{"id":20875,"date":"2018-10-23T10:47:30","date_gmt":"2018-10-23T14:47:30","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=20875"},"modified":"2018-10-23T10:47:30","modified_gmt":"2018-10-23T14:47:30","slug":"remember-me-email-marketing-is-still-a-winner","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/remember-me-email-marketing-is-still-a-winner\/","title":{"rendered":"Remember Me? Email marketing is still a winner"},"content":{"rendered":"

For years, email marketing enjoyed the level of hype that is currently being experienced by social media marketing. It was the newest form of marketing that you had<\/strong> to be doing. In the past few years, that hype has died down considerably, but the necessity of doing email marketing hasn\u2019t.<\/p>\n

With so much focus going toward social media (as it should), it\u2019s easy for us to forget about all the things that make email an effective and affordable form of marketing.<\/p>\n

It\u2019s easy to measure<\/strong><\/p>\n

One of the best things about email marketing is that it\u2019s extremely easy to measure the success of your campaigns. With TV and radio, you don\u2019t really know who has been exposed to your ad. With direct mail, you don\u2019t know for sure if the piece is delivered, and you certainly don\u2019t know if it has been read.<\/p>\n

But with email marketing, all these things are almost instantly measurable. You can see how many emails are delivered, how many people have opened the email and what links are clicked on. You have instant insight into the success and impact of your campaign.<\/p>\n

It\u2019s easy to adjust<\/strong><\/p>\n

With all the insight you gain from your email metrics, it\u2019s now possible to adjust your campaigns based on what works and what doesn\u2019t. You can adjust subject lines to improve your open rates. You can adjust the design and placement of links to improve click rates. You can adjust the content and value to decrease the unsubscribe rates.<\/p>\n

A lot of email marketing platforms even allow you do to these adjustments on the fly using A\/B split testing. This feature lets you test elements like subject lines, send times and from names. The system sends two different versions of your email to two small test groups randomly selected from your list. Whichever version gets the best results is then sent to the rest of your list.<\/p>\n

You get the most bang for your buck<\/strong>\u00a0<\/strong><\/p>\n

Let\u2019s not forget that sending email is dirt-cheap. It seriously costs pennies to send thousands of emails. When you compare that to the hundreds or thousands that you\u2019ll spend on direct mail, radio and TV, it\u2019s obvious that email marketing is one of the most cost-effective methods of advertising today.<\/p>\n

More importantly, email generally has a similar response rate to direct mail. So when you\u2019re looking at your return on investment, email definitely wins.<\/p>\n

You can combine it with other forms of marketing<\/strong><\/p>\n

Because email is so cheap and effective, you can easily use it in conjunction with your other forms of marketing to bolster the effectiveness of your overall campaign. Have your email marketing link to your social presence, and offer a way to sign up for your emails on your website and social networking profiles. If you send out a direct mail piece, send the same piece in an email.<\/p>\n

Don\u2019t underestimate the value of email marketing. It may not be the latest and greatest thing, but it\u2019s still a very valuable part of your marketing campaign. The most effective marketers realize that there isn\u2019t one ultimate channel to reach customers; you need to have a strong mix utilizing multiple forms of media to effectively reach them. And, for now, that should probably involve email.<\/p>\n","protected":false},"excerpt":{"rendered":"

For years, email marketing enjoyed the level of hype that is currently being experienced by social media marketing. It was the newest form of marketing that you had to be doing. In the past few years, that hype has died down considerably, but the necessity of doing email marketing hasn\u2019t. With so much focus going […]<\/p>\n","protected":false},"author":2,"featured_media":20573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nRemember Me? Email marketing is still a winner - Smart Tan News<\/title>\n<meta name=\"description\" content=\"For years, email marketing enjoyed the level of hype that is currently being experienced by social media marketing. It was the newest form of marketing that you had to be doing. In the past few years, that hype has died down considerably, but the necessity of doing email marketing hasn\u2019t. With so much focus going toward social media (as it should), it\u2019s easy for us to forget about all the things that make email an effective and affordable form of marketing. It\u2019s easy to measure One of the best things about email marketing is that it\u2019s extremely easy to measure the success of your campaigns. With TV and radio, you don\u2019t really know who has been exposed to your ad. With direct mail, you don\u2019t know for sure if the piece is delivered, and you certainly don\u2019t know if it has been read. But with email marketing, all these things are almost instantly measurable. You can see how many emails are delivered, how many people have opened the email and what links are clicked on. You have instant insight into the success and impact of your campaign. It\u2019s easy to adjust With all the insight you gain from your email metrics, it\u2019s now possible to adjust your campaigns based on what works and what doesn\u2019t. You can adjust subject lines to improve your open rates. You can adjust the design and placement of links to improve click rates. You can adjust the content and value to decrease the unsubscribe rates. A lot of email marketing platforms even allow you do to these adjustments on the fly using A\/B split testing. This feature lets you test elements like subject lines, send times and from names. The system sends two different versions of your email to two small test groups randomly selected from your list. Whichever version gets the best results is then sent to the rest of your list. You get the most bang for your buck\u00a0 Let\u2019s not forget that sending email is dirt-cheap. It seriously costs pennies to send thousands of emails. When you compare that to the hundreds or thousands that you\u2019ll spend on direct mail, radio and TV, it\u2019s obvious that email marketing is one of the most cost-effective methods of advertising today. More importantly, email generally has a similar response rate to direct mail. So when you\u2019re looking at your return on investment, email definitely wins. You can combine it with other forms of marketing Because email is so cheap and effective, you can easily use it in conjunction with your other forms of marketing to bolster the effectiveness of your overall campaign. Have your email marketing link to your social presence, and offer a way to sign up for your emails on your website and social networking profiles. If you send out a direct mail piece, send the same piece in an email. Don\u2019t underestimate the value of email marketing. It may not be the latest and greatest thing, but it\u2019s still a very valuable part of your marketing campaign. The most effective marketers realize that there isn\u2019t one ultimate channel to reach customers; you need to have a strong mix utilizing multiple forms of media to effectively reach them. And, for now, that should probably involve email.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/remember-me-email-marketing-is-still-a-winner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remember Me? Email marketing is still a winner - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"For years, email marketing enjoyed the level of hype that is currently being experienced by social media marketing. It was the newest form of marketing that you had to be doing. In the past few years, that hype has died down considerably, but the necessity of doing email marketing hasn\u2019t. With so much focus going toward social media (as it should), it\u2019s easy for us to forget about all the things that make email an effective and affordable form of marketing. It\u2019s easy to measure One of the best things about email marketing is that it\u2019s extremely easy to measure the success of your campaigns. With TV and radio, you don\u2019t really know who has been exposed to your ad. With direct mail, you don\u2019t know for sure if the piece is delivered, and you certainly don\u2019t know if it has been read. But with email marketing, all these things are almost instantly measurable. You can see how many emails are delivered, how many people have opened the email and what links are clicked on. You have instant insight into the success and impact of your campaign. It\u2019s easy to adjust With all the insight you gain from your email metrics, it\u2019s now possible to adjust your campaigns based on what works and what doesn\u2019t. You can adjust subject lines to improve your open rates. You can adjust the design and placement of links to improve click rates. You can adjust the content and value to decrease the unsubscribe rates. A lot of email marketing platforms even allow you do to these adjustments on the fly using A\/B split testing. This feature lets you test elements like subject lines, send times and from names. The system sends two different versions of your email to two small test groups randomly selected from your list. Whichever version gets the best results is then sent to the rest of your list. You get the most bang for your buck\u00a0 Let\u2019s not forget that sending email is dirt-cheap. It seriously costs pennies to send thousands of emails. When you compare that to the hundreds or thousands that you\u2019ll spend on direct mail, radio and TV, it\u2019s obvious that email marketing is one of the most cost-effective methods of advertising today. More importantly, email generally has a similar response rate to direct mail. So when you\u2019re looking at your return on investment, email definitely wins. You can combine it with other forms of marketing Because email is so cheap and effective, you can easily use it in conjunction with your other forms of marketing to bolster the effectiveness of your overall campaign. Have your email marketing link to your social presence, and offer a way to sign up for your emails on your website and social networking profiles. If you send out a direct mail piece, send the same piece in an email. Don\u2019t underestimate the value of email marketing. It may not be the latest and greatest thing, but it\u2019s still a very valuable part of your marketing campaign. The most effective marketers realize that there isn\u2019t one ultimate channel to reach customers; you need to have a strong mix utilizing multiple forms of media to effectively reach them. And, for now, that should probably involve email.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/remember-me-email-marketing-is-still-a-winner\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-23T14:47:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2018\/06\/Email-6-13-18.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1361\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/remember-me-email-marketing-is-still-a-winner\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/remember-me-email-marketing-is-still-a-winner\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Remember Me? 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You get the most bang for your buck\u00a0 Let\u2019s not forget that sending email is dirt-cheap. It seriously costs pennies to send thousands of emails. When you compare that to the hundreds or thousands that you\u2019ll spend on direct mail, radio and TV, it\u2019s obvious that email marketing is one of the most cost-effective methods of advertising today. More importantly, email generally has a similar response rate to direct mail. So when you\u2019re looking at your return on investment, email definitely wins. You can combine it with other forms of marketing Because email is so cheap and effective, you can easily use it in conjunction with your other forms of marketing to bolster the effectiveness of your overall campaign. Have your email marketing link to your social presence, and offer a way to sign up for your emails on your website and social networking profiles. If you send out a direct mail piece, send the same piece in an email. 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Email marketing is still a winner","datePublished":"2018-10-23T14:47:30+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/remember-me-email-marketing-is-still-a-winner\/"},"wordCount":569,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/remember-me-email-marketing-is-still-a-winner\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2018\/06\/Email-6-13-18.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/remember-me-email-marketing-is-still-a-winner\/","url":"https:\/\/news.smarttan.com\/index.php\/remember-me-email-marketing-is-still-a-winner\/","name":"Remember Me? Email marketing is still a winner - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/remember-me-email-marketing-is-still-a-winner\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/remember-me-email-marketing-is-still-a-winner\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2018\/06\/Email-6-13-18.jpg","datePublished":"2018-10-23T14:47:30+00:00","description":"For years, email marketing enjoyed the level of hype that is currently being experienced by social media marketing. It was the newest form of marketing that you had to be doing. In the past few years, that hype has died down considerably, but the necessity of doing email marketing hasn\u2019t. With so much focus going toward social media (as it should), it\u2019s easy for us to forget about all the things that make email an effective and affordable form of marketing. It\u2019s easy to measure One of the best things about email marketing is that it\u2019s extremely easy to measure the success of your campaigns. With TV and radio, you don\u2019t really know who has been exposed to your ad. With direct mail, you don\u2019t know for sure if the piece is delivered, and you certainly don\u2019t know if it has been read. But with email marketing, all these things are almost instantly measurable. You can see how many emails are delivered, how many people have opened the email and what links are clicked on. You have instant insight into the success and impact of your campaign. It\u2019s easy to adjust With all the insight you gain from your email metrics, it\u2019s now possible to adjust your campaigns based on what works and what doesn\u2019t. You can adjust subject lines to improve your open rates. You can adjust the design and placement of links to improve click rates. You can adjust the content and value to decrease the unsubscribe rates. A lot of email marketing platforms even allow you do to these adjustments on the fly using A\/B split testing. This feature lets you test elements like subject lines, send times and from names. The system sends two different versions of your email to two small test groups randomly selected from your list. Whichever version gets the best results is then sent to the rest of your list. You get the most bang for your buck\u00a0 Let\u2019s not forget that sending email is dirt-cheap. It seriously costs pennies to send thousands of emails. When you compare that to the hundreds or thousands that you\u2019ll spend on direct mail, radio and TV, it\u2019s obvious that email marketing is one of the most cost-effective methods of advertising today. More importantly, email generally has a similar response rate to direct mail. So when you\u2019re looking at your return on investment, email definitely wins. You can combine it with other forms of marketing Because email is so cheap and effective, you can easily use it in conjunction with your other forms of marketing to bolster the effectiveness of your overall campaign. Have your email marketing link to your social presence, and offer a way to sign up for your emails on your website and social networking profiles. If you send out a direct mail piece, send the same piece in an email. Don\u2019t underestimate the value of email marketing. It may not be the latest and greatest thing, but it\u2019s still a very valuable part of your marketing campaign. The most effective marketers realize that there isn\u2019t one ultimate channel to reach customers; you need to have a strong mix utilizing multiple forms of media to effectively reach them. And, for now, that should probably involve email.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/remember-me-email-marketing-is-still-a-winner\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/remember-me-email-marketing-is-still-a-winner\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/remember-me-email-marketing-is-still-a-winner\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2018\/06\/Email-6-13-18.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2018\/06\/Email-6-13-18.jpg","width":1361,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/remember-me-email-marketing-is-still-a-winner\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Remember Me? Email marketing is still a winner"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/20875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=20875"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/20875\/revisions"}],"predecessor-version":[{"id":20876,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/20875\/revisions\/20876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/20573"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=20875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=20875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=20875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}