When Troy Hootman introduced a brand new KBL 6800 Alpha to his tanning business, he knew it was a dazzling unit that would generate excitement and impact customer counts and revenue. Despite the fact that he was expending a very significant amount of money, Troy was confident in the value of his purchase, and he had a plan to capitalize fully.<\/p>\n
\u201cI\u2019ve only had it since the middle of April, but I\u2019ve had a 20 percent increase over two months. I raised some pricing and my traffic flow was heavier. Once they\u2019ve been in that bed, they will only go in that bed,\u201d he says. \u201cBy getting the 6800, I was able to move pieces I had in a higher level down to the next level, and then by doing that, I felt like I could raise it across the board, and I saw no pushback.\u201d<\/p>\n
Troy\u2019s transformation is a staggering example of the impact bringing in new, flagship sunbeds can make in tanning businesses. But, it doesn\u2019t mean it requires a total makeover for your investment pay off handsomely. Right now, the industry is full of stories of small, independent tanning businesses that have invested in game-changing equipment and are utilizing it and benefitting from it in a multitude of ways.<\/p>\n
\u201cA lot of our conversations with salon owners come down to a person buying a part or acrylic for an old bed, and we\u2019re saying, \u2018Hey, have you ever thought about this?\u2019 \u201cIt\u2019s easy when you can say, \u201cListen, I have this customer just like you, and they put this equipment in and it\u2019s really paying dividends. If you want to talk to them, I\u2019ll give you their name or number. I\u2019m just sharing with you what they\u2019ve shared with us,\u201d says PC Tan Vice President of Sales Eric Haynes.<\/p>\n
\u201cWe\u2019ve seen customers that didn\u2019t feel they had the money to invest, thought business was just down, and now they have a line out the door, or it\u2019s the busiest unit in their salon. It increases traffic, revenue, creates an attraction and draw and reinvigorates the owners. It helps on a lot of different levels.\u201d<\/p>\n