\u00a0the golden rule of tanning\u00a0because your clients' safety comes first, but it's also vital to your business that your clients understand the process and your salon's expertise in the matter. You want them to know how to protect themselves outside of the salon, and earning their trust as skin care experts who care about their safety goes a long way towards earning\u00a0their unwavering loyalty to your business.  That's why Smart Tan provides not only skin typing and sunburn prevention training for your employees, but educational materials to increase confidence and show your customers that you really care about the way they're treating their skin. This month only, we've packaged these products at a special price. The Premium Skin Typing Package is a $345 retail value for just $149.95 and the Skin Typing Package is an $85 value for just $49.95.  Call Smart Tan at\u00a0800-652-3269\u00a0for more information or to order the Premium Skin Typing Package and Skin Typing Package, available through the end of April only.","og_url":"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2017-04-04T12:31:05+00:00","article_modified_time":"2017-04-04T12:31:50+00:00","og_image":[{"width":440,"height":335,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/04\/Tan-Smart-4-6-15.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Show Your Customers You Care About Their Skin","datePublished":"2017-04-04T12:31:05+00:00","dateModified":"2017-04-04T12:31:50+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/"},"wordCount":261,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/04\/Tan-Smart-4-6-15.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/","url":"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/","name":"Show Your Customers You Care About Their Skin - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/04\/Tan-Smart-4-6-15.jpg","datePublished":"2017-04-04T12:31:05+00:00","dateModified":"2017-04-04T12:31:50+00:00","description":"Identifying Skin Type I clients \u2014 who cannot UV tan without burning \u2014 and giving them alternatives while teaching them sunburn prevention is a cornerstone of professional tanning in North America today. Teaching clients with Skin Type II patience while building melanin in their skin is another cornerstone. \u201cWe\u2019re teaching sunburn prevention more effectively than anyone in the world,\u201d Smart Tan Vice President Joe Levy says. \u201cSkin Typing is the engine behind that.\u201d Sunburn prevention is an important issue that needs to be addressed in every salon. It's\u00a0the golden rule of tanning\u00a0because your clients' safety comes first, but it's also vital to your business that your clients understand the process and your salon's expertise in the matter. You want them to know how to protect themselves outside of the salon, and earning their trust as skin care experts who care about their safety goes a long way towards earning\u00a0their unwavering loyalty to your business. That's why Smart Tan provides not only skin typing and sunburn prevention training for your employees, but educational materials to increase confidence and show your customers that you really care about the way they're treating their skin. This month only, we've packaged these products at a special price. The Premium Skin Typing Package is a $345 retail value for just $149.95 and the Skin Typing Package is an $85 value for just $49.95. Call Smart Tan at\u00a0800-652-3269\u00a0for more information or to order the Premium Skin Typing Package and Skin Typing Package, available through the end of April only.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/04\/Tan-Smart-4-6-15.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2015\/04\/Tan-Smart-4-6-15.jpg","width":440,"height":335},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/show-your-customers-that-you-care-about-their-skin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Show Your Customers You Care About Their Skin"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/19386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=19386"}],"version-history":[{"count":2,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/19386\/revisions"}],"predecessor-version":[{"id":23970,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/19386\/revisions\/23970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/16334"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=19386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=19386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=19386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}