{"id":22874,"date":"2021-01-05T08:14:06","date_gmt":"2021-01-05T13:14:06","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=22874"},"modified":"2021-01-05T08:14:06","modified_gmt":"2021-01-05T13:14:06","slug":"tanning-natural-process","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/tanning-natural-process\/","title":{"rendered":"Tanning is a Natural Process: Dermatologist"},"content":{"rendered":"<p>\u201cThe dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent of sunscreens. Even if there was hard evidence that melanoma was UV-induced it would be all the more important to keep a protective tan,\u201d says Dr. Sam Shuster, professor of dermatology at Newcastle University in England.<\/p>\n<p>Tanning is your body\u2019s natural protection against sunburn \u2014 it is what your body is designed to do. Dermatology industry representatives myopically have referred to this process as \u201cdamage\u201d to your skin, but calling a tan \u201cdamage\u201d is a dangerous oversimplification. Here is why:<\/p>\n<p>Calling a tan damage to your skin is like calling exercise damage to your muscles. Consider, when one exercises you are actually tearing tiny muscle fibers in your body. On the surface, examined at the micro-level, that could be called \u201cdamage.\u201d But that damage on the micro-level is your body\u2019s natural way on the macro-level of building stronger muscle tissue. So to call exercise \u201cdamaging\u201d to muscles would be terribly deceiving.<\/p>\n<p>The same can be said of sun exposure: Your body is designed to repair damage to the skin caused by ultraviolet light exposure. Developing a tan is its natural way to protect against the dangers of sunburn and further exposure.<\/p>\n<p>In other words: Saying that any ultraviolet light exposure causes skin damage and therefore should be avoided is misleading and inaccurate. It would be like saying that since water causes drowning, humans should avoid all water. Yes, water causes drowning, but our bodies also need water. Regular daily exposure to water is not dangerous \u2013 indeed, we would die without it. Similarly, we need sun exposure; we would die without it.<\/p>\n<p>It is the professional indoor tanning industry\u2019s position that sunburn prevention is a more effective message than total abstinence, which ultimately encourages abuse. It is a responsible, honest approach to the issue.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><i>SmartTan.com news articles regularly report medical and scientific information to keep you abreast of current events related to UV light. This information is not intended to be used by any party to make unwarranted health claims to promote sunbed usage. Indoor tanning businesses are obligated to communicate a fair and balanced message to all clients about your products and services including the potential risks associated with indoor tanning. Contact your Smart Tan representative to find out more about what you can and can\u2019t say in your tanning salon business.<\/i><\/p>\n<p><i>\u00a9 2021 International Smart Tan Network. All rights reserved.<\/i><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent of sunscreens. Even if there was hard evidence that melanoma was UV-induced it would be [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tanning a Natural Process: Derm - Smart Tan News<\/title>\n<meta name=\"description\" content=\"\u201cThe dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent of sunscreens. Even if there was hard evidence that melanoma was UV-induced it would be all the more important to keep a protective tan,\u201d says Dr. Sam Shuster, professor of dermatology at Newcastle University in England.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/tanning-natural-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tanning a Natural Process: Derm - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"\u201cThe dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent of sunscreens. Even if there was hard evidence that melanoma was UV-induced it would be all the more important to keep a protective tan,\u201d says Dr. Sam Shuster, professor of dermatology at Newcastle University in England.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/tanning-natural-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-05T13:14:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/01\/Tan-1-13-17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1361\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tanning-natural-process\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tanning-natural-process\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Tanning is a Natural Process: Dermatologist\",\"datePublished\":\"2021-01-05T13:14:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tanning-natural-process\/\"},\"wordCount\":444,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tanning-natural-process\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/01\/Tan-1-13-17.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tanning-natural-process\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/tanning-natural-process\/\",\"name\":\"Tanning a Natural Process: Derm - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tanning-natural-process\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tanning-natural-process\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/01\/Tan-1-13-17.jpg\",\"datePublished\":\"2021-01-05T13:14:06+00:00\",\"description\":\"\u201cThe dogma, now fossilized in print, is that any tan is a sign of skin damage. 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