{"id":19503,"date":"2017-05-15T13:10:30","date_gmt":"2017-05-15T17:10:30","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=19503"},"modified":"2017-05-15T13:10:30","modified_gmt":"2017-05-15T17:10:30","slug":"5-tips-for-contemporary-email-marketing","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/5-tips-for-contemporary-email-marketing\/","title":{"rendered":"5 Tips for Contemporary Email Marketing"},"content":{"rendered":"

By Lydia\u00a0Calder\u00f3n, Smart Tan Marketing Manager<\/em><\/p>\n

Email marketing is still a vital tactic when communicating with future and current customers of your tanning business. With an estimated 2.9 billion email users worldwide by 2019 (Statista), it\u2019s no secret that email marketing remains a key part of your marketing mix.<\/p>\n

That said, email marketing should be approached much differently than it was just a few years ago. Mobile devices accounted for 8% of email opens in 2011. In 2015 however, that number dramatically increased to 55% (Litmus). Consumers have changed in recent years due to the growth of mobile technologies. They\u2019ve become visually oriented and expect more from the brands they follow and support. Because of the digital shift, marketers are having to create a new plan to better serve the needs and wants from their audiences.<\/p>\n

Most businesses send out emails regarding specials, events, or recent news updates. Emails help them share information with their contacts and build a relationship for their business. Times have definitely changed, but one thing is for sure: emails are an easy and affordable way to reach your contacts.<\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Lydia\u00a0Calder\u00f3n, Smart Tan Marketing Manager Email marketing is still a vital tactic when communicating with future and current customers of your tanning business. With an estimated 2.9 billion email users worldwide by 2019 (Statista), it\u2019s no secret that email marketing remains a key part of your marketing mix. That said, email marketing should be […]<\/p>\n","protected":false},"author":2,"featured_media":19504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n5 Tips for Contemporary Email Marketing - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Lydia\u00a0Calder\u00f3n, Smart Tan Marketing Manager Email marketing is still a vital tactic when communicating with future and current customers of your tanning business. With an estimated 2.9 billion email users worldwide by 2019 (Statista), it\u2019s no secret that email marketing remains a key part of your marketing mix. That said, email marketing should be approached much differently than it was just a few years ago. Mobile devices accounted for 8% of email opens in 2011. In 2015 however, that number dramatically increased to 55% (Litmus). Consumers have changed in recent years due to the growth of mobile technologies. They\u2019ve become visually oriented and expect more from the brands they follow and support. Because of the digital shift, marketers are having to create a new plan to better serve the needs and wants from their audiences. Most businesses send out emails regarding specials, events, or recent news updates. Emails help them share information with their contacts and build a relationship for their business. Times have definitely changed, but one thing is for sure: emails are an easy and affordable way to reach your contacts. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/5-tips-for-contemporary-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for Contemporary Email Marketing - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Lydia\u00a0Calder\u00f3n, Smart Tan Marketing Manager Email marketing is still a vital tactic when communicating with future and current customers of your tanning business. With an estimated 2.9 billion email users worldwide by 2019 (Statista), it\u2019s no secret that email marketing remains a key part of your marketing mix. That said, email marketing should be approached much differently than it was just a few years ago. Mobile devices accounted for 8% of email opens in 2011. In 2015 however, that number dramatically increased to 55% (Litmus). Consumers have changed in recent years due to the growth of mobile technologies. They\u2019ve become visually oriented and expect more from the brands they follow and support. Because of the digital shift, marketers are having to create a new plan to better serve the needs and wants from their audiences. Most businesses send out emails regarding specials, events, or recent news updates. Emails help them share information with their contacts and build a relationship for their business. Times have definitely changed, but one thing is for sure: emails are an easy and affordable way to reach your contacts. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/5-tips-for-contemporary-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-15T17:10:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/05\/Email-5-15-17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1359\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/5-tips-for-contemporary-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/5-tips-for-contemporary-email-marketing\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"5 Tips for Contemporary Email Marketing\",\"datePublished\":\"2017-05-15T17:10:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/5-tips-for-contemporary-email-marketing\/\"},\"wordCount\":203,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/5-tips-for-contemporary-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/05\/Email-5-15-17.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/5-tips-for-contemporary-email-marketing\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/5-tips-for-contemporary-email-marketing\/\",\"name\":\"5 Tips for Contemporary Email Marketing - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/5-tips-for-contemporary-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/5-tips-for-contemporary-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/05\/Email-5-15-17.jpg\",\"datePublished\":\"2017-05-15T17:10:30+00:00\",\"description\":\"By Lydia\u00a0Calder\u00f3n, Smart Tan Marketing Manager Email marketing is still a vital tactic when communicating with future and current customers of your tanning business. With an estimated 2.9 billion email users worldwide by 2019 (Statista), it\u2019s no secret that email marketing remains a key part of your marketing mix. That said, email marketing should be approached much differently than it was just a few years ago. Mobile devices accounted for 8% of email opens in 2011. In 2015 however, that number dramatically increased to 55% (Litmus). Consumers have changed in recent years due to the growth of mobile technologies. They\u2019ve become visually oriented and expect more from the brands they follow and support. Because of the digital shift, marketers are having to create a new plan to better serve the needs and wants from their audiences. Most businesses send out emails regarding specials, events, or recent news updates. Emails help them share information with their contacts and build a relationship for their business. Times have definitely changed, but one thing is for sure: emails are an easy and affordable way to reach your contacts. 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