{"id":24637,"date":"2022-09-20T08:11:41","date_gmt":"2022-09-20T12:11:41","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=24637"},"modified":"2022-09-20T08:11:41","modified_gmt":"2022-09-20T12:11:41","slug":"tiktok-trend-or-worth-spend","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/","title":{"rendered":"TikTok Trend or Worth the Spend?"},"content":{"rendered":"<p><em>By Shelby Spray, California Tan Sunless<\/em><\/p>\n<p>\u201cHi, welcome to Fact or Cap where we\u2019ll\u2026\u201d<\/p>\n<p>If you immediately recognize that opening, congratulations, you have probably spent countless hours on TikTok like I have over the last year and a half. If you have no idea what I am talking about, allow me to explain. Even the most diehard holdouts have given into the dancing, trending, 60 seconds or less world of TikTok. People from all walks of life, from all over the world, have come together to share their life hacks, personal stories, dance moves, and more.<\/p>\n<p>One of the biggest trends we have seen on TikTok is the absolute explosion of self-tanners and self-tanning tips. However, if I have learned anything in my 29 years of life, it\u2019s that you can\u2019t always trust what you see on a screen. Scores of new self-tanning products have popped up on the app, so I asked myself, are these just a trend or is it worth spending more for these products?<\/p>\n<p><em>*Lab Coat Shelby enters the chat*<\/em><\/p>\n<p>Before I weigh in on whether these products are worth the hype or not, let\u2019s talk about the differences between a \u201cmeh\u201d self-tanner and an \u201cOMG when did you get back from vacation?\u201d self-tanner. While DHA (dihydroxyacetone) and Erythrulose are found in many tanning products, it\u2019s important to note how each work. DHA is a clear, sugar-derived extract whose amino acids react with your skin to provide a temporary darkening effect. Erythrulose has a composition like DHA and it reacts with your skin in a similar way. However, Erythrulose takes on average 24-48 hours to develop while DHA can develop in about 2-4 hours. When DHA and Erythrulose are used together, you are left with a darker, natural looking, streak-free, longer lasting sunless tan!<\/p>\n<p>I know what you are thinking: \u201cShelby, why did I need a science lesson when all my clients want is to look incredible on Instagram?\u201d Trust the process. When you understand what makes skin look flawless, you will better understand what products are going to truly work for clients\u2019 skin! As with any other ingredient, DHA or Erythrulose may not react well on everyone\u2019s skin. Once you know which (or both) of these works best for a specific client, it\u2019s easier to find them their new favorite product. It\u2019s also important to note how the amount of either of these ingredients can vastly change the look and longevity of a tan. This is also why immediate results can be a bit deceiving. If a sunless tan goes on and looks incredibly dark, chances are it will drastically change after a shower. That\u2019s why some of those TikTok results seem a little *too* good to be true.<\/p>\n<p>Which brings up the question: \u201cWhy do those TikTok tans look extremely dark?\u201d A lot of these popular self-tanner brands use synthetic dyes in their formulas. These dyes contribute to the unbelievable \u201cafter\u201d pics and are the reason why the \u201cafter my first shower\u201d pics are either less than impressive or are conveniently left out. Most experienced self-tanners know color will continue developing for several hours; however, with these synthetic dyes that isn\u2019t always the case. These dyes can also be irritating to those with sensitive skin and can possibly stain clothes and sheets. If a client needs an instant, dark, flawless tan for an event, they would be much better off with body makeup, skin tint, or a professional spray tan. If they\u2019re looking for a day-to-day, amazing-looking, good for your skin, sunless glow, they will have to dig a little deeper.<\/p>\n<p>It\u2019s not just enough to have DHA and Erythrulose \u2013 show us the skincare! Now more than ever we know the advantage of skin-loving ingredients in products. Antioxidants, vitamins, minerals, oils, and extracts are just a few that come to mind \u2013 it\u2019s a lot and frankly a bit overwhelming. Generally, look for something that has a blend of EcoCert DHA, Erythrulose, and Caramel. Next, look at the skincare. Look for something rich in antioxidants \u2013 bonus points if they come from an organic source or blend! Finally, look for the product\u2019s moisturization claims. We know DHA can be incredibly drying for the skin, so finding a sunless product that can help replenish that moisture is vital. Outside of those key things, look for product claims that are important to your clients. Is it Cruelty-Free? Is it made with organic ingredients? Packaging?<\/p>\n<p>Back to the original question: Are these new sunless products just a TikTok trend or worth the spend? The Sunless Tanning industry is huge, and everyone is trying to find their unique niche. Armed with the knowledge of what ingredients yield \u201cOK\u201d and \u201cOMG you look AMAZING\u201d results, you can make your clients better informed consumers. While many brands may be \u201cmainstream,\u201d it\u2019s important to note that popular doesn\u2019t always mean professional. Looking for blends of DHA and Erythrulose, organic skincare, and moisturizing ingredients will provide the overall flawless results clients want. Add in sustainability, eco-friendly, cruelty-free, Vegan, and other important callouts are equally important.<\/p>\n<p>Remember, TikTok \u201cresults\u201d can be misleading \u2013 but once you know how to match your clients with the perfect products, everyone will be in their comments begging them to spill the tea on their gorgeous sunless tan!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Shelby Spray, California Tan Sunless \u201cHi, welcome to Fact or Cap where we\u2019ll\u2026\u201d If you immediately recognize that opening, congratulations, you have probably spent countless hours on TikTok like I have over the last year and a half. If you have no idea what I am talking about, allow me to explain. Even the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Trend or Worth the Spend? - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Shelby Spray, California Tan Sunless  \u201cHi, welcome to Fact or Cap where we\u2019ll\u2026\u201d  If you immediately recognize that opening, congratulations, you have probably spent countless hours on TikTok like I have over the last year and a half. If you have no idea what I am talking about, allow me to explain. Even the most diehard holdouts have given into the dancing, trending, 60 seconds or less world of TikTok. People from all walks of life, from all over the world, have come together to share their life hacks, personal stories, dance moves, and more.  One of the biggest trends we have seen on TikTok is the absolute explosion of self-tanners and self-tanning tips. However, if I have learned anything in my 29 years of life, it\u2019s that you can\u2019t always trust what you see on a screen. Scores of new self-tanning products have popped up on the app, so I asked myself, are these just a trend or is it worth spending more for these products?  *Lab Coat Shelby enters the chat*  Before I weigh in on whether these products are worth the hype or not, let\u2019s talk about the differences between a \u201cmeh\u201d self-tanner and an \u201cOMG when did you get back from vacation?\u201d self-tanner. While DHA (dihydroxyacetone) and Erythrulose are found in many tanning products, it\u2019s important to note how each work. DHA is a clear, sugar-derived extract whose amino acids react with your skin to provide a temporary darkening effect. Erythrulose has a composition like DHA and it reacts with your skin in a similar way. However, Erythrulose takes on average 24-48 hours to develop while DHA can develop in about 2-4 hours. When DHA and Erythrulose are used together, you are left with a darker, natural looking, streak-free, longer lasting sunless tan!  I know what you are thinking: \u201cShelby, why did I need a science lesson when all my clients want is to look incredible on Instagram?\u201d Trust the process. When you understand what makes skin look flawless, you will better understand what products are going to truly work for clients\u2019 skin! As with any other ingredient, DHA or Erythrulose may not react well on everyone\u2019s skin. Once you know which (or both) of these works best for a specific client, it\u2019s easier to find them their new favorite product. It\u2019s also important to note how the amount of either of these ingredients can vastly change the look and longevity of a tan. This is also why immediate results can be a bit deceiving. If a sunless tan goes on and looks incredibly dark, chances are it will drastically change after a shower. That\u2019s why some of those TikTok results seem a little *too* good to be true.  Which brings up the question: \u201cWhy do those TikTok tans look extremely dark?\u201d A lot of these popular self-tanner brands use synthetic dyes in their formulas. These dyes contribute to the unbelievable \u201cafter\u201d pics and are the reason why the \u201cafter my first shower\u201d pics are either less than impressive or are conveniently left out. Most experienced self-tanners know color will continue developing for several hours; however, with these synthetic dyes that isn\u2019t always the case. These dyes can also be irritating to those with sensitive skin and can possibly stain clothes and sheets. If a client needs an instant, dark, flawless tan for an event, they would be much better off with body makeup, skin tint, or a professional spray tan. If they\u2019re looking for a day-to-day, amazing-looking, good for your skin, sunless glow, they will have to dig a little deeper.  It\u2019s not just enough to have DHA and Erythrulose \u2013 show us the skincare! Now more than ever we know the advantage of skin-loving ingredients in products. Antioxidants, vitamins, minerals, oils, and extracts are just a few that come to mind \u2013 it\u2019s a lot and frankly a bit overwhelming. Generally, look for something that has a blend of EcoCert DHA, Erythrulose, and Caramel. Next, look at the skincare. Look for something rich in antioxidants \u2013 bonus points if they come from an organic source or blend! Finally, look for the product\u2019s moisturization claims. We know DHA can be incredibly drying for the skin, so finding a sunless product that can help replenish that moisture is vital. Outside of those key things, look for product claims that are important to your clients. Is it Cruelty-Free? Is it made with organic ingredients? Packaging?  Back to the original question: Are these new sunless products just a TikTok trend or worth the spend? The Sunless Tanning industry is huge, and everyone is trying to find their unique niche. Armed with the knowledge of what ingredients yield \u201cOK\u201d and \u201cOMG you look AMAZING\u201d results, you can make your clients better informed consumers. While many brands may be \u201cmainstream,\u201d it\u2019s important to note that popular doesn\u2019t always mean professional. Looking for blends of DHA and Erythrulose, organic skincare, and moisturizing ingredients will provide the overall flawless results clients want. Add in sustainability, eco-friendly, cruelty-free, Vegan, and other important callouts are equally important.  Remember, TikTok \u201cresults\u201d can be misleading \u2013 but once you know how to match your clients with the perfect products, everyone will be in their comments begging them to spill the tea on their gorgeous sunless tan!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Trend or Worth the Spend? - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Shelby Spray, California Tan Sunless  \u201cHi, welcome to Fact or Cap where we\u2019ll\u2026\u201d  If you immediately recognize that opening, congratulations, you have probably spent countless hours on TikTok like I have over the last year and a half. If you have no idea what I am talking about, allow me to explain. Even the most diehard holdouts have given into the dancing, trending, 60 seconds or less world of TikTok. People from all walks of life, from all over the world, have come together to share their life hacks, personal stories, dance moves, and more.  One of the biggest trends we have seen on TikTok is the absolute explosion of self-tanners and self-tanning tips. However, if I have learned anything in my 29 years of life, it\u2019s that you can\u2019t always trust what you see on a screen. Scores of new self-tanning products have popped up on the app, so I asked myself, are these just a trend or is it worth spending more for these products?  *Lab Coat Shelby enters the chat*  Before I weigh in on whether these products are worth the hype or not, let\u2019s talk about the differences between a \u201cmeh\u201d self-tanner and an \u201cOMG when did you get back from vacation?\u201d self-tanner. While DHA (dihydroxyacetone) and Erythrulose are found in many tanning products, it\u2019s important to note how each work. DHA is a clear, sugar-derived extract whose amino acids react with your skin to provide a temporary darkening effect. Erythrulose has a composition like DHA and it reacts with your skin in a similar way. However, Erythrulose takes on average 24-48 hours to develop while DHA can develop in about 2-4 hours. When DHA and Erythrulose are used together, you are left with a darker, natural looking, streak-free, longer lasting sunless tan!  I know what you are thinking: \u201cShelby, why did I need a science lesson when all my clients want is to look incredible on Instagram?\u201d Trust the process. When you understand what makes skin look flawless, you will better understand what products are going to truly work for clients\u2019 skin! As with any other ingredient, DHA or Erythrulose may not react well on everyone\u2019s skin. Once you know which (or both) of these works best for a specific client, it\u2019s easier to find them their new favorite product. It\u2019s also important to note how the amount of either of these ingredients can vastly change the look and longevity of a tan. This is also why immediate results can be a bit deceiving. If a sunless tan goes on and looks incredibly dark, chances are it will drastically change after a shower. That\u2019s why some of those TikTok results seem a little *too* good to be true.  Which brings up the question: \u201cWhy do those TikTok tans look extremely dark?\u201d A lot of these popular self-tanner brands use synthetic dyes in their formulas. These dyes contribute to the unbelievable \u201cafter\u201d pics and are the reason why the \u201cafter my first shower\u201d pics are either less than impressive or are conveniently left out. Most experienced self-tanners know color will continue developing for several hours; however, with these synthetic dyes that isn\u2019t always the case. These dyes can also be irritating to those with sensitive skin and can possibly stain clothes and sheets. If a client needs an instant, dark, flawless tan for an event, they would be much better off with body makeup, skin tint, or a professional spray tan. If they\u2019re looking for a day-to-day, amazing-looking, good for your skin, sunless glow, they will have to dig a little deeper.  It\u2019s not just enough to have DHA and Erythrulose \u2013 show us the skincare! Now more than ever we know the advantage of skin-loving ingredients in products. Antioxidants, vitamins, minerals, oils, and extracts are just a few that come to mind \u2013 it\u2019s a lot and frankly a bit overwhelming. Generally, look for something that has a blend of EcoCert DHA, Erythrulose, and Caramel. Next, look at the skincare. Look for something rich in antioxidants \u2013 bonus points if they come from an organic source or blend! Finally, look for the product\u2019s moisturization claims. We know DHA can be incredibly drying for the skin, so finding a sunless product that can help replenish that moisture is vital. Outside of those key things, look for product claims that are important to your clients. Is it Cruelty-Free? Is it made with organic ingredients? Packaging?  Back to the original question: Are these new sunless products just a TikTok trend or worth the spend? The Sunless Tanning industry is huge, and everyone is trying to find their unique niche. Armed with the knowledge of what ingredients yield \u201cOK\u201d and \u201cOMG you look AMAZING\u201d results, you can make your clients better informed consumers. While many brands may be \u201cmainstream,\u201d it\u2019s important to note that popular doesn\u2019t always mean professional. Looking for blends of DHA and Erythrulose, organic skincare, and moisturizing ingredients will provide the overall flawless results clients want. Add in sustainability, eco-friendly, cruelty-free, Vegan, and other important callouts are equally important.  Remember, TikTok \u201cresults\u201d can be misleading \u2013 but once you know how to match your clients with the perfect products, everyone will be in their comments begging them to spill the tea on their gorgeous sunless tan!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-20T12:11:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/09\/Tik-Tok-9-23-21.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"TikTok Trend or Worth the Spend?\",\"datePublished\":\"2022-09-20T12:11:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/\"},\"wordCount\":897,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/09\/Tik-Tok-9-23-21.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/\",\"name\":\"TikTok Trend or Worth the Spend? - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/09\/Tik-Tok-9-23-21.jpg\",\"datePublished\":\"2022-09-20T12:11:41+00:00\",\"description\":\"By Shelby Spray, California Tan Sunless \u201cHi, welcome to Fact or Cap where we\u2019ll\u2026\u201d If you immediately recognize that opening, congratulations, you have probably spent countless hours on TikTok like I have over the last year and a half. If you have no idea what I am talking about, allow me to explain. Even the most diehard holdouts have given into the dancing, trending, 60 seconds or less world of TikTok. People from all walks of life, from all over the world, have come together to share their life hacks, personal stories, dance moves, and more. One of the biggest trends we have seen on TikTok is the absolute explosion of self-tanners and self-tanning tips. However, if I have learned anything in my 29 years of life, it\u2019s that you can\u2019t always trust what you see on a screen. Scores of new self-tanning products have popped up on the app, so I asked myself, are these just a trend or is it worth spending more for these products? *Lab Coat Shelby enters the chat* Before I weigh in on whether these products are worth the hype or not, let\u2019s talk about the differences between a \u201cmeh\u201d self-tanner and an \u201cOMG when did you get back from vacation?\u201d self-tanner. While DHA (dihydroxyacetone) and Erythrulose are found in many tanning products, it\u2019s important to note how each work. DHA is a clear, sugar-derived extract whose amino acids react with your skin to provide a temporary darkening effect. Erythrulose has a composition like DHA and it reacts with your skin in a similar way. However, Erythrulose takes on average 24-48 hours to develop while DHA can develop in about 2-4 hours. When DHA and Erythrulose are used together, you are left with a darker, natural looking, streak-free, longer lasting sunless tan! I know what you are thinking: \u201cShelby, why did I need a science lesson when all my clients want is to look incredible on Instagram?\u201d Trust the process. When you understand what makes skin look flawless, you will better understand what products are going to truly work for clients\u2019 skin! As with any other ingredient, DHA or Erythrulose may not react well on everyone\u2019s skin. Once you know which (or both) of these works best for a specific client, it\u2019s easier to find them their new favorite product. It\u2019s also important to note how the amount of either of these ingredients can vastly change the look and longevity of a tan. This is also why immediate results can be a bit deceiving. If a sunless tan goes on and looks incredibly dark, chances are it will drastically change after a shower. That\u2019s why some of those TikTok results seem a little *too* good to be true. Which brings up the question: \u201cWhy do those TikTok tans look extremely dark?\u201d A lot of these popular self-tanner brands use synthetic dyes in their formulas. These dyes contribute to the unbelievable \u201cafter\u201d pics and are the reason why the \u201cafter my first shower\u201d pics are either less than impressive or are conveniently left out. Most experienced self-tanners know color will continue developing for several hours; however, with these synthetic dyes that isn\u2019t always the case. These dyes can also be irritating to those with sensitive skin and can possibly stain clothes and sheets. If a client needs an instant, dark, flawless tan for an event, they would be much better off with body makeup, skin tint, or a professional spray tan. If they\u2019re looking for a day-to-day, amazing-looking, good for your skin, sunless glow, they will have to dig a little deeper. It\u2019s not just enough to have DHA and Erythrulose \u2013 show us the skincare! Now more than ever we know the advantage of skin-loving ingredients in products. Antioxidants, vitamins, minerals, oils, and extracts are just a few that come to mind \u2013 it\u2019s a lot and frankly a bit overwhelming. Generally, look for something that has a blend of EcoCert DHA, Erythrulose, and Caramel. Next, look at the skincare. Look for something rich in antioxidants \u2013 bonus points if they come from an organic source or blend! Finally, look for the product\u2019s moisturization claims. We know DHA can be incredibly drying for the skin, so finding a sunless product that can help replenish that moisture is vital. Outside of those key things, look for product claims that are important to your clients. Is it Cruelty-Free? Is it made with organic ingredients? Packaging? Back to the original question: Are these new sunless products just a TikTok trend or worth the spend? The Sunless Tanning industry is huge, and everyone is trying to find their unique niche. Armed with the knowledge of what ingredients yield \u201cOK\u201d and \u201cOMG you look AMAZING\u201d results, you can make your clients better informed consumers. While many brands may be \u201cmainstream,\u201d it\u2019s important to note that popular doesn\u2019t always mean professional. Looking for blends of DHA and Erythrulose, organic skincare, and moisturizing ingredients will provide the overall flawless results clients want. Add in sustainability, eco-friendly, cruelty-free, Vegan, and other important callouts are equally important. Remember, TikTok \u201cresults\u201d can be misleading \u2013 but once you know how to match your clients with the perfect products, everyone will be in their comments begging them to spill the tea on their gorgeous sunless tan!\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/#primaryimage\",\"url\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/09\/Tik-Tok-9-23-21.jpg\",\"contentUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/09\/Tik-Tok-9-23-21.jpg\",\"width\":1360,\"height\":1000,\"caption\":\"22.07.2018. Barnaul. Russia. Women holding Phone with TikTok logo on the screen. 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If you have no idea what I am talking about, allow me to explain. Even the most diehard holdouts have given into the dancing, trending, 60 seconds or less world of TikTok. People from all walks of life, from all over the world, have come together to share their life hacks, personal stories, dance moves, and more.  One of the biggest trends we have seen on TikTok is the absolute explosion of self-tanners and self-tanning tips. However, if I have learned anything in my 29 years of life, it\u2019s that you can\u2019t always trust what you see on a screen. Scores of new self-tanning products have popped up on the app, so I asked myself, are these just a trend or is it worth spending more for these products?  *Lab Coat Shelby enters the chat*  Before I weigh in on whether these products are worth the hype or not, let\u2019s talk about the differences between a \u201cmeh\u201d self-tanner and an \u201cOMG when did you get back from vacation?\u201d self-tanner. While DHA (dihydroxyacetone) and Erythrulose are found in many tanning products, it\u2019s important to note how each work. DHA is a clear, sugar-derived extract whose amino acids react with your skin to provide a temporary darkening effect. Erythrulose has a composition like DHA and it reacts with your skin in a similar way. However, Erythrulose takes on average 24-48 hours to develop while DHA can develop in about 2-4 hours. When DHA and Erythrulose are used together, you are left with a darker, natural looking, streak-free, longer lasting sunless tan!  I know what you are thinking: \u201cShelby, why did I need a science lesson when all my clients want is to look incredible on Instagram?\u201d Trust the process. When you understand what makes skin look flawless, you will better understand what products are going to truly work for clients\u2019 skin! As with any other ingredient, DHA or Erythrulose may not react well on everyone\u2019s skin. Once you know which (or both) of these works best for a specific client, it\u2019s easier to find them their new favorite product. It\u2019s also important to note how the amount of either of these ingredients can vastly change the look and longevity of a tan. This is also why immediate results can be a bit deceiving. If a sunless tan goes on and looks incredibly dark, chances are it will drastically change after a shower. That\u2019s why some of those TikTok results seem a little *too* good to be true.  Which brings up the question: \u201cWhy do those TikTok tans look extremely dark?\u201d A lot of these popular self-tanner brands use synthetic dyes in their formulas. These dyes contribute to the unbelievable \u201cafter\u201d pics and are the reason why the \u201cafter my first shower\u201d pics are either less than impressive or are conveniently left out. Most experienced self-tanners know color will continue developing for several hours; however, with these synthetic dyes that isn\u2019t always the case. These dyes can also be irritating to those with sensitive skin and can possibly stain clothes and sheets. If a client needs an instant, dark, flawless tan for an event, they would be much better off with body makeup, skin tint, or a professional spray tan. If they\u2019re looking for a day-to-day, amazing-looking, good for your skin, sunless glow, they will have to dig a little deeper.  It\u2019s not just enough to have DHA and Erythrulose \u2013 show us the skincare! Now more than ever we know the advantage of skin-loving ingredients in products. Antioxidants, vitamins, minerals, oils, and extracts are just a few that come to mind \u2013 it\u2019s a lot and frankly a bit overwhelming. Generally, look for something that has a blend of EcoCert DHA, Erythrulose, and Caramel. Next, look at the skincare. Look for something rich in antioxidants \u2013 bonus points if they come from an organic source or blend! Finally, look for the product\u2019s moisturization claims. We know DHA can be incredibly drying for the skin, so finding a sunless product that can help replenish that moisture is vital. Outside of those key things, look for product claims that are important to your clients. Is it Cruelty-Free? Is it made with organic ingredients? Packaging?  Back to the original question: Are these new sunless products just a TikTok trend or worth the spend? The Sunless Tanning industry is huge, and everyone is trying to find their unique niche. Armed with the knowledge of what ingredients yield \u201cOK\u201d and \u201cOMG you look AMAZING\u201d results, you can make your clients better informed consumers. While many brands may be \u201cmainstream,\u201d it\u2019s important to note that popular doesn\u2019t always mean professional. Looking for blends of DHA and Erythrulose, organic skincare, and moisturizing ingredients will provide the overall flawless results clients want. Add in sustainability, eco-friendly, cruelty-free, Vegan, and other important callouts are equally important.  Remember, TikTok \u201cresults\u201d can be misleading \u2013 but once you know how to match your clients with the perfect products, everyone will be in their comments begging them to spill the tea on their gorgeous sunless tan!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/","og_locale":"en_US","og_type":"article","og_title":"TikTok Trend or Worth the Spend? - Smart Tan News","og_description":"By Shelby Spray, California Tan Sunless  \u201cHi, welcome to Fact or Cap where we\u2019ll\u2026\u201d  If you immediately recognize that opening, congratulations, you have probably spent countless hours on TikTok like I have over the last year and a half. If you have no idea what I am talking about, allow me to explain. Even the most diehard holdouts have given into the dancing, trending, 60 seconds or less world of TikTok. People from all walks of life, from all over the world, have come together to share their life hacks, personal stories, dance moves, and more.  One of the biggest trends we have seen on TikTok is the absolute explosion of self-tanners and self-tanning tips. However, if I have learned anything in my 29 years of life, it\u2019s that you can\u2019t always trust what you see on a screen. Scores of new self-tanning products have popped up on the app, so I asked myself, are these just a trend or is it worth spending more for these products?  *Lab Coat Shelby enters the chat*  Before I weigh in on whether these products are worth the hype or not, let\u2019s talk about the differences between a \u201cmeh\u201d self-tanner and an \u201cOMG when did you get back from vacation?\u201d self-tanner. While DHA (dihydroxyacetone) and Erythrulose are found in many tanning products, it\u2019s important to note how each work. DHA is a clear, sugar-derived extract whose amino acids react with your skin to provide a temporary darkening effect. Erythrulose has a composition like DHA and it reacts with your skin in a similar way. However, Erythrulose takes on average 24-48 hours to develop while DHA can develop in about 2-4 hours. When DHA and Erythrulose are used together, you are left with a darker, natural looking, streak-free, longer lasting sunless tan!  I know what you are thinking: \u201cShelby, why did I need a science lesson when all my clients want is to look incredible on Instagram?\u201d Trust the process. When you understand what makes skin look flawless, you will better understand what products are going to truly work for clients\u2019 skin! As with any other ingredient, DHA or Erythrulose may not react well on everyone\u2019s skin. Once you know which (or both) of these works best for a specific client, it\u2019s easier to find them their new favorite product. It\u2019s also important to note how the amount of either of these ingredients can vastly change the look and longevity of a tan. This is also why immediate results can be a bit deceiving. If a sunless tan goes on and looks incredibly dark, chances are it will drastically change after a shower. That\u2019s why some of those TikTok results seem a little *too* good to be true.  Which brings up the question: \u201cWhy do those TikTok tans look extremely dark?\u201d A lot of these popular self-tanner brands use synthetic dyes in their formulas. These dyes contribute to the unbelievable \u201cafter\u201d pics and are the reason why the \u201cafter my first shower\u201d pics are either less than impressive or are conveniently left out. Most experienced self-tanners know color will continue developing for several hours; however, with these synthetic dyes that isn\u2019t always the case. These dyes can also be irritating to those with sensitive skin and can possibly stain clothes and sheets. If a client needs an instant, dark, flawless tan for an event, they would be much better off with body makeup, skin tint, or a professional spray tan. If they\u2019re looking for a day-to-day, amazing-looking, good for your skin, sunless glow, they will have to dig a little deeper.  It\u2019s not just enough to have DHA and Erythrulose \u2013 show us the skincare! Now more than ever we know the advantage of skin-loving ingredients in products. Antioxidants, vitamins, minerals, oils, and extracts are just a few that come to mind \u2013 it\u2019s a lot and frankly a bit overwhelming. Generally, look for something that has a blend of EcoCert DHA, Erythrulose, and Caramel. Next, look at the skincare. Look for something rich in antioxidants \u2013 bonus points if they come from an organic source or blend! Finally, look for the product\u2019s moisturization claims. We know DHA can be incredibly drying for the skin, so finding a sunless product that can help replenish that moisture is vital. Outside of those key things, look for product claims that are important to your clients. Is it Cruelty-Free? Is it made with organic ingredients? Packaging?  Back to the original question: Are these new sunless products just a TikTok trend or worth the spend? The Sunless Tanning industry is huge, and everyone is trying to find their unique niche. Armed with the knowledge of what ingredients yield \u201cOK\u201d and \u201cOMG you look AMAZING\u201d results, you can make your clients better informed consumers. While many brands may be \u201cmainstream,\u201d it\u2019s important to note that popular doesn\u2019t always mean professional. Looking for blends of DHA and Erythrulose, organic skincare, and moisturizing ingredients will provide the overall flawless results clients want. Add in sustainability, eco-friendly, cruelty-free, Vegan, and other important callouts are equally important.  Remember, TikTok \u201cresults\u201d can be misleading \u2013 but once you know how to match your clients with the perfect products, everyone will be in their comments begging them to spill the tea on their gorgeous sunless tan!","og_url":"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2022-09-20T12:11:41+00:00","og_image":[{"width":1360,"height":1000,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/09\/Tik-Tok-9-23-21.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"TikTok Trend or Worth the Spend?","datePublished":"2022-09-20T12:11:41+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/"},"wordCount":897,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/09\/Tik-Tok-9-23-21.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/","url":"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/","name":"TikTok Trend or Worth the Spend? - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/09\/Tik-Tok-9-23-21.jpg","datePublished":"2022-09-20T12:11:41+00:00","description":"By Shelby Spray, California Tan Sunless \u201cHi, welcome to Fact or Cap where we\u2019ll\u2026\u201d If you immediately recognize that opening, congratulations, you have probably spent countless hours on TikTok like I have over the last year and a half. If you have no idea what I am talking about, allow me to explain. Even the most diehard holdouts have given into the dancing, trending, 60 seconds or less world of TikTok. People from all walks of life, from all over the world, have come together to share their life hacks, personal stories, dance moves, and more. One of the biggest trends we have seen on TikTok is the absolute explosion of self-tanners and self-tanning tips. However, if I have learned anything in my 29 years of life, it\u2019s that you can\u2019t always trust what you see on a screen. Scores of new self-tanning products have popped up on the app, so I asked myself, are these just a trend or is it worth spending more for these products? *Lab Coat Shelby enters the chat* Before I weigh in on whether these products are worth the hype or not, let\u2019s talk about the differences between a \u201cmeh\u201d self-tanner and an \u201cOMG when did you get back from vacation?\u201d self-tanner. While DHA (dihydroxyacetone) and Erythrulose are found in many tanning products, it\u2019s important to note how each work. DHA is a clear, sugar-derived extract whose amino acids react with your skin to provide a temporary darkening effect. Erythrulose has a composition like DHA and it reacts with your skin in a similar way. However, Erythrulose takes on average 24-48 hours to develop while DHA can develop in about 2-4 hours. When DHA and Erythrulose are used together, you are left with a darker, natural looking, streak-free, longer lasting sunless tan! I know what you are thinking: \u201cShelby, why did I need a science lesson when all my clients want is to look incredible on Instagram?\u201d Trust the process. When you understand what makes skin look flawless, you will better understand what products are going to truly work for clients\u2019 skin! As with any other ingredient, DHA or Erythrulose may not react well on everyone\u2019s skin. Once you know which (or both) of these works best for a specific client, it\u2019s easier to find them their new favorite product. It\u2019s also important to note how the amount of either of these ingredients can vastly change the look and longevity of a tan. This is also why immediate results can be a bit deceiving. If a sunless tan goes on and looks incredibly dark, chances are it will drastically change after a shower. That\u2019s why some of those TikTok results seem a little *too* good to be true. Which brings up the question: \u201cWhy do those TikTok tans look extremely dark?\u201d A lot of these popular self-tanner brands use synthetic dyes in their formulas. These dyes contribute to the unbelievable \u201cafter\u201d pics and are the reason why the \u201cafter my first shower\u201d pics are either less than impressive or are conveniently left out. Most experienced self-tanners know color will continue developing for several hours; however, with these synthetic dyes that isn\u2019t always the case. These dyes can also be irritating to those with sensitive skin and can possibly stain clothes and sheets. If a client needs an instant, dark, flawless tan for an event, they would be much better off with body makeup, skin tint, or a professional spray tan. If they\u2019re looking for a day-to-day, amazing-looking, good for your skin, sunless glow, they will have to dig a little deeper. It\u2019s not just enough to have DHA and Erythrulose \u2013 show us the skincare! Now more than ever we know the advantage of skin-loving ingredients in products. Antioxidants, vitamins, minerals, oils, and extracts are just a few that come to mind \u2013 it\u2019s a lot and frankly a bit overwhelming. Generally, look for something that has a blend of EcoCert DHA, Erythrulose, and Caramel. Next, look at the skincare. Look for something rich in antioxidants \u2013 bonus points if they come from an organic source or blend! Finally, look for the product\u2019s moisturization claims. We know DHA can be incredibly drying for the skin, so finding a sunless product that can help replenish that moisture is vital. Outside of those key things, look for product claims that are important to your clients. Is it Cruelty-Free? Is it made with organic ingredients? Packaging? Back to the original question: Are these new sunless products just a TikTok trend or worth the spend? The Sunless Tanning industry is huge, and everyone is trying to find their unique niche. Armed with the knowledge of what ingredients yield \u201cOK\u201d and \u201cOMG you look AMAZING\u201d results, you can make your clients better informed consumers. While many brands may be \u201cmainstream,\u201d it\u2019s important to note that popular doesn\u2019t always mean professional. Looking for blends of DHA and Erythrulose, organic skincare, and moisturizing ingredients will provide the overall flawless results clients want. Add in sustainability, eco-friendly, cruelty-free, Vegan, and other important callouts are equally important. Remember, TikTok \u201cresults\u201d can be misleading \u2013 but once you know how to match your clients with the perfect products, everyone will be in their comments begging them to spill the tea on their gorgeous sunless tan!","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/tiktok-trend-or-worth-spend\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/09\/Tik-Tok-9-23-21.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2021\/09\/Tik-Tok-9-23-21.jpg","width":1360,"height":1000,"caption":"22.07.2018. Barnaul. Russia. Women holding Phone with TikTok logo on the screen. 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