{"id":22101,"date":"2020-04-15T09:37:09","date_gmt":"2020-04-15T13:37:09","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=22101"},"modified":"2020-04-15T09:37:09","modified_gmt":"2020-04-15T13:37:09","slug":"appealing-to-the-senses","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/appealing-to-the-senses\/","title":{"rendered":"Appealing to the Senses"},"content":{"rendered":"

By Scott Nichols, salon GM and consultant<\/em><\/p>\n

Sight, smell, hearing, touch and taste \u2013 five of the most common senses. Senses are used to feed our minds with information and that information helps us make everyday decisions. If these senses can help create decisions, can we use the customer\u2019s senses to help guide them in their decision-making?<\/p>\n

This is sounding kind of Sci-Fi, isn\u2019t it? But what if it\u2019s not? What if we could use senses to help create a better experience for someone? Or better yet, can these senses help us retain customers and increase the ability for them to spend more money? If you\u2019re still not with me on this, it\u2019s okay, but it\u2019s happening all around us. Why do lotions smell so good? A smell doesn\u2019t make a lotion any better or worse, but it does put a customer in an emotional buying state.<\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Scott Nichols, salon GM and consultant Sight, smell, hearing, touch and taste \u2013 five of the most common senses. Senses are used to feed our minds with information and that information helps us make everyday decisions. If these senses can help create decisions, can we use the customer\u2019s senses to help guide them in […]<\/p>\n","protected":false},"author":2,"featured_media":22102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nAppealing to the Senses - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Scott Nichols, salon GM and consultant Sight, smell, hearing, touch and taste \u2013 five of the most common senses. 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Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/appealing-to-the-senses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Appealing to the Senses - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Scott Nichols, salon GM and consultant Sight, smell, hearing, touch and taste \u2013 five of the most common senses. Senses are used to feed our minds with information and that information helps us make everyday decisions. If these senses can help create decisions, can we use the customer\u2019s senses to help guide them in their decision-making? This is sounding kind of Sci-Fi, isn\u2019t it? But what if it\u2019s not? What if we could use senses to help create a better experience for someone? Or better yet, can these senses help us retain customers and increase the ability for them to spend more money? If you\u2019re still not with me on this, it\u2019s okay, but it\u2019s happening all around us. Why do lotions smell so good? A smell doesn\u2019t make a lotion any better or worse, but it does put a customer in an emotional buying state. 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