{"id":19413,"date":"2017-04-14T12:53:21","date_gmt":"2017-04-14T16:53:21","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=19413"},"modified":"2017-04-19T09:04:12","modified_gmt":"2017-04-19T13:04:12","slug":"create-a-talking-billboard","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/","title":{"rendered":"How to Create a Talking Billboard for $2"},"content":{"rendered":"

By Alyssa Hilliard, Sunless Inc.<\/em><\/p>\n

Research shows that there is a reluctance to spray tanning because of the urban legends we’ve all heard of: “I don’t want to turn orange,” “I’m afraid I’ll turn into Ross!” What if I’m all streaky?” It’s something we’re all aware of, but how to we overcome it.<\/p>\n

Successful salons are creating “talking billboards,” an easy, non-expensive way that has been proven to work. So, what are they? A talking billboard is someone who promotes their beauty secret, such as a spray tan, and where they got it from.<\/p>\n

In-Salon Talking Billboards<\/strong><\/p>\n

Your staff is in the salon and ready to promote the salon\u2019s services. Staff members are the perfect influencer for your customers. Customers trust the staff and ask for their advice all the time. However, staffers are not always routinely spray tanning, which leads customers to doubt their spray tanning advice.<\/p>\n

To solve this problem, charge your staff a mere $2 per spray session, so they can confidently answer questions such as: \u201cWow, your tan is amazing. What did you do?\u201d \u201cYou spray tan? But it looks so natural, not orange or streaky.\u201d \u201cI\u2019m afraid to spray tan. Will I turn into Ross from Friends?\u201d<\/p>\n

Salons that allow or require staffers to spray tan at least once a week routinely generate sales increases above the industry norm. As an added bonus, the staff is able to promote their \u201cdouble dipping\u201d regimen to sunbed tanners and increase revenue to customers already in the salon.<\/p>\n

Local Talking Billboards<\/strong><\/p>\n

Who are your town\u2019s biggest influencers? Radio personalities? College students? Cheerleaders? Local bloggers? There are many members of your community to choose from. All of these groups socialize and talk to their friends about their beauty secrets. So, offer them an initial $2 spray session to try out and watch as they spread the word about your salon\u2019s excellent spray tan.<\/p>\n

For example, a salon in Atlanta had a spray tan party and invited two popular radio DJs, whom they gave a spray tan deal to. They later talked about their experience on the radio and even shared pictures of their tans on social media with their thousands of fans. This effectively spread positive feedback about the salon\u2019s spray tanning.<\/p>\n

\u00a0<\/strong>Become Your Own \u201c$2 Buck Chuck\u201d <\/strong><\/p>\n

Almost everyone is aware of the success grocery store Trader Joe\u2019s has had with their Charles Shaw brand of wines, famously known as \u201cTwo Buck Chuck.\u201d You can follow that proven model and apply it to your salon. Invite a few high profile influencers to tan for $2 at your salon and have them spread the word. The $2 spray tan will bring customers in and it\u2019s your job to make them into faithful spray tanners.<\/p>\n

For $2 per spray session, you can spread the word that spray tanning is beautiful, while generating new sales and profits.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Alyssa Hilliard, Sunless Inc. Research shows that there is a reluctance to spray tanning because of the urban legends we’ve all heard of: “I don’t want to turn orange,” “I’m afraid I’ll turn into Ross!” What if I’m all streaky?” It’s something we’re all aware of, but how to we overcome it. Successful salons […]<\/p>\n","protected":false},"author":2,"featured_media":17954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nHow to Create a Talking Billboard for $2 - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Alyssa Hilliard, Sunless Inc. Research shows that there is a reluctance to spray tanning because of the urban legends we've all heard of: "I don't want to turn orange," "I'm afraid I'll turn into Ross!" What if I'm all streaky?" It's something we're all aware of, but how to we overcome it. Successful salons are creating "talking billboards," an easy, non-expensive way that has been proven to work. So, what are they? A talking billboard is someone who promotes their beauty secret, such as a spray tan, and where they got it from. In-Salon Talking Billboards Your staff is in the salon and ready to promote the salon\u2019s services. Staff members are the perfect influencer for your customers. Customers trust the staff and ask for their advice all the time. However, staffers are not always routinely spray tanning, which leads customers to doubt their spray tanning advice. To solve this problem, charge your staff a mere $2 per spray session, so they can confidently answer questions such as: \u201cWow, your tan is amazing. What did you do?\u201d \u201cYou spray tan? But it looks so natural, not orange or streaky.\u201d \u201cI\u2019m afraid to spray tan. Will I turn into Ross from Friends?\u201d Salons that allow or require staffers to spray tan at least once a week routinely generate sales increases above the industry norm. As an added bonus, the staff is able to promote their \u201cdouble dipping\u201d regimen to sunbed tanners and increase revenue to customers already in the salon. Local Talking Billboards Who are your town\u2019s biggest influencers? Radio personalities? College students? Cheerleaders? Local bloggers? There are many members of your community to choose from. All of these groups socialize and talk to their friends about their beauty secrets. So, offer them an initial $2 spray session to try out and watch as they spread the word about your salon\u2019s excellent spray tan. For example, a salon in Atlanta had a spray tan party and invited two popular radio DJs, whom they gave a spray tan deal to. They later talked about their experience on the radio and even shared pictures of their tans on social media with their thousands of fans. This effectively spread positive feedback about the salon\u2019s spray tanning. \u00a0Become Your Own \u201c$2 Buck Chuck\u201d Almost everyone is aware of the success grocery store Trader Joe\u2019s has had with their Charles Shaw brand of wines, famously known as \u201cTwo Buck Chuck.\u201d You can follow that proven model and apply it to your salon. Invite a few high profile influencers to tan for $2 at your salon and have them spread the word. The $2 spray tan will bring customers in and it\u2019s your job to make them into faithful spray tanners. For $2 per spray session, you can spread the word that spray tanning is beautiful, while generating new sales and profits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Talking Billboard for $2 - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Alyssa Hilliard, Sunless Inc. Research shows that there is a reluctance to spray tanning because of the urban legends we've all heard of: "I don't want to turn orange," "I'm afraid I'll turn into Ross!" What if I'm all streaky?" It's something we're all aware of, but how to we overcome it. Successful salons are creating "talking billboards," an easy, non-expensive way that has been proven to work. So, what are they? A talking billboard is someone who promotes their beauty secret, such as a spray tan, and where they got it from. In-Salon Talking Billboards Your staff is in the salon and ready to promote the salon\u2019s services. Staff members are the perfect influencer for your customers. Customers trust the staff and ask for their advice all the time. However, staffers are not always routinely spray tanning, which leads customers to doubt their spray tanning advice. To solve this problem, charge your staff a mere $2 per spray session, so they can confidently answer questions such as: \u201cWow, your tan is amazing. What did you do?\u201d \u201cYou spray tan? But it looks so natural, not orange or streaky.\u201d \u201cI\u2019m afraid to spray tan. Will I turn into Ross from Friends?\u201d Salons that allow or require staffers to spray tan at least once a week routinely generate sales increases above the industry norm. As an added bonus, the staff is able to promote their \u201cdouble dipping\u201d regimen to sunbed tanners and increase revenue to customers already in the salon. Local Talking Billboards Who are your town\u2019s biggest influencers? Radio personalities? College students? Cheerleaders? Local bloggers? There are many members of your community to choose from. All of these groups socialize and talk to their friends about their beauty secrets. So, offer them an initial $2 spray session to try out and watch as they spread the word about your salon\u2019s excellent spray tan. For example, a salon in Atlanta had a spray tan party and invited two popular radio DJs, whom they gave a spray tan deal to. They later talked about their experience on the radio and even shared pictures of their tans on social media with their thousands of fans. This effectively spread positive feedback about the salon\u2019s spray tanning. \u00a0Become Your Own \u201c$2 Buck Chuck\u201d Almost everyone is aware of the success grocery store Trader Joe\u2019s has had with their Charles Shaw brand of wines, famously known as \u201cTwo Buck Chuck.\u201d You can follow that proven model and apply it to your salon. Invite a few high profile influencers to tan for $2 at your salon and have them spread the word. The $2 spray tan will bring customers in and it\u2019s your job to make them into faithful spray tanners. For $2 per spray session, you can spread the word that spray tanning is beautiful, while generating new sales and profits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-14T16:53:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-19T13:04:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/04\/shutterstock_321890912.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1361\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"How to Create a Talking Billboard for $2\",\"datePublished\":\"2017-04-14T16:53:21+00:00\",\"dateModified\":\"2017-04-19T13:04:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/\"},\"wordCount\":484,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/04\/shutterstock_321890912.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/\",\"name\":\"How to Create a Talking Billboard for $2 - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/04\/shutterstock_321890912.jpg\",\"datePublished\":\"2017-04-14T16:53:21+00:00\",\"dateModified\":\"2017-04-19T13:04:12+00:00\",\"description\":\"By Alyssa Hilliard, Sunless Inc. 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Research shows that there is a reluctance to spray tanning because of the urban legends we've all heard of: \"I don't want to turn orange,\" \"I'm afraid I'll turn into Ross!\" What if I'm all streaky?\" It's something we're all aware of, but how to we overcome it. Successful salons are creating \"talking billboards,\" an easy, non-expensive way that has been proven to work. So, what are they? A talking billboard is someone who promotes their beauty secret, such as a spray tan, and where they got it from. In-Salon Talking Billboards Your staff is in the salon and ready to promote the salon\u2019s services. Staff members are the perfect influencer for your customers. Customers trust the staff and ask for their advice all the time. However, staffers are not always routinely spray tanning, which leads customers to doubt their spray tanning advice. To solve this problem, charge your staff a mere $2 per spray session, so they can confidently answer questions such as: \u201cWow, your tan is amazing. What did you do?\u201d \u201cYou spray tan? But it looks so natural, not orange or streaky.\u201d \u201cI\u2019m afraid to spray tan. Will I turn into Ross from Friends?\u201d Salons that allow or require staffers to spray tan at least once a week routinely generate sales increases above the industry norm. As an added bonus, the staff is able to promote their \u201cdouble dipping\u201d regimen to sunbed tanners and increase revenue to customers already in the salon. Local Talking Billboards Who are your town\u2019s biggest influencers? Radio personalities? College students? Cheerleaders? Local bloggers? There are many members of your community to choose from. All of these groups socialize and talk to their friends about their beauty secrets. So, offer them an initial $2 spray session to try out and watch as they spread the word about your salon\u2019s excellent spray tan. For example, a salon in Atlanta had a spray tan party and invited two popular radio DJs, whom they gave a spray tan deal to. They later talked about their experience on the radio and even shared pictures of their tans on social media with their thousands of fans. This effectively spread positive feedback about the salon\u2019s spray tanning. \u00a0Become Your Own \u201c$2 Buck Chuck\u201d Almost everyone is aware of the success grocery store Trader Joe\u2019s has had with their Charles Shaw brand of wines, famously known as \u201cTwo Buck Chuck.\u201d You can follow that proven model and apply it to your salon. Invite a few high profile influencers to tan for $2 at your salon and have them spread the word. The $2 spray tan will bring customers in and it\u2019s your job to make them into faithful spray tanners. For $2 per spray session, you can spread the word that spray tanning is beautiful, while generating new sales and profits.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/","og_locale":"en_US","og_type":"article","og_title":"How to Create a Talking Billboard for $2 - Smart Tan News","og_description":"By Alyssa Hilliard, Sunless Inc. Research shows that there is a reluctance to spray tanning because of the urban legends we've all heard of: \"I don't want to turn orange,\" \"I'm afraid I'll turn into Ross!\" What if I'm all streaky?\" It's something we're all aware of, but how to we overcome it. Successful salons are creating \"talking billboards,\" an easy, non-expensive way that has been proven to work. So, what are they? 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As an added bonus, the staff is able to promote their \u201cdouble dipping\u201d regimen to sunbed tanners and increase revenue to customers already in the salon. Local Talking Billboards Who are your town\u2019s biggest influencers? Radio personalities? College students? Cheerleaders? Local bloggers? There are many members of your community to choose from. All of these groups socialize and talk to their friends about their beauty secrets. So, offer them an initial $2 spray session to try out and watch as they spread the word about your salon\u2019s excellent spray tan. For example, a salon in Atlanta had a spray tan party and invited two popular radio DJs, whom they gave a spray tan deal to. They later talked about their experience on the radio and even shared pictures of their tans on social media with their thousands of fans. 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For $2 per spray session, you can spread the word that spray tanning is beautiful, while generating new sales and profits.","og_url":"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2017-04-14T16:53:21+00:00","article_modified_time":"2017-04-19T13:04:12+00:00","og_image":[{"width":1361,"height":1000,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/04\/shutterstock_321890912.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"How to Create a Talking Billboard for $2","datePublished":"2017-04-14T16:53:21+00:00","dateModified":"2017-04-19T13:04:12+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/"},"wordCount":484,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/04\/shutterstock_321890912.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/","url":"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/","name":"How to Create a Talking Billboard for $2 - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/04\/shutterstock_321890912.jpg","datePublished":"2017-04-14T16:53:21+00:00","dateModified":"2017-04-19T13:04:12+00:00","description":"By Alyssa Hilliard, Sunless Inc. Research shows that there is a reluctance to spray tanning because of the urban legends we've all heard of: \"I don't want to turn orange,\" \"I'm afraid I'll turn into Ross!\" What if I'm all streaky?\" It's something we're all aware of, but how to we overcome it. Successful salons are creating \"talking billboards,\" an easy, non-expensive way that has been proven to work. So, what are they? A talking billboard is someone who promotes their beauty secret, such as a spray tan, and where they got it from. In-Salon Talking Billboards Your staff is in the salon and ready to promote the salon\u2019s services. Staff members are the perfect influencer for your customers. Customers trust the staff and ask for their advice all the time. However, staffers are not always routinely spray tanning, which leads customers to doubt their spray tanning advice. To solve this problem, charge your staff a mere $2 per spray session, so they can confidently answer questions such as: \u201cWow, your tan is amazing. What did you do?\u201d \u201cYou spray tan? But it looks so natural, not orange or streaky.\u201d \u201cI\u2019m afraid to spray tan. Will I turn into Ross from Friends?\u201d Salons that allow or require staffers to spray tan at least once a week routinely generate sales increases above the industry norm. As an added bonus, the staff is able to promote their \u201cdouble dipping\u201d regimen to sunbed tanners and increase revenue to customers already in the salon. Local Talking Billboards Who are your town\u2019s biggest influencers? Radio personalities? College students? Cheerleaders? Local bloggers? There are many members of your community to choose from. All of these groups socialize and talk to their friends about their beauty secrets. So, offer them an initial $2 spray session to try out and watch as they spread the word about your salon\u2019s excellent spray tan. For example, a salon in Atlanta had a spray tan party and invited two popular radio DJs, whom they gave a spray tan deal to. They later talked about their experience on the radio and even shared pictures of their tans on social media with their thousands of fans. This effectively spread positive feedback about the salon\u2019s spray tanning. \u00a0Become Your Own \u201c$2 Buck Chuck\u201d Almost everyone is aware of the success grocery store Trader Joe\u2019s has had with their Charles Shaw brand of wines, famously known as \u201cTwo Buck Chuck.\u201d You can follow that proven model and apply it to your salon. Invite a few high profile influencers to tan for $2 at your salon and have them spread the word. The $2 spray tan will bring customers in and it\u2019s your job to make them into faithful spray tanners. For $2 per spray session, you can spread the word that spray tanning is beautiful, while generating new sales and profits.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/04\/shutterstock_321890912.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/04\/shutterstock_321890912.jpg","width":1361,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/create-a-talking-billboard\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"How to Create a Talking Billboard for $2"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/19413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=19413"}],"version-history":[{"count":3,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/19413\/revisions"}],"predecessor-version":[{"id":19424,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/19413\/revisions\/19424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/17954"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=19413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=19413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=19413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}