{"id":21258,"date":"2019-03-28T09:46:39","date_gmt":"2019-03-28T13:46:39","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=21258"},"modified":"2019-03-28T09:46:39","modified_gmt":"2019-03-28T13:46:39","slug":"dont-play-with-fyre","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/dont-play-with-fyre\/","title":{"rendered":"Don’t Play with Fyre"},"content":{"rendered":"

By now you\u2019ve probably heard about Fyre Festival \u2013 what was supposed to be an Insta-worthy music festival in the Bahamas, turned out to be one of the biggest disasters in the history of social media marketing. As documented on Netflix and Hulu, the whole event had a massive PR campaign and promised beautiful villas, a private jet, fancy food catered, and all located on a private island. What actually happened? Hurricane shelter tents, a normal airplane, a plain (very sad looking) sandwich, and it was not on a private island. When I watched the documentaries, it made me think about all the marketing lessons we can learn from this event.<\/p>\n

    \n
  1. Always be up front and honest<\/strong><\/li>\n<\/ol>\n

    Creators of the Fyre Festival knew that the event wasn\u2019t going to be as promised, even if it wasn\u2019t the complete disaster it turned out to be. When problems arose, they didn\u2019t update anyone. They even kept their social media fans in the dark, didn\u2019t respond to their questions and concerns and deleted all of the negative comments. When people arrived at the festival and saw what it actually was, they soon realized that they had been deceived. If the creators had openly acknowledged the issues, it still wouldn\u2019t have been a success, but it wouldn\u2019t have gone down in infamy like it actually did.<\/p>\n

    When promoting services, items, sales or events within your tanning salon, always be sure to communicate and be open with your clients. Overhyping something is worse than not selling it at all \u2013 you never want to disappoint your clients. If something isn\u2019t turning out as you previously expected, and told them to expect, you need to cut your losses and let them know ahead of time. They\u2019ll feel appreciated and valued and surely be more understanding than if you were to let them find out on their own.<\/p>\n

    Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    By now you\u2019ve probably heard about Fyre Festival \u2013 what was supposed to be an Insta-worthy music festival in the Bahamas, turned out to be one of the biggest disasters in the history of social media marketing. As documented on Netflix and Hulu, the whole event had a massive PR campaign and promised beautiful villas, […]<\/p>\n","protected":false},"author":2,"featured_media":21259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nDon't Play with Fyre - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By now you\u2019ve probably heard about Fyre Festival \u2013 what was supposed to be an Insta-worthy music festival in the Bahamas, turned out to be one of the biggest disasters in the history of social media marketing. As documented on Netflix and Hulu, the whole event had a massive PR campaign and promised beautiful villas, a private jet, fancy food catered, and all located on a private island. What actually happened? Hurricane shelter tents, a normal airplane, a plain (very sad looking) sandwich, and it was not on a private island. When I watched the documentaries, it made me think about all the marketing lessons we can learn from this event. Always be up front and honest Creators of the Fyre Festival knew that the event wasn\u2019t going to be as promised, even if it wasn\u2019t the complete disaster it turned out to be. When problems arose, they didn\u2019t update anyone. They even kept their social media fans in the dark, didn\u2019t respond to their questions and concerns and deleted all of the negative comments. When people arrived at the festival and saw what it actually was, they soon realized that they had been deceived. If the creators had openly acknowledged the issues, it still wouldn\u2019t have been a success, but it wouldn\u2019t have gone down in infamy like it actually did. When promoting services, items, sales or events within your tanning salon, always be sure to communicate and be open with your clients. Overhyping something is worse than not selling it at all \u2013 you never want to disappoint your clients. If something isn\u2019t turning out as you previously expected, and told them to expect, you need to cut your losses and let them know ahead of time. They\u2019ll feel appreciated and valued and surely be more understanding than if you were to let them find out on their own. Click here to read the entire article in the latest issue of Smart Tan Magazine online.  \" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/dont-play-with-fyre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don't Play with Fyre - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By now you\u2019ve probably heard about Fyre Festival \u2013 what was supposed to be an Insta-worthy music festival in the Bahamas, turned out to be one of the biggest disasters in the history of social media marketing. As documented on Netflix and Hulu, the whole event had a massive PR campaign and promised beautiful villas, a private jet, fancy food catered, and all located on a private island. What actually happened? Hurricane shelter tents, a normal airplane, a plain (very sad looking) sandwich, and it was not on a private island. When I watched the documentaries, it made me think about all the marketing lessons we can learn from this event. Always be up front and honest Creators of the Fyre Festival knew that the event wasn\u2019t going to be as promised, even if it wasn\u2019t the complete disaster it turned out to be. When problems arose, they didn\u2019t update anyone. They even kept their social media fans in the dark, didn\u2019t respond to their questions and concerns and deleted all of the negative comments. When people arrived at the festival and saw what it actually was, they soon realized that they had been deceived. If the creators had openly acknowledged the issues, it still wouldn\u2019t have been a success, but it wouldn\u2019t have gone down in infamy like it actually did. When promoting services, items, sales or events within your tanning salon, always be sure to communicate and be open with your clients. Overhyping something is worse than not selling it at all \u2013 you never want to disappoint your clients. If something isn\u2019t turning out as you previously expected, and told them to expect, you need to cut your losses and let them know ahead of time. They\u2019ll feel appreciated and valued and surely be more understanding than if you were to let them find out on their own. 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As documented on Netflix and Hulu, the whole event had a massive PR campaign and promised beautiful villas, a private jet, fancy food catered, and all located on a private island. What actually happened? Hurricane shelter tents, a normal airplane, a plain (very sad looking) sandwich, and it was not on a private island. When I watched the documentaries, it made me think about all the marketing lessons we can learn from this event. Always be up front and honest Creators of the Fyre Festival knew that the event wasn\u2019t going to be as promised, even if it wasn\u2019t the complete disaster it turned out to be. When problems arose, they didn\u2019t update anyone. They even kept their social media fans in the dark, didn\u2019t respond to their questions and concerns and deleted all of the negative comments. When people arrived at the festival and saw what it actually was, they soon realized that they had been deceived. 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