Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"These days, pretty much everybody has a Facebook profile for their business. Why? Facebook is a great tool for increasing your brand recognition. A simple click of a button can alert your customers of important messages or specials. However, most people aren\u2019t utilizing this platform to its fullest potential. When posting on your salon\u2019s business […]<\/p>\n","protected":false},"author":2,"featured_media":19833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n
Invest a Little, Gain a Lot - Smart Tan News<\/title>\n<meta name=\"description\" content=\"These days, pretty much everybody has a Facebook profile for their business. Why? Facebook is a great tool for increasing your brand recognition. A simple click of a button can alert your customers of important messages or specials. However, most people aren\u2019t utilizing this platform to its fullest potential. When posting on your salon\u2019s business page, do you sometimes not receive the feedback you were hoping for? It\u2019s frustrating when you create an effective post and it doesn\u2019t gain any traction. However, whether you want more page likes, comments, views, or shares, boosting a post can easily achieve the results you want. Before you start thinking \u201cI don\u2019t want to invest money into Facebook when it\u2019s already free,\u201d think about where you want to spend your advertising dollars. The answer is wherever your customers are. 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