{"id":24815,"date":"2022-12-02T10:32:45","date_gmt":"2022-12-02T15:32:45","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=24815"},"modified":"2022-12-02T10:32:45","modified_gmt":"2022-12-02T15:32:45","slug":"control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/","title":{"rendered":"Control the Narrative: Keep staff focused on details that can make or break your reputation"},"content":{"rendered":"

If a client sees a smudge on the mirror as they\u2019re undressing to tan, they\u2019ll likely start to wonder how thoroughly their tanning bed was cleaned. If your busy tanning consultant doesn\u2019t take the time to show a new client around the salon, they might start thinking that they won\u2019t be missing much if they start tanning at the gym.<\/p>\n

Whether these assumptions are accurate or not is inconsequential. In that moment, perception is reality, and slipping up with cleaning or customer service can unfortunately overshadow all the things you’re doing right.\u00a0\u00a0<\/strong><\/p>\n

As a business owner, you\u2019re focused on the big picture. You have so much on your plate that it\u2019s easy to overlook some of the details that make or break perceptions of your business. So, when it comes to the little things that can make a big difference, you can\u2019t do it alone. You need your staff to be your eyes and ears in the salon.<\/p>\n

\u201cI always tell my manager and team to put on their client eyes. Come in the door, and what do you see? You have to turn off your employee eyes and pretend it\u2019s your first time in that space because everything turns in to gray matter,\u201d says this month\u2019s Member of the Month, Rayz Tanning Salon owner Tricia Dejaresco.<\/p>\n

Consistent small victories \u2013 tackling cleaning projects one day at a time and ensuring your team is presenting the right image with every interaction \u2013 are how you preserve your reputation as a professional, high-quality establishment. Alternatively, if you start to let your standards slip, you\u2019ll continually be playing catchup and risking letting your staff, and even yourself, fall into bad habits.<\/p>\n

Success in tanning today doesn\u2019t come just from having the right equipment, service options, products and pricing. It\u2019s just as much about the Unfortunately, there\u2019s no cookie-cutter formula for success with the more intangible aspects, and it\u2019s heavily dependent on your staff. As an owner or manager, your goal is to control the narrative by remaining diligent with attention to detail, putting specific protocol in place, providing great training, setting high expectations and demanding accountability.<\/p>\n

“It\u2019s not the equipment that keeps them coming back. It\u2019s the customer service and knowledge of my team,\u201d says Island Sun Tanning District Manager Jamey Carey. \u201cYou would think people know the basics of customer service, but you can\u2019t take that for granted. They\u2019re representing your company. If you don\u2019t have good customer service, they\u2019re just going to go to that gym next door. What\u2019s setting us apart is our cleanliness and customer service.\u201d<\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

If a client sees a smudge on the mirror as they\u2019re undressing to tan, they\u2019ll likely start to wonder how thoroughly their tanning bed was cleaned. If your busy tanning consultant doesn\u2019t take the time to show a new client around the salon, they might start thinking that they won\u2019t be missing much if they […]<\/p>\n","protected":false},"author":2,"featured_media":24817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nControl the Narrative: Keep staff focused on details that can make or break your reputation - Smart Tan News<\/title>\n<meta name=\"description\" content=\"If a client sees a smudge on the mirror as they\u2019re undressing to tan, they\u2019ll likely start to wonder how thoroughly their tanning bed was cleaned. If your busy tanning consultant doesn\u2019t take the time to show a new client around the salon, they might start thinking that they won\u2019t be missing much if they start tanning at the gym. Whether these assumptions are accurate or not is inconsequential. In that moment, perception is reality, and slipping up with cleaning or customer service can unfortunately overshadow all the things you're doing right.\u00a0\u00a0 As a business owner, you\u2019re focused on the big picture. You have so much on your plate that it\u2019s easy to overlook some of the details that make or break perceptions of your business. So, when it comes to the little things that can make a big difference, you can\u2019t do it alone. You need your staff to be your eyes and ears in the salon. \u201cI always tell my manager and team to put on their client eyes. Come in the door, and what do you see? You have to turn off your employee eyes and pretend it\u2019s your first time in that space because everything turns in to gray matter,\u201d says this month\u2019s Member of the Month, Rayz Tanning Salon owner Tricia Dejaresco. Consistent small victories \u2013 tackling cleaning projects one day at a time and ensuring your team is presenting the right image with every interaction \u2013 are how you preserve your reputation as a professional, high-quality establishment. Alternatively, if you start to let your standards slip, you\u2019ll continually be playing catchup and risking letting your staff, and even yourself, fall into bad habits. Success in tanning today doesn\u2019t come just from having the right equipment, service options, products and pricing. It\u2019s just as much about the Unfortunately, there\u2019s no cookie-cutter formula for success with the more intangible aspects, and it\u2019s heavily dependent on your staff. As an owner or manager, your goal is to control the narrative by remaining diligent with attention to detail, putting specific protocol in place, providing great training, setting high expectations and demanding accountability. "It\u2019s not the equipment that keeps them coming back. It\u2019s the customer service and knowledge of my team,\u201d says Island Sun Tanning District Manager Jamey Carey. \u201cYou would think people know the basics of customer service, but you can\u2019t take that for granted. They\u2019re representing your company. If you don\u2019t have good customer service, they\u2019re just going to go to that gym next door. What\u2019s setting us apart is our cleanliness and customer service.\u201d Click here to read the entire article in the latest issue of Smart Tan Magazine online.  \" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Control the Narrative: Keep staff focused on details that can make or break your reputation - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"If a client sees a smudge on the mirror as they\u2019re undressing to tan, they\u2019ll likely start to wonder how thoroughly their tanning bed was cleaned. If your busy tanning consultant doesn\u2019t take the time to show a new client around the salon, they might start thinking that they won\u2019t be missing much if they start tanning at the gym. Whether these assumptions are accurate or not is inconsequential. In that moment, perception is reality, and slipping up with cleaning or customer service can unfortunately overshadow all the things you're doing right.\u00a0\u00a0 As a business owner, you\u2019re focused on the big picture. You have so much on your plate that it\u2019s easy to overlook some of the details that make or break perceptions of your business. So, when it comes to the little things that can make a big difference, you can\u2019t do it alone. You need your staff to be your eyes and ears in the salon. \u201cI always tell my manager and team to put on their client eyes. Come in the door, and what do you see? You have to turn off your employee eyes and pretend it\u2019s your first time in that space because everything turns in to gray matter,\u201d says this month\u2019s Member of the Month, Rayz Tanning Salon owner Tricia Dejaresco. Consistent small victories \u2013 tackling cleaning projects one day at a time and ensuring your team is presenting the right image with every interaction \u2013 are how you preserve your reputation as a professional, high-quality establishment. Alternatively, if you start to let your standards slip, you\u2019ll continually be playing catchup and risking letting your staff, and even yourself, fall into bad habits. Success in tanning today doesn\u2019t come just from having the right equipment, service options, products and pricing. It\u2019s just as much about the Unfortunately, there\u2019s no cookie-cutter formula for success with the more intangible aspects, and it\u2019s heavily dependent on your staff. As an owner or manager, your goal is to control the narrative by remaining diligent with attention to detail, putting specific protocol in place, providing great training, setting high expectations and demanding accountability. "It\u2019s not the equipment that keeps them coming back. It\u2019s the customer service and knowledge of my team,\u201d says Island Sun Tanning District Manager Jamey Carey. \u201cYou would think people know the basics of customer service, but you can\u2019t take that for granted. They\u2019re representing your company. If you don\u2019t have good customer service, they\u2019re just going to go to that gym next door. What\u2019s setting us apart is our cleanliness and customer service.\u201d Click here to read the entire article in the latest issue of Smart Tan Magazine online.  \" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-02T15:32:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/12\/Cleaning-12-2-22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Control the Narrative: Keep staff focused on details that can make or break your reputation\",\"datePublished\":\"2022-12-02T15:32:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/\"},\"wordCount\":479,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/12\/Cleaning-12-2-22.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/\",\"name\":\"Control the Narrative: Keep staff focused on details that can make or break your reputation - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/12\/Cleaning-12-2-22.jpg\",\"datePublished\":\"2022-12-02T15:32:45+00:00\",\"description\":\"If a client sees a smudge on the mirror as they\u2019re undressing to tan, they\u2019ll likely start to wonder how thoroughly their tanning bed was cleaned. 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If your busy tanning consultant doesn\u2019t take the time to show a new client around the salon, they might start thinking that they won\u2019t be missing much if they start tanning at the gym. Whether these assumptions are accurate or not is inconsequential. In that moment, perception is reality, and slipping up with cleaning or customer service can unfortunately overshadow all the things you're doing right.\u00a0\u00a0 As a business owner, you\u2019re focused on the big picture. You have so much on your plate that it\u2019s easy to overlook some of the details that make or break perceptions of your business. So, when it comes to the little things that can make a big difference, you can\u2019t do it alone. You need your staff to be your eyes and ears in the salon. \u201cI always tell my manager and team to put on their client eyes. Come in the door, and what do you see? You have to turn off your employee eyes and pretend it\u2019s your first time in that space because everything turns in to gray matter,\u201d says this month\u2019s Member of the Month, Rayz Tanning Salon owner Tricia Dejaresco. Consistent small victories \u2013 tackling cleaning projects one day at a time and ensuring your team is presenting the right image with every interaction \u2013 are how you preserve your reputation as a professional, high-quality establishment. Alternatively, if you start to let your standards slip, you\u2019ll continually be playing catchup and risking letting your staff, and even yourself, fall into bad habits. Success in tanning today doesn\u2019t come just from having the right equipment, service options, products and pricing. It\u2019s just as much about the Unfortunately, there\u2019s no cookie-cutter formula for success with the more intangible aspects, and it\u2019s heavily dependent on your staff. 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What\u2019s setting us apart is our cleanliness and customer service.\u201d Click here to read the entire article in the latest issue of Smart Tan Magazine online.  ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/","og_locale":"en_US","og_type":"article","og_title":"Control the Narrative: Keep staff focused on details that can make or break your reputation - Smart Tan News","og_description":"If a client sees a smudge on the mirror as they\u2019re undressing to tan, they\u2019ll likely start to wonder how thoroughly their tanning bed was cleaned. If your busy tanning consultant doesn\u2019t take the time to show a new client around the salon, they might start thinking that they won\u2019t be missing much if they start tanning at the gym. Whether these assumptions are accurate or not is inconsequential. In that moment, perception is reality, and slipping up with cleaning or customer service can unfortunately overshadow all the things you're doing right.\u00a0\u00a0 As a business owner, you\u2019re focused on the big picture. You have so much on your plate that it\u2019s easy to overlook some of the details that make or break perceptions of your business. So, when it comes to the little things that can make a big difference, you can\u2019t do it alone. You need your staff to be your eyes and ears in the salon. \u201cI always tell my manager and team to put on their client eyes. Come in the door, and what do you see? You have to turn off your employee eyes and pretend it\u2019s your first time in that space because everything turns in to gray matter,\u201d says this month\u2019s Member of the Month, Rayz Tanning Salon owner Tricia Dejaresco. Consistent small victories \u2013 tackling cleaning projects one day at a time and ensuring your team is presenting the right image with every interaction \u2013 are how you preserve your reputation as a professional, high-quality establishment. Alternatively, if you start to let your standards slip, you\u2019ll continually be playing catchup and risking letting your staff, and even yourself, fall into bad habits. Success in tanning today doesn\u2019t come just from having the right equipment, service options, products and pricing. It\u2019s just as much about the Unfortunately, there\u2019s no cookie-cutter formula for success with the more intangible aspects, and it\u2019s heavily dependent on your staff. As an owner or manager, your goal is to control the narrative by remaining diligent with attention to detail, putting specific protocol in place, providing great training, setting high expectations and demanding accountability. \"It\u2019s not the equipment that keeps them coming back. It\u2019s the customer service and knowledge of my team,\u201d says Island Sun Tanning District Manager Jamey Carey. \u201cYou would think people know the basics of customer service, but you can\u2019t take that for granted. They\u2019re representing your company. If you don\u2019t have good customer service, they\u2019re just going to go to that gym next door. What\u2019s setting us apart is our cleanliness and customer service.\u201d Click here to read the entire article in the latest issue of Smart Tan Magazine online.  ","og_url":"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2022-12-02T15:32:45+00:00","og_image":[{"width":1360,"height":1000,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/12\/Cleaning-12-2-22.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Control the Narrative: Keep staff focused on details that can make or break your reputation","datePublished":"2022-12-02T15:32:45+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/"},"wordCount":479,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/12\/Cleaning-12-2-22.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/","url":"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/","name":"Control the Narrative: Keep staff focused on details that can make or break your reputation - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/12\/Cleaning-12-2-22.jpg","datePublished":"2022-12-02T15:32:45+00:00","description":"If a client sees a smudge on the mirror as they\u2019re undressing to tan, they\u2019ll likely start to wonder how thoroughly their tanning bed was cleaned. If your busy tanning consultant doesn\u2019t take the time to show a new client around the salon, they might start thinking that they won\u2019t be missing much if they start tanning at the gym. Whether these assumptions are accurate or not is inconsequential. In that moment, perception is reality, and slipping up with cleaning or customer service can unfortunately overshadow all the things you're doing right.\u00a0\u00a0 As a business owner, you\u2019re focused on the big picture. You have so much on your plate that it\u2019s easy to overlook some of the details that make or break perceptions of your business. So, when it comes to the little things that can make a big difference, you can\u2019t do it alone. You need your staff to be your eyes and ears in the salon. \u201cI always tell my manager and team to put on their client eyes. Come in the door, and what do you see? You have to turn off your employee eyes and pretend it\u2019s your first time in that space because everything turns in to gray matter,\u201d says this month\u2019s Member of the Month, Rayz Tanning Salon owner Tricia Dejaresco. Consistent small victories \u2013 tackling cleaning projects one day at a time and ensuring your team is presenting the right image with every interaction \u2013 are how you preserve your reputation as a professional, high-quality establishment. Alternatively, if you start to let your standards slip, you\u2019ll continually be playing catchup and risking letting your staff, and even yourself, fall into bad habits. Success in tanning today doesn\u2019t come just from having the right equipment, service options, products and pricing. It\u2019s just as much about the Unfortunately, there\u2019s no cookie-cutter formula for success with the more intangible aspects, and it\u2019s heavily dependent on your staff. As an owner or manager, your goal is to control the narrative by remaining diligent with attention to detail, putting specific protocol in place, providing great training, setting high expectations and demanding accountability. \"It\u2019s not the equipment that keeps them coming back. It\u2019s the customer service and knowledge of my team,\u201d says Island Sun Tanning District Manager Jamey Carey. \u201cYou would think people know the basics of customer service, but you can\u2019t take that for granted. They\u2019re representing your company. If you don\u2019t have good customer service, they\u2019re just going to go to that gym next door. What\u2019s setting us apart is our cleanliness and customer service.\u201d Click here to read the entire article in the latest issue of Smart Tan Magazine online.  ","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/control-the-narrative-keep-staff-focused-on-details-that-can-make-or-break-your-reputation\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/12\/Cleaning-12-2-22.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/12\/Cleaning-12-2-22.jpg","width":1360,"height":1000,"caption":"Young Smiling Woman Washing Window with Sponge. 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