{"id":24656,"date":"2022-09-29T10:03:26","date_gmt":"2022-09-29T14:03:26","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=24656"},"modified":"2022-09-29T10:03:26","modified_gmt":"2022-09-29T14:03:26","slug":"dont-buy-from-non-industry-brands","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/","title":{"rendered":"Don\u2019t Buy Your Sunless Tanner From Non-Sunless Industry Brands"},"content":{"rendered":"

By Katie Phillips, California Tan Sunless<\/em><\/p>\n

The sunless industry is booming and everyone, including companies in other industries, knows. As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, these outside industry sunless products hurt business for a multitude of reasons.<\/p>\n

Not only it is frustrating to hear a client talk about how they use a drugstore self tanner as you stand in front of your expansive sunless retail line, but you also want the best for your customers. There are several reasons why these products not the best for sunless tanners, all stemming from product quality, or lack thereof.<\/p>\n

Poor Product Quality<\/strong>\u00a0<\/strong><\/p>\n

For companies in the sunless industry, sunless is our life. We have the research and know-how to make quality products that will give clients a flawless, natural tan. We have chemists that work on products day in and day out for years, testing stability and results, to ensure customers get the very best. Whereas sunless is an add on for other outside industries. It\u2019s an afterthought, a hot trend to jump on. This is apparent in their marketing and packaging, where you\u2019ll see and hear words like \u201corganic sunless tanner\u201d and \u201cwill give you a base tan for your vacation\u201d \u2013 complete misunderstanding of sunless products.<\/p>\n

Mixing Products Risks Client\u2019s Color<\/strong><\/p>\n

This happens all the time. A client wants a spray tan with an industry trusted sunless company\u2019s solution, but might not want to buy a $20 exfoliator or wants a really fragrant body wash, so the client buys products from the big box store\u2019s sunless line. As it turns out that exfoliator was formulated with a heavy oil that sits on their skin, and that body wash contains sulfate which strips color. As many of the makeup, haircare and box retailers don\u2019t make sunless solution, consequently, they don\u2019t make products that effectively fit into the professional sunless tanning regimen.<\/p>\n

Cost Ineffectiveness<\/strong><\/p>\n

This comes at no surprise, but purchasing poor quality products is a waste of money. Customers will end up throwing it away or, worse, trying to use it with other sunless products. Combining low grade products with high grade products not only results in unsatisfactory color, but it wastes the good product purchased too. This is an especially good point to bring up when clients are reluctant to purchase items that they could get cheaper elsewhere. The phrase \u201cyou get what you pay for\u201d comes to mind.<\/p>\n

Getting sunless tanners to purchase products only through salons is difficult. For years now the industry has been focusing on cracking down on unauthorized sellers, but now, salons have to fight another battle with outside companies claiming to be sunless brands. Let\u2019s start having these conversations with clients and tell them, \u201cdon\u2019t buy your sunless tanner from non sunless industry brands!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

By Katie Phillips, California Tan Sunless The sunless industry is booming and everyone, including companies in other industries, knows. As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, these outside industry sunless products hurt business for a multitude of reasons. Not only it […]<\/p>\n","protected":false},"author":2,"featured_media":19853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nDon\u2019t Buy Your Sunless Tanner From Non-Sunless Industry Brands - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Katie Phillips, California Tan Sunless The sunless industry is booming and everyone, including companies in other industries, knows. As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, these outside industry sunless products hurt business for a multitude of reasons. Not only it is frustrating to hear a client talk about how they use a drugstore self tanner as you stand in front of your expansive sunless retail line, but you also want the best for your customers. There are several reasons why these products not the best for sunless tanners, all stemming from product quality, or lack thereof. Poor Product Quality\u00a0 For companies in the sunless industry, sunless is our life. We have the research and know-how to make quality products that will give clients a flawless, natural tan. We have chemists that work on products day in and day out for years, testing stability and results, to ensure customers get the very best. Whereas sunless is an add on for other outside industries. It\u2019s an afterthought, a hot trend to jump on. This is apparent in their marketing and packaging, where you\u2019ll see and hear words like \u201corganic sunless tanner\u201d and \u201cwill give you a base tan for your vacation\u201d \u2013 complete misunderstanding of sunless products. Mixing Products Risks Client\u2019s Color This happens all the time. A client wants a spray tan with an industry trusted sunless company\u2019s solution, but might not want to buy a $20 exfoliator or wants a really fragrant body wash, so the client buys products from the big box store\u2019s sunless line. As it turns out that exfoliator was formulated with a heavy oil that sits on their skin, and that body wash contains sulfate which strips color. As many of the makeup, haircare and box retailers don\u2019t make sunless solution, consequently, they don\u2019t make products that effectively fit into the professional sunless tanning regimen. Cost Ineffectiveness This comes at no surprise, but purchasing poor quality products is a waste of money. Customers will end up throwing it away or, worse, trying to use it with other sunless products. Combining low grade products with high grade products not only results in unsatisfactory color, but it wastes the good product purchased too. This is an especially good point to bring up when clients are reluctant to purchase items that they could get cheaper elsewhere. The phrase \u201cyou get what you pay for\u201d comes to mind. Getting sunless tanners to purchase products only through salons is difficult. For years now the industry has been focusing on cracking down on unauthorized sellers, but now, salons have to fight another battle with outside companies claiming to be sunless brands. Let\u2019s start having these conversations with clients and tell them, \u201cdon\u2019t buy your sunless tanner from non sunless industry brands!\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Buy Your Sunless Tanner From Non-Sunless Industry Brands - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Katie Phillips, California Tan Sunless The sunless industry is booming and everyone, including companies in other industries, knows. As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, these outside industry sunless products hurt business for a multitude of reasons. Not only it is frustrating to hear a client talk about how they use a drugstore self tanner as you stand in front of your expansive sunless retail line, but you also want the best for your customers. There are several reasons why these products not the best for sunless tanners, all stemming from product quality, or lack thereof. Poor Product Quality\u00a0 For companies in the sunless industry, sunless is our life. We have the research and know-how to make quality products that will give clients a flawless, natural tan. We have chemists that work on products day in and day out for years, testing stability and results, to ensure customers get the very best. Whereas sunless is an add on for other outside industries. It\u2019s an afterthought, a hot trend to jump on. This is apparent in their marketing and packaging, where you\u2019ll see and hear words like \u201corganic sunless tanner\u201d and \u201cwill give you a base tan for your vacation\u201d \u2013 complete misunderstanding of sunless products. Mixing Products Risks Client\u2019s Color This happens all the time. A client wants a spray tan with an industry trusted sunless company\u2019s solution, but might not want to buy a $20 exfoliator or wants a really fragrant body wash, so the client buys products from the big box store\u2019s sunless line. As it turns out that exfoliator was formulated with a heavy oil that sits on their skin, and that body wash contains sulfate which strips color. As many of the makeup, haircare and box retailers don\u2019t make sunless solution, consequently, they don\u2019t make products that effectively fit into the professional sunless tanning regimen. Cost Ineffectiveness This comes at no surprise, but purchasing poor quality products is a waste of money. Customers will end up throwing it away or, worse, trying to use it with other sunless products. Combining low grade products with high grade products not only results in unsatisfactory color, but it wastes the good product purchased too. This is an especially good point to bring up when clients are reluctant to purchase items that they could get cheaper elsewhere. The phrase \u201cyou get what you pay for\u201d comes to mind. Getting sunless tanners to purchase products only through salons is difficult. For years now the industry has been focusing on cracking down on unauthorized sellers, but now, salons have to fight another battle with outside companies claiming to be sunless brands. Let\u2019s start having these conversations with clients and tell them, \u201cdon\u2019t buy your sunless tanner from non sunless industry brands!\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-29T14:03:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/09\/Thumbs-down-9-21-17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Don\u2019t Buy Your Sunless Tanner From Non-Sunless Industry Brands\",\"datePublished\":\"2022-09-29T14:03:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/\"},\"wordCount\":491,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/09\/Thumbs-down-9-21-17.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/\",\"name\":\"Don\u2019t Buy Your Sunless Tanner From Non-Sunless Industry Brands - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/09\/Thumbs-down-9-21-17.jpg\",\"datePublished\":\"2022-09-29T14:03:26+00:00\",\"description\":\"By Katie Phillips, California Tan Sunless The sunless industry is booming and everyone, including companies in other industries, knows. 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Cost Ineffectiveness This comes at no surprise, but purchasing poor quality products is a waste of money. Customers will end up throwing it away or, worse, trying to use it with other sunless products. Combining low grade products with high grade products not only results in unsatisfactory color, but it wastes the good product purchased too. This is an especially good point to bring up when clients are reluctant to purchase items that they could get cheaper elsewhere. The phrase \u201cyou get what you pay for\u201d comes to mind. Getting sunless tanners to purchase products only through salons is difficult. For years now the industry has been focusing on cracking down on unauthorized sellers, but now, salons have to fight another battle with outside companies claiming to be sunless brands. 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As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, these outside industry sunless products hurt business for a multitude of reasons. Not only it is frustrating to hear a client talk about how they use a drugstore self tanner as you stand in front of your expansive sunless retail line, but you also want the best for your customers. There are several reasons why these products not the best for sunless tanners, all stemming from product quality, or lack thereof. Poor Product Quality\u00a0 For companies in the sunless industry, sunless is our life. We have the research and know-how to make quality products that will give clients a flawless, natural tan. We have chemists that work on products day in and day out for years, testing stability and results, to ensure customers get the very best. Whereas sunless is an add on for other outside industries. It\u2019s an afterthought, a hot trend to jump on. This is apparent in their marketing and packaging, where you\u2019ll see and hear words like \u201corganic sunless tanner\u201d and \u201cwill give you a base tan for your vacation\u201d \u2013 complete misunderstanding of sunless products. Mixing Products Risks Client\u2019s Color This happens all the time. A client wants a spray tan with an industry trusted sunless company\u2019s solution, but might not want to buy a $20 exfoliator or wants a really fragrant body wash, so the client buys products from the big box store\u2019s sunless line. As it turns out that exfoliator was formulated with a heavy oil that sits on their skin, and that body wash contains sulfate which strips color. As many of the makeup, haircare and box retailers don\u2019t make sunless solution, consequently, they don\u2019t make products that effectively fit into the professional sunless tanning regimen. Cost Ineffectiveness This comes at no surprise, but purchasing poor quality products is a waste of money. Customers will end up throwing it away or, worse, trying to use it with other sunless products. Combining low grade products with high grade products not only results in unsatisfactory color, but it wastes the good product purchased too. This is an especially good point to bring up when clients are reluctant to purchase items that they could get cheaper elsewhere. The phrase \u201cyou get what you pay for\u201d comes to mind. Getting sunless tanners to purchase products only through salons is difficult. For years now the industry has been focusing on cracking down on unauthorized sellers, but now, salons have to fight another battle with outside companies claiming to be sunless brands. Let\u2019s start having these conversations with clients and tell them, \u201cdon\u2019t buy your sunless tanner from non sunless industry brands!\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/","og_locale":"en_US","og_type":"article","og_title":"Don\u2019t Buy Your Sunless Tanner From Non-Sunless Industry Brands - Smart Tan News","og_description":"By Katie Phillips, California Tan Sunless The sunless industry is booming and everyone, including companies in other industries, knows. As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, these outside industry sunless products hurt business for a multitude of reasons. Not only it is frustrating to hear a client talk about how they use a drugstore self tanner as you stand in front of your expansive sunless retail line, but you also want the best for your customers. There are several reasons why these products not the best for sunless tanners, all stemming from product quality, or lack thereof. Poor Product Quality\u00a0 For companies in the sunless industry, sunless is our life. We have the research and know-how to make quality products that will give clients a flawless, natural tan. We have chemists that work on products day in and day out for years, testing stability and results, to ensure customers get the very best. Whereas sunless is an add on for other outside industries. It\u2019s an afterthought, a hot trend to jump on. This is apparent in their marketing and packaging, where you\u2019ll see and hear words like \u201corganic sunless tanner\u201d and \u201cwill give you a base tan for your vacation\u201d \u2013 complete misunderstanding of sunless products. Mixing Products Risks Client\u2019s Color This happens all the time. A client wants a spray tan with an industry trusted sunless company\u2019s solution, but might not want to buy a $20 exfoliator or wants a really fragrant body wash, so the client buys products from the big box store\u2019s sunless line. As it turns out that exfoliator was formulated with a heavy oil that sits on their skin, and that body wash contains sulfate which strips color. As many of the makeup, haircare and box retailers don\u2019t make sunless solution, consequently, they don\u2019t make products that effectively fit into the professional sunless tanning regimen. Cost Ineffectiveness This comes at no surprise, but purchasing poor quality products is a waste of money. 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Let\u2019s start having these conversations with clients and tell them, \u201cdon\u2019t buy your sunless tanner from non sunless industry brands!\u201d","og_url":"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2022-09-29T14:03:26+00:00","og_image":[{"width":1360,"height":1000,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/09\/Thumbs-down-9-21-17.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Don\u2019t Buy Your Sunless Tanner From Non-Sunless Industry Brands","datePublished":"2022-09-29T14:03:26+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/"},"wordCount":491,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/09\/Thumbs-down-9-21-17.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/","url":"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/","name":"Don\u2019t Buy Your Sunless Tanner From Non-Sunless Industry Brands - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/09\/Thumbs-down-9-21-17.jpg","datePublished":"2022-09-29T14:03:26+00:00","description":"By Katie Phillips, California Tan Sunless The sunless industry is booming and everyone, including companies in other industries, knows. As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, these outside industry sunless products hurt business for a multitude of reasons. Not only it is frustrating to hear a client talk about how they use a drugstore self tanner as you stand in front of your expansive sunless retail line, but you also want the best for your customers. There are several reasons why these products not the best for sunless tanners, all stemming from product quality, or lack thereof. Poor Product Quality\u00a0 For companies in the sunless industry, sunless is our life. We have the research and know-how to make quality products that will give clients a flawless, natural tan. We have chemists that work on products day in and day out for years, testing stability and results, to ensure customers get the very best. Whereas sunless is an add on for other outside industries. It\u2019s an afterthought, a hot trend to jump on. This is apparent in their marketing and packaging, where you\u2019ll see and hear words like \u201corganic sunless tanner\u201d and \u201cwill give you a base tan for your vacation\u201d \u2013 complete misunderstanding of sunless products. Mixing Products Risks Client\u2019s Color This happens all the time. A client wants a spray tan with an industry trusted sunless company\u2019s solution, but might not want to buy a $20 exfoliator or wants a really fragrant body wash, so the client buys products from the big box store\u2019s sunless line. As it turns out that exfoliator was formulated with a heavy oil that sits on their skin, and that body wash contains sulfate which strips color. As many of the makeup, haircare and box retailers don\u2019t make sunless solution, consequently, they don\u2019t make products that effectively fit into the professional sunless tanning regimen. Cost Ineffectiveness This comes at no surprise, but purchasing poor quality products is a waste of money. Customers will end up throwing it away or, worse, trying to use it with other sunless products. Combining low grade products with high grade products not only results in unsatisfactory color, but it wastes the good product purchased too. This is an especially good point to bring up when clients are reluctant to purchase items that they could get cheaper elsewhere. The phrase \u201cyou get what you pay for\u201d comes to mind. Getting sunless tanners to purchase products only through salons is difficult. For years now the industry has been focusing on cracking down on unauthorized sellers, but now, salons have to fight another battle with outside companies claiming to be sunless brands. Let\u2019s start having these conversations with clients and tell them, \u201cdon\u2019t buy your sunless tanner from non sunless industry brands!\u201d","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/09\/Thumbs-down-9-21-17.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/09\/Thumbs-down-9-21-17.jpg","width":1360,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/dont-buy-from-non-industry-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Don\u2019t Buy Your Sunless Tanner From Non-Sunless Industry Brands"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/24656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=24656"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/24656\/revisions"}],"predecessor-version":[{"id":24657,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/24656\/revisions\/24657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/19853"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=24656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=24656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=24656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}