{"id":23882,"date":"2021-11-09T09:16:48","date_gmt":"2021-11-09T14:16:48","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=23882"},"modified":"2021-11-09T09:16:49","modified_gmt":"2021-11-09T14:16:49","slug":"the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/","title":{"rendered":"The Quote: Twenty-five years ago this month the nation\u2019s top dermatologist uttered now-infamous words that would drive their messaging underground"},"content":{"rendered":"

By Joseph Levy<\/em><\/p>\n

Did she really just say that?<\/p>\n

It was Nov. 13, 1996 \u2013 just two months after Smart Tan first gathered its membership in sunny Orlando to lay down a future vision of moderation and sunburn prevention as \u201cGolden Rule\u201d guiding principles for real-world sun care. Two months later and 1,000 miles to the north on a blustery fall day in New York City, the president of the American Academy of Dermatology was about to lay down a very different vision of the future.<\/p>\n

It was AAD\u2019s annual press day \u2013 a full morning to schmooze beauty industry reporters in a town easily recognized as the North American epicenter of the cosmeceutical industry. On this day, AAD would be introducing a new group \u2013 the National Coalition for Sun Safety \u2013 to help promote daily use of sunscreen as part of its double-down on total sun avoidance.<\/p>\n

Smart Tan sent a reporter to the meeting. It was a good thing we did.<\/p>\n

Dr. Wilma Bergfeld \u2013 an AAD past president with a lengthy list of career accomplishments and publications \u2013 was a co-moderator of the meeting. And she gave a 15-minute presentation titled, \u201cPrevention and Reversal of Photoaging\u201d \u2013 promoting a current update on cosmetic and prescription products designed for the prevention and reversal of photoaging.<\/p>\n

She started out by bashing the sun like no one had ever done before.<\/p>\n

\u201cSun avoidance is the best,\u201d Bergfeld said. \u201cIn some vision as I grow older I see us moving to more shelters and perhaps underground living because of these hazards.\u201d<\/p>\n

Underground. She said we would be living underground \u2013 like a Ray Bradbury science fiction novel. But she wasn\u2019t done.<\/p>\n

\u201cTo put it in perspective,\u201d Bergfeld added, \u201cThis (melanoma) epidemic is so severe that in the year 2012 malignant melanoma will be the leading cancer above breast and lung and colon, and may also be the leading cause of death all over the world, and of all skin types.”<\/p>\n

There\u2019s a lot there to unpack. Clearly, the world has not trended to basement living. And, 25 years later, there\u2019s no reason to believe we will be doing so anytime soon. Of course, that\u2019s somewhat subjective. But Bergfeld also made a prediction about cancer rates 16 years into the future \u2013 a fully objective and verifiable up-or-down statement \u2013 that we can now look back to score.<\/p>\n

And as it turns out she failed. She wasn\u2019t even close.<\/p>\n

 <\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Joseph Levy Did she really just say that? It was Nov. 13, 1996 \u2013 just two months after Smart Tan first gathered its membership in sunny Orlando to lay down a future vision of moderation and sunburn prevention as \u201cGolden Rule\u201d guiding principles for real-world sun care. Two months later and 1,000 miles to […]<\/p>\n","protected":false},"author":2,"featured_media":23883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nThe Quote: Twenty-five years ago this month the nation\u2019s top dermatologist uttered now-infamous words that would drive their messaging underground - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Joseph Levy Did she really just say that? It was Nov. 13, 1996 \u2013 just two months after Smart Tan first gathered its membership in sunny Orlando to lay down a future vision of moderation and sunburn prevention as \u201cGolden Rule\u201d guiding principles for real-world sun care. Two months later and 1,000 miles to the north on a blustery fall day in New York City, the president of the American Academy of Dermatology was about to lay down a very different vision of the future. It was AAD\u2019s annual press day \u2013 a full morning to schmooze beauty industry reporters in a town easily recognized as the North American epicenter of the cosmeceutical industry. On this day, AAD would be introducing a new group \u2013 the National Coalition for Sun Safety \u2013 to help promote daily use of sunscreen as part of its double-down on total sun avoidance. Smart Tan sent a reporter to the meeting. It was a good thing we did. Dr. Wilma Bergfeld \u2013 an AAD past president with a lengthy list of career accomplishments and publications \u2013 was a co-moderator of the meeting. And she gave a 15-minute presentation titled, \u201cPrevention and Reversal of Photoaging\u201d \u2013 promoting a current update on cosmetic and prescription products designed for the prevention and reversal of photoaging. She started out by bashing the sun like no one had ever done before. \u201cSun avoidance is the best,\u201d Bergfeld said. \u201cIn some vision as I grow older I see us moving to more shelters and perhaps underground living because of these hazards.\u201d Underground. She said we would be living underground \u2013 like a Ray Bradbury science fiction novel. But she wasn\u2019t done. \u201cTo put it in perspective,\u201d Bergfeld added, \u201cThis (melanoma) epidemic is so severe that in the year 2012 malignant melanoma will be the leading cancer above breast and lung and colon, and may also be the leading cause of death all over the world, and of all skin types." There\u2019s a lot there to unpack. Clearly, the world has not trended to basement living. And, 25 years later, there\u2019s no reason to believe we will be doing so anytime soon. Of course, that\u2019s somewhat subjective. But Bergfeld also made a prediction about cancer rates 16 years into the future \u2013 a fully objective and verifiable up-or-down statement \u2013 that we can now look back to score. And as it turns out she failed. She wasn\u2019t even close.   Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Quote: Twenty-five years ago this month the nation\u2019s top dermatologist uttered now-infamous words that would drive their messaging underground - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Joseph Levy Did she really just say that? It was Nov. 13, 1996 \u2013 just two months after Smart Tan first gathered its membership in sunny Orlando to lay down a future vision of moderation and sunburn prevention as \u201cGolden Rule\u201d guiding principles for real-world sun care. Two months later and 1,000 miles to the north on a blustery fall day in New York City, the president of the American Academy of Dermatology was about to lay down a very different vision of the future. It was AAD\u2019s annual press day \u2013 a full morning to schmooze beauty industry reporters in a town easily recognized as the North American epicenter of the cosmeceutical industry. On this day, AAD would be introducing a new group \u2013 the National Coalition for Sun Safety \u2013 to help promote daily use of sunscreen as part of its double-down on total sun avoidance. Smart Tan sent a reporter to the meeting. It was a good thing we did. Dr. Wilma Bergfeld \u2013 an AAD past president with a lengthy list of career accomplishments and publications \u2013 was a co-moderator of the meeting. And she gave a 15-minute presentation titled, \u201cPrevention and Reversal of Photoaging\u201d \u2013 promoting a current update on cosmetic and prescription products designed for the prevention and reversal of photoaging. She started out by bashing the sun like no one had ever done before. \u201cSun avoidance is the best,\u201d Bergfeld said. \u201cIn some vision as I grow older I see us moving to more shelters and perhaps underground living because of these hazards.\u201d Underground. She said we would be living underground \u2013 like a Ray Bradbury science fiction novel. But she wasn\u2019t done. \u201cTo put it in perspective,\u201d Bergfeld added, \u201cThis (melanoma) epidemic is so severe that in the year 2012 malignant melanoma will be the leading cancer above breast and lung and colon, and may also be the leading cause of death all over the world, and of all skin types." There\u2019s a lot there to unpack. Clearly, the world has not trended to basement living. And, 25 years later, there\u2019s no reason to believe we will be doing so anytime soon. Of course, that\u2019s somewhat subjective. But Bergfeld also made a prediction about cancer rates 16 years into the future \u2013 a fully objective and verifiable up-or-down statement \u2013 that we can now look back to score. And as it turns out she failed. She wasn\u2019t even close.   Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-09T14:16:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-09T14:16:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/11\/Underground-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"The Quote: Twenty-five years ago this month the nation\u2019s top dermatologist uttered now-infamous words that would drive their messaging underground\",\"datePublished\":\"2021-11-09T14:16:48+00:00\",\"dateModified\":\"2021-11-09T14:16:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/\"},\"wordCount\":436,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/11\/Underground-.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/\",\"name\":\"The Quote: Twenty-five years ago this month the nation\u2019s top dermatologist uttered now-infamous words that would drive their messaging underground - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/11\/Underground-.jpg\",\"datePublished\":\"2021-11-09T14:16:48+00:00\",\"dateModified\":\"2021-11-09T14:16:49+00:00\",\"description\":\"By Joseph Levy Did she really just say that? 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Dr. Wilma Bergfeld \u2013 an AAD past president with a lengthy list of career accomplishments and publications \u2013 was a co-moderator of the meeting. And she gave a 15-minute presentation titled, \u201cPrevention and Reversal of Photoaging\u201d \u2013 promoting a current update on cosmetic and prescription products designed for the prevention and reversal of photoaging. She started out by bashing the sun like no one had ever done before. \u201cSun avoidance is the best,\u201d Bergfeld said. \u201cIn some vision as I grow older I see us moving to more shelters and perhaps underground living because of these hazards.\u201d Underground. She said we would be living underground \u2013 like a Ray Bradbury science fiction novel. 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It was Nov. 13, 1996 \u2013 just two months after Smart Tan first gathered its membership in sunny Orlando to lay down a future vision of moderation and sunburn prevention as \u201cGolden Rule\u201d guiding principles for real-world sun care. Two months later and 1,000 miles to the north on a blustery fall day in New York City, the president of the American Academy of Dermatology was about to lay down a very different vision of the future. It was AAD\u2019s annual press day \u2013 a full morning to schmooze beauty industry reporters in a town easily recognized as the North American epicenter of the cosmeceutical industry. On this day, AAD would be introducing a new group \u2013 the National Coalition for Sun Safety \u2013 to help promote daily use of sunscreen as part of its double-down on total sun avoidance. Smart Tan sent a reporter to the meeting. It was a good thing we did. Dr. Wilma Bergfeld \u2013 an AAD past president with a lengthy list of career accomplishments and publications \u2013 was a co-moderator of the meeting. And she gave a 15-minute presentation titled, \u201cPrevention and Reversal of Photoaging\u201d \u2013 promoting a current update on cosmetic and prescription products designed for the prevention and reversal of photoaging. She started out by bashing the sun like no one had ever done before. \u201cSun avoidance is the best,\u201d Bergfeld said. \u201cIn some vision as I grow older I see us moving to more shelters and perhaps underground living because of these hazards.\u201d Underground. She said we would be living underground \u2013 like a Ray Bradbury science fiction novel. But she wasn\u2019t done. \u201cTo put it in perspective,\u201d Bergfeld added, \u201cThis (melanoma) epidemic is so severe that in the year 2012 malignant melanoma will be the leading cancer above breast and lung and colon, and may also be the leading cause of death all over the world, and of all skin types.\" There\u2019s a lot there to unpack. Clearly, the world has not trended to basement living. And, 25 years later, there\u2019s no reason to believe we will be doing so anytime soon. Of course, that\u2019s somewhat subjective. But Bergfeld also made a prediction about cancer rates 16 years into the future \u2013 a fully objective and verifiable up-or-down statement \u2013 that we can now look back to score. And as it turns out she failed. She wasn\u2019t even close.   Click here to read the entire article in the latest issue of Smart Tan Magazine online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/","og_locale":"en_US","og_type":"article","og_title":"The Quote: Twenty-five years ago this month the nation\u2019s top dermatologist uttered now-infamous words that would drive their messaging underground - Smart Tan News","og_description":"By Joseph Levy Did she really just say that? It was Nov. 13, 1996 \u2013 just two months after Smart Tan first gathered its membership in sunny Orlando to lay down a future vision of moderation and sunburn prevention as \u201cGolden Rule\u201d guiding principles for real-world sun care. Two months later and 1,000 miles to the north on a blustery fall day in New York City, the president of the American Academy of Dermatology was about to lay down a very different vision of the future. It was AAD\u2019s annual press day \u2013 a full morning to schmooze beauty industry reporters in a town easily recognized as the North American epicenter of the cosmeceutical industry. On this day, AAD would be introducing a new group \u2013 the National Coalition for Sun Safety \u2013 to help promote daily use of sunscreen as part of its double-down on total sun avoidance. Smart Tan sent a reporter to the meeting. It was a good thing we did. Dr. Wilma Bergfeld \u2013 an AAD past president with a lengthy list of career accomplishments and publications \u2013 was a co-moderator of the meeting. And she gave a 15-minute presentation titled, \u201cPrevention and Reversal of Photoaging\u201d \u2013 promoting a current update on cosmetic and prescription products designed for the prevention and reversal of photoaging. She started out by bashing the sun like no one had ever done before. \u201cSun avoidance is the best,\u201d Bergfeld said. \u201cIn some vision as I grow older I see us moving to more shelters and perhaps underground living because of these hazards.\u201d Underground. She said we would be living underground \u2013 like a Ray Bradbury science fiction novel. But she wasn\u2019t done. \u201cTo put it in perspective,\u201d Bergfeld added, \u201cThis (melanoma) epidemic is so severe that in the year 2012 malignant melanoma will be the leading cancer above breast and lung and colon, and may also be the leading cause of death all over the world, and of all skin types.\" There\u2019s a lot there to unpack. Clearly, the world has not trended to basement living. And, 25 years later, there\u2019s no reason to believe we will be doing so anytime soon. Of course, that\u2019s somewhat subjective. But Bergfeld also made a prediction about cancer rates 16 years into the future \u2013 a fully objective and verifiable up-or-down statement \u2013 that we can now look back to score. And as it turns out she failed. She wasn\u2019t even close.   Click here to read the entire article in the latest issue of Smart Tan Magazine online.","og_url":"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2021-11-09T14:16:48+00:00","article_modified_time":"2021-11-09T14:16:49+00:00","og_image":[{"width":1360,"height":1000,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/11\/Underground-.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"The Quote: Twenty-five years ago this month the nation\u2019s top dermatologist uttered now-infamous words that would drive their messaging underground","datePublished":"2021-11-09T14:16:48+00:00","dateModified":"2021-11-09T14:16:49+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/"},"wordCount":436,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/11\/Underground-.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/","url":"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/","name":"The Quote: Twenty-five years ago this month the nation\u2019s top dermatologist uttered now-infamous words that would drive their messaging underground - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/11\/Underground-.jpg","datePublished":"2021-11-09T14:16:48+00:00","dateModified":"2021-11-09T14:16:49+00:00","description":"By Joseph Levy Did she really just say that? It was Nov. 13, 1996 \u2013 just two months after Smart Tan first gathered its membership in sunny Orlando to lay down a future vision of moderation and sunburn prevention as \u201cGolden Rule\u201d guiding principles for real-world sun care. Two months later and 1,000 miles to the north on a blustery fall day in New York City, the president of the American Academy of Dermatology was about to lay down a very different vision of the future. It was AAD\u2019s annual press day \u2013 a full morning to schmooze beauty industry reporters in a town easily recognized as the North American epicenter of the cosmeceutical industry. On this day, AAD would be introducing a new group \u2013 the National Coalition for Sun Safety \u2013 to help promote daily use of sunscreen as part of its double-down on total sun avoidance. Smart Tan sent a reporter to the meeting. It was a good thing we did. Dr. Wilma Bergfeld \u2013 an AAD past president with a lengthy list of career accomplishments and publications \u2013 was a co-moderator of the meeting. And she gave a 15-minute presentation titled, \u201cPrevention and Reversal of Photoaging\u201d \u2013 promoting a current update on cosmetic and prescription products designed for the prevention and reversal of photoaging. She started out by bashing the sun like no one had ever done before. \u201cSun avoidance is the best,\u201d Bergfeld said. \u201cIn some vision as I grow older I see us moving to more shelters and perhaps underground living because of these hazards.\u201d Underground. She said we would be living underground \u2013 like a Ray Bradbury science fiction novel. But she wasn\u2019t done. \u201cTo put it in perspective,\u201d Bergfeld added, \u201cThis (melanoma) epidemic is so severe that in the year 2012 malignant melanoma will be the leading cancer above breast and lung and colon, and may also be the leading cause of death all over the world, and of all skin types.\" There\u2019s a lot there to unpack. Clearly, the world has not trended to basement living. And, 25 years later, there\u2019s no reason to believe we will be doing so anytime soon. Of course, that\u2019s somewhat subjective. But Bergfeld also made a prediction about cancer rates 16 years into the future \u2013 a fully objective and verifiable up-or-down statement \u2013 that we can now look back to score. And as it turns out she failed. She wasn\u2019t even close.   Click here to read the entire article in the latest issue of Smart Tan Magazine online.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/11\/Underground-.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/11\/Underground-.jpg","width":1360,"height":1000,"caption":"The floating island on white background."},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/the-quote-twenty-five-years-ago-this-month-the-nations-top-dermatologist-uttered-now-infamous-words-that-would-drive-their-messaging-underground\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"The Quote: Twenty-five years ago this month the nation\u2019s top dermatologist uttered now-infamous words that would drive their messaging underground"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/23882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=23882"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/23882\/revisions"}],"predecessor-version":[{"id":23884,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/23882\/revisions\/23884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/23883"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=23882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=23882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=23882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}