{"id":20472,"date":"2018-05-08T10:00:45","date_gmt":"2018-05-08T14:00:45","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=20472"},"modified":"2018-05-07T15:02:29","modified_gmt":"2018-05-07T19:02:29","slug":"more-than-a-salon-gain-popularity-by-positioning-your-business-as-a-lifestyle-brand","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/more-than-a-salon-gain-popularity-by-positioning-your-business-as-a-lifestyle-brand\/","title":{"rendered":"More Than a Salon: Gain popularity by positioning as a lifestyle brand"},"content":{"rendered":"

What do brands like Apple, Nike, Whole Foods, and Red Bull have in common? They sell very different products, but one thing they\u2019re all selling is a lifestyle.<\/p>\n

These are some of the world\u2019s biggest and best \u201clifestyle brands,\u201d defined as \u201ccompanies that market their products or services to embody the interests, attitudes, and opinions of a group or a culture.\u00a0Lifestyle brands\u00a0seek to inspire, guide, and motivate people, with the goal of their products contributing to the definition of the consumer’s way of life.\u201d<\/p>\n

Their advertisements aren\u2019t trying to prove they offer the best products or prices; they\u2019re selling the brand itself and what it stands for. Buying their products is as much about relating to that image as it is about the quality and benefits of the products themselves. That brand is tactfully developed: It represents who their target audience is or, perhaps more importantly, who they want to be.<\/p>\n

Apple is much more than a phone and computer company. Nike is much more than a sneaker company. Whole Foods and Red Bull are more than grocery and energy drink companies.<\/p>\n

Are you more than a tanning company?<\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What do brands like Apple, Nike, Whole Foods, and Red Bull have in common? They sell very different products, but one thing they\u2019re all selling is a lifestyle. These are some of the world\u2019s biggest and best \u201clifestyle brands,\u201d defined as \u201ccompanies that market their products or services to embody the interests, attitudes, and opinions […]<\/p>\n","protected":false},"author":2,"featured_media":20473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nMore Than a Salon: Gain popularity by positioning as a lifestyle brand - Smart Tan News<\/title>\n<meta name=\"description\" content=\"What do brands like Apple, Nike, Whole Foods, and Red Bull have in common? They sell very different products, but one thing they\u2019re all selling is a lifestyle. These are some of the world\u2019s biggest and best \u201clifestyle brands,\u201d defined as \u201ccompanies that market their products or services to embody the interests, attitudes, and opinions of a group or a culture.\u00a0Lifestyle brands\u00a0seek to inspire, guide, and motivate people, with the goal of their products contributing to the definition of the consumer's way of life.\u201d Their advertisements aren\u2019t trying to prove they offer the best products or prices; they\u2019re selling the brand itself and what it stands for. Buying their products is as much about relating to that image as it is about the quality and benefits of the products themselves. That brand is tactfully developed: It represents who their target audience is or, perhaps more importantly, who they want to be. Apple is much more than a phone and computer company. Nike is much more than a sneaker company. Whole Foods and Red Bull are more than grocery and energy drink companies. Are you more than a tanning company? Click here to read the entire article in the latest issue of Smart Tan Magazine online.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/more-than-a-salon-gain-popularity-by-positioning-your-business-as-a-lifestyle-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More Than a Salon: Gain popularity by positioning as a lifestyle brand - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"What do brands like Apple, Nike, Whole Foods, and Red Bull have in common? They sell very different products, but one thing they\u2019re all selling is a lifestyle. These are some of the world\u2019s biggest and best \u201clifestyle brands,\u201d defined as \u201ccompanies that market their products or services to embody the interests, attitudes, and opinions of a group or a culture.\u00a0Lifestyle brands\u00a0seek to inspire, guide, and motivate people, with the goal of their products contributing to the definition of the consumer's way of life.\u201d Their advertisements aren\u2019t trying to prove they offer the best products or prices; they\u2019re selling the brand itself and what it stands for. Buying their products is as much about relating to that image as it is about the quality and benefits of the products themselves. That brand is tactfully developed: It represents who their target audience is or, perhaps more importantly, who they want to be. Apple is much more than a phone and computer company. Nike is much more than a sneaker company. Whole Foods and Red Bull are more than grocery and energy drink companies. Are you more than a tanning company? 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