{"id":21191,"date":"2019-02-27T11:55:28","date_gmt":"2019-02-27T16:55:28","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=21191"},"modified":"2019-02-27T11:55:28","modified_gmt":"2019-02-27T16:55:28","slug":"dont-neglect-the-who-of-your-business","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/dont-neglect-the-who-of-your-business\/","title":{"rendered":"Don&#8217;t Neglect the &#8220;Who&#8221; of Your Business"},"content":{"rendered":"<p>While salon owners are busy fretting over minor details with pricing, promotions and the salon\u2019s appearance, Sun Evolutions Global Sales Trainer David McFarland fears that all too many are overlooking the most important factor in their business: the people behind the counter. In this Smart Tan exclusive interview, David shares his perspective on this area of need he\u2019s identified while working with salons around the country.<\/p>\n<p><strong>Q: Why do you think some salons have problems hiring quality employees?<\/strong><\/p>\n<p><strong>A:<\/strong> What\u2019s dawned on me is how everybody is so into the aesthetics of the salon and marketing to get customers, but they don\u2019t pay enough attention to marketing for talent \u2013 marketing for who\u2019s working there. When I clear away all the gripes and complaints, 99 percent of salon problems are the who, not the what and the how. It\u2019s the who that separates good from bad. My idea is to flip flop it a bit, and salon owners and managers can really market the same way they sell products, but marketing all year long for finding good talent to work in the salon.<\/p>\n<p><a href=\"http:\/\/epro2.com\/publication\/?m=45993&amp;l=1&amp;p=&amp;pn=#{%22issue_id%22:564786,%22page%22:48}\" target=\"_blank\" rel=\"noopener\">Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While salon owners are busy fretting over minor details with pricing, promotions and the salon\u2019s appearance, Sun Evolutions Global Sales Trainer David McFarland fears that all too many are overlooking the most important factor in their business: the people behind the counter. In this Smart Tan exclusive interview, David shares his perspective on this area [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Don&#039;t Neglect the &quot;Who&quot; of Your Business - Smart Tan News<\/title>\n<meta name=\"description\" content=\"While salon owners are busy fretting over minor details with pricing, promotions and the salon\u2019s appearance, Sun Evolutions Global Sales Trainer David McFarland fears that all too many are overlooking the most important factor in their business: the people behind the counter. In this Smart Tan exclusive interview, David shares his perspective on this area of need he\u2019s identified while working with salons around the country.  Q: Why do you think some salons have problems hiring quality employees?  A: What\u2019s dawned on me is how everybody is so into the aesthetics of the salon and marketing to get customers, but they don\u2019t pay enough attention to marketing for talent \u2013 marketing for who\u2019s working there. When I clear away all the gripes and complaints, 99 percent of salon problems are the who, not the what and the how. It\u2019s the who that separates good from bad. My idea is to flip flop it a bit, and salon owners and managers can really market the same way they sell products, but marketing all year long for finding good talent to work in the salon.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/dont-neglect-the-who-of-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don&#039;t Neglect the &quot;Who&quot; of Your Business - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"While salon owners are busy fretting over minor details with pricing, promotions and the salon\u2019s appearance, Sun Evolutions Global Sales Trainer David McFarland fears that all too many are overlooking the most important factor in their business: the people behind the counter. In this Smart Tan exclusive interview, David shares his perspective on this area of need he\u2019s identified while working with salons around the country.  Q: Why do you think some salons have problems hiring quality employees?  A: What\u2019s dawned on me is how everybody is so into the aesthetics of the salon and marketing to get customers, but they don\u2019t pay enough attention to marketing for talent \u2013 marketing for who\u2019s working there. When I clear away all the gripes and complaints, 99 percent of salon problems are the who, not the what and the how. It\u2019s the who that separates good from bad. My idea is to flip flop it a bit, and salon owners and managers can really market the same way they sell products, but marketing all year long for finding good talent to work in the salon.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/dont-neglect-the-who-of-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-27T16:55:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2019\/02\/Personnel-2-27-19.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-neglect-the-who-of-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-neglect-the-who-of-your-business\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Don&#8217;t Neglect the &#8220;Who&#8221; of Your Business\",\"datePublished\":\"2019-02-27T16:55:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-neglect-the-who-of-your-business\/\"},\"wordCount\":210,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-neglect-the-who-of-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2019\/02\/Personnel-2-27-19.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-neglect-the-who-of-your-business\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/dont-neglect-the-who-of-your-business\/\",\"name\":\"Don't Neglect the \\\"Who\\\" of Your Business - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-neglect-the-who-of-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-neglect-the-who-of-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2019\/02\/Personnel-2-27-19.jpg\",\"datePublished\":\"2019-02-27T16:55:28+00:00\",\"description\":\"While salon owners are busy fretting over minor details with pricing, promotions and the salon\u2019s appearance, Sun Evolutions Global Sales Trainer David McFarland fears that all too many are overlooking the most important factor in their business: the people behind the counter. In this Smart Tan exclusive interview, David shares his perspective on this area of need he\u2019s identified while working with salons around the country. Q: Why do you think some salons have problems hiring quality employees? A: What\u2019s dawned on me is how everybody is so into the aesthetics of the salon and marketing to get customers, but they don\u2019t pay enough attention to marketing for talent \u2013 marketing for who\u2019s working there. When I clear away all the gripes and complaints, 99 percent of salon problems are the who, not the what and the how. It\u2019s the who that separates good from bad. My idea is to flip flop it a bit, and salon owners and managers can really market the same way they sell products, but marketing all year long for finding good talent to work in the salon. 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