{"id":2040,"date":"2009-05-18T03:59:02","date_gmt":"2009-05-18T07:59:02","guid":{"rendered":"https:\/\/smarttan.com\/blog\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/"},"modified":"2009-05-18T03:59:02","modified_gmt":"2009-05-18T07:59:02","slug":"spf-claims-hit-triple-digits-and-the-whole-world-is-laughing","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/","title":{"rendered":"SPF claims hit triple digits, and the whole world is laughing."},"content":{"rendered":"

MAY 15, 2009 \u2013 Multibillion-dollar cosmecuetical giant Neutrogena \u2013 which sells billions in sunscreen and skin-care products promoting the daily usage of high-SPF products even on days when sunburn isn\u2019t a possibility \u2013 introduced an SPF 100+ sunscreen product this month, an outlandish SPF number that has even dermatologists laughing at the lunacy of SPF inflation.<\/p>\n

Yes, literally laughing.<\/p>\n

\"2009-05-15-crazy-tanningnews-copy.jpg\"<\/a>Allure magazine \u2013 itself a promoter of daily SPF usage \u2013 reported that New York dermatologist and author Jeffrey Dover laughed into the phone when told of Neutrogena\u2019s triple-digit SPF claim and exclaimed, \u201cit\u2019s an arms race.\u201d<\/p>\n

Even the most vocal dermatology lobbyists are questioning the logic of higher numbers which have no real efficacy since the product wears off before the consumer can get 100 times their natural protection from sunburn. Boston University dermatologist Barbara Gilchrest \u2013 a strong promoter of daily sunscreen over-usage \u2013 told The New York Times Thursday that the SPF 100 claim is \u201ccrazy\u201d and that \u201cit\u2019s really in my opinion tremendous overkill.\u201d<\/p>\n

Even the American Academy of Dermatology\u2019s president is skeptical. \u201cAs you get higher and higher, it\u2019s not really a practical difference,\u201d AAD President Dr. David M. Pariser told The Times.<\/p>\n

So what is Neutrogena up to? Some sunscreen manufactures defend uber-number products by saying the higher the product, the less often a consumer needs to apply it and that it actually provides better coverage since consumers might not be using enough product \u2013 they recommend a shot-glass full per application \u2013 and that the higher number offers the consumer extra confidence.<\/p>\n

\u201cIt appears that the message they\u2019re trying to send is that you have to use enough product, which is another way to stoke their sales,\u201d Smart Tan Vice President Joseph Levy said. \u201cSo it\u2019s a double message. Use the most expensive SPF, or make sure you use more of the less-expensive product. In an era when sales could slip as consumers look for places to tighten their belts, the SPF manufacturers are looking for ways to get those who still use sunscreens to use more product every time they use it. Not surprising \u2013 it\u2019s economics.\u201d<\/p>\n

Smart Tan supports the usage of sunscreen only on occasions when sunburn is a possibility.<\/p>\n

To read The New York Times story click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

MAY 15, 2009 \u2013 Multibillion-dollar cosmecuetical giant Neutrogena \u2013 which sells billions in sunscreen and skin-care products promoting the daily usage of high-SPF products even on days when sunburn isn\u2019t a possibility \u2013 introduced an SPF 100+ sunscreen product this month, an outlandish SPF number that has even dermatologists laughing at the lunacy of SPF […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2040","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nSPF claims hit triple digits, and the whole world is laughing. - Smart Tan News<\/title>\n<meta name=\"description\" content=\"MAY 15, 2009 \u2013 Multibillion-dollar cosmecuetical giant Neutrogena \u2013 which sells billions in sunscreen and skin-care products promoting the daily usage of high-SPF products even on days when sunburn isn\u2019t a possibility \u2013 introduced an SPF 100+ sunscreen product this month, an outlandish SPF number that has even dermatologists laughing at the lunacy of SPF inflation. Yes, literally laughing. Allure magazine \u2013 itself a promoter of daily SPF usage \u2013 reported that New York dermatologist and author Jeffrey Dover laughed into the phone when told of Neutrogena\u2019s triple-digit SPF claim and exclaimed, \u201cit\u2019s an arms race.\u201d Even the most vocal dermatology lobbyists are questioning the logic of higher numbers which have no real efficacy since the product wears off before the consumer can get 100 times their natural protection from sunburn. Boston University dermatologist Barbara Gilchrest \u2013 a strong promoter of daily sunscreen over-usage \u2013 told The New York Times Thursday that the SPF 100 claim is \u201ccrazy\u201d and that \u201cit\u2019s really in my opinion tremendous overkill.\u201d Even the American Academy of Dermatology\u2019s president is skeptical. \u201cAs you get higher and higher, it\u2019s not really a practical difference,\u201d AAD President Dr. David M. Pariser told The Times. So what is Neutrogena up to? Some sunscreen manufactures defend uber-number products by saying the higher the product, the less often a consumer needs to apply it and that it actually provides better coverage since consumers might not be using enough product \u2013 they recommend a shot-glass full per application \u2013 and that the higher number offers the consumer extra confidence. \u201cIt appears that the message they\u2019re trying to send is that you have to use enough product, which is another way to stoke their sales,\u201d Smart Tan Vice President Joseph Levy said. \u201cSo it\u2019s a double message. Use the most expensive SPF, or make sure you use more of the less-expensive product. In an era when sales could slip as consumers look for places to tighten their belts, the SPF manufacturers are looking for ways to get those who still use sunscreens to use more product every time they use it. Not surprising \u2013 it\u2019s economics.\u201d Smart Tan supports the usage of sunscreen only on occasions when sunburn is a possibility. To read The New York Times story click here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPF claims hit triple digits, and the whole world is laughing. - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"MAY 15, 2009 \u2013 Multibillion-dollar cosmecuetical giant Neutrogena \u2013 which sells billions in sunscreen and skin-care products promoting the daily usage of high-SPF products even on days when sunburn isn\u2019t a possibility \u2013 introduced an SPF 100+ sunscreen product this month, an outlandish SPF number that has even dermatologists laughing at the lunacy of SPF inflation. Yes, literally laughing. Allure magazine \u2013 itself a promoter of daily SPF usage \u2013 reported that New York dermatologist and author Jeffrey Dover laughed into the phone when told of Neutrogena\u2019s triple-digit SPF claim and exclaimed, \u201cit\u2019s an arms race.\u201d Even the most vocal dermatology lobbyists are questioning the logic of higher numbers which have no real efficacy since the product wears off before the consumer can get 100 times their natural protection from sunburn. Boston University dermatologist Barbara Gilchrest \u2013 a strong promoter of daily sunscreen over-usage \u2013 told The New York Times Thursday that the SPF 100 claim is \u201ccrazy\u201d and that \u201cit\u2019s really in my opinion tremendous overkill.\u201d Even the American Academy of Dermatology\u2019s president is skeptical. \u201cAs you get higher and higher, it\u2019s not really a practical difference,\u201d AAD President Dr. David M. Pariser told The Times. So what is Neutrogena up to? Some sunscreen manufactures defend uber-number products by saying the higher the product, the less often a consumer needs to apply it and that it actually provides better coverage since consumers might not be using enough product \u2013 they recommend a shot-glass full per application \u2013 and that the higher number offers the consumer extra confidence. \u201cIt appears that the message they\u2019re trying to send is that you have to use enough product, which is another way to stoke their sales,\u201d Smart Tan Vice President Joseph Levy said. \u201cSo it\u2019s a double message. Use the most expensive SPF, or make sure you use more of the less-expensive product. In an era when sales could slip as consumers look for places to tighten their belts, the SPF manufacturers are looking for ways to get those who still use sunscreens to use more product every time they use it. Not surprising \u2013 it\u2019s economics.\u201d Smart Tan supports the usage of sunscreen only on occasions when sunburn is a possibility. To read The New York Times story click here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-18T07:59:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-15-crazy-tanningnews-copy.thumbnail.jpg\" \/>\n<meta name=\"author\" content=\"smarttan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/\"},\"author\":{\"name\":\"smarttan\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\"},\"headline\":\"SPF claims hit triple digits, and the whole world is laughing.\",\"datePublished\":\"2009-05-18T07:59:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/\"},\"wordCount\":383,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-15-crazy-tanningnews-copy.thumbnail.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/\",\"name\":\"SPF claims hit triple digits, and the whole world is laughing. - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-15-crazy-tanningnews-copy.thumbnail.jpg\",\"datePublished\":\"2009-05-18T07:59:02+00:00\",\"description\":\"MAY 15, 2009 \u2013 Multibillion-dollar cosmecuetical giant Neutrogena \u2013 which sells billions in sunscreen and skin-care products promoting the daily usage of high-SPF products even on days when sunburn isn\u2019t a possibility \u2013 introduced an SPF 100+ sunscreen product this month, an outlandish SPF number that has even dermatologists laughing at the lunacy of SPF inflation. 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Yes, literally laughing. Allure magazine \u2013 itself a promoter of daily SPF usage \u2013 reported that New York dermatologist and author Jeffrey Dover laughed into the phone when told of Neutrogena\u2019s triple-digit SPF claim and exclaimed, \u201cit\u2019s an arms race.\u201d Even the most vocal dermatology lobbyists are questioning the logic of higher numbers which have no real efficacy since the product wears off before the consumer can get 100 times their natural protection from sunburn. Boston University dermatologist Barbara Gilchrest \u2013 a strong promoter of daily sunscreen over-usage \u2013 told The New York Times Thursday that the SPF 100 claim is \u201ccrazy\u201d and that \u201cit\u2019s really in my opinion tremendous overkill.\u201d Even the American Academy of Dermatology\u2019s president is skeptical. \u201cAs you get higher and higher, it\u2019s not really a practical difference,\u201d AAD President Dr. David M. Pariser told The Times. So what is Neutrogena up to? Some sunscreen manufactures defend uber-number products by saying the higher the product, the less often a consumer needs to apply it and that it actually provides better coverage since consumers might not be using enough product \u2013 they recommend a shot-glass full per application \u2013 and that the higher number offers the consumer extra confidence. \u201cIt appears that the message they\u2019re trying to send is that you have to use enough product, which is another way to stoke their sales,\u201d Smart Tan Vice President Joseph Levy said. \u201cSo it\u2019s a double message. Use the most expensive SPF, or make sure you use more of the less-expensive product. In an era when sales could slip as consumers look for places to tighten their belts, the SPF manufacturers are looking for ways to get those who still use sunscreens to use more product every time they use it. Not surprising \u2013 it\u2019s economics.\u201d Smart Tan supports the usage of sunscreen only on occasions when sunburn is a possibility. To read The New York Times story click here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/","og_locale":"en_US","og_type":"article","og_title":"SPF claims hit triple digits, and the whole world is laughing. - Smart Tan News","og_description":"MAY 15, 2009 \u2013 Multibillion-dollar cosmecuetical giant Neutrogena \u2013 which sells billions in sunscreen and skin-care products promoting the daily usage of high-SPF products even on days when sunburn isn\u2019t a possibility \u2013 introduced an SPF 100+ sunscreen product this month, an outlandish SPF number that has even dermatologists laughing at the lunacy of SPF inflation. Yes, literally laughing. Allure magazine \u2013 itself a promoter of daily SPF usage \u2013 reported that New York dermatologist and author Jeffrey Dover laughed into the phone when told of Neutrogena\u2019s triple-digit SPF claim and exclaimed, \u201cit\u2019s an arms race.\u201d Even the most vocal dermatology lobbyists are questioning the logic of higher numbers which have no real efficacy since the product wears off before the consumer can get 100 times their natural protection from sunburn. Boston University dermatologist Barbara Gilchrest \u2013 a strong promoter of daily sunscreen over-usage \u2013 told The New York Times Thursday that the SPF 100 claim is \u201ccrazy\u201d and that \u201cit\u2019s really in my opinion tremendous overkill.\u201d Even the American Academy of Dermatology\u2019s president is skeptical. \u201cAs you get higher and higher, it\u2019s not really a practical difference,\u201d AAD President Dr. David M. Pariser told The Times. So what is Neutrogena up to? Some sunscreen manufactures defend uber-number products by saying the higher the product, the less often a consumer needs to apply it and that it actually provides better coverage since consumers might not be using enough product \u2013 they recommend a shot-glass full per application \u2013 and that the higher number offers the consumer extra confidence. \u201cIt appears that the message they\u2019re trying to send is that you have to use enough product, which is another way to stoke their sales,\u201d Smart Tan Vice President Joseph Levy said. \u201cSo it\u2019s a double message. Use the most expensive SPF, or make sure you use more of the less-expensive product. In an era when sales could slip as consumers look for places to tighten their belts, the SPF manufacturers are looking for ways to get those who still use sunscreens to use more product every time they use it. Not surprising \u2013 it\u2019s economics.\u201d Smart Tan supports the usage of sunscreen only on occasions when sunburn is a possibility. To read The New York Times story click here.","og_url":"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2009-05-18T07:59:02+00:00","og_image":[{"url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-15-crazy-tanningnews-copy.thumbnail.jpg","type":"","width":"","height":""}],"author":"smarttan","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/"},"author":{"name":"smarttan","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b"},"headline":"SPF claims hit triple digits, and the whole world is laughing.","datePublished":"2009-05-18T07:59:02+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/"},"wordCount":383,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-15-crazy-tanningnews-copy.thumbnail.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/","url":"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/","name":"SPF claims hit triple digits, and the whole world is laughing. - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-15-crazy-tanningnews-copy.thumbnail.jpg","datePublished":"2009-05-18T07:59:02+00:00","description":"MAY 15, 2009 \u2013 Multibillion-dollar cosmecuetical giant Neutrogena \u2013 which sells billions in sunscreen and skin-care products promoting the daily usage of high-SPF products even on days when sunburn isn\u2019t a possibility \u2013 introduced an SPF 100+ sunscreen product this month, an outlandish SPF number that has even dermatologists laughing at the lunacy of SPF inflation. Yes, literally laughing. Allure magazine \u2013 itself a promoter of daily SPF usage \u2013 reported that New York dermatologist and author Jeffrey Dover laughed into the phone when told of Neutrogena\u2019s triple-digit SPF claim and exclaimed, \u201cit\u2019s an arms race.\u201d Even the most vocal dermatology lobbyists are questioning the logic of higher numbers which have no real efficacy since the product wears off before the consumer can get 100 times their natural protection from sunburn. Boston University dermatologist Barbara Gilchrest \u2013 a strong promoter of daily sunscreen over-usage \u2013 told The New York Times Thursday that the SPF 100 claim is \u201ccrazy\u201d and that \u201cit\u2019s really in my opinion tremendous overkill.\u201d Even the American Academy of Dermatology\u2019s president is skeptical. \u201cAs you get higher and higher, it\u2019s not really a practical difference,\u201d AAD President Dr. David M. Pariser told The Times. So what is Neutrogena up to? Some sunscreen manufactures defend uber-number products by saying the higher the product, the less often a consumer needs to apply it and that it actually provides better coverage since consumers might not be using enough product \u2013 they recommend a shot-glass full per application \u2013 and that the higher number offers the consumer extra confidence. \u201cIt appears that the message they\u2019re trying to send is that you have to use enough product, which is another way to stoke their sales,\u201d Smart Tan Vice President Joseph Levy said. \u201cSo it\u2019s a double message. Use the most expensive SPF, or make sure you use more of the less-expensive product. In an era when sales could slip as consumers look for places to tighten their belts, the SPF manufacturers are looking for ways to get those who still use sunscreens to use more product every time they use it. Not surprising \u2013 it\u2019s economics.\u201d Smart Tan supports the usage of sunscreen only on occasions when sunburn is a possibility. To read The New York Times story click here.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/#primaryimage","url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-15-crazy-tanningnews-copy.thumbnail.jpg","contentUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2009\/05\/2009-05-15-crazy-tanningnews-copy.thumbnail.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/spf-claims-hit-triple-digits-and-the-whole-world-is-laughing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"SPF claims hit triple digits, and the whole world is laughing."}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b","name":"smarttan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","caption":"smarttan"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/2040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=2040"}],"version-history":[{"count":0,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/2040\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=2040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=2040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=2040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}