{"id":24722,"date":"2022-11-02T14:13:54","date_gmt":"2022-11-02T18:13:54","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=24722"},"modified":"2022-11-02T14:13:54","modified_gmt":"2022-11-02T18:13:54","slug":"business-intelligence-helps-stay-competitive","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/","title":{"rendered":"Get Smart: Business intelligence helps salons stay competitive"},"content":{"rendered":"<p><em>By Megan Knoll<\/em><\/p>\n<p>Many salon owners think they know who their best customers are, but the facts may surprise you. More companies in every sector are using business intelligence to get a complete image of who their most valuable customers are.<\/p>\n<p>Business intelligence (BI) is a term that has become a hot topic in most boardrooms, and it is defined as the ability to take collected data and use it to make powerful decisions.\u00a0Of course, all businesses today are looking to make solid decisions that help them beat the competitors, stay in business, cut costs and even compete on the global platform.<\/p>\n<p>Recently, we have seen them target customers with coupons based on their purchase history (you have bought milk from me before, here is a coupon to do it again), and coupons based on their current purchases (you bought milk from me, here is a coupon for cookies to enjoy with your milk). They have even started to offer coupons based on your competitor purchasing history (you have looked at or purchased milk from another store, here is a super coupon to buy milk from me).\u00a0With the amount of data companies capture on a daily basis, there are endless ways to manipulate it.<\/p>\n<p>Most salons will not have access to the amount of data that a large retailer does. However, salons can take the same concepts and leverage them in their salons.\u00a0To get started, a salon will need to capture data: frequency, gender, purchase history, address, zip code, etc.\u00a0Most salon management software is already capturing the data and is ready for your use.\u00a0Some very lucky salon owners might even find that their salon management software package includes BI tools.\u00a0However, if you find that only the data is available, you can download the data to an Excel spreadsheet for manipulation.\u00a0This process may be time consuming, but the long-term benefits could mean increased profits, higher customer loyalty, and more return customers.<\/p>\n<p>Here are some examples to get you started in your BI exploration:<\/p>\n<p><strong>Best Customers<\/strong> \u2013 The question of who your best customers are is an important one.\u00a0You may identify your top customers by the total of their purchase history and reward them with priority bed times or free use of lotions. Don\u2019t forget to let the data tell you who these customers are: You may find that infrequent customers actually spend more than your regulars. If that is the case, it is even more important to treat them special.<\/p>\n<p><strong>Extended Best Customers<\/strong> \u2013 Once you have identified whom those top customers are, look at the purchase history of those customers.\u00a0 On what items are they spending their money?\u00a0 Do they buy bed time per visit?\u00a0If they are already participating in a yearly membership, why not enroll them in a lotion program where they automatically buy\/receive a new bottle of their favorite lotion every two months?<\/p>\n<p><strong>Zip Code Marketing<\/strong> \u2013 Identifying where your customers come from can help you decide where to market. If you live in an area with multiple zip codes this can help you tremendously. Target where you place ads, have billboard signs and where you send your direct mail.\u00a0A zip code with a college campus means many of your customers leave for the summer.\u00a0Why not try a seasonal package for those customers and focus your marketing effort on the school months?<\/p>\n<p><strong>Frequency Clubs<\/strong> \u2013 Some salons already have frequency or VIP clubs, but BI can help you take the idea to the next level.\u00a0Many VIP clubs have tiers, which offer better privileges to the top members.\u00a0You can use BI to section customers into the tiers, you may also want to offer customers the option to buy into the next tier. Many customers will jump at the chance to buy into the top level to receive the extra special treatment.<\/p>\n<p>The concept of BI is rooted in the way we do business today, and will only get more advanced. Make sure your business stays ahead of the competition by utilizing all the tools at your disposal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Megan Knoll Many salon owners think they know who their best customers are, but the facts may surprise you. More companies in every sector are using business intelligence to get a complete image of who their most valuable customers are. Business intelligence (BI) is a term that has become a hot topic in most [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get Smart: Business intelligence helps salons stay competitive - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Megan Knoll  Many salon owners think they know who their best customers are, but the facts may surprise you. More companies in every sector are using business intelligence to get a complete image of who their most valuable customers are.  Business intelligence (BI) is a term that has become a hot topic in most boardrooms, and it is defined as the ability to take collected data and use it to make powerful decisions.\u00a0Of course, all businesses today are looking to make solid decisions that help them beat the competitors, stay in business, cut costs and even compete on the global platform.  Recently, we have seen them target customers with coupons based on their purchase history (you have bought milk from me before, here is a coupon to do it again), and coupons based on their current purchases (you bought milk from me, here is a coupon for cookies to enjoy with your milk). They have even started to offer coupons based on your competitor purchasing history (you have looked at or purchased milk from another store, here is a super coupon to buy milk from me).\u00a0With the amount of data companies capture on a daily basis, there are endless ways to manipulate it.  Most salons will not have access to the amount of data that a large retailer does. However, salons can take the same concepts and leverage them in their salons.\u00a0To get started, a salon will need to capture data: frequency, gender, purchase history, address, zip code, etc.\u00a0Most salon management software is already capturing the data and is ready for your use.\u00a0Some very lucky salon owners might even find that their salon management software package includes BI tools.\u00a0However, if you find that only the data is available, you can download the data to an Excel spreadsheet for manipulation.\u00a0This process may be time consuming, but the long-term benefits could mean increased profits, higher customer loyalty, and more return customers.  Here are some examples to get you started in your BI exploration:  Best Customers \u2013 The question of who your best customers are is an important one.\u00a0You may identify your top customers by the total of their purchase history and reward them with priority bed times or free use of lotions. Don\u2019t forget to let the data tell you who these customers are: You may find that infrequent customers actually spend more than your regulars. If that is the case, it is even more important to treat them special.  Extended Best Customers \u2013 Once you have identified whom those top customers are, look at the purchase history of those customers.\u00a0 On what items are they spending their money?\u00a0 Do they buy bed time per visit?\u00a0If they are already participating in a yearly membership, why not enroll them in a lotion program where they automatically buy\/receive a new bottle of their favorite lotion every two months?  Zip Code Marketing \u2013 Identifying where your customers come from can help you decide where to market. If you live in an area with multiple zip codes this can help you tremendously. Target where you place ads, have billboard signs and where you send your direct mail.\u00a0A zip code with a college campus means many of your customers leave for the summer.\u00a0Why not try a seasonal package for those customers and focus your marketing effort on the school months?  Frequency Clubs \u2013 Some salons already have frequency or VIP clubs, but BI can help you take the idea to the next level.\u00a0Many VIP clubs have tiers, which offer better privileges to the top members.\u00a0You can use BI to section customers into the tiers, you may also want to offer customers the option to buy into the next tier. Many customers will jump at the chance to buy into the top level to receive the extra special treatment.  The concept of BI is rooted in the way we do business today, and will only get more advanced. Make sure your business stays ahead of the competition by utilizing all the tools at your disposal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Smart: Business intelligence helps salons stay competitive - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Megan Knoll  Many salon owners think they know who their best customers are, but the facts may surprise you. More companies in every sector are using business intelligence to get a complete image of who their most valuable customers are.  Business intelligence (BI) is a term that has become a hot topic in most boardrooms, and it is defined as the ability to take collected data and use it to make powerful decisions.\u00a0Of course, all businesses today are looking to make solid decisions that help them beat the competitors, stay in business, cut costs and even compete on the global platform.  Recently, we have seen them target customers with coupons based on their purchase history (you have bought milk from me before, here is a coupon to do it again), and coupons based on their current purchases (you bought milk from me, here is a coupon for cookies to enjoy with your milk). They have even started to offer coupons based on your competitor purchasing history (you have looked at or purchased milk from another store, here is a super coupon to buy milk from me).\u00a0With the amount of data companies capture on a daily basis, there are endless ways to manipulate it.  Most salons will not have access to the amount of data that a large retailer does. However, salons can take the same concepts and leverage them in their salons.\u00a0To get started, a salon will need to capture data: frequency, gender, purchase history, address, zip code, etc.\u00a0Most salon management software is already capturing the data and is ready for your use.\u00a0Some very lucky salon owners might even find that their salon management software package includes BI tools.\u00a0However, if you find that only the data is available, you can download the data to an Excel spreadsheet for manipulation.\u00a0This process may be time consuming, but the long-term benefits could mean increased profits, higher customer loyalty, and more return customers.  Here are some examples to get you started in your BI exploration:  Best Customers \u2013 The question of who your best customers are is an important one.\u00a0You may identify your top customers by the total of their purchase history and reward them with priority bed times or free use of lotions. Don\u2019t forget to let the data tell you who these customers are: You may find that infrequent customers actually spend more than your regulars. If that is the case, it is even more important to treat them special.  Extended Best Customers \u2013 Once you have identified whom those top customers are, look at the purchase history of those customers.\u00a0 On what items are they spending their money?\u00a0 Do they buy bed time per visit?\u00a0If they are already participating in a yearly membership, why not enroll them in a lotion program where they automatically buy\/receive a new bottle of their favorite lotion every two months?  Zip Code Marketing \u2013 Identifying where your customers come from can help you decide where to market. If you live in an area with multiple zip codes this can help you tremendously. Target where you place ads, have billboard signs and where you send your direct mail.\u00a0A zip code with a college campus means many of your customers leave for the summer.\u00a0Why not try a seasonal package for those customers and focus your marketing effort on the school months?  Frequency Clubs \u2013 Some salons already have frequency or VIP clubs, but BI can help you take the idea to the next level.\u00a0Many VIP clubs have tiers, which offer better privileges to the top members.\u00a0You can use BI to section customers into the tiers, you may also want to offer customers the option to buy into the next tier. Many customers will jump at the chance to buy into the top level to receive the extra special treatment.  The concept of BI is rooted in the way we do business today, and will only get more advanced. Make sure your business stays ahead of the competition by utilizing all the tools at your disposal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-02T18:13:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/11\/Business-intelligence-11-8-17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1359\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Get Smart: Business intelligence helps salons stay competitive\",\"datePublished\":\"2022-11-02T18:13:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/\"},\"wordCount\":687,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/11\/Business-intelligence-11-8-17.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/\",\"name\":\"Get Smart: Business intelligence helps salons stay competitive - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/11\/Business-intelligence-11-8-17.jpg\",\"datePublished\":\"2022-11-02T18:13:54+00:00\",\"description\":\"By Megan Knoll Many salon owners think they know who their best customers are, but the facts may surprise you. More companies in every sector are using business intelligence to get a complete image of who their most valuable customers are. Business intelligence (BI) is a term that has become a hot topic in most boardrooms, and it is defined as the ability to take collected data and use it to make powerful decisions.\u00a0Of course, all businesses today are looking to make solid decisions that help them beat the competitors, stay in business, cut costs and even compete on the global platform. Recently, we have seen them target customers with coupons based on their purchase history (you have bought milk from me before, here is a coupon to do it again), and coupons based on their current purchases (you bought milk from me, here is a coupon for cookies to enjoy with your milk). They have even started to offer coupons based on your competitor purchasing history (you have looked at or purchased milk from another store, here is a super coupon to buy milk from me).\u00a0With the amount of data companies capture on a daily basis, there are endless ways to manipulate it. Most salons will not have access to the amount of data that a large retailer does. However, salons can take the same concepts and leverage them in their salons.\u00a0To get started, a salon will need to capture data: frequency, gender, purchase history, address, zip code, etc.\u00a0Most salon management software is already capturing the data and is ready for your use.\u00a0Some very lucky salon owners might even find that their salon management software package includes BI tools.\u00a0However, if you find that only the data is available, you can download the data to an Excel spreadsheet for manipulation.\u00a0This process may be time consuming, but the long-term benefits could mean increased profits, higher customer loyalty, and more return customers. Here are some examples to get you started in your BI exploration: Best Customers \u2013 The question of who your best customers are is an important one.\u00a0You may identify your top customers by the total of their purchase history and reward them with priority bed times or free use of lotions. Don\u2019t forget to let the data tell you who these customers are: You may find that infrequent customers actually spend more than your regulars. If that is the case, it is even more important to treat them special. Extended Best Customers \u2013 Once you have identified whom those top customers are, look at the purchase history of those customers.\u00a0 On what items are they spending their money?\u00a0 Do they buy bed time per visit?\u00a0If they are already participating in a yearly membership, why not enroll them in a lotion program where they automatically buy\/receive a new bottle of their favorite lotion every two months? Zip Code Marketing \u2013 Identifying where your customers come from can help you decide where to market. If you live in an area with multiple zip codes this can help you tremendously. Target where you place ads, have billboard signs and where you send your direct mail.\u00a0A zip code with a college campus means many of your customers leave for the summer.\u00a0Why not try a seasonal package for those customers and focus your marketing effort on the school months? Frequency Clubs \u2013 Some salons already have frequency or VIP clubs, but BI can help you take the idea to the next level.\u00a0Many VIP clubs have tiers, which offer better privileges to the top members.\u00a0You can use BI to section customers into the tiers, you may also want to offer customers the option to buy into the next tier. Many customers will jump at the chance to buy into the top level to receive the extra special treatment. The concept of BI is rooted in the way we do business today, and will only get more advanced. Make sure your business stays ahead of the competition by utilizing all the tools at your disposal.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/#primaryimage\",\"url\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/11\/Business-intelligence-11-8-17.jpg\",\"contentUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/11\/Business-intelligence-11-8-17.jpg\",\"width\":1359,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get Smart: Business intelligence helps salons stay competitive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get Smart: Business intelligence helps salons stay competitive - Smart Tan News","description":"By Megan Knoll  Many salon owners think they know who their best customers are, but the facts may surprise you. More companies in every sector are using business intelligence to get a complete image of who their most valuable customers are.  Business intelligence (BI) is a term that has become a hot topic in most boardrooms, and it is defined as the ability to take collected data and use it to make powerful decisions.\u00a0Of course, all businesses today are looking to make solid decisions that help them beat the competitors, stay in business, cut costs and even compete on the global platform.  Recently, we have seen them target customers with coupons based on their purchase history (you have bought milk from me before, here is a coupon to do it again), and coupons based on their current purchases (you bought milk from me, here is a coupon for cookies to enjoy with your milk). They have even started to offer coupons based on your competitor purchasing history (you have looked at or purchased milk from another store, here is a super coupon to buy milk from me).\u00a0With the amount of data companies capture on a daily basis, there are endless ways to manipulate it.  Most salons will not have access to the amount of data that a large retailer does. However, salons can take the same concepts and leverage them in their salons.\u00a0To get started, a salon will need to capture data: frequency, gender, purchase history, address, zip code, etc.\u00a0Most salon management software is already capturing the data and is ready for your use.\u00a0Some very lucky salon owners might even find that their salon management software package includes BI tools.\u00a0However, if you find that only the data is available, you can download the data to an Excel spreadsheet for manipulation.\u00a0This process may be time consuming, but the long-term benefits could mean increased profits, higher customer loyalty, and more return customers.  Here are some examples to get you started in your BI exploration:  Best Customers \u2013 The question of who your best customers are is an important one.\u00a0You may identify your top customers by the total of their purchase history and reward them with priority bed times or free use of lotions. Don\u2019t forget to let the data tell you who these customers are: You may find that infrequent customers actually spend more than your regulars. If that is the case, it is even more important to treat them special.  Extended Best Customers \u2013 Once you have identified whom those top customers are, look at the purchase history of those customers.\u00a0 On what items are they spending their money?\u00a0 Do they buy bed time per visit?\u00a0If they are already participating in a yearly membership, why not enroll them in a lotion program where they automatically buy\/receive a new bottle of their favorite lotion every two months?  Zip Code Marketing \u2013 Identifying where your customers come from can help you decide where to market. If you live in an area with multiple zip codes this can help you tremendously. Target where you place ads, have billboard signs and where you send your direct mail.\u00a0A zip code with a college campus means many of your customers leave for the summer.\u00a0Why not try a seasonal package for those customers and focus your marketing effort on the school months?  Frequency Clubs \u2013 Some salons already have frequency or VIP clubs, but BI can help you take the idea to the next level.\u00a0Many VIP clubs have tiers, which offer better privileges to the top members.\u00a0You can use BI to section customers into the tiers, you may also want to offer customers the option to buy into the next tier. Many customers will jump at the chance to buy into the top level to receive the extra special treatment.  The concept of BI is rooted in the way we do business today, and will only get more advanced. Make sure your business stays ahead of the competition by utilizing all the tools at your disposal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/","og_locale":"en_US","og_type":"article","og_title":"Get Smart: Business intelligence helps salons stay competitive - Smart Tan News","og_description":"By Megan Knoll  Many salon owners think they know who their best customers are, but the facts may surprise you. More companies in every sector are using business intelligence to get a complete image of who their most valuable customers are.  Business intelligence (BI) is a term that has become a hot topic in most boardrooms, and it is defined as the ability to take collected data and use it to make powerful decisions.\u00a0Of course, all businesses today are looking to make solid decisions that help them beat the competitors, stay in business, cut costs and even compete on the global platform.  Recently, we have seen them target customers with coupons based on their purchase history (you have bought milk from me before, here is a coupon to do it again), and coupons based on their current purchases (you bought milk from me, here is a coupon for cookies to enjoy with your milk). They have even started to offer coupons based on your competitor purchasing history (you have looked at or purchased milk from another store, here is a super coupon to buy milk from me).\u00a0With the amount of data companies capture on a daily basis, there are endless ways to manipulate it.  Most salons will not have access to the amount of data that a large retailer does. However, salons can take the same concepts and leverage them in their salons.\u00a0To get started, a salon will need to capture data: frequency, gender, purchase history, address, zip code, etc.\u00a0Most salon management software is already capturing the data and is ready for your use.\u00a0Some very lucky salon owners might even find that their salon management software package includes BI tools.\u00a0However, if you find that only the data is available, you can download the data to an Excel spreadsheet for manipulation.\u00a0This process may be time consuming, but the long-term benefits could mean increased profits, higher customer loyalty, and more return customers.  Here are some examples to get you started in your BI exploration:  Best Customers \u2013 The question of who your best customers are is an important one.\u00a0You may identify your top customers by the total of their purchase history and reward them with priority bed times or free use of lotions. Don\u2019t forget to let the data tell you who these customers are: You may find that infrequent customers actually spend more than your regulars. If that is the case, it is even more important to treat them special.  Extended Best Customers \u2013 Once you have identified whom those top customers are, look at the purchase history of those customers.\u00a0 On what items are they spending their money?\u00a0 Do they buy bed time per visit?\u00a0If they are already participating in a yearly membership, why not enroll them in a lotion program where they automatically buy\/receive a new bottle of their favorite lotion every two months?  Zip Code Marketing \u2013 Identifying where your customers come from can help you decide where to market. If you live in an area with multiple zip codes this can help you tremendously. Target where you place ads, have billboard signs and where you send your direct mail.\u00a0A zip code with a college campus means many of your customers leave for the summer.\u00a0Why not try a seasonal package for those customers and focus your marketing effort on the school months?  Frequency Clubs \u2013 Some salons already have frequency or VIP clubs, but BI can help you take the idea to the next level.\u00a0Many VIP clubs have tiers, which offer better privileges to the top members.\u00a0You can use BI to section customers into the tiers, you may also want to offer customers the option to buy into the next tier. Many customers will jump at the chance to buy into the top level to receive the extra special treatment.  The concept of BI is rooted in the way we do business today, and will only get more advanced. Make sure your business stays ahead of the competition by utilizing all the tools at your disposal.","og_url":"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2022-11-02T18:13:54+00:00","og_image":[{"width":1359,"height":1000,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/11\/Business-intelligence-11-8-17.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Get Smart: Business intelligence helps salons stay competitive","datePublished":"2022-11-02T18:13:54+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/"},"wordCount":687,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/11\/Business-intelligence-11-8-17.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/","url":"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/","name":"Get Smart: Business intelligence helps salons stay competitive - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/11\/Business-intelligence-11-8-17.jpg","datePublished":"2022-11-02T18:13:54+00:00","description":"By Megan Knoll Many salon owners think they know who their best customers are, but the facts may surprise you. More companies in every sector are using business intelligence to get a complete image of who their most valuable customers are. Business intelligence (BI) is a term that has become a hot topic in most boardrooms, and it is defined as the ability to take collected data and use it to make powerful decisions.\u00a0Of course, all businesses today are looking to make solid decisions that help them beat the competitors, stay in business, cut costs and even compete on the global platform. Recently, we have seen them target customers with coupons based on their purchase history (you have bought milk from me before, here is a coupon to do it again), and coupons based on their current purchases (you bought milk from me, here is a coupon for cookies to enjoy with your milk). They have even started to offer coupons based on your competitor purchasing history (you have looked at or purchased milk from another store, here is a super coupon to buy milk from me).\u00a0With the amount of data companies capture on a daily basis, there are endless ways to manipulate it. Most salons will not have access to the amount of data that a large retailer does. However, salons can take the same concepts and leverage them in their salons.\u00a0To get started, a salon will need to capture data: frequency, gender, purchase history, address, zip code, etc.\u00a0Most salon management software is already capturing the data and is ready for your use.\u00a0Some very lucky salon owners might even find that their salon management software package includes BI tools.\u00a0However, if you find that only the data is available, you can download the data to an Excel spreadsheet for manipulation.\u00a0This process may be time consuming, but the long-term benefits could mean increased profits, higher customer loyalty, and more return customers. Here are some examples to get you started in your BI exploration: Best Customers \u2013 The question of who your best customers are is an important one.\u00a0You may identify your top customers by the total of their purchase history and reward them with priority bed times or free use of lotions. Don\u2019t forget to let the data tell you who these customers are: You may find that infrequent customers actually spend more than your regulars. If that is the case, it is even more important to treat them special. Extended Best Customers \u2013 Once you have identified whom those top customers are, look at the purchase history of those customers.\u00a0 On what items are they spending their money?\u00a0 Do they buy bed time per visit?\u00a0If they are already participating in a yearly membership, why not enroll them in a lotion program where they automatically buy\/receive a new bottle of their favorite lotion every two months? Zip Code Marketing \u2013 Identifying where your customers come from can help you decide where to market. If you live in an area with multiple zip codes this can help you tremendously. Target where you place ads, have billboard signs and where you send your direct mail.\u00a0A zip code with a college campus means many of your customers leave for the summer.\u00a0Why not try a seasonal package for those customers and focus your marketing effort on the school months? Frequency Clubs \u2013 Some salons already have frequency or VIP clubs, but BI can help you take the idea to the next level.\u00a0Many VIP clubs have tiers, which offer better privileges to the top members.\u00a0You can use BI to section customers into the tiers, you may also want to offer customers the option to buy into the next tier. Many customers will jump at the chance to buy into the top level to receive the extra special treatment. The concept of BI is rooted in the way we do business today, and will only get more advanced. Make sure your business stays ahead of the competition by utilizing all the tools at your disposal.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/11\/Business-intelligence-11-8-17.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/11\/Business-intelligence-11-8-17.jpg","width":1359,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/business-intelligence-helps-stay-competitive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Get Smart: Business intelligence helps salons stay competitive"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/24722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=24722"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/24722\/revisions"}],"predecessor-version":[{"id":24723,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/24722\/revisions\/24723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/19997"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=24722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=24722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=24722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}