{"id":20105,"date":"2017-12-21T09:06:05","date_gmt":"2017-12-21T14:06:05","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=20105"},"modified":"2017-12-21T09:06:31","modified_gmt":"2017-12-21T14:06:31","slug":"five-things-your-salon-needs-to-do-in-2018","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/five-things-your-salon-needs-to-do-in-2018\/","title":{"rendered":"Five Things Your Salon Needs To Do in 2018"},"content":{"rendered":"<p>As the indoor tanning community continues to evolve and grow professionally, the market\u2019s most successful operations continue to focus on key competencies.<\/p>\n<p>Joe Levy, International Smart Tan Network\u2019s senior vice president and lead author developer of Smart Tan\u2019s salon certification programs since 1992, also serves as Director of Scientific Affairs for the American Suntanning Association. Levy discussed what he sees as five keys for successful salons moving forward in 2018 at ASA\u2019s World Summit in Nashville in October.<\/p>\n<p><strong>1. Recommit Your Business to Sunburn Prevention<\/strong><\/p>\n<p>The science of sun care is coming back to center, as it needs to. As more and more research mounts to support balance, teaching sunburn prevention as a life-long approach to sun care makes more sense than teaching over-use of sunscreen and all-out sun avoidance, which, ironically, often leaves people more susceptible to sunburn when they inevitably do go outdoors.<\/p>\n<p>Obviously, there\u2019s an entire \u201csun scare\u201d industry that has benefited from having people believe that any and all UV exposure is harmful. But with many researchers now implicating over-zealous sun avoidance as a major public health mistake, as the dust continues to settle on the scientific discussion of this topic the professional sunbed salons who will succeed long-term will be the ones who truly practice sunburn prevention and the principles of Smart Tanning.<\/p>\n<p><a href=\"http:\/\/epro2.com\/publication\/?m=45993&amp;l=1&amp;p=&amp;pn=#{&quot;issue_id&quot;:456887,&quot;page&quot;:50}\">Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the indoor tanning community continues to evolve and grow professionally, the market\u2019s most successful operations continue to focus on key competencies. Joe Levy, International Smart Tan Network\u2019s senior vice president and lead author developer of Smart Tan\u2019s salon certification programs since 1992, also serves as Director of Scientific Affairs for the American Suntanning Association. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Five Things Your Salon Needs To Do in 2018 - Smart Tan News<\/title>\n<meta name=\"description\" content=\"As the indoor tanning community continues to evolve and grow professionally, the market\u2019s most successful operations continue to focus on key competencies.  Joe Levy, International Smart Tan Network\u2019s senior vice president and lead author developer of Smart Tan\u2019s salon certification programs since 1992, also serves as Director of Scientific Affairs for the American Suntanning Association. Levy discussed what he sees as five keys for successful salons moving forward in 2018 at ASA\u2019s World Summit in Nashville in October.  1. Recommit Your Business to Sunburn Prevention  The science of sun care is coming back to center, as it needs to. As more and more research mounts to support balance, teaching sunburn prevention as a life-long approach to sun care makes more sense than teaching over-use of sunscreen and all-out sun avoidance, which, ironically, often leaves people more susceptible to sunburn when they inevitably do go outdoors.  Obviously, there\u2019s an entire \u201csun scare\u201d industry that has benefited from having people believe that any and all UV exposure is harmful. But with many researchers now implicating over-zealous sun avoidance as a major public health mistake, as the dust continues to settle on the scientific discussion of this topic the professional sunbed salons who will succeed long-term will be the ones who truly practice sunburn prevention and the principles of Smart Tanning.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/five-things-your-salon-needs-to-do-in-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five Things Your Salon Needs To Do in 2018 - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"As the indoor tanning community continues to evolve and grow professionally, the market\u2019s most successful operations continue to focus on key competencies.  Joe Levy, International Smart Tan Network\u2019s senior vice president and lead author developer of Smart Tan\u2019s salon certification programs since 1992, also serves as Director of Scientific Affairs for the American Suntanning Association. Levy discussed what he sees as five keys for successful salons moving forward in 2018 at ASA\u2019s World Summit in Nashville in October.  1. Recommit Your Business to Sunburn Prevention  The science of sun care is coming back to center, as it needs to. As more and more research mounts to support balance, teaching sunburn prevention as a life-long approach to sun care makes more sense than teaching over-use of sunscreen and all-out sun avoidance, which, ironically, often leaves people more susceptible to sunburn when they inevitably do go outdoors.  Obviously, there\u2019s an entire \u201csun scare\u201d industry that has benefited from having people believe that any and all UV exposure is harmful. But with many researchers now implicating over-zealous sun avoidance as a major public health mistake, as the dust continues to settle on the scientific discussion of this topic the professional sunbed salons who will succeed long-term will be the ones who truly practice sunburn prevention and the principles of Smart Tanning.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/five-things-your-salon-needs-to-do-in-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-21T14:06:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-21T14:06:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/12\/Planning-12-21-17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1361\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/five-things-your-salon-needs-to-do-in-2018\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/five-things-your-salon-needs-to-do-in-2018\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Five Things Your Salon Needs To Do in 2018\",\"datePublished\":\"2017-12-21T14:06:05+00:00\",\"dateModified\":\"2017-12-21T14:06:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/five-things-your-salon-needs-to-do-in-2018\/\"},\"wordCount\":244,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/five-things-your-salon-needs-to-do-in-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/12\/Planning-12-21-17.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/five-things-your-salon-needs-to-do-in-2018\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/five-things-your-salon-needs-to-do-in-2018\/\",\"name\":\"Five Things Your Salon Needs To Do in 2018 - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/five-things-your-salon-needs-to-do-in-2018\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/five-things-your-salon-needs-to-do-in-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/12\/Planning-12-21-17.jpg\",\"datePublished\":\"2017-12-21T14:06:05+00:00\",\"dateModified\":\"2017-12-21T14:06:31+00:00\",\"description\":\"As the indoor tanning community continues to evolve and grow professionally, the market\u2019s most successful operations continue to focus on key competencies. Joe Levy, International Smart Tan Network\u2019s senior vice president and lead author developer of Smart Tan\u2019s salon certification programs since 1992, also serves as Director of Scientific Affairs for the American Suntanning Association. Levy discussed what he sees as five keys for successful salons moving forward in 2018 at ASA\u2019s World Summit in Nashville in October. 1. Recommit Your Business to Sunburn Prevention The science of sun care is coming back to center, as it needs to. As more and more research mounts to support balance, teaching sunburn prevention as a life-long approach to sun care makes more sense than teaching over-use of sunscreen and all-out sun avoidance, which, ironically, often leaves people more susceptible to sunburn when they inevitably do go outdoors. Obviously, there\u2019s an entire \u201csun scare\u201d industry that has benefited from having people believe that any and all UV exposure is harmful. But with many researchers now implicating over-zealous sun avoidance as a major public health mistake, as the dust continues to settle on the scientific discussion of this topic the professional sunbed salons who will succeed long-term will be the ones who truly practice sunburn prevention and the principles of Smart Tanning. 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Joe Levy, International Smart Tan Network\u2019s senior vice president and lead author developer of Smart Tan\u2019s salon certification programs since 1992, also serves as Director of Scientific Affairs for the American Suntanning Association. Levy discussed what he sees as five keys for successful salons moving forward in 2018 at ASA\u2019s World Summit in Nashville in October.  1. Recommit Your Business to Sunburn Prevention  The science of sun care is coming back to center, as it needs to. As more and more research mounts to support balance, teaching sunburn prevention as a life-long approach to sun care makes more sense than teaching over-use of sunscreen and all-out sun avoidance, which, ironically, often leaves people more susceptible to sunburn when they inevitably do go outdoors.  Obviously, there\u2019s an entire \u201csun scare\u201d industry that has benefited from having people believe that any and all UV exposure is harmful. But with many researchers now implicating over-zealous sun avoidance as a major public health mistake, as the dust continues to settle on the scientific discussion of this topic the professional sunbed salons who will succeed long-term will be the ones who truly practice sunburn prevention and the principles of Smart Tanning.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/five-things-your-salon-needs-to-do-in-2018\/","og_locale":"en_US","og_type":"article","og_title":"Five Things Your Salon Needs To Do in 2018 - Smart Tan News","og_description":"As the indoor tanning community continues to evolve and grow professionally, the market\u2019s most successful operations continue to focus on key competencies.  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