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Industry Icon: Jenni "JWOWW" Farley - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Long before Instagram influencers rose to prominence and TikTok became the next big thing, Jenni \u201cJWOWW\u201d Farley was a celebrity ambassador for indoor tanning. What started with Jersey Shore and GTL quickly evolved into an official partnership with New Sunshine in 2010. Ever since, JWOWW tanning products by Australian Gold have remained fan favorites in professional tanning salons around the world. Over the years, Jenni and Australian Gold have worked together closely to ensure Jenni\u2019s product concepts and formulas truly represent who she is and what she knows her fans will love. In this Smart Tan exclusive interview, the tanning industry icon shares a behind-the-scenes look at the development process and some of her personal favorite products and ingredients. 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