{"id":2031,"date":"2009-05-14T03:59:02","date_gmt":"2009-05-14T07:59:02","guid":{"rendered":"https:\/\/smarttan.com\/blog\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/"},"modified":"2009-05-14T03:59:02","modified_gmt":"2009-05-14T07:59:02","slug":"big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/","title":{"rendered":"Big Dermatology is both sexist and non-scientific in one mere sentence."},"content":{"rendered":"<p style=\"font-weight: bold\">MAY 13, 2009 \u2014 &#8220;The increase incidence of melanoma in men may be explained in part by the greater number of outdoor activities, both work-related and recreational, that men perform in comparison to women.&#8221;<\/p>\n<p><!--more--><a href=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-13-weak-tanningnews-copy.jpg\" title=\"2009-05-13-weak-tanningnews-copy.jpg\"><img decoding=\"async\" src=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-13-weak-tanningnews-copy.thumbnail.jpg\" style=\"margin: 5px 10px 5px 0px\" alt=\"2009-05-13-weak-tanningnews-copy.jpg\" vspace=\"5\" align=\"left\" hspace=\"10\" \/><\/a>\u2014 Florida dermatologist Jerry Lugo, in a special article May 11 in The Naples Daily News, passing off personal speculation as fact in trying to rationalize why melanoma is more common in men than in women and why melanoma mortality is higher in men than in women. What&#8217;s wrong with Lugo&#8217;s statement: There&#8217;s no real data to suggest that men have more outdoor sun exposure as compared to women \u2014 that&#8217;s mere speculation.<\/p>\n<p>Lugo continues, &#8220;The disparity in mortality from melanoma may be more difficult to explain, but experts believe it is partially a consequence of sex differences in melanoma knowledge, awareness and prevention practices. Recent studies have confirmed that men as compared to women have limited awareness of melanoma early warning signs, as well as the practice of skin self-examination.&#8221;<\/p>\n<p>All of which is, again, baseless speculation which begs the question: <span style=\"font-style: italic\">Why is an estimated 90 percent of Big Dermatology&#8217;s messaging about melanoma aimed at women instead of men?<\/span><\/p>\n<p><span style=\"font-weight: bold\">Our answer: <\/span>&#8220;Experts believe that Big Dermatology \u2014 whose fastest-growing and most-profitable procedures are cosmetic procedures such as botox injections aimed at young women \u2014 would rather drive women who purchase cosmetic procedures into their businesses than actually direct their most important public health message at the group that actually should be seeing it.&#8221;<\/p>\n<p>To read the Naples Daily News story <a href=\"http:\/\/www.naplesnews.com\/news\/2009\/may\/11\/why-skin-cancer-kills-more-men-women\/\" target=\"_blank\">click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MAY 13, 2009 \u2014 &#8220;The increase incidence of melanoma in men may be explained in part by the greater number of outdoor activities, both work-related and recreational, that men perform in comparison to women.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2031","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big Dermatology is both sexist and non-scientific in one mere sentence. - Smart Tan News<\/title>\n<meta name=\"description\" content=\"MAY 13, 2009 \u2014 &quot;The increase incidence of melanoma in men may be explained in part by the greater number of outdoor activities, both work-related and recreational, that men perform in comparison to women.&quot; \u2014 Florida dermatologist Jerry Lugo, in a special article May 11 in The Naples Daily News, passing off personal speculation as fact in trying to rationalize why melanoma is more common in men than in women and why melanoma mortality is higher in men than in women. What&#039;s wrong with Lugo&#039;s statement: There&#039;s no real data to suggest that men have more outdoor sun exposure as compared to women \u2014 that&#039;s mere speculation. Lugo continues, &quot;The disparity in mortality from melanoma may be more difficult to explain, but experts believe it is partially a consequence of sex differences in melanoma knowledge, awareness and prevention practices. Recent studies have confirmed that men as compared to women have limited awareness of melanoma early warning signs, as well as the practice of skin self-examination.&quot; All of which is, again, baseless speculation which begs the question: Why is an estimated 90 percent of Big Dermatology&#039;s messaging about melanoma aimed at women instead of men? Our answer: &quot;Experts believe that Big Dermatology \u2014 whose fastest-growing and most-profitable procedures are cosmetic procedures such as botox injections aimed at young women \u2014 would rather drive women who purchase cosmetic procedures into their businesses than actually direct their most important public health message at the group that actually should be seeing it.&quot; To read the Naples Daily News story click here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Dermatology is both sexist and non-scientific in one mere sentence. - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"MAY 13, 2009 \u2014 &quot;The increase incidence of melanoma in men may be explained in part by the greater number of outdoor activities, both work-related and recreational, that men perform in comparison to women.&quot; \u2014 Florida dermatologist Jerry Lugo, in a special article May 11 in The Naples Daily News, passing off personal speculation as fact in trying to rationalize why melanoma is more common in men than in women and why melanoma mortality is higher in men than in women. What&#039;s wrong with Lugo&#039;s statement: There&#039;s no real data to suggest that men have more outdoor sun exposure as compared to women \u2014 that&#039;s mere speculation. Lugo continues, &quot;The disparity in mortality from melanoma may be more difficult to explain, but experts believe it is partially a consequence of sex differences in melanoma knowledge, awareness and prevention practices. Recent studies have confirmed that men as compared to women have limited awareness of melanoma early warning signs, as well as the practice of skin self-examination.&quot; All of which is, again, baseless speculation which begs the question: Why is an estimated 90 percent of Big Dermatology&#039;s messaging about melanoma aimed at women instead of men? Our answer: &quot;Experts believe that Big Dermatology \u2014 whose fastest-growing and most-profitable procedures are cosmetic procedures such as botox injections aimed at young women \u2014 would rather drive women who purchase cosmetic procedures into their businesses than actually direct their most important public health message at the group that actually should be seeing it.&quot; To read the Naples Daily News story click here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-14T07:59:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-13-weak-tanningnews-copy.thumbnail.jpg\" \/>\n<meta name=\"author\" content=\"smarttan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/\"},\"author\":{\"name\":\"smarttan\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\"},\"headline\":\"Big Dermatology is both sexist and non-scientific in one mere sentence.\",\"datePublished\":\"2009-05-14T07:59:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/\"},\"wordCount\":259,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-13-weak-tanningnews-copy.thumbnail.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/\",\"name\":\"Big Dermatology is both sexist and non-scientific in one mere sentence. - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-13-weak-tanningnews-copy.thumbnail.jpg\",\"datePublished\":\"2009-05-14T07:59:02+00:00\",\"description\":\"MAY 13, 2009 \u2014 \\\"The increase incidence of melanoma in men may be explained in part by the greater number of outdoor activities, both work-related and recreational, that men perform in comparison to women.\\\" \u2014 Florida dermatologist Jerry Lugo, in a special article May 11 in The Naples Daily News, passing off personal speculation as fact in trying to rationalize why melanoma is more common in men than in women and why melanoma mortality is higher in men than in women. What's wrong with Lugo's statement: There's no real data to suggest that men have more outdoor sun exposure as compared to women \u2014 that's mere speculation. Lugo continues, \\\"The disparity in mortality from melanoma may be more difficult to explain, but experts believe it is partially a consequence of sex differences in melanoma knowledge, awareness and prevention practices. Recent studies have confirmed that men as compared to women have limited awareness of melanoma early warning signs, as well as the practice of skin self-examination.\\\" All of which is, again, baseless speculation which begs the question: Why is an estimated 90 percent of Big Dermatology's messaging about melanoma aimed at women instead of men? Our answer: \\\"Experts believe that Big Dermatology \u2014 whose fastest-growing and most-profitable procedures are cosmetic procedures such as botox injections aimed at young women \u2014 would rather drive women who purchase cosmetic procedures into their businesses than actually direct their most important public health message at the group that actually should be seeing it.\\\" To read the Naples Daily News story click here.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/#primaryimage\",\"url\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-13-weak-tanningnews-copy.thumbnail.jpg\",\"contentUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-13-weak-tanningnews-copy.thumbnail.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Big Dermatology is both sexist and non-scientific in one mere sentence.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\",\"name\":\"smarttan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"caption\":\"smarttan\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Big Dermatology is both sexist and non-scientific in one mere sentence. - Smart Tan News","description":"MAY 13, 2009 \u2014 \"The increase incidence of melanoma in men may be explained in part by the greater number of outdoor activities, both work-related and recreational, that men perform in comparison to women.\" \u2014 Florida dermatologist Jerry Lugo, in a special article May 11 in The Naples Daily News, passing off personal speculation as fact in trying to rationalize why melanoma is more common in men than in women and why melanoma mortality is higher in men than in women. What's wrong with Lugo's statement: There's no real data to suggest that men have more outdoor sun exposure as compared to women \u2014 that's mere speculation. Lugo continues, \"The disparity in mortality from melanoma may be more difficult to explain, but experts believe it is partially a consequence of sex differences in melanoma knowledge, awareness and prevention practices. Recent studies have confirmed that men as compared to women have limited awareness of melanoma early warning signs, as well as the practice of skin self-examination.\" All of which is, again, baseless speculation which begs the question: Why is an estimated 90 percent of Big Dermatology's messaging about melanoma aimed at women instead of men? Our answer: \"Experts believe that Big Dermatology \u2014 whose fastest-growing and most-profitable procedures are cosmetic procedures such as botox injections aimed at young women \u2014 would rather drive women who purchase cosmetic procedures into their businesses than actually direct their most important public health message at the group that actually should be seeing it.\" To read the Naples Daily News story click here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/","og_locale":"en_US","og_type":"article","og_title":"Big Dermatology is both sexist and non-scientific in one mere sentence. - Smart Tan News","og_description":"MAY 13, 2009 \u2014 \"The increase incidence of melanoma in men may be explained in part by the greater number of outdoor activities, both work-related and recreational, that men perform in comparison to women.\" \u2014 Florida dermatologist Jerry Lugo, in a special article May 11 in The Naples Daily News, passing off personal speculation as fact in trying to rationalize why melanoma is more common in men than in women and why melanoma mortality is higher in men than in women. What's wrong with Lugo's statement: There's no real data to suggest that men have more outdoor sun exposure as compared to women \u2014 that's mere speculation. Lugo continues, \"The disparity in mortality from melanoma may be more difficult to explain, but experts believe it is partially a consequence of sex differences in melanoma knowledge, awareness and prevention practices. Recent studies have confirmed that men as compared to women have limited awareness of melanoma early warning signs, as well as the practice of skin self-examination.\" All of which is, again, baseless speculation which begs the question: Why is an estimated 90 percent of Big Dermatology's messaging about melanoma aimed at women instead of men? Our answer: \"Experts believe that Big Dermatology \u2014 whose fastest-growing and most-profitable procedures are cosmetic procedures such as botox injections aimed at young women \u2014 would rather drive women who purchase cosmetic procedures into their businesses than actually direct their most important public health message at the group that actually should be seeing it.\" To read the Naples Daily News story click here.","og_url":"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2009-05-14T07:59:02+00:00","og_image":[{"url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-13-weak-tanningnews-copy.thumbnail.jpg","type":"","width":"","height":""}],"author":"smarttan","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttan","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/"},"author":{"name":"smarttan","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b"},"headline":"Big Dermatology is both sexist and non-scientific in one mere sentence.","datePublished":"2009-05-14T07:59:02+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/"},"wordCount":259,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-13-weak-tanningnews-copy.thumbnail.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/","url":"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/","name":"Big Dermatology is both sexist and non-scientific in one mere sentence. - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-13-weak-tanningnews-copy.thumbnail.jpg","datePublished":"2009-05-14T07:59:02+00:00","description":"MAY 13, 2009 \u2014 \"The increase incidence of melanoma in men may be explained in part by the greater number of outdoor activities, both work-related and recreational, that men perform in comparison to women.\" \u2014 Florida dermatologist Jerry Lugo, in a special article May 11 in The Naples Daily News, passing off personal speculation as fact in trying to rationalize why melanoma is more common in men than in women and why melanoma mortality is higher in men than in women. What's wrong with Lugo's statement: There's no real data to suggest that men have more outdoor sun exposure as compared to women \u2014 that's mere speculation. Lugo continues, \"The disparity in mortality from melanoma may be more difficult to explain, but experts believe it is partially a consequence of sex differences in melanoma knowledge, awareness and prevention practices. Recent studies have confirmed that men as compared to women have limited awareness of melanoma early warning signs, as well as the practice of skin self-examination.\" All of which is, again, baseless speculation which begs the question: Why is an estimated 90 percent of Big Dermatology's messaging about melanoma aimed at women instead of men? Our answer: \"Experts believe that Big Dermatology \u2014 whose fastest-growing and most-profitable procedures are cosmetic procedures such as botox injections aimed at young women \u2014 would rather drive women who purchase cosmetic procedures into their businesses than actually direct their most important public health message at the group that actually should be seeing it.\" To read the Naples Daily News story click here.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/#primaryimage","url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-13-weak-tanningnews-copy.thumbnail.jpg","contentUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-13-weak-tanningnews-copy.thumbnail.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/big-dermatology-is-both-sexist-and-non-scientific-in-one-mere-sentence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Big Dermatology is both sexist and non-scientific in one mere sentence."}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b","name":"smarttan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","caption":"smarttan"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/2031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=2031"}],"version-history":[{"count":0,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/2031\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=2031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=2031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=2031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}