Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n <\/p>\n
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When Sally Van Laarhoven first decided to open a tanning business, her first obsession was finding the perfect name. Fifteen years later, she\u2019s still in love with the name, and her dedication to perfection with every aspect of Dazzle Me Bronze has not waned a bit. PHOTOS BY: MICHAEL CHADWICK \u201cI\u2019d been looking at some […]<\/p>\n","protected":false},"author":2,"featured_media":21433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n
Make a Name for Yourself - Smart Tan News<\/title>\n<meta name=\"description\" content=\"When Sally Van Laarhoven first decided to open a tanning business, her first obsession was finding the perfect name. Fifteen years later, she\u2019s still in love with the name, and her dedication to perfection with every aspect of Dazzle Me Bronze has not waned a bit. PHOTOS BY: MICHAEL CHADWICK \u201cI\u2019d been looking at some magazines, and any time I saw a name I would write it down. I must have had about 100 pieces of paper, napkins, paper towels. I pulled them out on the living room table and said \u2018I like the word dazzle.\u2019 I put that first then came up with Dazzle Me Bronze,\u201d she says. \u201cI didn\u2019t want a name that had sun or tan; I wanted to be different. If somebody came in here, I wanted my name to stand out. As soon as they heard Dazzle, they knew.\u201d Beyond the unique name, the salon has made its name as a mainstay in its community and a wonderful representation of the tanning industry as a whole. Whether it\u2019s her continued obsession with the business or just her obsession with success that drives her, Sally has been in the salon virtually every day for the past 15 years, making it happen. Her and her husband, Eric, haven\u2019t even taken a proper vacation since they opened Dazzle Me Bronze. \u201cI\u2019m here, and he\u2019s here on the weekends. It\u2019s a seven days of the week operation. We\u2019ve never been absentee owners,\u201d Sally says. \u201cEven though we could have stepped back, we still wanted to be hands on. I still felt it needed that. You can trust people to a certain extent, but nobody\u2019s going to run and care about it like you do.\u201d Unlike many owners who we speak with, Sally and her husband Eric were drawn to the industry largely because of their love of tanning as customers. But, when they decided to build a salon of their own from scratch in 2014, it seemed nobody believed in them but themselves. \u201cWe went to seven banks, and they slammed the door in my face. They said \u2018You\u2019re never going to make it. You won\u2019t last 6 months. Nobody tans.\u2019 I said \u2018No, I believe in this. I know there are tanners and there\u2019s a market in my area.\u201d Finally, one more imaginative banker, introduced by a friend, took a chance on them. \u201cI made the drive, and he saw me, and he said \u2018I like your determination. I love the name.\u2019 He fell in love with the name. He says, \u2018This is interesting. I don\u2019t know much about tanning, but I think you have something here,\u2019\u201d Sally says. \u201cHe says \u2018I\u2019m going to take a chance on you.\u2019 I screamed, jumped up and down, and did backflips. I just knew in my whole heart that with Eric behind me and the industry connections I\u2019d already made, I had something that would be a goldmine. He said \u2018I\u2019ll lend you half. Can you get started with that?\u2019\u201d Click here to read the entire article in the latest issue of Smart Tan Magazine online. \" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make a Name for Yourself - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"When Sally Van Laarhoven first decided to open a tanning business, her first obsession was finding the perfect name. Fifteen years later, she\u2019s still in love with the name, and her dedication to perfection with every aspect of Dazzle Me Bronze has not waned a bit. PHOTOS BY: MICHAEL CHADWICK \u201cI\u2019d been looking at some magazines, and any time I saw a name I would write it down. I must have had about 100 pieces of paper, napkins, paper towels. I pulled them out on the living room table and said \u2018I like the word dazzle.\u2019 I put that first then came up with Dazzle Me Bronze,\u201d she says. \u201cI didn\u2019t want a name that had sun or tan; I wanted to be different. If somebody came in here, I wanted my name to stand out. As soon as they heard Dazzle, they knew.\u201d Beyond the unique name, the salon has made its name as a mainstay in its community and a wonderful representation of the tanning industry as a whole. Whether it\u2019s her continued obsession with the business or just her obsession with success that drives her, Sally has been in the salon virtually every day for the past 15 years, making it happen. Her and her husband, Eric, haven\u2019t even taken a proper vacation since they opened Dazzle Me Bronze. \u201cI\u2019m here, and he\u2019s here on the weekends. It\u2019s a seven days of the week operation. We\u2019ve never been absentee owners,\u201d Sally says. \u201cEven though we could have stepped back, we still wanted to be hands on. I still felt it needed that. You can trust people to a certain extent, but nobody\u2019s going to run and care about it like you do.\u201d Unlike many owners who we speak with, Sally and her husband Eric were drawn to the industry largely because of their love of tanning as customers. But, when they decided to build a salon of their own from scratch in 2014, it seemed nobody believed in them but themselves. \u201cWe went to seven banks, and they slammed the door in my face. They said \u2018You\u2019re never going to make it. You won\u2019t last 6 months. Nobody tans.\u2019 I said \u2018No, I believe in this. I know there are tanners and there\u2019s a market in my area.\u201d Finally, one more imaginative banker, introduced by a friend, took a chance on them. \u201cI made the drive, and he saw me, and he said \u2018I like your determination. I love the name.\u2019 He fell in love with the name. He says, \u2018This is interesting. I don\u2019t know much about tanning, but I think you have something here,\u2019\u201d Sally says. \u201cHe says \u2018I\u2019m going to take a chance on you.\u2019 I screamed, jumped up and down, and did backflips. I just knew in my whole heart that with Eric behind me and the industry connections I\u2019d already made, I had something that would be a goldmine. He said \u2018I\u2019ll lend you half. Can you get started with that?\u2019\u201d Click here to read the entire article in the latest issue of Smart Tan Magazine online. \" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-11T13:33:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-11T14:04:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2019\/06\/dmb_002.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"999\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Make a Name for Yourself\",\"datePublished\":\"2019-06-11T13:33:33+00:00\",\"dateModified\":\"2019-06-11T14:04:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/\"},\"wordCount\":535,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2019\/06\/dmb_002.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/\",\"name\":\"Make a Name for Yourself - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2019\/06\/dmb_002.jpg\",\"datePublished\":\"2019-06-11T13:33:33+00:00\",\"dateModified\":\"2019-06-11T14:04:08+00:00\",\"description\":\"When Sally Van Laarhoven first decided to open a tanning business, her first obsession was finding the perfect name. Fifteen years later, she\u2019s still in love with the name, and her dedication to perfection with every aspect of Dazzle Me Bronze has not waned a bit. PHOTOS BY: MICHAEL CHADWICK \u201cI\u2019d been looking at some magazines, and any time I saw a name I would write it down. I must have had about 100 pieces of paper, napkins, paper towels. I pulled them out on the living room table and said \u2018I like the word dazzle.\u2019 I put that first then came up with Dazzle Me Bronze,\u201d she says. \u201cI didn\u2019t want a name that had sun or tan; I wanted to be different. If somebody came in here, I wanted my name to stand out. As soon as they heard Dazzle, they knew.\u201d Beyond the unique name, the salon has made its name as a mainstay in its community and a wonderful representation of the tanning industry as a whole. Whether it\u2019s her continued obsession with the business or just her obsession with success that drives her, Sally has been in the salon virtually every day for the past 15 years, making it happen. Her and her husband, Eric, haven\u2019t even taken a proper vacation since they opened Dazzle Me Bronze. \u201cI\u2019m here, and he\u2019s here on the weekends. It\u2019s a seven days of the week operation. We\u2019ve never been absentee owners,\u201d Sally says. \u201cEven though we could have stepped back, we still wanted to be hands on. I still felt it needed that. You can trust people to a certain extent, but nobody\u2019s going to run and care about it like you do.\u201d Unlike many owners who we speak with, Sally and her husband Eric were drawn to the industry largely because of their love of tanning as customers. But, when they decided to build a salon of their own from scratch in 2014, it seemed nobody believed in them but themselves. \u201cWe went to seven banks, and they slammed the door in my face. They said \u2018You\u2019re never going to make it. You won\u2019t last 6 months. Nobody tans.\u2019 I said \u2018No, I believe in this. I know there are tanners and there\u2019s a market in my area.\u201d Finally, one more imaginative banker, introduced by a friend, took a chance on them. \u201cI made the drive, and he saw me, and he said \u2018I like your determination. I love the name.\u2019 He fell in love with the name. He says, \u2018This is interesting. I don\u2019t know much about tanning, but I think you have something here,\u2019\u201d Sally says. \u201cHe says \u2018I\u2019m going to take a chance on you.\u2019 I screamed, jumped up and down, and did backflips. I just knew in my whole heart that with Eric behind me and the industry connections I\u2019d already made, I had something that would be a goldmine. He said \u2018I\u2019ll lend you half. 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Fifteen years later, she\u2019s still in love with the name, and her dedication to perfection with every aspect of Dazzle Me Bronze has not waned a bit. PHOTOS BY: MICHAEL CHADWICK \u201cI\u2019d been looking at some magazines, and any time I saw a name I would write it down. I must have had about 100 pieces of paper, napkins, paper towels. I pulled them out on the living room table and said \u2018I like the word dazzle.\u2019 I put that first then came up with Dazzle Me Bronze,\u201d she says. \u201cI didn\u2019t want a name that had sun or tan; I wanted to be different. If somebody came in here, I wanted my name to stand out. As soon as they heard Dazzle, they knew.\u201d Beyond the unique name, the salon has made its name as a mainstay in its community and a wonderful representation of the tanning industry as a whole. Whether it\u2019s her continued obsession with the business or just her obsession with success that drives her, Sally has been in the salon virtually every day for the past 15 years, making it happen. Her and her husband, Eric, haven\u2019t even taken a proper vacation since they opened Dazzle Me Bronze. \u201cI\u2019m here, and he\u2019s here on the weekends. It\u2019s a seven days of the week operation. We\u2019ve never been absentee owners,\u201d Sally says. \u201cEven though we could have stepped back, we still wanted to be hands on. I still felt it needed that. You can trust people to a certain extent, but nobody\u2019s going to run and care about it like you do.\u201d Unlike many owners who we speak with, Sally and her husband Eric were drawn to the industry largely because of their love of tanning as customers. But, when they decided to build a salon of their own from scratch in 2014, it seemed nobody believed in them but themselves. \u201cWe went to seven banks, and they slammed the door in my face. They said \u2018You\u2019re never going to make it. You won\u2019t last 6 months. Nobody tans.\u2019 I said \u2018No, I believe in this. I know there are tanners and there\u2019s a market in my area.\u201d Finally, one more imaginative banker, introduced by a friend, took a chance on them. \u201cI made the drive, and he saw me, and he said \u2018I like your determination. I love the name.\u2019 He fell in love with the name. He says, \u2018This is interesting. I don\u2019t know much about tanning, but I think you have something here,\u2019\u201d Sally says. \u201cHe says \u2018I\u2019m going to take a chance on you.\u2019 I screamed, jumped up and down, and did backflips. I just knew in my whole heart that with Eric behind me and the industry connections I\u2019d already made, I had something that would be a goldmine. He said \u2018I\u2019ll lend you half. Can you get started with that?\u2019\u201d Click here to read the entire article in the latest issue of Smart Tan Magazine online. ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/","og_locale":"en_US","og_type":"article","og_title":"Make a Name for Yourself - Smart Tan News","og_description":"When Sally Van Laarhoven first decided to open a tanning business, her first obsession was finding the perfect name. Fifteen years later, she\u2019s still in love with the name, and her dedication to perfection with every aspect of Dazzle Me Bronze has not waned a bit. PHOTOS BY: MICHAEL CHADWICK \u201cI\u2019d been looking at some magazines, and any time I saw a name I would write it down. I must have had about 100 pieces of paper, napkins, paper towels. I pulled them out on the living room table and said \u2018I like the word dazzle.\u2019 I put that first then came up with Dazzle Me Bronze,\u201d she says. \u201cI didn\u2019t want a name that had sun or tan; I wanted to be different. If somebody came in here, I wanted my name to stand out. As soon as they heard Dazzle, they knew.\u201d Beyond the unique name, the salon has made its name as a mainstay in its community and a wonderful representation of the tanning industry as a whole. Whether it\u2019s her continued obsession with the business or just her obsession with success that drives her, Sally has been in the salon virtually every day for the past 15 years, making it happen. Her and her husband, Eric, haven\u2019t even taken a proper vacation since they opened Dazzle Me Bronze. \u201cI\u2019m here, and he\u2019s here on the weekends. It\u2019s a seven days of the week operation. We\u2019ve never been absentee owners,\u201d Sally says. \u201cEven though we could have stepped back, we still wanted to be hands on. I still felt it needed that. You can trust people to a certain extent, but nobody\u2019s going to run and care about it like you do.\u201d Unlike many owners who we speak with, Sally and her husband Eric were drawn to the industry largely because of their love of tanning as customers. But, when they decided to build a salon of their own from scratch in 2014, it seemed nobody believed in them but themselves. \u201cWe went to seven banks, and they slammed the door in my face. They said \u2018You\u2019re never going to make it. You won\u2019t last 6 months. Nobody tans.\u2019 I said \u2018No, I believe in this. I know there are tanners and there\u2019s a market in my area.\u201d Finally, one more imaginative banker, introduced by a friend, took a chance on them. \u201cI made the drive, and he saw me, and he said \u2018I like your determination. I love the name.\u2019 He fell in love with the name. He says, \u2018This is interesting. I don\u2019t know much about tanning, but I think you have something here,\u2019\u201d Sally says. \u201cHe says \u2018I\u2019m going to take a chance on you.\u2019 I screamed, jumped up and down, and did backflips. I just knew in my whole heart that with Eric behind me and the industry connections I\u2019d already made, I had something that would be a goldmine. He said \u2018I\u2019ll lend you half. Can you get started with that?\u2019\u201d Click here to read the entire article in the latest issue of Smart Tan Magazine online. ","og_url":"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2019-06-11T13:33:33+00:00","article_modified_time":"2019-06-11T14:04:08+00:00","og_image":[{"width":1360,"height":999,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2019\/06\/dmb_002.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Make a Name for Yourself","datePublished":"2019-06-11T13:33:33+00:00","dateModified":"2019-06-11T14:04:08+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/"},"wordCount":535,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2019\/06\/dmb_002.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/","url":"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/","name":"Make a Name for Yourself - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/make-a-name-for-yourself\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2019\/06\/dmb_002.jpg","datePublished":"2019-06-11T13:33:33+00:00","dateModified":"2019-06-11T14:04:08+00:00","description":"When Sally Van Laarhoven first decided to open a tanning business, her first obsession was finding the perfect name. Fifteen years later, she\u2019s still in love with the name, and her dedication to perfection with every aspect of Dazzle Me Bronze has not waned a bit. PHOTOS BY: MICHAEL CHADWICK \u201cI\u2019d been looking at some magazines, and any time I saw a name I would write it down. I must have had about 100 pieces of paper, napkins, paper towels. I pulled them out on the living room table and said \u2018I like the word dazzle.\u2019 I put that first then came up with Dazzle Me Bronze,\u201d she says. \u201cI didn\u2019t want a name that had sun or tan; I wanted to be different. If somebody came in here, I wanted my name to stand out. As soon as they heard Dazzle, they knew.\u201d Beyond the unique name, the salon has made its name as a mainstay in its community and a wonderful representation of the tanning industry as a whole. Whether it\u2019s her continued obsession with the business or just her obsession with success that drives her, Sally has been in the salon virtually every day for the past 15 years, making it happen. Her and her husband, Eric, haven\u2019t even taken a proper vacation since they opened Dazzle Me Bronze. \u201cI\u2019m here, and he\u2019s here on the weekends. It\u2019s a seven days of the week operation. We\u2019ve never been absentee owners,\u201d Sally says. \u201cEven though we could have stepped back, we still wanted to be hands on. I still felt it needed that. You can trust people to a certain extent, but nobody\u2019s going to run and care about it like you do.\u201d Unlike many owners who we speak with, Sally and her husband Eric were drawn to the industry largely because of their love of tanning as customers. But, when they decided to build a salon of their own from scratch in 2014, it seemed nobody believed in them but themselves. \u201cWe went to seven banks, and they slammed the door in my face. They said \u2018You\u2019re never going to make it. You won\u2019t last 6 months. Nobody tans.\u2019 I said \u2018No, I believe in this. I know there are tanners and there\u2019s a market in my area.\u201d Finally, one more imaginative banker, introduced by a friend, took a chance on them. \u201cI made the drive, and he saw me, and he said \u2018I like your determination. I love the name.\u2019 He fell in love with the name. He says, \u2018This is interesting. I don\u2019t know much about tanning, but I think you have something here,\u2019\u201d Sally says. \u201cHe says \u2018I\u2019m going to take a chance on you.\u2019 I screamed, jumped up and down, and did backflips. I just knew in my whole heart that with Eric behind me and the industry connections I\u2019d already made, I had something that would be a goldmine. He said \u2018I\u2019ll lend you half. Can you get started with that?\u2019\u201d Click here to read the entire article in the latest issue of Smart Tan Magazine online. 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