{"id":19956,"date":"2017-10-23T09:03:06","date_gmt":"2017-10-23T13:03:06","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=19956"},"modified":"2017-10-23T12:37:37","modified_gmt":"2017-10-23T16:37:37","slug":"treat-your-new-services-like-new-businesses","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/treat-your-new-services-like-new-businesses\/","title":{"rendered":"Treat Your New Services Like New Businesses"},"content":{"rendered":"<p><em>By Scott Nichols, UV Utilities<\/em><\/p>\n<p>In today\u2019s industry, many salon owners are looking to bring in new services such as sunless, spa and cosmetic services. These services can enhance the bottom line and be the extra income you need. But equipment can cost tens of thousands of dollars and making that decision can be scary. The last thing you want to do is spend thousands of dollars on equipment that has a negative impact on our business.<\/p>\n<p>If you are a salon owner and thinking about bringing in a new service, you may ask yourself \u201cwhy do some salons have success and others don\u2019t, or why did the competition down the road fail but the salon in the next town is having success\u201d \u2013 what is the difference?<\/p>\n<p>The difference almost all the time comes down to how much time, effort and advertising you want to put into your new service. Let\u2019s take sunless for example, you just purchased some new equipment and three months later you\u2019re just staring at an empty booth. What happened? Why aren\u2019t the UV tanners transitioning over to the sunless booth and where are the new customers?<\/p>\n<p><a href=\"http:\/\/epro2.com\/publication\/?m=45993&amp;l=1&amp;p=&amp;pn=#{&quot;issue_id&quot;:442614,&quot;page&quot;:48}\">Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Scott Nichols, UV Utilities In today\u2019s industry, many salon owners are looking to bring in new services such as sunless, spa and cosmetic services. These services can enhance the bottom line and be the extra income you need. But equipment can cost tens of thousands of dollars and making that decision can be scary. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Treat Your New Services Like New Businesses - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Scott Nichols, UV Utilities  In today\u2019s industry, many salon owners are looking to bring in new services such as sunless, spa and cosmetic services. These services can enhance the bottom line and be the extra income you need. But equipment can cost tens of thousands of dollars and making that decision can be scary. The last thing you want to do is spend thousands of dollars on equipment that has a negative impact on our business.  If you are a salon owner and thinking about bringing in a new service, you may ask yourself \u201cwhy do some salons have success and others don\u2019t, or why did the competition down the road fail but the salon in the next town is having success\u201d \u2013 what is the difference?  The difference almost all the time comes down to how much time, effort and advertising you want to put into your new service. Let\u2019s take sunless for example, you just purchased some new equipment and three months later you\u2019re just staring at an empty booth. What happened? Why aren\u2019t the UV tanners transitioning over to the sunless booth and where are the new customers?  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/treat-your-new-services-like-new-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Treat Your New Services Like New Businesses - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Scott Nichols, UV Utilities  In today\u2019s industry, many salon owners are looking to bring in new services such as sunless, spa and cosmetic services. These services can enhance the bottom line and be the extra income you need. But equipment can cost tens of thousands of dollars and making that decision can be scary. The last thing you want to do is spend thousands of dollars on equipment that has a negative impact on our business.  If you are a salon owner and thinking about bringing in a new service, you may ask yourself \u201cwhy do some salons have success and others don\u2019t, or why did the competition down the road fail but the salon in the next town is having success\u201d \u2013 what is the difference?  The difference almost all the time comes down to how much time, effort and advertising you want to put into your new service. Let\u2019s take sunless for example, you just purchased some new equipment and three months later you\u2019re just staring at an empty booth. What happened? Why aren\u2019t the UV tanners transitioning over to the sunless booth and where are the new customers?  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/treat-your-new-services-like-new-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-23T13:03:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-23T16:37:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/10\/ribbon-cutting-10-23-17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/treat-your-new-services-like-new-businesses\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/treat-your-new-services-like-new-businesses\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Treat Your New Services Like New Businesses\",\"datePublished\":\"2017-10-23T13:03:06+00:00\",\"dateModified\":\"2017-10-23T16:37:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/treat-your-new-services-like-new-businesses\/\"},\"wordCount\":219,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/treat-your-new-services-like-new-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/10\/ribbon-cutting-10-23-17.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/treat-your-new-services-like-new-businesses\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/treat-your-new-services-like-new-businesses\/\",\"name\":\"Treat Your New Services Like New Businesses - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/treat-your-new-services-like-new-businesses\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/treat-your-new-services-like-new-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/10\/ribbon-cutting-10-23-17.jpg\",\"datePublished\":\"2017-10-23T13:03:06+00:00\",\"dateModified\":\"2017-10-23T16:37:37+00:00\",\"description\":\"By Scott Nichols, UV Utilities In today\u2019s industry, many salon owners are looking to bring in new services such as sunless, spa and cosmetic services. 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These services can enhance the bottom line and be the extra income you need. But equipment can cost tens of thousands of dollars and making that decision can be scary. The last thing you want to do is spend thousands of dollars on equipment that has a negative impact on our business.  If you are a salon owner and thinking about bringing in a new service, you may ask yourself \u201cwhy do some salons have success and others don\u2019t, or why did the competition down the road fail but the salon in the next town is having success\u201d \u2013 what is the difference?  The difference almost all the time comes down to how much time, effort and advertising you want to put into your new service. Let\u2019s take sunless for example, you just purchased some new equipment and three months later you\u2019re just staring at an empty booth. What happened? Why aren\u2019t the UV tanners transitioning over to the sunless booth and where are the new customers?  Click here to read the entire article in the latest issue of Smart Tan Magazine online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/treat-your-new-services-like-new-businesses\/","og_locale":"en_US","og_type":"article","og_title":"Treat Your New Services Like New Businesses - Smart Tan News","og_description":"By Scott Nichols, UV Utilities  In today\u2019s industry, many salon owners are looking to bring in new services such as sunless, spa and cosmetic services. These services can enhance the bottom line and be the extra income you need. But equipment can cost tens of thousands of dollars and making that decision can be scary. The last thing you want to do is spend thousands of dollars on equipment that has a negative impact on our business.  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