It\u2019s every tanning business owner\u2019s favorite time of the year. Customers are flocking through your doors, purchasing memberships, sessions and products galore. It\u2019s a nice reminder of the possibilities in this business. But, it\u2019s also not an opportunity to sit back and revel in your busy-season success. It\u2019s time make the most out of your prime time, and set your self up for continued success into the offseason.<\/p>\n
One simple tactic that produces a number of outcomes that will benefit sales both now and later is product bundling. Packaging multiple products in a bundle most obviously impacts sales immediately, but perhaps more importantly, it\u2019s an easy way to expose clients to a plethora or products and train them to tan the right way. When they use the best tanning lotions, skin care products and equipment, they\u2019ll experience results that will keep them spending money with you.<\/p>\n
\u201cIt\u2019s our responsibly as tanning consultants and trainers to make sure we\u2019re offering the best overall client experience,\u201d says Devoted Creations Director of Sales Education Lisa Parsons. \u201cThat\u2019s going to include the best packages, best products, best after-care. It\u2019s our job to show them the best, and if they don\u2019t take that route then that\u2019s okay, but we need to give them the chance. With bundles it\u2019s going to make it way easier for your employees to have the mindset to sell multiple products. It takes the guesswork out of it. They don\u2019t have the chance to stop after selling tanning lotion.\u201d<\/p>\n