{"id":22253,"date":"2020-05-27T08:46:34","date_gmt":"2020-05-27T12:46:34","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=22253"},"modified":"2020-05-27T08:46:34","modified_gmt":"2020-05-27T12:46:34","slug":"make-the-difference-clear","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/make-the-difference-clear\/","title":{"rendered":"Make the Difference Clear"},"content":{"rendered":"

By Matt Russell, Smart Tan CEO<\/em><\/p>\n

As the threat of COVID-19 begins to diminish, life and business will gradually gravitate closer to normal, but some of the effects will stick around and become part of a \u201cnew normal.\u201d It\u2019s undoubtedly a difficult time to remain optimistic, but there is reason to believe that this \u201cnew normal\u201d will include the opportunity for professional tanning businesses to come back stronger than ever.<\/p>\n

In our Smart Tan Magazine May issue cover feature, we\u2019re sharing some perspective on the ways our culture will be altered, and how some salon owners are preparing for an uncertain future in which clients will have heightened concerns about the people, places and things they interact with. Most directly, that relates to cleaning and sanitation practices, and the way we show and tell clients what we\u2019re doing to make them feel as comfortable as possible in our businesses. But, the implications also go much deeper than that. In an era of amplified sensitivity, comforting our consumers will require much more than a spotless environment. Education and professionalism will also come to the forefront.<\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Matt Russell, Smart Tan CEO As the threat of COVID-19 begins to diminish, life and business will gradually gravitate closer to normal, but some of the effects will stick around and become part of a \u201cnew normal.\u201d It\u2019s undoubtedly a difficult time to remain optimistic, but there is reason to believe that this \u201cnew […]<\/p>\n","protected":false},"author":2,"featured_media":22254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nMake the Difference Clear - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Matt Russell, Smart Tan CEO As the threat of COVID-19 begins to diminish, life and business will gradually gravitate closer to normal, but some of the effects will stick around and become part of a \u201cnew normal.\u201d It\u2019s undoubtedly a difficult time to remain optimistic, but there is reason to believe that this \u201cnew normal\u201d will include the opportunity for professional tanning businesses to come back stronger than ever. In our Smart Tan Magazine May issue cover feature, we\u2019re sharing some perspective on the ways our culture will be altered, and how some salon owners are preparing for an uncertain future in which clients will have heightened concerns about the people, places and things they interact with. Most directly, that relates to cleaning and sanitation practices, and the way we show and tell clients what we\u2019re doing to make them feel as comfortable as possible in our businesses. But, the implications also go much deeper than that. In an era of amplified sensitivity, comforting our consumers will require much more than a spotless environment. Education and professionalism will also come to the forefront. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/make-the-difference-clear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make the Difference Clear - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Matt Russell, Smart Tan CEO As the threat of COVID-19 begins to diminish, life and business will gradually gravitate closer to normal, but some of the effects will stick around and become part of a \u201cnew normal.\u201d It\u2019s undoubtedly a difficult time to remain optimistic, but there is reason to believe that this \u201cnew normal\u201d will include the opportunity for professional tanning businesses to come back stronger than ever. In our Smart Tan Magazine May issue cover feature, we\u2019re sharing some perspective on the ways our culture will be altered, and how some salon owners are preparing for an uncertain future in which clients will have heightened concerns about the people, places and things they interact with. Most directly, that relates to cleaning and sanitation practices, and the way we show and tell clients what we\u2019re doing to make them feel as comfortable as possible in our businesses. But, the implications also go much deeper than that. In an era of amplified sensitivity, comforting our consumers will require much more than a spotless environment. Education and professionalism will also come to the forefront. 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