{"id":19798,"date":"2017-09-05T09:39:47","date_gmt":"2017-09-05T13:39:47","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=19798"},"modified":"2017-09-05T09:39:47","modified_gmt":"2017-09-05T13:39:47","slug":"when-it-comes-to-your-business-check-your-ego-at-the-front-door","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/when-it-comes-to-your-business-check-your-ego-at-the-front-door\/","title":{"rendered":"When it Comes to Your Business, Check Your Ego at the Front Door"},"content":{"rendered":"

By Ric Rooney, Sun Spot Atlantis<\/em><\/p>\n

Some of you might know that I\u2019ve been in this business 26 years. You\u2019d think I\u2019d have it all figured out by now, right? Not really. Your business is a living, breathing, constantly evolving entity, and if you don\u2019t anticipate change, well you know what happened to the dinosaurs, right? After four years in a row of slowly declining sales, that\u2019s exactly the way I was feeling in the fall of 2016 \u2013 like a dinosaur.<\/p>\n

So, the question then is, do you want to be the meteor of change or do you want to be the dinosaur watching the \u201cGame Over, Man!\u201d extinction event hurtling straight at you?<\/p>\n

When I made the decision in the fall of 2016 to spend $200,000.00 on a complete update of equipment in my salon, I also decided I wanted a comprehensive review of my marketing approach as well.<\/p>\n

So I checked my ego at the front door and brought in an outside marketing expert in my industry. I wanted someone who had not just second-hand marketing knowledge but actual \u201cin the trenches\u201d knowledge and experience in the day-to-day operations of a tanning salon.<\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Ric Rooney, Sun Spot Atlantis Some of you might know that I\u2019ve been in this business 26 years. You\u2019d think I\u2019d have it all figured out by now, right? Not really. Your business is a living, breathing, constantly evolving entity, and if you don\u2019t anticipate change, well you know what happened to the dinosaurs, […]<\/p>\n","protected":false},"author":2,"featured_media":19799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nWhen it Comes to Your Business, Check Your Ego at the Front Door - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Ric Rooney, Sun Spot Atlantis Some of you might know that I\u2019ve been in this business 26 years. You\u2019d think I\u2019d have it all figured out by now, right? Not really. Your business is a living, breathing, constantly evolving entity, and if you don\u2019t anticipate change, well you know what happened to the dinosaurs, right? After four years in a row of slowly declining sales, that\u2019s exactly the way I was feeling in the fall of 2016 \u2013 like a dinosaur. So, the question then is, do you want to be the meteor of change or do you want to be the dinosaur watching the \u201cGame Over, Man!\u201d extinction event hurtling straight at you? When I made the decision in the fall of 2016 to spend $200,000.00 on a complete update of equipment in my salon, I also decided I wanted a comprehensive review of my marketing approach as well. So I checked my ego at the front door and brought in an outside marketing expert in my industry. I wanted someone who had not just second-hand marketing knowledge but actual \u201cin the trenches\u201d knowledge and experience in the day-to-day operations of a tanning salon. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/when-it-comes-to-your-business-check-your-ego-at-the-front-door\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When it Comes to Your Business, Check Your Ego at the Front Door - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Ric Rooney, Sun Spot Atlantis Some of you might know that I\u2019ve been in this business 26 years. You\u2019d think I\u2019d have it all figured out by now, right? Not really. Your business is a living, breathing, constantly evolving entity, and if you don\u2019t anticipate change, well you know what happened to the dinosaurs, right? 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