{"id":24010,"date":"2022-01-07T09:16:55","date_gmt":"2022-01-07T14:16:55","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=24010"},"modified":"2022-01-07T09:16:55","modified_gmt":"2022-01-07T14:16:55","slug":"step-it-up-a-five-step-plan-to-grow-your-sunless-business-in-2022","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/step-it-up-a-five-step-plan-to-grow-your-sunless-business-in-2022\/","title":{"rendered":"Step It Up: A five-step plan to grow your sunless business in 2022"},"content":{"rendered":"

As we kick off the New Year, there are more ways than ever to grow your sunless business. The popularity of spray tans is continuously mounting, there\u2019s new equipment technology, more product options to sell, and salons are beginning to embrace purchasing alternatives that are more conducive for regular spray-tanning routines.<\/p>\n

The potential is undoubtedly there, but you still need to take the right steps to capitalize. More than ever, it\u2019s vital to put every bit as much focus and effort into sunless as UV tanning. In most cases, tanning businesses still make most of their money from UV tanning, but that\u2019s all the more reason to emphasize sunless while understanding that growth on either side will only strengthen your business as a whole.<\/p>\n

\u201cSunless is an ever-growing market. It\u2019s dynamically expanding all the time. More and more people are using sunless-based products. It\u2019s becoming more mainstream, and if salons are not adapting to the future of tanning, then they\u2019re behind the curve,\u201d says Devoted Creations and Selfie Glow Director of Brand Development Lisa Saavedra.<\/p>\n

In this article, we\u2019re outlining five areas of focus that will help you increase your sunless revenue this year. Each individual aspect of your sunless business is intertwined, and improving in one way should also create additional opportunities to improve in other facets.<\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As we kick off the New Year, there are more ways than ever to grow your sunless business. The popularity of spray tans is continuously mounting, there\u2019s new equipment technology, more product options to sell, and salons are beginning to embrace purchasing alternatives that are more conducive for regular spray-tanning routines. The potential is undoubtedly […]<\/p>\n","protected":false},"author":2,"featured_media":24011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nStep It Up: A five-step plan to grow your sunless business in 2022 - Smart Tan News<\/title>\n<meta name=\"description\" content=\"As we kick off the New Year, there are more ways than ever to grow your sunless business. 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It\u2019s becoming more mainstream, and if salons are not adapting to the future of tanning, then they\u2019re behind the curve,\u201d says Devoted Creations and Selfie Glow Director of Brand Development Lisa Saavedra. In this article, we\u2019re outlining five areas of focus that will help you increase your sunless revenue this year. Each individual aspect of your sunless business is intertwined, and improving in one way should also create additional opportunities to improve in other facets. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/step-it-up-a-five-step-plan-to-grow-your-sunless-business-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step It Up: A five-step plan to grow your sunless business in 2022 - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"As we kick off the New Year, there are more ways than ever to grow your sunless business. The popularity of spray tans is continuously mounting, there\u2019s new equipment technology, more product options to sell, and salons are beginning to embrace purchasing alternatives that are more conducive for regular spray-tanning routines. The potential is undoubtedly there, but you still need to take the right steps to capitalize. More than ever, it\u2019s vital to put every bit as much focus and effort into sunless as UV tanning. In most cases, tanning businesses still make most of their money from UV tanning, but that\u2019s all the more reason to emphasize sunless while understanding that growth on either side will only strengthen your business as a whole. \u201cSunless is an ever-growing market. It\u2019s dynamically expanding all the time. More and more people are using sunless-based products. It\u2019s becoming more mainstream, and if salons are not adapting to the future of tanning, then they\u2019re behind the curve,\u201d says Devoted Creations and Selfie Glow Director of Brand Development Lisa Saavedra. In this article, we\u2019re outlining five areas of focus that will help you increase your sunless revenue this year. Each individual aspect of your sunless business is intertwined, and improving in one way should also create additional opportunities to improve in other facets. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/step-it-up-a-five-step-plan-to-grow-your-sunless-business-in-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-07T14:16:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/01\/Step-it-up-1-7-22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/step-it-up-a-five-step-plan-to-grow-your-sunless-business-in-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/step-it-up-a-five-step-plan-to-grow-your-sunless-business-in-2022\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Step It Up: A five-step plan to grow your sunless business in 2022\",\"datePublished\":\"2022-01-07T14:16:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/step-it-up-a-five-step-plan-to-grow-your-sunless-business-in-2022\/\"},\"wordCount\":253,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/step-it-up-a-five-step-plan-to-grow-your-sunless-business-in-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/01\/Step-it-up-1-7-22.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/step-it-up-a-five-step-plan-to-grow-your-sunless-business-in-2022\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/step-it-up-a-five-step-plan-to-grow-your-sunless-business-in-2022\/\",\"name\":\"Step It Up: A five-step plan to grow your sunless business in 2022 - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/step-it-up-a-five-step-plan-to-grow-your-sunless-business-in-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/step-it-up-a-five-step-plan-to-grow-your-sunless-business-in-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/01\/Step-it-up-1-7-22.jpg\",\"datePublished\":\"2022-01-07T14:16:55+00:00\",\"description\":\"As we kick off the New Year, there are more ways than ever to grow your sunless business. 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The popularity of spray tans is continuously mounting, there\u2019s new equipment technology, more product options to sell, and salons are beginning to embrace purchasing alternatives that are more conducive for regular spray-tanning routines. The potential is undoubtedly there, but you still need to take the right steps to capitalize. More than ever, it\u2019s vital to put every bit as much focus and effort into sunless as UV tanning. In most cases, tanning businesses still make most of their money from UV tanning, but that\u2019s all the more reason to emphasize sunless while understanding that growth on either side will only strengthen your business as a whole. \u201cSunless is an ever-growing market. It\u2019s dynamically expanding all the time. More and more people are using sunless-based products. It\u2019s becoming more mainstream, and if salons are not adapting to the future of tanning, then they\u2019re behind the curve,\u201d says Devoted Creations and Selfie Glow Director of Brand Development Lisa Saavedra. In this article, we\u2019re outlining five areas of focus that will help you increase your sunless revenue this year. Each individual aspect of your sunless business is intertwined, and improving in one way should also create additional opportunities to improve in other facets. Click here to read the entire article in the latest issue of Smart Tan Magazine online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/step-it-up-a-five-step-plan-to-grow-your-sunless-business-in-2022\/","og_locale":"en_US","og_type":"article","og_title":"Step It Up: A five-step plan to grow your sunless business in 2022 - Smart Tan News","og_description":"As we kick off the New Year, there are more ways than ever to grow your sunless business. The popularity of spray tans is continuously mounting, there\u2019s new equipment technology, more product options to sell, and salons are beginning to embrace purchasing alternatives that are more conducive for regular spray-tanning routines. The potential is undoubtedly there, but you still need to take the right steps to capitalize. 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It\u2019s becoming more mainstream, and if salons are not adapting to the future of tanning, then they\u2019re behind the curve,\u201d says Devoted Creations and Selfie Glow Director of Brand Development Lisa Saavedra. In this article, we\u2019re outlining five areas of focus that will help you increase your sunless revenue this year. Each individual aspect of your sunless business is intertwined, and improving in one way should also create additional opportunities to improve in other facets. 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