{"id":21468,"date":"2019-06-25T08:34:31","date_gmt":"2019-06-25T12:34:31","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=21468"},"modified":"2019-06-25T08:34:31","modified_gmt":"2019-06-25T12:34:31","slug":"i2-intelligent-ignorance","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/i2-intelligent-ignorance\/","title":{"rendered":"i2: Intelligent Ignorance"},"content":{"rendered":"

By Rich Kizer and Georganne Bender<\/em><\/p>\n

A man named Nick has just landed a job selling vacuum cleaners door-to-door. Starting as a trainee, Nick goes through the usual sales training exercises and activities. The last two days of training involve being sent to a test neighborhood to practice his door-to-door craft. Lots of sales trainees have visited this same neighborhood, so they leave the office with a warning: No one will buy a vacuum cleaner from you, so just practice greeting customers and getting your foot in the door \u2013 but no one warned Nick.<\/p>\n

Nick hit the streets not knowing he wouldn\u2019t be able to sell a vacuum cleaner in this neighborhood if his life depended on it. He didn\u2019t know it was a cold market, so he unleashed what he learned in sales training and sold a record number of vacuum cleaners. There\u2019s power in intelligent ignorance.<\/p>\n

Nick didn\u2019t let history or what they weren’t supposed to do dictate their actions \u2013 and neither can you. Never let assumptions or people who say \u201cThat can\u2019t be done,\u201d or \u201cWe\u2019ve done that before and it didn\u2019t work,\u201d stop you from trying new and innovative things for your life and your business.<\/p>\n

We asked a few local entrepreneurs we occasionally partner with to take 30 minutes to brainstorm new and innovative ideas for a client of ours. Under the rules of brainstorming, no one gets to say, \u201cThat\u2019s a stupid idea\u201d even if it’s a stupid idea, because what one person thinks is crazy just might lead to an incredible idea by someone else.<\/p>\n

Then, we asked each person to share what he or she had come up with. In just 20 minutes, the room was buzzing with fresh ideas and implementation strategies were bouncing off the walls.<\/p>\n

The solutions that came from this brainstorming session surprised us; they didn\u2019t fit the paradigms of successful strategies we\u2019d seen and used before, but that\u2019s the point. People from outside your inner circle have an uncanny ability to look at your business and make suggestions with fresh eyes.<\/p>\n

That\u2019s what we did. We merged the strategies our partners shared with us, tweaking as we went along. Then, we did a few test implementations to see what would happen and the strategies worked. We knew now what to suggest to our client and how to present it.<\/p>\n

Two weeks later, we presented our tweaked intelligent ignorance ideas. It was tense at first, as our client\u2019s team mulled over the strategies we shared. Then, the lights started to come on, as one person after another said, \u201cWhy didn\u2019t we think of that?\u201d \u201cThat makes perfect sense, how did we miss it?\u201d They thought we were brilliant; the strategies certainly were.<\/p>\n

Don\u2019t let past history dictate your actions or compromise your decisions.<\/em> Ask for help. Sometimes those with the least amount of experience can see the path to success more clearly than you can. Know that it\u2019s okay to ask for help, and it\u2019s okay to be intelligently ignorant.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Rich Kizer and Georganne Bender A man named Nick has just landed a job selling vacuum cleaners door-to-door. Starting as a trainee, Nick goes through the usual sales training exercises and activities. The last two days of training involve being sent to a test neighborhood to practice his door-to-door craft. Lots of sales trainees […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21468","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\ni2: Intelligent Ignorance - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Rich Kizer and Georganne Bender A man named Nick has just landed a job selling vacuum cleaners door-to-door. Starting as a trainee, Nick goes through the usual sales training exercises and activities. The last two days of training involve being sent to a test neighborhood to practice his door-to-door craft. Lots of sales trainees have visited this same neighborhood, so they leave the office with a warning: No one will buy a vacuum cleaner from you, so just practice greeting customers and getting your foot in the door \u2013 but no one warned Nick. Nick hit the streets not knowing he wouldn\u2019t be able to sell a vacuum cleaner in this neighborhood if his life depended on it. He didn\u2019t know it was a cold market, so he unleashed what he learned in sales training and sold a record number of vacuum cleaners. There\u2019s power in intelligent ignorance. Nick didn\u2019t let history or what they weren't supposed to do dictate their actions \u2013 and neither can you. Never let assumptions or people who say \u201cThat can\u2019t be done,\u201d or \u201cWe\u2019ve done that before and it didn\u2019t work,\u201d stop you from trying new and innovative things for your life and your business. We asked a few local entrepreneurs we occasionally partner with to take 30 minutes to brainstorm new and innovative ideas for a client of ours. Under the rules of brainstorming, no one gets to say, \u201cThat\u2019s a stupid idea\u201d even if it's a stupid idea, because what one person thinks is crazy just might lead to an incredible idea by someone else. Then, we asked each person to share what he or she had come up with. In just 20 minutes, the room was buzzing with fresh ideas and implementation strategies were bouncing off the walls. The solutions that came from this brainstorming session surprised us; they didn\u2019t fit the paradigms of successful strategies we\u2019d seen and used before, but that\u2019s the point. People from outside your inner circle have an uncanny ability to look at your business and make suggestions with fresh eyes. That\u2019s what we did. We merged the strategies our partners shared with us, tweaking as we went along. Then, we did a few test implementations to see what would happen and the strategies worked. We knew now what to suggest to our client and how to present it. Two weeks later, we presented our tweaked intelligent ignorance ideas. It was tense at first, as our client\u2019s team mulled over the strategies we shared. Then, the lights started to come on, as one person after another said, \u201cWhy didn\u2019t we think of that?\u201d \u201cThat makes perfect sense, how did we miss it?\u201d They thought we were brilliant; the strategies certainly were. Don\u2019t let past history dictate your actions or compromise your decisions. Ask for help. Sometimes those with the least amount of experience can see the path to success more clearly than you can. Know that it\u2019s okay to ask for help, and it\u2019s okay to be intelligently ignorant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/i2-intelligent-ignorance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"i2: Intelligent Ignorance - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Rich Kizer and Georganne Bender A man named Nick has just landed a job selling vacuum cleaners door-to-door. Starting as a trainee, Nick goes through the usual sales training exercises and activities. The last two days of training involve being sent to a test neighborhood to practice his door-to-door craft. Lots of sales trainees have visited this same neighborhood, so they leave the office with a warning: No one will buy a vacuum cleaner from you, so just practice greeting customers and getting your foot in the door \u2013 but no one warned Nick. Nick hit the streets not knowing he wouldn\u2019t be able to sell a vacuum cleaner in this neighborhood if his life depended on it. He didn\u2019t know it was a cold market, so he unleashed what he learned in sales training and sold a record number of vacuum cleaners. There\u2019s power in intelligent ignorance. Nick didn\u2019t let history or what they weren't supposed to do dictate their actions \u2013 and neither can you. Never let assumptions or people who say \u201cThat can\u2019t be done,\u201d or \u201cWe\u2019ve done that before and it didn\u2019t work,\u201d stop you from trying new and innovative things for your life and your business. We asked a few local entrepreneurs we occasionally partner with to take 30 minutes to brainstorm new and innovative ideas for a client of ours. Under the rules of brainstorming, no one gets to say, \u201cThat\u2019s a stupid idea\u201d even if it's a stupid idea, because what one person thinks is crazy just might lead to an incredible idea by someone else. Then, we asked each person to share what he or she had come up with. In just 20 minutes, the room was buzzing with fresh ideas and implementation strategies were bouncing off the walls. The solutions that came from this brainstorming session surprised us; they didn\u2019t fit the paradigms of successful strategies we\u2019d seen and used before, but that\u2019s the point. People from outside your inner circle have an uncanny ability to look at your business and make suggestions with fresh eyes. That\u2019s what we did. We merged the strategies our partners shared with us, tweaking as we went along. Then, we did a few test implementations to see what would happen and the strategies worked. We knew now what to suggest to our client and how to present it. Two weeks later, we presented our tweaked intelligent ignorance ideas. It was tense at first, as our client\u2019s team mulled over the strategies we shared. Then, the lights started to come on, as one person after another said, \u201cWhy didn\u2019t we think of that?\u201d \u201cThat makes perfect sense, how did we miss it?\u201d They thought we were brilliant; the strategies certainly were. Don\u2019t let past history dictate your actions or compromise your decisions. Ask for help. Sometimes those with the least amount of experience can see the path to success more clearly than you can. Know that it\u2019s okay to ask for help, and it\u2019s okay to be intelligently ignorant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/i2-intelligent-ignorance\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-25T12:34:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/i2-intelligent-ignorance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/i2-intelligent-ignorance\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"i2: Intelligent Ignorance\",\"datePublished\":\"2019-06-25T12:34:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/i2-intelligent-ignorance\/\"},\"wordCount\":520,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/i2-intelligent-ignorance\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/i2-intelligent-ignorance\/\",\"name\":\"i2: Intelligent Ignorance - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2019-06-25T12:34:31+00:00\",\"description\":\"By Rich Kizer and Georganne Bender A man named Nick has just landed a job selling vacuum cleaners door-to-door. 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Never let assumptions or people who say \u201cThat can\u2019t be done,\u201d or \u201cWe\u2019ve done that before and it didn\u2019t work,\u201d stop you from trying new and innovative things for your life and your business. We asked a few local entrepreneurs we occasionally partner with to take 30 minutes to brainstorm new and innovative ideas for a client of ours. Under the rules of brainstorming, no one gets to say, \u201cThat\u2019s a stupid idea\u201d even if it's a stupid idea, because what one person thinks is crazy just might lead to an incredible idea by someone else. Then, we asked each person to share what he or she had come up with. In just 20 minutes, the room was buzzing with fresh ideas and implementation strategies were bouncing off the walls. The solutions that came from this brainstorming session surprised us; they didn\u2019t fit the paradigms of successful strategies we\u2019d seen and used before, but that\u2019s the point. 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Starting as a trainee, Nick goes through the usual sales training exercises and activities. The last two days of training involve being sent to a test neighborhood to practice his door-to-door craft. Lots of sales trainees have visited this same neighborhood, so they leave the office with a warning: No one will buy a vacuum cleaner from you, so just practice greeting customers and getting your foot in the door \u2013 but no one warned Nick. Nick hit the streets not knowing he wouldn\u2019t be able to sell a vacuum cleaner in this neighborhood if his life depended on it. He didn\u2019t know it was a cold market, so he unleashed what he learned in sales training and sold a record number of vacuum cleaners. There\u2019s power in intelligent ignorance. Nick didn\u2019t let history or what they weren't supposed to do dictate their actions \u2013 and neither can you. Never let assumptions or people who say \u201cThat can\u2019t be done,\u201d or \u201cWe\u2019ve done that before and it didn\u2019t work,\u201d stop you from trying new and innovative things for your life and your business. We asked a few local entrepreneurs we occasionally partner with to take 30 minutes to brainstorm new and innovative ideas for a client of ours. Under the rules of brainstorming, no one gets to say, \u201cThat\u2019s a stupid idea\u201d even if it's a stupid idea, because what one person thinks is crazy just might lead to an incredible idea by someone else. Then, we asked each person to share what he or she had come up with. In just 20 minutes, the room was buzzing with fresh ideas and implementation strategies were bouncing off the walls. The solutions that came from this brainstorming session surprised us; they didn\u2019t fit the paradigms of successful strategies we\u2019d seen and used before, but that\u2019s the point. People from outside your inner circle have an uncanny ability to look at your business and make suggestions with fresh eyes. That\u2019s what we did. We merged the strategies our partners shared with us, tweaking as we went along. Then, we did a few test implementations to see what would happen and the strategies worked. We knew now what to suggest to our client and how to present it. Two weeks later, we presented our tweaked intelligent ignorance ideas. It was tense at first, as our client\u2019s team mulled over the strategies we shared. Then, the lights started to come on, as one person after another said, \u201cWhy didn\u2019t we think of that?\u201d \u201cThat makes perfect sense, how did we miss it?\u201d They thought we were brilliant; the strategies certainly were. Don\u2019t let past history dictate your actions or compromise your decisions. Ask for help. Sometimes those with the least amount of experience can see the path to success more clearly than you can. Know that it\u2019s okay to ask for help, and it\u2019s okay to be intelligently ignorant.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/i2-intelligent-ignorance\/","og_locale":"en_US","og_type":"article","og_title":"i2: Intelligent Ignorance - Smart Tan News","og_description":"By Rich Kizer and Georganne Bender A man named Nick has just landed a job selling vacuum cleaners door-to-door. Starting as a trainee, Nick goes through the usual sales training exercises and activities. The last two days of training involve being sent to a test neighborhood to practice his door-to-door craft. Lots of sales trainees have visited this same neighborhood, so they leave the office with a warning: No one will buy a vacuum cleaner from you, so just practice greeting customers and getting your foot in the door \u2013 but no one warned Nick. Nick hit the streets not knowing he wouldn\u2019t be able to sell a vacuum cleaner in this neighborhood if his life depended on it. He didn\u2019t know it was a cold market, so he unleashed what he learned in sales training and sold a record number of vacuum cleaners. There\u2019s power in intelligent ignorance. Nick didn\u2019t let history or what they weren't supposed to do dictate their actions \u2013 and neither can you. Never let assumptions or people who say \u201cThat can\u2019t be done,\u201d or \u201cWe\u2019ve done that before and it didn\u2019t work,\u201d stop you from trying new and innovative things for your life and your business. We asked a few local entrepreneurs we occasionally partner with to take 30 minutes to brainstorm new and innovative ideas for a client of ours. Under the rules of brainstorming, no one gets to say, \u201cThat\u2019s a stupid idea\u201d even if it's a stupid idea, because what one person thinks is crazy just might lead to an incredible idea by someone else. Then, we asked each person to share what he or she had come up with. In just 20 minutes, the room was buzzing with fresh ideas and implementation strategies were bouncing off the walls. The solutions that came from this brainstorming session surprised us; they didn\u2019t fit the paradigms of successful strategies we\u2019d seen and used before, but that\u2019s the point. People from outside your inner circle have an uncanny ability to look at your business and make suggestions with fresh eyes. That\u2019s what we did. We merged the strategies our partners shared with us, tweaking as we went along. 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Never let assumptions or people who say \u201cThat can\u2019t be done,\u201d or \u201cWe\u2019ve done that before and it didn\u2019t work,\u201d stop you from trying new and innovative things for your life and your business. We asked a few local entrepreneurs we occasionally partner with to take 30 minutes to brainstorm new and innovative ideas for a client of ours. Under the rules of brainstorming, no one gets to say, \u201cThat\u2019s a stupid idea\u201d even if it's a stupid idea, because what one person thinks is crazy just might lead to an incredible idea by someone else. Then, we asked each person to share what he or she had come up with. In just 20 minutes, the room was buzzing with fresh ideas and implementation strategies were bouncing off the walls. The solutions that came from this brainstorming session surprised us; they didn\u2019t fit the paradigms of successful strategies we\u2019d seen and used before, but that\u2019s the point. People from outside your inner circle have an uncanny ability to look at your business and make suggestions with fresh eyes. That\u2019s what we did. We merged the strategies our partners shared with us, tweaking as we went along. Then, we did a few test implementations to see what would happen and the strategies worked. We knew now what to suggest to our client and how to present it. Two weeks later, we presented our tweaked intelligent ignorance ideas. It was tense at first, as our client\u2019s team mulled over the strategies we shared. Then, the lights started to come on, as one person after another said, \u201cWhy didn\u2019t we think of that?\u201d \u201cThat makes perfect sense, how did we miss it?\u201d They thought we were brilliant; the strategies certainly were. Don\u2019t let past history dictate your actions or compromise your decisions. Ask for help. Sometimes those with the least amount of experience can see the path to success more clearly than you can. Know that it\u2019s okay to ask for help, and it\u2019s okay to be intelligently ignorant.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/i2-intelligent-ignorance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/i2-intelligent-ignorance\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/i2-intelligent-ignorance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"i2: Intelligent Ignorance"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/21468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=21468"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/21468\/revisions"}],"predecessor-version":[{"id":21469,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/21468\/revisions\/21469"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=21468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=21468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=21468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}