{"id":19758,"date":"2017-08-24T09:27:37","date_gmt":"2017-08-24T13:27:37","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=19758"},"modified":"2017-08-24T09:27:37","modified_gmt":"2017-08-24T13:27:37","slug":"means-to-an-end","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/means-to-an-end\/","title":{"rendered":"Mean(s) to an End"},"content":{"rendered":"<p><em>By Damien Feiklowicz, Sunless Inc.<\/em><\/p>\n<p>\u201cGive me a one-handed economist,\u201d quipped President Harry Truman in frustration with his policy advisors who qualified their remarks, \u2018on the one hand\u2026 but on the other hand\u2026\u2019 So, in the hopes of avoiding that stereotype when asked, \u201cHow do I grow my tanning business?\u2019 an economist could offer one simple equation:<\/p>\n<p>Price (P) x Quantity (Q) = Revenue (R)<\/p>\n<p>OK, so starting off with a mathematical equation\u2014albeit one deceptively simple like P x Q = R\u2014probably persuaded half of the readers to turn the page already, but there is something to be said for self-selection. In this case, the fewer salons that learn how to play the pricing game makes it easier for those of you who are willing to put in the work without that complication.<\/p>\n<p>Which brings up a crucial simplifying assumption, or, in the parlance of Give \u2018Em Hell Harry, the <em>one-handed<\/em> approach to \u2018solving\u2019 that one crucial equation is limiting the variables\u2014P and Q\u2014to just one input. Specifically, many common efforts to grow the tanning business focus on adjusting P upwards as the only means to reaching the desired end of increasing R, because Q appears to be fixed. Put simply, salons try to increase the price of each tan\u2014or transaction value per customer\u2014by employing all sorts of different and complex schemes with the simple objective of growing revenue. Even promotional activities that temporarily lower prices are ultimately designed to attract customers\u2014typically from a competing salon\u2014and eventually raising the price again on subsequent visits or using that first visit to convert a new customer to an EFT membership.<\/p>\n<p><a href=\"http:\/\/epro2.com\/publication\/?m=45993&amp;l=1&amp;p=&amp;pn=#{&quot;issue_id&quot;:424399,&quot;page&quot;:10}\">Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Damien Feiklowicz, Sunless Inc. \u201cGive me a one-handed economist,\u201d quipped President Harry Truman in frustration with his policy advisors who qualified their remarks, \u2018on the one hand\u2026 but on the other hand\u2026\u2019 So, in the hopes of avoiding that stereotype when asked, \u201cHow do I grow my tanning business?\u2019 an economist could offer one [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19758","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mean(s) to an End - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Damien Feiklowicz, Sunless Inc.  \u201cGive me a one-handed economist,\u201d quipped President Harry Truman in frustration with his policy advisors who qualified their remarks, \u2018on the one hand\u2026 but on the other hand\u2026\u2019 So, in the hopes of avoiding that stereotype when asked, \u201cHow do I grow my tanning business?\u2019 an economist could offer one simple equation:  Price (P) x Quantity (Q) = Revenue (R)  OK, so starting off with a mathematical equation\u2014albeit one deceptively simple like P x Q = R\u2014probably persuaded half of the readers to turn the page already, but there is something to be said for self-selection. In this case, the fewer salons that learn how to play the pricing game makes it easier for those of you who are willing to put in the work without that complication.  Which brings up a crucial simplifying assumption, or, in the parlance of Give \u2018Em Hell Harry, the one-handed approach to \u2018solving\u2019 that one crucial equation is limiting the variables\u2014P and Q\u2014to just one input. Specifically, many common efforts to grow the tanning business focus on adjusting P upwards as the only means to reaching the desired end of increasing R, because Q appears to be fixed. Put simply, salons try to increase the price of each tan\u2014or transaction value per customer\u2014by employing all sorts of different and complex schemes with the simple objective of growing revenue. Even promotional activities that temporarily lower prices are ultimately designed to attract customers\u2014typically from a competing salon\u2014and eventually raising the price again on subsequent visits or using that first visit to convert a new customer to an EFT membership.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/means-to-an-end\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mean(s) to an End - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Damien Feiklowicz, Sunless Inc.  \u201cGive me a one-handed economist,\u201d quipped President Harry Truman in frustration with his policy advisors who qualified their remarks, \u2018on the one hand\u2026 but on the other hand\u2026\u2019 So, in the hopes of avoiding that stereotype when asked, \u201cHow do I grow my tanning business?\u2019 an economist could offer one simple equation:  Price (P) x Quantity (Q) = Revenue (R)  OK, so starting off with a mathematical equation\u2014albeit one deceptively simple like P x Q = R\u2014probably persuaded half of the readers to turn the page already, but there is something to be said for self-selection. In this case, the fewer salons that learn how to play the pricing game makes it easier for those of you who are willing to put in the work without that complication.  Which brings up a crucial simplifying assumption, or, in the parlance of Give \u2018Em Hell Harry, the one-handed approach to \u2018solving\u2019 that one crucial equation is limiting the variables\u2014P and Q\u2014to just one input. Specifically, many common efforts to grow the tanning business focus on adjusting P upwards as the only means to reaching the desired end of increasing R, because Q appears to be fixed. Put simply, salons try to increase the price of each tan\u2014or transaction value per customer\u2014by employing all sorts of different and complex schemes with the simple objective of growing revenue. Even promotional activities that temporarily lower prices are ultimately designed to attract customers\u2014typically from a competing salon\u2014and eventually raising the price again on subsequent visits or using that first visit to convert a new customer to an EFT membership.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/means-to-an-end\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-24T13:27:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/means-to-an-end\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/means-to-an-end\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Mean(s) to an End\",\"datePublished\":\"2017-08-24T13:27:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/means-to-an-end\/\"},\"wordCount\":295,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/means-to-an-end\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/means-to-an-end\/\",\"name\":\"Mean(s) to an End - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2017-08-24T13:27:37+00:00\",\"description\":\"By Damien Feiklowicz, Sunless Inc. \u201cGive me a one-handed economist,\u201d quipped President Harry Truman in frustration with his policy advisors who qualified their remarks, \u2018on the one hand\u2026 but on the other hand\u2026\u2019 So, in the hopes of avoiding that stereotype when asked, \u201cHow do I grow my tanning business?\u2019 an economist could offer one simple equation: Price (P) x Quantity (Q) = Revenue (R) OK, so starting off with a mathematical equation\u2014albeit one deceptively simple like P x Q = R\u2014probably persuaded half of the readers to turn the page already, but there is something to be said for self-selection. In this case, the fewer salons that learn how to play the pricing game makes it easier for those of you who are willing to put in the work without that complication. Which brings up a crucial simplifying assumption, or, in the parlance of Give \u2018Em Hell Harry, the one-handed approach to \u2018solving\u2019 that one crucial equation is limiting the variables\u2014P and Q\u2014to just one input. Specifically, many common efforts to grow the tanning business focus on adjusting P upwards as the only means to reaching the desired end of increasing R, because Q appears to be fixed. Put simply, salons try to increase the price of each tan\u2014or transaction value per customer\u2014by employing all sorts of different and complex schemes with the simple objective of growing revenue. Even promotional activities that temporarily lower prices are ultimately designed to attract customers\u2014typically from a competing salon\u2014and eventually raising the price again on subsequent visits or using that first visit to convert a new customer to an EFT membership. 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In this case, the fewer salons that learn how to play the pricing game makes it easier for those of you who are willing to put in the work without that complication.  Which brings up a crucial simplifying assumption, or, in the parlance of Give \u2018Em Hell Harry, the one-handed approach to \u2018solving\u2019 that one crucial equation is limiting the variables\u2014P and Q\u2014to just one input. Specifically, many common efforts to grow the tanning business focus on adjusting P upwards as the only means to reaching the desired end of increasing R, because Q appears to be fixed. Put simply, salons try to increase the price of each tan\u2014or transaction value per customer\u2014by employing all sorts of different and complex schemes with the simple objective of growing revenue. Even promotional activities that temporarily lower prices are ultimately designed to attract customers\u2014typically from a competing salon\u2014and eventually raising the price again on subsequent visits or using that first visit to convert a new customer to an EFT membership.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/means-to-an-end\/","og_locale":"en_US","og_type":"article","og_title":"Mean(s) to an End - Smart Tan News","og_description":"By Damien Feiklowicz, Sunless Inc.  \u201cGive me a one-handed economist,\u201d quipped President Harry Truman in frustration with his policy advisors who qualified their remarks, \u2018on the one hand\u2026 but on the other hand\u2026\u2019 So, in the hopes of avoiding that stereotype when asked, \u201cHow do I grow my tanning business?\u2019 an economist could offer one simple equation:  Price (P) x Quantity (Q) = Revenue (R)  OK, so starting off with a mathematical equation\u2014albeit one deceptively simple like P x Q = R\u2014probably persuaded half of the readers to turn the page already, but there is something to be said for self-selection. In this case, the fewer salons that learn how to play the pricing game makes it easier for those of you who are willing to put in the work without that complication.  Which brings up a crucial simplifying assumption, or, in the parlance of Give \u2018Em Hell Harry, the one-handed approach to \u2018solving\u2019 that one crucial equation is limiting the variables\u2014P and Q\u2014to just one input. Specifically, many common efforts to grow the tanning business focus on adjusting P upwards as the only means to reaching the desired end of increasing R, because Q appears to be fixed. Put simply, salons try to increase the price of each tan\u2014or transaction value per customer\u2014by employing all sorts of different and complex schemes with the simple objective of growing revenue. Even promotional activities that temporarily lower prices are ultimately designed to attract customers\u2014typically from a competing salon\u2014and eventually raising the price again on subsequent visits or using that first visit to convert a new customer to an EFT membership.  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In this case, the fewer salons that learn how to play the pricing game makes it easier for those of you who are willing to put in the work without that complication. Which brings up a crucial simplifying assumption, or, in the parlance of Give \u2018Em Hell Harry, the one-handed approach to \u2018solving\u2019 that one crucial equation is limiting the variables\u2014P and Q\u2014to just one input. Specifically, many common efforts to grow the tanning business focus on adjusting P upwards as the only means to reaching the desired end of increasing R, because Q appears to be fixed. Put simply, salons try to increase the price of each tan\u2014or transaction value per customer\u2014by employing all sorts of different and complex schemes with the simple objective of growing revenue. Even promotional activities that temporarily lower prices are ultimately designed to attract customers\u2014typically from a competing salon\u2014and eventually raising the price again on subsequent visits or using that first visit to convert a new customer to an EFT membership. 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