{"id":23494,"date":"2021-06-02T08:32:52","date_gmt":"2021-06-02T12:32:52","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=23494"},"modified":"2021-06-02T08:32:52","modified_gmt":"2021-06-02T12:32:52","slug":"what-are-your-top-priorities","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/what-are-your-top-priorities\/","title":{"rendered":"What Are Your Top Priorities?"},"content":{"rendered":"

By Roger Holmes, Celsius Tannery, <\/em>ASA Board of Directions Member<\/em><\/p>\n

So why would I give the American Suntanning Association one single dime of my hard-earned money?<\/p>\n

For years, as we grew our professional indoor suntanning business, we watched every line item of our expenses. But we spent most of our time focused on key performance indicators such as membership per person average, income by unique customer, by equipment, equipment type, product and even by salon square footage, just to name a few.<\/p>\n

But, about eleven years ago, after attending an industry meeting in Washington, DC, my financial priorities changed. At that meeting and for the next several years, I learned about FDA\u2019s reclassification of indoor tanning equipment, I heard about the CDC\u2019s attacks on our industry, I discovered an EPA program called \u201cSun Wise\u201d that was teaching school children to abstain from all sunlight exposure, and I was shocked and dismayed with the implementation of the punitive 10% tan tax which was added to the Affordable Care Act.<\/p>\n

It was then that I decided that protecting my business from federal and state government legislation, regulations, and unfair taxes was as important to my business as any of my salon\u2019s income or expenses.<\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Roger Holmes, Celsius Tannery, ASA Board of Directions Member So why would I give the American Suntanning Association one single dime of my hard-earned money? For years, as we grew our professional indoor suntanning business, we watched every line item of our expenses. But we spent most of our time focused on key performance […]<\/p>\n","protected":false},"author":2,"featured_media":18686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nWhat Are Your Top Priorities? - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Roger Holmes, Celsius Tannery, ASA Board of Directions Member So why would I give the American Suntanning Association one single dime of my hard-earned money? For years, as we grew our professional indoor suntanning business, we watched every line item of our expenses. But we spent most of our time focused on key performance indicators such as membership per person average, income by unique customer, by equipment, equipment type, product and even by salon square footage, just to name a few. But, about eleven years ago, after attending an industry meeting in Washington, DC, my financial priorities changed. At that meeting and for the next several years, I learned about FDA\u2019s reclassification of indoor tanning equipment, I heard about the CDC\u2019s attacks on our industry, I discovered an EPA program called \u201cSun Wise\u201d that was teaching school children to abstain from all sunlight exposure, and I was shocked and dismayed with the implementation of the punitive 10% tan tax which was added to the Affordable Care Act. It was then that I decided that protecting my business from federal and state government legislation, regulations, and unfair taxes was as important to my business as any of my salon\u2019s income or expenses. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/what-are-your-top-priorities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are Your Top Priorities? - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Roger Holmes, Celsius Tannery, ASA Board of Directions Member So why would I give the American Suntanning Association one single dime of my hard-earned money? For years, as we grew our professional indoor suntanning business, we watched every line item of our expenses. But we spent most of our time focused on key performance indicators such as membership per person average, income by unique customer, by equipment, equipment type, product and even by salon square footage, just to name a few. But, about eleven years ago, after attending an industry meeting in Washington, DC, my financial priorities changed. At that meeting and for the next several years, I learned about FDA\u2019s reclassification of indoor tanning equipment, I heard about the CDC\u2019s attacks on our industry, I discovered an EPA program called \u201cSun Wise\u201d that was teaching school children to abstain from all sunlight exposure, and I was shocked and dismayed with the implementation of the punitive 10% tan tax which was added to the Affordable Care Act. It was then that I decided that protecting my business from federal and state government legislation, regulations, and unfair taxes was as important to my business as any of my salon\u2019s income or expenses. 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